Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.

It turned up a paper she had written for a medical journal. It displayed her dissertation. Iteven showed me an article she had written for her college newspaper.

A lot of our personal information is on the web. It's a legitimate concern.

So it was understandable when a CEO became irate when a snarky website published all of his personal information it could find ? including home address and financial worth ? just by going to Google. Sure, it was publicly available information, the CEO acknowledged, but that story was just beyond the pale.

The CEO was so furious, in fact, he ordered his staff not to grant interviews to the news organization, CNet, for an entire year. His choice to "blackball" a website with more than 23 million visitors per month for a full year was a serious one, but one he believed was the right thing to do.

Only one problem. The CEO in question is Eric Schmidt. Mr. Schmidt is the CEO of Google.

In the days following Google's decision, dozens of news organizations ? including National Public Radio, the International Herald Tribune, the San Francisco Chronicle, San Jose Mercury News, and the Associated Press ? covered it. Many of those stories lambasted Google's decision. One story was simply called, "Google Goes Berserk."

Besides being a stunningly tone-deaf decision on Google's part (the kind people should lose their jobs over), there is at least one big lesson to be learned here.

Sometimes, it's better to just be quiet.

Had Google chosen to say nothing after the original CNet story came out, it wouldn't have become an internationally covered story. It wouldn't have made it to the coffee shops of California, the bistros of Buenos Aires, or the patisseries of Paris.

Google took a relatively small story and, through awful crisis management, turned it into a much larger one. Even worse, it gave endless ammunition to Google's critics who have long feared the implications of so much readily accessible information on the web.

Finally, they did at least two other things wrong. We left a message for Google asking for their side of the story. To its credit, one of its representatives, David Crane, did call back within a few hours but said that they have not or will not respond to such queries "on-the-record." That means its enemies continue to get all the ink as Google does nothing. Companies in crisis mode need to say something, even if that means a terse two sentence statement sent via e-mail.

The other thing Mr. Crane did wrong was offer to make comments to me in an "off-the-record" capacity. I'm not a reporter, and was careful about identifying myself honestly. I had no obligation to honor his terms, and could have been the first "reporter" to finally get Google on-the-record.

Brad Phillips is the founder and president of Phillips Media Relations. He was formerly a journalist for ABC News and CNN, and headed the media relations department for the second largest environmental group in the world.

For more information and to sign up for free monthly media relations and media training e-tips, visit http://www.PhillipsMediaRelations.com

In The News:

Bitcoin PR Buzz Announces January PR Sale With $200+ Discounts  PRNewswireBELIZE CITY, Belize, Jan. 18, 2019 /PRNewswire/ -- To celebrate the start of another year for crypto, Bitcoin PR Buzz are offering up to $200 off all PR packages, ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in response to Gillette's marketing campaign, the importance of social media for marketers, annoying PR habits and ...
CIPR launches service to help clients recruit PR talent and agencies  PRWeekThe Chartered Institute of Public Relations (CIPR) has launched a client adviser *service* to guide businesses through the process of hiring public relations ...
Fusion Media to handle PR for sports clothing brand  PRWeekFusion has been tasked with helping the company grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers as ...
Provoke Piers: PR agency launches tool for triggering Piers Morgan  PRWeekIt's becoming the PR tactic du jour - and now a PR agency has launched a website dedicated to generating campaign ideas to trigger Piers Morgan. News.
The PR Week 1.18.2019: Hot Paper Lantern's Ted Birkhahn  PRWeekTed Birkhahn, president of the recently launched Hot Paper Lantern, joins the podcast to talk about why he and his partner, CEO Ed Moed, split from ...
When the public relations industry does PR for itself  Financial TimesEarlier in January, BBC Radio 4 broadcasted the Art of Public Relations, a show which featured actual public relations specialists. What followed was a strange ...
Molly Huddle Going for Speed at the 2019 London Marathon  runnersworld.comHow fast can Molly Huddle really run 26.2 miles? She's hoping to find out this spring, when she heads to the London Marathon, where she wants to land on the ...
MHP and Mischief to adopt 'Engine' branding  PRWeekMHP Communications and Mischief will operate under the 'Engine' banner and could dissolve their legacy brands in years to come, PRWeek has learned. News.
PR tender issued in effort to attract more British tourists  The Irish TimesTourism Ireland says opportunities to entice visitors from Britain persist despite Brexit.
ANALYSIS: At UN, another PR ‘victory’ for Abbas  The Jerusalem Post - Israel NewsOne official called it a “major public relations victory for President Abbas and Palestine.”
Be out front with your company culture  PRWeekBe out front with your company culture. From PR Week.
UK PR agencies (and groups) to watch in 2019  PRWeekUK PR agencies (and groups) to watch in 2019. From PR Week.
FleishmanHillard Middle East incorporates into Omnicom's Impact BBDO  PRWeekFleishmanHillard has incorporated its Middle Eastern business into Impact BBDO, the regional network owned by Fleishman parent company Omnicom, ...
Mesut Ozil ups PR war that’s antagonising Arsenal – so will he play Chelsea?  The SunUnsettled midfielder makes another post over his fitness and hunger to play ahead of Chelsea clash in attempt to throw spotlight on Unai Emery decision to axe ...
Suspect in Tema port PR manager's murder remanded  GhanaWebThe Tema TDC Magistrate Court has remanded into prison custody the houseboy of the murdered Marketing and Public Relations Manager of the Tema Port, ...
Gillette debate cuts two ways  PRWeekA new ad from the iconic razor brand has set the internet on fire with debates around Gillette's new The Best Men Can Be positioning - this and other recent ...
Breakfast Briefing: Tesla plots a 'very difficult' roadmap  PRWeekTesla is planning to cut about 7% of its workforce, or about 3,000 positions, as it looks to lower the price of its Model 3 sedan and boost production of the car.
From Boardroom to Living Room: How Facebook’s Many PR Initiatives Intertwine to Deliver Its Messaging  AdweekOn the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to ...
OPEC Mulls US PR Push - Thu., Jan. 17, 2019  O'Dwyer's PR NewsThe Organization of Petroleum Exporting Countries, which supplies 40 percent of the world's oil, is considering a PR program in the US to bolster its image.
Ashish Tiwari, head digital marketing and PR at Hero Cycles, steps down  ETBrandEquity.comHe was also behind one of the most successful moment marketing initiative during Kerala floods, which was appreciated by the likes of Mr Shashi Tharoo..
Ashish Tiwari, head Digital Marketing & PR at Hero Cycles, steps down  afaqsAshish led the digital marketing & PR team for the last two years.
The Mixed Reception of the Hamilton Premiere in Puerto Rico  The AtlanticPolitical discord coupled with the lingering effects of 2017's Hurricane Maria challenged the arrival of the famed musical.
Crisis and PR Experts Are In Agreement About R. Kelly’s Future  VultureR. Kelly needs to keep his mouth shut and disappear. That's the near-unanimous feeling of the millions of people who watched Lifetime's Surviving R. Kelly ...
Ikea seeks agency for new global PR account  PRWeekAround half a dozen agencies have been contacted to pitch for the account, with the world's largest furniture retailer focused on consultancies with a global ...
Only 10000 expected at DC Women's March, amid PR battle and clash with National Park Service  WUSA9.comWASHINGTON, D.C., USA — What was once a uniquely American moment is likely to fade into memory this weekend, when the latest Women's March is ...
Letter: DM editorial treats climate change as PR problem  Charleston Gazette-MailI look forward to the Friday paper when the Daily Mail WV section features a development theme and the editorial interprets it. With the “Sun, wind, and ...
PR: Fomo2Moon - A Blockchain Lottery for Everyone  Bitcoin NewsTired of blockchain projects that hoard your money without delivery? Fed up with the infinitesimal winning chance of traditional lotteries? What if there's a Lottery ...
Aura Enters PR Campaign in Western Canada & Grants Options to Director  Investing News NetworkAura Health Inc. (CSE:BUZZ) is pleased to announce that the Company has entered into a strategic PR campaign in Western Canada with R. Ian Cochrane.
PR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'  PRWeekPR pros: Gillette's 'clunky' masculinity campaign 'not the best an ad can get'. From PR Week.
FACT CHECK: Were US Democratic Lawmakers 'Partying' in Puerto Rico During the Government Shutdown?  Snopes.comDemocratic Party lawmakers were "partying" at a Puerto Rican retreat scheduled in the middle of the partial federal government shutdown.
Democratic delegation’s trip to Puerto Rico becomes a target for Trump  Washington PostSAN JUAN, P.R. — It had been planned for months: the largest-ever congressional delegation to Puerto Rico. It would start with briefings on the continuing ...
Ten names leadership team across publicity, social and PR strategy  mUmBRELLA*Network Ten has appointed new leaders across publicity, social media and PR strategy, which will see marketing and social media boss, Brad Garbutt, step.
The White House calls food stamp funds for Puerto Rico 'excessive and unnecessary'  GristThe White House is all about providing piles of fast food to elite college athletes, but when it comes to funding Puerto Rico's post-hurricane food stamp program, ...
Public Relations Firm Thrives, Celebrates Decade In Chandler  San Tan Sun NewsBy Colleen Sparks. Managing Editor. A public relations agency in Chandler known for hitting the ground running when it comes to generating recognition for its ...
PrettyGreen promotes Sarah Henderson to MD  PRWeekSarah Henderson has been promoted to managing director of PrettyGreen and will join the board after a year in which she won every pitch she led. News.
Trump tried to deny Hurricane Maria relief money to Puerto Rico  VoxA Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
Grayling hires ex-Boris Johnson adviser  PRWeekBen Gascoigne, a former adviser to Boris Johnson as both Foreign Secretary and Mayor of London, is joining Grayling UK as a director in its public affairs team.
Lin-Manuel Miranda Brings ‘Hamilton’ to a Troubled but Appreciative Puerto Rico  The New York TimesThe show's creator hopes its 17-day run in San Juan will call attention to the struggling island's needs as well as its riches.
Republican congressman Jason Smith apologises for shouting ‘go back to Puerto Rico’ during tense debate  The IndependentA Republican congressman apologised for shouting “Go back to Puerto Rico“ on the House floor on Thursday, said California's Democrat representative, Tony ...
'Shockingly inaccurate', 'wholly unfair', 'naive' - pros slam PR episode of The Media Show  PRWeekPR professionals are up in arms about how the industry has been characterised on a public relations episode of BBC Radio 4's The Media Show. News Analysis ...
PR: Prime XBT $1,000,000 giveaway returns after being suspended due to huge interest  CoingapeLast Friday, January 11th, a new cryptocurrency trading platform, Prime XBT, announced the official start of the largest giveaway in 2019. The giveaway, which ...
Jimmy Fallon Visits Puerto Rico and Performs With Lin-Manuel Miranda  Hollywood ReporterDuring Jimmy Fallon's visit to Puerto Rico, 'The Tonight Show' host rode a zip line and performed with Lin-Manuel Miranda on the 'Hamilton' stage.
What “Hamilton” in San Juan Means to Puerto Rico  The New YorkerMichael Schulman on Lin-Manuel Miranda's return to “Hamilton” this month, bringing the play to the Centro de Bellas Artes Luis A. Ferré, in San Juan, Puerto ...
Why the White House is attacking Democrats for traveling to Puerto Rico, explained  Vox.comPresident Donald Trump on Monday attacked roughly 30 House and Senate Democrats for traveling to Puerto Rico over the weekend amid a partial government ...
Elizabeth Warren heading to Puerto Rico next week | TheHill  The HillSen. Elizabeth Warren (D-Mass.) is planning a trip to Puerto Rico next week amid reports that President Trump is considering diverting hurricane relief funding to ...
Trump tried withholding disaster relief funds from Puerto Rico  MSNBC"Not *content* to simply throw paper towels at the people of Puerto Rico's suffering," says Chris Hayes, "Donald Trump has been working actively from the White ...
A Wave of Daytime Killings Has Puerto Rico on Edge  The New York TimesThe killing of Kevin Fret, a gay musician with a huge social media following, is only the latest in a series of brazen murders that have plagued Puerto Rico.
After beating cancer, Mark DeMoss, founder of America's largest Christian PR firm, to close business  The Christian PostTwo years after being diagnosed with cancer and beating it, Mark DeMoss, founder of DeMoss, which market's itself as America's largest PR agency serving ...
Madonna Signs With Public Relations Vet Kelly Bush Novak  VarietyMadonna has a new public relations team. The singer has signed with Kelly Bush Novak of ID, whose clients include Serena Williams, Alfonso Cuarón, Ben ...
Ex-Barnsley Chronicle journalist takes up Distract PR role  HoldTheFrontPage.co.ukA former regional journalist has taken up a new role as PR chief at a digital marketing firm. Mike Shields, left, has been appointed head of PR at Lincoln-based ...
Lin-Manuel Miranda’s Passion for Puerto Rico  The New York TimesThe island has shaped the “Hamilton” creator's identity. Now he's bringing the musical to San Juan, and things are getting complicated.
Puerto Rico governor hits Trump over talk of using disaster funding for wall | TheHill  The HillPuerto Rico Gov. Ricardo Rosselló on Friday tore into President Trump over reports he might reallocate natural disaster funding to build a border wall, warning ...
PR: Write off Crypto Losses With CoinTracking.info  Bitcoin NewsLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19511 just before Christmas. Now, Bitcoin is worth just $3752.
The Atlantic Daily: The Next Few Decades of Climate Policy  The AtlanticThe uncertain details of the Green New Deal. Plus could new Michael Cohen revelations imperil Trump's presidency? Hamilton in Puerto Rico, and more.
Embattled tech company Huawei is looking for a new PR person in Canada  Daily HiveThe Canadian branch of Huwawei has a opening in its public relations / communications department –as the company's Public Relations Director.
PR: Dentacoin Trusted Reviews Revamped Version Released  Bitcoin NewsThe Netherlands-based Dentacoin Foundation released a brand new version of Dentacoin Trusted Reviews. The first blockchain-based platform for verified, ...
Amazon stirs social media pot with tongue-in-cheek hashtag - PR Daily  PR DailyA good hashtag is crucial for social media marketing. Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and ...
PR: ACD and Bitcoin.com Have Teamed up to Launch Payments With Bitcoin Cash  Bitcoin NewsBitcoin.com CEO Roger Ver has announced a strategic partnership within the cryptocurrency space between his company and the Tokyo-based ACD Inc ...
NB Power launches PR campaign for revived smart meter plan  CBC.caNB Power is going on a public relations campaign to garner support for its smart meter plan. The utility is planning public consultations before it brings the ...
Facebook To Victoria's Secret, 5 Biggest PR Disasters Of 2018  NDTV NewsCompanies from Facebook to Victoria's Secret gave themselves completely avoidable black eyes.
PR: XRP Is Now Available on EO.Finance  Bitcoin NewsWe are pleased to announce that Ripple XRP has been added to EO.Finance! For those unaware, XRP is currently the second largest cryptocurrency in terms of ...
PenFed in Puerto Rico and more: Credit unions in the community  Credit Union JournalPenFed Credit Union, Tysons, Va., celebrated the opening of its new financial center in Puerto Rico with a ribbon-cutting ceremony. The nation's second-largest ...
Don Omar Talks Comeback, Violence in Puerto Rico, & New Music: Exclusive Interview  BillboardIn an exclusive interview with Billboard, Don Omar opened up about new music, the aftermath of hurricane Maria, his return to Puerto Rico, the state of Latin ...
Puerto Rico medical cannabis industry left without banking institution  Caribbean BusinessSAN JUAN – Tu Coop, the only banking institution providing financial services to medical cannabis businesses in Puerto Rico, will stop doing so, leaving the ...
30 Democrats in Puerto Rico with 109 lobbyists for weekend despite shutdown  Washington ExaminerSome 30 Democratic lawmakers left the government shutdown behind Friday on a chartered flight to Puerto Rico for a winter retreat with 109 lobbyists and ...
Highlands Food & Wine Festival selects Jeff Dezen Public Relations (JDPR) as Agency-of-Record  GreenvilleThe Highlands Food & Wine Festival, an annual food, wine and music gala in the Town of Highlands, N.C., has selected Jeff Dezen Public Relations (JDPR) to ...
Jimmy Fallon and José Andrés Discuss Puerto Rico on ‘The Tonight Show’  EaterAs part of his week-long celebration of Puerto Rico, Tonight Show host Jimmy Fallon took a break from zip-lining through the jungle and guest-starring in ...
WATCH: Rob Schmitt Confronts Sen. Menendez on Puerto Rico Beach Photo  Fox News Insider"Fox & Friends First" host Rob Schmitt tracked down Sen. Bob Menendez in Puerto Rico Monday after the New Jersey lawmaker was photographed on a beach ...
GOP Congressman Yells 'Go Back to Puerto Rico' at Democrats on the House Floor  SplinterAn attempt at a voice vote on the House floor Thursday was abandoned after it devolved into a shouting match, according to The Hill. The vote, proposed by ...
Inside Residente and Bad Bunny’s Meeting with Puerto Rico Governor Rosselló  Rolling StoneEarly on the morning of January 11th — at roughly 2 a.m. in San Juan, Puerto Rico — an unusual broadcast aired live from Bad Bunny's Instagram account.
EXCLUSIVE: East Alabama man wanted in 1985 Capital Murder arrested in Puerto Rico  WRBLCHAMBERS COUNTY, Ala. (WRBL) An East Alabama murder suspect on the run for nearly 34-years has been captured. News 3 has confirmed 57-year-old ...
Karl Stefanovic: PR experts reveal what went wrong for Today hosts  NEWS.com.auFor years, Karl Stefanovic's loveable larrikin schtick ensured he was one of Aussie TV's most bankable stars — until it all came crashing down.
Disgraced former MP sets up PR firm on release from jail  Brisbane TimesDisgraced former Queensland state MP and convicted fraudster Scott Driscoll is out of jail and advertising his services as a public relations and branding ...
More than 30 members of Congress will visit Puerto Rico during Hamilton's opening week  CBS News"They'll get to experience firsthand the needs of the island," said Lin-Manuel Miranda's father, Luis Miranda.
After the storm: A year after Hurricane Maria tore through Puerto Rico, local Rotary members continue to rebuild homes and lives - Puerto Rico (The United States of America)  ReliefWebEnglish News and Press Release on Puerto Rico (The United States of America) about Food and Nutrition, Recovery and Reconstruction, Children, Tropical ...
Puerto Rico Tests the Trump Strategy to Wipe Out Debt  BloombergA federal oversight board says more than $6 billion of bonds should be declared null and void. Trump spoke about erasing the island's debt in 2017.
Violence in Puerto Rico: Top FBI official says there's a "crisis of violence" in Puerto Rico  CBS NewsVega Alta, Puerto Rico — The top FBI official in Puerto Rico said the island is facing a "crisis of violence" and has asked the agency for more personnel and ...
We Regret To Inform You That Hedo Türkoğlu Does PR For An Authoritarian Now  DeadspinProbably you have not thought about journeyman Hedo Türkoğlu in quite some time. Here's a timely reminder that he has been, since 2016, a “chief advisor” to ...
Why Puerto Rico Is No. 1 on Our Places to Go List  The New York TimesRecovering from Hurricane Maria, in 2019 the island represents so many fragile spots around the globe.
Jimmy Fallon seen dancing in the Puerto Rico streets as he prepares for hurricane relief show  Daily MailJimmy Fallon is getting ready for a special episode of The Tonight Show from Puerto Rico, which will benefit hurricane relief efforts, with the host spotted dancing ...
Puerto Rico's former police chief won't go outside after 6 p.m. amid violence, officer shortages  CBS NewsSo far this year, 22 people have been murdered on the island that was devastated by Hurricane Maria nearly 16 months ago.
Facing Campus Protests, ‘Hamilton’ Will Relocate Puerto Rico Run  The New York TimesWith Lin-Manuel Miranda in the title role, the musical will delay performances and run in a San Juan arts venue, not at the University of Puerto Rico.
Puerto Rico bankruptcy decision a Death Star for Wall Street  American ThinkerA U.S. Bankruptcy Court decision wiping out half of Puerto Rico's general obligation bonds represents a potential Death Star precedent against Wall Street ...
New Pelham Bay Puerto Rican spot PR Sazon opens its doors  WABC-TVHungry? A new neighborhood Puerto Rican spot has you covered. Called PR Sazon, the *fresh* addition is located at 3285 Westchester Ave. in Pelham Bay.
Small Fry Basketball Team Places 2nd at P.R. Invitational Tournament  Saint Croix SourceIn preparation for the International Small Fry Basketball Championships to be held in Orlando, Fla., the St. Croix Small Fry All Stars Basketball Team traveled to ...
Julián Castro: Trump 'failed the people of Puerto Rico' | TheHill  The HillSAN JUAN, Puerto Rico — Democratic presidential candidate Julián Castro on Monday panned the Trump administration's response to Hurricane Maria, saying ...
Puerto Rico Gives Lin-Manuel Miranda a Hero's Welcome at Hamilton Opening Weekend: 'I Felt It'  PEOPLE.comLin-Manuel Miranda experienced a homecoming like no other in San Juan, Puerto Rico over the weekend, where his Tony Award-winning phenomenon ...
Trump sends letter to Pelosi saying he's postponing her 'public relations event'  KSN-TVTrump sent Pelosi a letter Thursday informing her that the trip she had planned to "Brussels, Egypt, and Afghanistan has been postponed" while the government ...
Delegation to Puerto Rico spars with Trump over timing of trip | TheHill  The HillSAN JUAN, Puerto Rico — The largest-ever delegation of lawmakers to visit a U.S. territory found itself in an exchange of words with President Trump for leaving ...
POWER: Political contender or another Amushelelo PR stunt?  New Era LiveYoung entrepreneur Michael Amushelelo has been waxing lyrical about a new political party he said he has created to contest elections this year. He discussed ...
PR: Bitex Global Launches XBX on Global Exchanges  Bitcoin NewsAs per the reports, January 1, 2019, Bitex has launched its cryptocurrency in worldwide cryptocurrency exchanges, coin namely XBX which is now accessible for ...
San Nicolas on 'fact finding' mission to Puerto Rico  The Guam Daily PostDel. Michael San Nicolas flew to Puerto Rico over the weekend on his first "fact finding" mission as a member of the U.S. Congress.
DC and Puerto Rico share the long-ignored dream of statehood | TheHill  The HillWashington D.C. and Puerto Rico share the fundamental aspiration of statehood, although framed within different historical and constitutional contexts.
Finley: Lawrence joins Puerto Rico beach party  The Detroit NewsWith the federal government in partial shutdown, more than 30 Democratic Congress members and their families breezed off to a beach resort in Puerto Rico last ...
Trump's border wall may cost Texas and Puerto Rico a chunk of their disaster aid  GristPresident Trump seems determined to find a way to fund a border wall between the U.S. and Mexico — even if it means diverting billions of dollars of aid ...
Puerto Rico on the Rebound: A Three-Day Getaway Guide  Wall Street JournalFor a pleasure-packed long weekend in San Juan, the resilient capital, heed these tips on where to sleep, eat, swim, sightsee and drink addictive watermelon ...
Trump could end up taking money from Puerto Rico disaster funds to build his border wall  Business InsiderTrump may divert $13.9 billion from civil works projects, including reconstruction efforts in Puerto Rico, to build the border barrier.
Alabama's incentives for Airbus: 'Public relations donation' or “investment in future'?  AL.comAirbus, a Fortune 500 heavyweight in the commercial aircraft manufacturing industry, is the latest large company to receive a boost from Alabama in tax ...
Berrios, Baez, Bauer host clinic in Puerto Rico  MLB.comBAYAMON, Puerto Rico -- On the eve of Three Kings Day, a major holiday in Latin America marked by festivals and children eagerly awaiting presents, Twins ...

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit or association managers... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More