How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.

Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps. After all, he's spent the past two years fending off growing public criticism for his role in the Valerie Plame leak investigation and has watched helplessly from the sidelines as his media brethren have turned an increasingly scornful eye at his silence. If there's one thing "old school" reporters like Mr. Novak can't stand, it's being part of a story they're supposed to be covering.

But when he swore after James Carville's mild provocations and stormed off the set, it was a complete surprise. I ought to know. I used to be Robert Novak's producer.

Within hours of his outburst, more than 300 news stories ? from as far away as Russia, India and South Africa ? had already appeared about the incident. With each story, you could faintly hear the echo of liberal commentators uncorking bottles of champagne. Media darling Jon Stewart went so far as to rub his nipples with delight on The Daily Show.

It's an unsurprising case of schadenfreude, perhaps, since Novak has spent years mocking politicians who self destruct on camera. In early 2004, for example, he wrote about Howard Dean that, "Being overworked is a poor excuse for Dean's gaffes."

Robert Novak just had his Dean scream moment.

He's not alone.

Today, as a full-time media trainer, I see spokespeople from across the nation embarrassing themselves unnecessarily. One recent client, a high-ranking city official, also ripped off his lapel microphone and stormed out of an interview only to see the clip used for seven straight days on the local news.

But the job of a journalist ? particularly a television journalist ? is to elicit drama. By pairing conservative vs. liberal, the entire construct of the show is intended to create a fiery debate, excluding most of the nuanced views that could lead to a thoughtful conversation. Although CNN's "Crossfire" may officially be canceled, the left-right debate format is here to stay. I often advise clients to avoid appearing on those programs altogether and to seek a more substantive venue instead.

In many other cases, like that of the city official, viewers will never see the questions posed by a reporter. These "bites" interviews allow a reporter to ask leading, obnoxious, and downright insulting questions, but if the spokesperson loses control and gets angry, that's all viewers will ever see.

So how can a high-profile spokesperson stay in control during an interview? First, remember the "Seven Second Stray." Being on message most of the time isn't good enough. Those seven seconds during an hour-long interview when you respond angrily or say something flip or sarcastic is guaranteed to be included in the segment, and will likely be played over and over again. Novak's entire incident lasted just 11 seconds.

Second, think out what your response will be to an unexpected antagonistic comment in advance. Practice with someone who knows you well ? your spouse, perhaps ? and ask them to criticize you in a way they just know will get under your skin. Stay calm during your response, and choose your words carefully. It may make for an awkward dinner with one another, but the practice will help prevent self immolation when you're on live television.

Third, monitor your non-verbals. Studies show that more than half of the way people perceive you is based not on what you say (or don't say), but on how you look. If you successfully restrain yourself from making a sarcastic remark but your eyes, face, or body betray your true feelings, viewers will notice.

Mr. Novak's fate is still uncertain. But just like Janet's Super Bowl flash, President Clinton's finger wag and the Dean Scream, Mr. Novak's walk-off is destined to become a remembered pop culture moment.

Brad Phillips is the founder and president of Phillips Media Relations. He was formerly a journalist for ABC News and CNN, and headed the media relations department for the second largest environmental group in the world.

For more information and to sign up for free monthly media relations and media training e-tips, visit http://www.PhillipsMediaRelations.com

In The News:

These holiday gifts are so good, PR people wrote us poems about them  Star TribunePR firms were pitching gift ideas. We asked them to do so in verse. Surprisingly, they were not averse.
The biggest PR wins and fails of 2018  mUmBRELLA*From fails to fortune, 2018 has seen its fair share of organisations dominate the headlines. Here's a rundown of what made news this year. Cricket scandal.
Valley's PR problem  The Spokesman-ReviewThe city of Spokane Valley and the 4th Legislative District have a public relations problem caused by Matt Shea which includes: his "Biblical Basis of War" ...
Sterlite case: Activists allege Vedanta PR had access to draft NGT judgement, company denies claim  Scroll.inThe digital signature of a draft document allegedly circulated among journalists on Saturday bore the name of a public relations executive for the mining firm.
MMA promoter Bellator hits up UK PR agency to push European expansion  PRWeekThe second largest mixed martial arts (MMA) championship, Bellator, has appointed The PHA Group to promote its events in the UK and Europe in 2019. News.
Chime-Tech Lands UK Consumer PR Mandate For China's Xiaomi  The Holmes ReportLONDON — Chime-Tech, Harvard's sister agency within Chime Group, has won the UK consumer PR brief for Chinese consumer electronics player Xiaomi after ...
5 things for PR pros to know on Monday morning  PRWeekPacLife pulls ads from 'Tucker;' Latest fallout from Ghosn arrest; Nike backs Raheem Sterling in Kaepernick-like campaign. News ...
AccorHotels books new agency for 'six-figure' retained UK comms account  PRWeekAccorHotels has appointed Manifest to handle UK brand communications across three of its hotel brands: ibis, Novotel and Mercure, PRWeek can reveal. News.
Manitoba offers two new ways for international graduates to get Canadian PR  Study International NewsInternational student graduates in Manitoba now have two new ways to obtain permanent residency (PR) in Canada. According to Immigrate Manitoba, the ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
Waymo hires Suzanne Philion as global head of comms  PRWeekMOUNTAIN VIEW, CA: Self-driving car company Waymo has hired Suzanne Philion as its global head of communications. Based in Mountain View, California, ...
'Clients still see media relations at the heart of PR': Robyn Sefiani reflects on life after winning at CommsCon  mUmBRELLA*After co-winning Mumbrella's CommsCon Award for Midsize PR Agency of the Year, Sefiani Communications' founder Robyn Sefiani reflects on challenges the ...
ID Collective wins Malaysia Airlines' PR and digital accounts  mUmBRELLA*Malaysian Airlines has appointed ID Collective to handle its comms and public relations accounts for Australia and New Zealand. The win follows a.
Truly, madly, deeply: the PR apologies (and non-apologies) of 2018  PRWeekPR gaffes, blunders and mistakes are nothing new, and neither are the resultant apologies - or lack of them. PRWeek looks back upon a 'sorry' 2018... News ...
Lankan given PR after saving woman from fire in Korea  Daily MirrorAfter saving a woman, 90, from a burning house in North Gyeongsang Province last year, a Sri Lankan migrant worker in South Korea has been awarded ...
Report: Fact-checkers say Facebook has used them for "crisis PR"  Fast CompanyJournalists who partnered with Facebook say they've lost faith that the social network really cares about ridding itself of false news. Facebook quickly responded.
District machinery all set for PR elections  The Hans IndiaOfficials in the district are preparing ground for panchayat elections Grama Sabhas are being organised in the district from time to time The District Panchayat ...
The Case For Integrated IR And PR In The Innovation Economy  ForbesToday's innovators face critical path communications issues and opportunities throughout their company's evolution.
Crown Group appoints Natasha Granath as PR and communications manager  mUmBRELLA*Residential property developer Crown Group has recruited luxury brand PR specialist and former journalist Natasha Granath to the role of PR and.
AirPR raises $8 million in Series C, launches new product  PRWeekSAN FRANCISCO: AirPR has raised $8 million in Series C funding. The data science company wants to use that money to invest in R&D and product ...
Twitter backs Shelter campaign with #DuvetKnowItsChristmas film  PRWeekTwitter has thrown its support behind a homelessness awareness campaign that encourages people to share their stories about seasonal sleeping ...
Q&A: TVC Group's Ashleigh Lezard on the changing nature of PR and journalism  The DrumEarlier this year TVC Group appointed former journalist and sustainability communications specialist Ashleigh Lezard as account director to work on The ...
The Most Powerful Tech PR Firms of 2018  ObserverHere are our choices for 2018's top firms in tech PR (including nine agencies that also earned a slot in this year's Observer PR Power 50).
Observer’s 15 Rising Stars in the PR Industry for 2018  ObserverOnce you meet this year's crop of Rising Stars—our list of 15 young people to watch in the PR industry—you'll toss all those millennial stereotypes right out the ...
The Most Powerful Financial PR Firms of 2018  ObserverHere are our choices for 2018's notable PR firms in the financial space. The top six of which also made this year's Observer PR Power 50.
PR: Postar - Public Chain Transaction Platform  Bitcoin NewsRecently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...
'The Tonight Show' Is Heading to Puerto Rico For Special 'Hamilton' & Hurricane Relief Episode  BillboardIn celebration of Lin-Manuel Miranda reprising his role as Alexander Hamilton for 24 performances of Hamilton in Puerto Rico, The Tonight Show Starring Jimmy ...
Adidas reviews PR with aim of restructuring agency model  PRWeekAdidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
The Most Powerful Entertainment and Media PR Firms of 2018  ObserverWith N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.
PR agencies rebranding as PR agencies - please stop  PRWeekI think it was early 2016 at another 'Future of PR' event when I'd had enough; all 17 stone of me lurched forward to intercept the microphone from some poor, ...
Private investment group acquires Houston PR  PRWeekHouston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.
The 4 Most Inspiring Public Relations Campaigns of 2018  Inc.Take a cue from these three companies and a group of students when promoting and protecting your brand.
The Most Powerful Travel and Hospitality PR Firms of 2018  ObserverHere are our selections for 2018's notable travel PR firms—the top seven also made our 2018 PR Power 50.
The Most Powerful Fashion PR Firms of 2018  ObserverHere are our choices for 2018's notable fashion PR firms (KCD also appears in this year's PR Power 50).
Garmin appoints Golin as lead PR agency  PRWeekConsumer technology business Garmin has appointed Golin as their lead PR agency, following a competitive pitch run by Creativebrief, PRWeek can reveal.
GOJEK in media spotlight for strikingly similar map to Grab's, PR doesn't deny claims  Marketing InteractiveThe ride hailing industry just got a tad bit juicer as netizens reported that GOJEK's beta app had similar map data characteristics and naming conventions to its ...
Adidas Reviews London PR Agencies In Line With 2020 Strategy  The Holmes ReportLONDON — Adidas is reviewing its London PR agency roster with a view to consolidating duties with a smaller number of agencies, the Holmes Report has ...
Public Relations expert advocates training, certification of PR practitioners  VanguardA Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...
PR princess Montarna McDonald ties the knot at country retreat  Daily TelegraphKarl and Jasmine Stefanovic's wedding may have hogged the headlines, but there was another glitzy nuptials that flew under the radar. Sydney publicist ...
Why banks don't need love for loyalty  PRWeekAre any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from ...
Trump says Cohen did low-level work for him, mostly PR: Fox  ReutersU.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
Teen charged in killing of stepfather in Pr. George’s County, Md.  Washington PostAn argument preceded the fatal shooting, police said.
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Pernod Ricard appoints Weber Shandwick as UK agency partner  PRWeekPernod Ricard appoints Weber Shandwick as UK agency partner. From PR Week.
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Don’t blame Puerto Rico’s poor economy on hurricanes  Washington PostThe bipartisan 2016 legislation that created the federal Financial Oversight and Management Board for Puerto Rico, of which we are members, included an ...
Who were the PR winners and losers of Eurovision 2018?  ESCXTRA.comIn the first part of ESCXTRA's two-part editorial on PR, we asked “What is the true value of PR at the Eurovision Song Contest? In our second and final part of the ...
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm  CNBCFacebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Jagdish Thakkar, Low-Profile PR Officer to India's Most High-Profile Client  The WireSoft spoken Thakkar was reputed not just to capture the mindset of his boss, but also prepare the perfect press note even before the briefing ended.
PR: Proper cryptocurrency betting and gambling service as it should be!  CoingapeThe rise of attention to digital assets last years turned to the growth of services related to cryptocurrencies. Sportsbooks and casinos are not an exception.
The Most Powerful Real Estate PR Firms of 2018  ObserverHere are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50.
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
Flack on Friday: PR vs gorilla, Ingham vs Whitehouse, PR festive fun  PRWeekThis one's a classic case of a 'before and after' photo, except sadly we don't have the 'after' version. This is a shame because this one - the 'before' – captures ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Motlanthe Commission could be a high-level PR stunt for...  Daily MaverickThe killing of six unarmed civilians by Zimbabwe's military on 1 August, two days after polling in the country's general elections, was a huge setback for an ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
The Most Powerful Nonprofit and Public Affairs PR Firms of 2018  ObserverHas there ever been a more important moment for firms that represent cause, issue and nonprofit clients? In our sideways political environment, it's become ...
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
'Tim Cook for President' and other tawdry campaigns from Qualcomm's PR bulldog  AppleInsiderDefiners Public Affairs, the PR firm Facebook contracted to sling mud at critics after the Cambridge Analytica debacle, also conducted campaigns against Apple ...
ALEC Union Busting Proposal Defeated in Michigan Lame Duck  PR WatchBill's author never met the threshold for election that he is demanding for union recertification.
52 bales of cocaine worth $30 million seized near Puerto Rico  Washington ExaminerU.S. Customs and Border Protection said it seized 52 bales of cocaine worth roughly $30 million near Puerto Rico and the U.S. Virgin Islands last week.
What the Hell Is Going on With the Women’s March?  The CutFrom Tablet's report of anti-semitism within Women's March to the organizations botched attempt to silence journalists, what's going on with the Women's March?
PR: Nagezeni’s competition for Lambo: temperature is rising  CoingapeNagezeni's trading competition is getting closer to the finish line, and the tension rises each day. Well, no surprise – the supercar, premium watches and 160+ ...
Puerto Ricans Angry Over Impending Ban On Cockfighting  NPRAs part of the farm bill, lawmakers on Capitol Hill have voted to ban cockfighting in Puerto Rico. The practice is already banned in all U.S. states, but the island ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police  LBCSadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.
Huawei’s New Playbook in Washington: Drop PR and Hire Lawyers  Wall Street JournalChinese cellular-technology giant Huawei is relying on a team of recently hired American lawyers to defend itself from an onslaught of accusations and ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
Equanimity auction no more than a failed PR stunt, Jho Low claims  Malay MailPETALING JAYA, Dec 18 — Fugitive businessman, Low Taek Jho, has taken potshots at Putrajaya again from his hideout, claiming that the government's move ...
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Congress Moves To Ban Cockfighting In USVI, PR -  VI ConsortiumThe U.S. Congress on Wednesday approved legislation that would ban cockfighting in the U.S. Virgin Islands and Puerto Rico, following a monthslong battle by ...
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
JLP picks Samuda to lead its PR campaign  Jamaica GleanerSenator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
From Pittsburgh to Puerto Rico: Allegiant announces new non-stop flights  WTAE PittsburghAllegiant Airlines is spreading its wings from Pittsburgh to Puerto Rico. The airline announced a new non-stop *service* to the island over the weekend.
Jubilee USA Urges Congress to Pass Puerto Rico Aid and Debt Relief Protections  Common DreamsAs Democrats and Republicans head toward a budget showdown this week, several Puerto Rico amendments could be added to budget bills. More than a ...
Propeller acquires controlling stake in business development consultancy Upfront  PRWeekPropeller Group has acquired a controlling stake in London-based consultancy Upfront Business Development, which specialises in outreach and new business ...
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswireEAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
11 Pr. George’s officers suspended after gun accidentally fired at holiday party  Washington PostEleven police officers in Prince George's County have been suspended after a gun was unintentionally fired at a holiday party over the weekend and two officers ...
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
Offset Defends Interrupting Cardi B's Set This Weekend After Fans Call It a PR Stunt  Cosmopolitan.comThis weekend, Offset got onstage and interrupted Cardi B's Rolling Loud in Los Angeles performance to publicly ask her to take him back. By the looks of it, she ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
State School Board OKs near-$600000 budget for public relations services  KSL.comSALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
Hurricane Maria cut the height of Puerto Rico's forests by a third  GristHurricane Maria inflicted “unprecedented” and “fundamental” changes to Puerto Rico's ecosystem, according to new studies conducted by NASA scientists and ...
Dealer Market Exchange Announces Launch of Hyperledger Puerto Rico Meetup Group  Global Banking And Finance ReviewDealer Market Exchange officially announced the launch of the Hyperledger Puerto Rico Meetup group on December 6, 2018, in conjunction with Hyperledger ...
Miss Universe 2018: Miss Philippines and Puerto Rico early favorites  CalvinAyre.comThe 67th Miss Universe competition is coming up on December 17th, and Bodog has released their odds.
Melania Trump, Karl Stefanovic: 2018’s biggest public relations fails  NEWS.com.auIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
You Can Still Get Tickets to Hamilton in Puerto Rico  Condé Nast TravelerThe Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.
HUD Deputy Secretary, Puerto Rico recovery liaison resigns  TheGrioHUD which has been led by Ben Carson for the last two years, has lost Pam Patenaude, the deputy secretary has resigned and will transition out of the role.
Puerto Rico Has a Stunning New Hotel: The O:LV Fifty Five  Caribbean JournalLoisse Herger and Fernando Davila, who opened the stellar O:Live Boutique Hotel back in 2012, have debuted a stunner: the O:LV Fifty Five in Puerto Rico.
Puerto Rico is slowly recovering  The EconomistON A BALMY evening Cocina Abierta, a restaurant in Condado, a neighbourhood on the oceanfront in Puerto Rico's capital, is fully booked, as it has been most ...
Amp PR Lotion Cyber Monday Exclusive  VeloNewsPR Lotion delivers more of the bicarbonate your body naturally produces to neutralize acid, battle fatigue, and reduce soreness. More bicarbonate means the ...
Travis Pastrana Talks Rebuilding Puerto Rico  Racer X OnlinePastrana, Sipes, and Team Puerto Rico spend eight days on the island helping to rebuild.

Financial Planners Publicity and Marketing - Live By The Calendar

The media live by the calendar. Your story pitch might... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

Want To Join the Bandwagon? Be Sure It Has Wheels!

Here are two to-the-point questions recently posed by several association... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

Top Ten Tips For Great Sound Bites

If you're an online business using public relations (PR) to... Read More

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?

If you are in Australia at the moment, it is... Read More

Publicity: The Best Things In Life Are... FREEE!

One portion of your marketing plan that you probably don't... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More