Speaking to the Press

If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the marketing of your organization.

If you've never spoken to the press before ? it can be an intimidating task. Let us be the ones to tell you from experience that reporters are far too busy to help ease your anxiety, or extract the highlights of a story from you, before determining whether or not it's something worth writing about. It's YOUR job to sell your story. If you don't sound like you have faith in your own press release and can't present it in a manner that makes it sound like it's important news, how can you expect a news reporter to view it as such?

So, put your anxiety aside and focus on your story instead of your experience speaking with the press (or lack thereof). Before you make contact with any reporters or media personnel, practice your pitch. Mock interviews can be useful and may help to identify questions before they're asked. Be prepared to answer.

When you're ready to speak to the press be clear, honest, and to the point. Pay attention to your presentation and make eye contact with the reporter to establish credibility and trust.

Also, while it may be difficult ? stay relaxed. Speak with confidence and you'll earn respect. Remember if your story is rejected or not picked up by the press, don't let it get to you. The term "newsworthy" is subjective. What may not be of interest to one reporter could be another reporter's idea of a main feature.

Lastly, reporters are often running on deadlines and don't have much time to listen to your pitch. Always begin a conversation with asking if they have a minute to talk or if there's a better time for you to call. When they're ready to listen, make it quick and concise. They'll appreciate your understanding and will respect your courtesy.

Sherry Schuller is President of ViralCommerce.com and Zabbo Communications. She is the founder of the Conference on Strategic Growth for Businesses and Entrepreneurs, co-author of 222 Ways to Entrepreneurial Success, and has assisted many organizations with strategic planning, branding, marketing, advertising design, training, and application development. She was previously an Internet Specialist for IBM's leading North American distributor, Business Partner Solutions (now Avnet), and an independent consultant for various firms, including PRIMEDIA, Inc., the leading provider of targeted content and integrated marketing solutions in consumer and business-to-business sectors.

In The News:

Three Things You Need To Know Before You Develop Your PR  EntrepreneurWhen you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
Measuring PR correctly  PRWeekEarned media is transforming. Take it from the journalists themselves. According to Cision's recent 2019 State of the Media report, the number one concern to ...
West Coast PR Agency, The Fearey Group, Expands to Include Montana Marketing and Communication Services  PRNewswireSEATTLE, June 25, 2019 /PRNewswire/ -- Today, The Fearey Group (Fearey), a full-*service* communications firm celebrating 38 years, announced its expansion ...
PR's image problem: 92% think PR pros 'hide the truth' and lie, majority don't understand industry  PRWeekPR has a public perception problem as a majority of people believe brands and organisations use it to hide the truth and cover up their mistakes, a new study of ...
Fitness booking app appoints agency for brand-awareness brief  PRWeekBooking-management platform fibodo, used by sports and fitness training professionals, has appointed PR Agency One as its retained UK PR agency, after a ...
Radioactive PR boss: 'We've proved your business can grow with a four-day working week'  PRWeekThe first PR agency to introduce a four-day working week has reported a strong business performance, high levels of staff happiness, fewer sick days and spike ...
Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup  The Holmes ReportOn the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's “The Whopper Detour” campaign.
Cannes: PR Jurists Implore Industry To 'Show The World What We Do'  The Holmes ReportA Holmes Report discussion at the Cannes Lions International Festival of Creativity gleaned insights from PR category jurists.
PR CEOs five times more likely than general population to come from fee-paying school  PRWeekMore than a third (34 per cent) of UK PR consultancy bosses attended fee-paying schools - nearly five times the rate of the general population, a new report on ...
Danone Shifts India PR Duties To Avian WE Avian WE will drive Danone's Health and nutrition  The Holmes ReportAvian WE will drive Danone's Health and nutrition agenda across India.
Avian WE bags Danone's PR mandate | PR  Campaign IndiaDanone India has appointed Avian WE as its PR consultancy on record following a competitive pitch. Avian WE's remit covers both corporate and brand ...
ZeeVee and Feintuch Communications Win Two Campaign Awards for Excellence in Public Relations from PRSA-NY  PRNewswireNEW YORK and LITTLETON, Mass., June 25, 2019 /PRNewswire/ -- ZeeVee (www.zeevee.com), a global pioneer and leader in the development and ...
Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix  The Holmes ReportCANNES—This year's Cannes PR jury awarded just six Gold Lions—half as many as last year—but for the first time it did present one of them to a campaign ...
Rio PR Is Hiring A PR & Marketing Assistant In New York, NY  FashionistaRio PR is a luxury fashion and lifestyle PR agency based in NYC.
Web safety workshop for PR students  New Straits TimesALTHOUGH it is undeniably one of the greatest creation of mankind, the Internet can also bring about negative effects due to its security risks.
Nick Clegg: “I'm not just providing a PR gloss”  Financial TimesICYMI, former deputy prime minister-turned-YouTube sensation-turned-Facebook flack Nick Clegg went on Radio 4's Today programme earlier on Monday to ...
Nike Reviews North American PR Agency Support The work, which covers the US and Canada, is  The Holmes ReportBEAVERTON, OR — Nike, which built its brand around high-impact marketing, is reviewing its North American PR support, the Holmes Report has learned.
FLOTUS spokeswoman Stephanie Grisham named White House press secretary  QuartzMelania Trump's spokeswoman, Stephanie Grisham, will be the new White House press secretary. It's an unusual choice to represent the nerve center of the ...
PR Trends to look out for in 2019  EntrepreneurThe client demands are tough to meet so a PR professional is required to be a pro at these things.
Michelin North America picks Weber Shandwick as PR AOR  PRWeekGREENVILLE, SC: Michelin North America has selected Weber Shandwick as PR AOR in place of incumbent Ketchum. Following a comprehensive review ...
Endurance events brand Spartan Race chooses UK agency  PRWeekObstacle race and endurance brand Spartan Race has appointed The PHA Group to manage its UK PR for its 2019 events, including the Spartan UK Stadion ...
Infographic: Three reasons why creativity is key in PR Publicity News  Media UpdateAlthough a public relations campaign is made up of a variety of components, many brands often leave out one of the most important ones — creativity.
Norwich City seek new PR boss as staff leave Premier League club | Latest Norfolk and Suffolk Business News  Eastern Daily PressNorwich City Football Club is looking to recruit a new public relations guru ahead of their return to the Premier League.
Does the PR fallout over misogyny even matter to voters in the Conservative leadership battle?  PRWeekOn Thursday, Mark Field slammed a female Greenpeace demonstrator up against a wall and forcibly removed her from a private function by the neck after she ...
Is Economic Opportunity a Catalyst for Peace at Israeli Company SodaStream—or PR for Israel—or Both?  NewsweekBusiness as Diplomacy: Daniel Birnbaum, the American-born CEO of the Israeli company SodaStream, is on a mission. But whether that mission is to make ...
Indian Railways to Hire Private PR Professionals in Each Zone for Publicity  News18According to the guidelines, a team of 17 trained professionals, including a team leader, a social media manager, *content* analysts, *content* writers, video editors ...
Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis  ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.
10 do's and don'ts for landing your first PR job - PR Daily  PR DailyLanding that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
NDA named finalist in top PR awards  GOV.UKThe Nuclear Decommissioning Authority will join some of the UK's top PR teams tonight as part of an awards ceremony marking the best communications ...
Made In Dublin: PR boss Sonia Harris celebrates 10 years in business  Dublin LiveTen years ago, the country was in the grip of recession. Jobs were scarce, pay was stagnating or being slashed and anyone that had a job was clinging on for ...
Top Stormont civil servant creates powerful new PR and transparency role  Belfast NewsletterA powerful new communications supremo has been installed in the Department of Finance as part of efforts to reform Stormont before any return of devolution.
Crosshairs Communication bags PR and Social Media mandate for Kiehl’s India  Exchange4MediaCrosshairs Communications will be responsible for crafting and managing Kiehl's key messages across the Indian market and manage end-to-end social media.
PR Assistant / Part-time  Pedestrian TVPART-TIME ll PAID INTERNSHIP / PR ASSISTANT. THEY are a new high impact, high *service* PR agency with a focus on results driven work. Our portfolio ...
UK citizens trust vaccines but health comms pros warn against complacency  PRWeekComms and health experts are warning of the need to remain on guard in the light of new evidence that Britain is resisting the attempts of campaigners to cast ...
Facebook's Libra Presents Another Privacy, PR Problem - Mon., Jun. 24, 2019  O'Dwyer's PR NewsU.S. lawmakers have pushed back against Facebook's plans to unveil a new cryptocurrency initiative.
Meghan Markle ‘More Involved’ Than Queen Elizabeth In PR Decisions, Columnist Says  International Business TimesMeghan Markle is more involved than Queen Elizabeth II when it comes to public image decisions.
30 jobs in the PR and marketing world - PR Daily  PR DailyA bombardment of self-captured photos will soon be upon us: Friday is National Selfie Day. The narcissistic celebration was created by DJ Rick McNeely in 2014 ...
Infographic: How to feature your organization in Instagram Stories - PR Daily  PR DailyCommunicators always want to meet their audiences where they are—and that might mean developing Instagram stories. The popular feature, a copy of ...
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions  AdAge.comBecause Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
PR to hike passenger train fares by 7pc  DAWN.comLAHORE: The Pakistan Railways (PR) has decided to increase fares of all passenger trains by seven per cent, citing hike in oil prices. “The increasing oil prices ...
Employee ownership: enlightened business or a handy PR exercise?  Architects JournalBecoming employee-owned requires long-term thinking, regular reviews and maintenance to make it successful, writes Donald Insall's Renée O'Drobinak.
Instinctif Partners launches impact offering  PRWeekInstinctif Partners launches impact offering. From PR Week.
PR decides to increase train fares up to 8.5pc  Profit by Pakistan TodayThe administration of Pakistan Railways has decided to increase the fares for passenger and intercity trains from 2 per cent to 8.5 per cent, a private media ...
Probate Notice: Cheryl M. Ludwig 25-PR-19-1451  Republican EagleSTATE OF MINNESOTA COUNTY OF GOODHUE FIRST JUDICIAL DISTRICT DISTRICT COURT PROBATE DIVISION Court File No. 25-PR-19-1451. Estate of: ...
Cannes Lions 2019: 23 shortlists for India in Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer  Best Media InfoIndian agencies have secured 23 shortlists at Cannes Lions 2019. The international festival of creativity announced the shortlists across Direct, Media, PR, ...
Argos add K/P Medeiros to PR; running back Timmis retires  CFL.caTORONTO — The Toronto Argonauts have signed national kicker/punter Zack Medeiros to the practice roster, the team announced on Tuesday. Medeiros, 28 ...
Dominican Republic hires 'crisis management' amid PR nightmares  New York Post Dominican Republic authorities are working with "crisis management" specialists over a double-whammy of a public relations nightmare -- the mysterious deaths ...
Optus reappoints Thrive PR to public relations account  mUmBRELLA*Thrive PR has won a competitive pitch and retained Optus' consumer and SMB (small and medium-sized businesses) account, Mumbrella can reveal. Optus.
‘Draft PR cards will be issued in 2 days’  Deccan HeraldCommissioner (Survey, Settlement & Land Records) Munish Moudgil said that when a property is surveyed, then draft property cards under Urban Property ...
Urvashi Rautela accuses her former PR Manager of character assassination in her latest tweet  Times NowBollywoof actress Urvashi Rautela has blasted her ex PR manager in her latest tweet. She also accused the person of assassinating her character – check out ...
PR: Anxone Provides Multi-Layer Security For Crypto Storage  Bitcoin NewsHacking is a front and center issue for digital asset exchanges. Especially given its worrying year-over-year increases, from US$152mn in 2016 to US$950mn in ...
Meghan Markle 'more involved' in public image decisions than Queen - 'Everyone signs NDAs'  ExpressMEGHAN MARKLE is “more involved” in PR decisions than anybody else in the Royal Family, including the Queen, royal correspondent Rob Shuter has ...
Weber Shandwick's Arun Divakaruni joins Avant Healthcare as chief science officer  PRWeekCHICAGO: Medical communications agency Avant Healthcare has hired Weber Shandwick's Arun Divakaruni for the newly created position of chief science ...
Jim Olson to lead comms for African Leadership University  PRWeekNEW YORK: African Leadership University has hired Jim Olson as chief communications officer and executive in residence. Olson started at the organization in ...
Puerto Rico Governor Ousts Treasurer Amid Reported FBI Probe  BloombergPuerto Rico Governor Ricardo Rossello asked for the immediate resignation of Treasury Secretary Raul Maldonado just hours after the cabinet member ...
Amazon's Prime Day is reportedly July 15, according to leaked PR email  CNETIt's always one of Amazon's biggest days of the year for sales and discounts.
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
Washington Post: Puerto Rico might not get $600 million in aid until September despite new law  CNNWashington (CNN) The Trump administration has not sent $600 million in emergency food stamp aid to Puerto Rico two weeks after President Donald Trump ...
TfL apologises for approving controversial taxi campaign  PRWeekTransport for London has apologised for offence caused by an ad for taxi-hailing app Kapten that it said it approved "in error". The execution was part of a ...
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
Mastercard celebrates LGBTQIA+ community with Acceptance Street  PRWeekWelcome to Acceptance Street. The rainbow-colored sign of progress stands at Christopher Street in New York City, the home of LGBTQIA+. Mastercard worked ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in graphic design trends, the picture that sparked a backlash, increasing the reach of your messaging on social media ...
Wendy's sends out mysterious lunch invite to a 'couple million' people  PRWeekWendy's teased its Twitter followers with a Google Calendar invite on Monday, asking its 3.21 million followers to lunch on August 19. The fast food chain posted ...
How I Save: The PR in Leeds earning £32k a year with £5k saved  Metro.co.ukIn our weekly saving series, we look at the personal finances and budgeting of a 27-year-old PR who spends most of her money on food and socialising.
PR firm under fire from gay brewery for representing Israel Folau  Daily TelegraphThe Israel Folau saga has now swept up his public relations firm with a backlash from clients.
Cannes Lions: Social & Influencer, PR and Direct winners  ShotsOne of the fastest-developing categories at the festival, the Social & Influencer Lions recognise work that, in the words of jury president and Founder of.
Huawei, PR Spin Fails To Deliver Certainty About Android Updates, Retailers In The Dark  ChannelNewsThe consumer PR division of Chinese multinational telecommunications company Huawei have taken to not returning calls, as we seek answers to several ...
Vitriol Flies in Puerto Rico as FBI Is Said to Probe Treasury  BloombergThe firing of Puerto Rico's top Treasury official set off an extraordinary exchange of insults Tuesday, with the finance chief's son calling Governor Ricardo ...
Butt selfie campaign calls for LGBTQ accountability in healthcare  PRWeekNEW YORK: Forget normal selfies, now it's all about butt selfies. Hudson Cutler and its client DatingPositives are asking people to take (fully dressed) butt selfies ...
Wizspk Communication bags PR & Social Media mandate for ‘Bottles for Change’  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning  PRWeekComing out as transgender in comms has its own challenges. Goldman Sachs corporate comms MD Michael DuVally left work on the Friday before Memorial ...
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
Stuart Terry departs Fleishman Hillard to launch PR agency We Are Different  mUmBRELLA*Head of consumer at TBWA's communications agency Fleishman Hillard, Stuart Terry, has left the business to launch his own PR and *content* agency We Are.
T Vijay Kumar Reddy AP's new Commissioner of I & PR  The Hans IndiaThe State government appointed T Vijay Kumar Reddy, Additional Director, Press Information Bureau of India, as Commissioner of AP Information and Public ...
Guidelines on the Interpretation of Puerto Rico’s Employment Legislation, Chapters 6 and 8  JD SupraAs we have previously discussed, the Puerto Rico Department of Labor (PR DOL) recently published the first edition of its Guidelines on the Interpretation of ...
PR industry veteran Tony Tan launches new agency in Singapore  Mumbrella AsiaPR industry veteran Tony Tan has founded a new agency called Autonomy. Tan is founder and managing director of the Singapore-based agency. He was most ...
My Biggest Gaffe: One extra zero turned sampling into a tsunami  PRWeekMy Biggest Gaffe: One extra zero turned sampling into a tsunami. From PR Week.
Sarkari naukri 2019: RPSC hiring Public relation officer, check how to apply and closing date  Zee BusinessSarkari Naukri 2019: Rajasthan Public *Service* Commission (RPSC) inviting candidates to apply for the Public Relation Officer (PRO) for 23 vacancies. Get more ...
PR agencies don't do enough strategy  mUmBRELLA*PR agencies don't do strategy. This is a bold declaration, admits Peter Roberts, but one that is tempered by the acknowledgment that strategy is hard, and output ...
Urvashi Rautela bashes former PR manager for assassinating her character; read post  Deccan ChronicleUrvashi was trolled for posting a cosy picture with Virat Kohli's wax statue on social media.
New corruption allegations hit Puerto Rico’s government  Washington PostA top Puerto Rico official says he has appeared before a federal grand jury investigating a former government adviser in the latest corruption allegation to hit the ...
PR: Legislators Support V20 Summit in Response to New FATF Rules  Bitcoin News[Osaka, Japan, 18 June 2019] Legislators have shown their support for the V20 Summit which is set to take place alongside the G20 Leaders Summit in Osaka, ...
Mercedes Martinez's “homework assignment”: Keep Puerto Rico in mind  People's WorldCHICAGO—Mercedes Martinez has a “homework assignment” for all of the U.S. “I want Puerto Rico to remain visible and for people to keep in mind the political ...
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Who is Carrie Symonds? Boris Johnson’s girlfriend and Tory PR guru who could join him in 10 Downing Street  iNewsCarrie Symonds, 31, is a PR executive dating Boris Johnson who could move into 10 Downing Street with him if he becomes prime minister.
Madchatter Brand Solutions wins PR mandate for POKKT  Exchange4MediaLaunched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app ...
Willis leaves Orion for Bonnier as Stimpson moves to PR  The BooksellerNot a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.
Paul Pogba agent Mino Raiola hiring Juventus PR to improve shocking image of his agency  The SunEnrica Tarchi has been targeted to work on building up the public perception of controversial transfer fixer Raiola and his stars.
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
Nike hires Ogilvy's DC office lead Kathy Baird  PRWeekBEAVERTON, OR: Nike has hired Ogilvy's Kathy Baird as senior director of editorial and experiences in the global employee communications team. Baird starts ...
Judge rejects expat mum's bid to give up Singapore PR status. She thought son could skip NS.  TODAYonlineSINGAPORE — A Family Court judge has dismissed a Portuguese mother's application to move her two young children from Singapore to the United Kingdom.
Podcast: Why Public Relations & SEO Need Each Other  The Holmes ReportThreepipe, Ready10 and 10 Yetis Digital join the Echo Chamber.
'Art Meets Music' for Bushwick Fundraiser Benefitting Puerto Rico...  Brooklyn ReaderBrooklyn nonprofit Sustainable United Neighborhoods (SUN) is hosting a special fundraiser benefitting rebuilding efforts in Puerto Rico on Thursday, June 27 at ...
US being cast as 'disgraceful' villains is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
RPSC Recruitment 2019 for for 23 PRO Posts, Now Applications Process will Begin from 27 June  Jagran JoshRPSC Jobs 2019: Rajasthan Public *Service* Commission (RPSC) has invited applications for the recruitment of Public Relation Officer (PRO) Posts in ...
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
Avon reveals raft of promotions with Khan made head of PR  The BooksellerAvon has unveiled a number of promotions across the division, with Katie Loughnane, Sabah Khan and Molly Walker-Sharp all stepping up to new roles, as well ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

How to Get Publicity for a Service Business

Many of our clients are in service businesses, such as... Read More

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams.... Read More

Public Relations: Converting the Non-Believers

What's the real reason some managers shy away from public... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Killing Them Softly

The world has woken up to ethical issues in corporate... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

How to Take Advantage of Public Relations

Decide once and for all to do something about those... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

Top Ten Tips For Great Sound Bites

If you're an online business using public relations (PR) to... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

Your Financial Planning Clients May Hold the Key to Free Publicity

Every reporter, from the cub at the small town paper... Read More

Hispanic Media Training: How It Can Benefit You

How can media training help you create a successful Hispanic... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More