Getting Traffic Through Publicity

If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.

You may have done those calculations in your head, which you use to try and justify getting really cheap, ineffective traffic by the bucketful. You might have signed up for those "guaranteed traffic" scams by thinking that "if only ¼% bought, I'd be a millionaire!"

It doesn't work because most traffic is entirely unfocused and the focused traffic is extremely expensive.

Publicity driven traffic doesn't work that way.

When you use publicity to promote your site, you will get 55 gallon barrels full of traffic delivered directly to your site for almost no cost, other than your time. There are a few ingredients to getting this traffic though, and that includes time, persistence and creativity.

1. Time- you have to focus on who your spending time courting because each venue has a certain intrinsic value to you. You don't want to spend 2 hours courting a guy with an e-zine base of 100 but you might think about it if he had a major website with millions of visitors a month.

2. Persistence- publicity rarely comes quickly. In my experience, it can sometimes take months of sending a new press release every few weeks and plenty of personal emails before a major outlet would cover something that I wanted them to. However, when they did, it was worth it!

3. Creativity- publicity is based entirely upon being able to be more creative than your competitor. This is why publicity stunts work; everybody, the media included, loves creativity. It makes them think, it makes them laugh, and it gets them to pay attention. It makes you stand out as an intelligent person. This could include a good news hook or something interesting in your press kit.

Publicity can be used on and offline to bring you publicity, and I would recommend using both venues. Trade journals are surprisingly easy to get into if you have a good article and writing skills. If you don't, you can always hire a ghostwriter to do them for you at a reasonable rate.

Good luck!

Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online ( ). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of publicity for small businesses and is also managing several other online businesses at the same time. You may contact him at [email protected].

In The News:

How to Adapt PR Strategy in the Face of COVID-19  PR News - For Smart Communicators
PR Sports Photo Flashback: Aug. 7, 2020 | Sports  Plattsburgh Press Republican
Public relations vs journalism  Hurriyet Daily News
What is Public Relations?  Small Business Trends

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications... Read More

What I Do

I believe this about public relations.People act on their own... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

PR Is Just Smart Business

The name of the game is doing our part to... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners

New business owners often miss out on publicity opportunities because... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Franchise Work Vehicles Should Have a Flag on Them

If you own a franchise and have company vehicles, be... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

Speaking to the Press

If you get the hang of speaking to the press... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Three Publicity Tips for Marketing-Minded Financial Planners

Financial planners, the first thing to know about reporters is... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More