Ten Media Crisis Tips

No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way?

One day damage control is bound to be necessary. It might be a lawsuit. Maybe an accident at your place of business. Or perhaps a labor dispute. Want it or not, a crisis will bring the media to you and thrust you into the spotlight.

Often the first reaction is to say "no comment." This is the worst thing you could ever say, short of a full admission of wrongdoing. Such a comment is condemning, as it implies you have something to hide. The news media and the public will assume you are guilty.

If your goal is to postpone comment until you assemble the facts, there is another phrase you can use. When asked to comment before you are ready, say this instead: "It would be premature to speculate at this time." Tell the media that you are greatly concerned about the issue, it has assumed top priority, and all resources are being used to assess the situation.

Many reporters will admit privately that you will be treated much better by the media if you use this approach. Look at the world through their eyes. They are on a deadline to produce a story. Even if all you can say is that it's premature to speculate, you are helping them out.

If the situation is ugly, by all means get professional public relations help. You are about to be tried in the court of public opinion. Abraham Lincoln said that a person who defended himself in court had a fool for a client. You wouldn't go to a court of law without legal counsel. Don't go into the court of public opinion without competent counsel as well.

In dealing with the media during a crisis, here are 10 specific steps to follow:

1. Provide media with access to top executives. A senior executive must represent the organization. Someone who sets policy will carry the most weight.

2. Never say "no comment," even for sensitive legal or HR matters. Instead say: It is not our policy to comment on pending legal actions, except to say we think this is without merit and we will defend ourselves vigorously.

3. Know your rights as an interviewee. Agree on the ground rules up front. Insist on time to prepare, no matter how hastily.

4. Prepare, prepare, prepare for media interviews. Have three points. Rehearse taking questions. If possible, tell the whole story at once, rather than keeping it alive in the media while additional facts are uncovered.

5. Be open, candid and non-adversarial. Withholding information or evading questions will always backfire. This will look like an attempt to cover up incompetence, or worse, malfeasance.

6. Present information from the viewpoint of the public interest, rather than from the corporation's interest.

7. Respond to all media inquiries. Avoid the appearance of dodging media inquiries. You will be treated worse. Much worse.

8. Never speculate. Guesswork can be reported as fact. Don't create expectations you will be held accountable for in the future.

9. Remember past performance when developing responses. Your past record of positive achievements will serve you well during a crisis. Stress positives where appropriate.

10. Sometimes start with a prepared statement. Explain the situation, concern and solution. Tell the truth without being too expansive -- then be quiet. Wait for the press to ask questions before going into unnecessary detail.

Henry DeVries is a marketing coach and writer specializing in lead generation for professional service firms. An adjunct marketing professor at UCSD since 1984, he is the author of "Self Marketing Secrets" and the recently published "Client Seduction." Visit http://www.newclientmarketing.com or e-mail questions to [email protected].

© 2005 Henry DeVries, All rights reserved. You are free to use this material in whole or in part in pint, on a web site or in an email newsletter, as long as you include complete attribution, including live web site link. Please also notify me where the material will appear.

The attribution should read:

"By Henry DeVries of the New Client Marketing Institute. Please visit Henry's web site at http://www.newclientmarketing.com for additional marketing articles and resources on marketing for professional service businesses."

In The News:

Candidates turn to PR agencies to run the show  The New Indian ExpressElection time provides a windfall for graffiti artists and printing presses.
Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  Economic TimesParis: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...
International Happiness Day: How different agencies keep their employees happy  PRWeekTo celebrate International Happiness Day, PRWeek Middle East has asked PR and communications agency leaders across the region to give their perspective ...
30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
How To Compete With Market-Leading Companies As A PR Underdog  ForbesEvery industry has an 800-pound gorilla. Here's how to go toe-to-toe with them in the PR battle.
Food banks risk being 'captured' by corporate PR drive, say activists  The GuardianLetter by 58 campaigners and academics says corporate approach is a 'sticking plaster'
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
PR Account Coordinator Wanted - Entry Level Role  Pedestrian TVDo you think you have what it takes to be the next industry superstar? If so, CampaignLab wants to hear from you. We're on the hunt for a talented and ...
The Successful Italian Entrepreneur Who Insists Women Can Have It All  ForbesPaola Diana's patriarchal Italian upbringing turned her into a rebel. Today as founder of the Diana Group, she provides bespoke childcare and lifestyle ...
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Governments should communicate promptly and positively - like Jacinda Ardern  PRWeekCommunication experts have called for educational evolution, and prompt and positive communication by governments, highlighting the importance of crisis ...
The PR Week Special 20th Anniversary Edition 3.22.2019  PRWeekAfter a night of celebrating the best of the best in PR and communications, PRWeek's Steve Barrett, Diana Bradley, Thomas Moore, and Sean Czarnecki look ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
Denny's brings on Allison+Partners as PR AOR  PRWeekSPARTANBURG, SC: Denny's has selected Allison+Partners as its PR AOR after the restaurant chain reorganized part of its marcomms structure. Denny's hired ...
Dubai's Waterfront Market appoints new creative comms agency  PRWeekCommunication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Dubai's Waterfront Market - one of the emirate's ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
BCW Lands Lucrative Lenovo PR Remit In China  The Holmes ReportBEIJING — BCW has landed Lenovo's lucrative PR remit in China, taking on a range of communications duties that are estimated at upwards of $3m per year.
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Elected Zonal Chairman of Public Relations Council of India  Star of MysoreMysuru: K.Jayaprakash Rao of Mysuru, an International personality development trainer, author and freelance journalist, has been chosen as Zonal Chairman of ...
PR Primer: Learn To Promo Your Business On March 28 At 2019's First Dtec Forum Powered By Entrepreneur Middle East  EntrepreneurDubai Technology Entrepreneurship Campus (Dtec), a Dubai Silicon Oasis Authority-owned technology startup centre, and Entrepreneur Middle East have ...
Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Beverage Organizations Support Mary's Center with Donation for New Teaching Kitchen  PR.comMary's Center announced the creation of a Teaching Kitchen at its new Silver Spring location thanks to a $50000 donation from the American Beverage ...
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Merck Reviews US Corporate PR Support Agencies that already do work for the pharmaceutical giant are  The Holmes ReportAgencies that already do work for the pharmaceutical giant are among those participating in the review.
Five Campaigns We Liked in February: your winner revealed  PRWeekFive Campaigns We Liked in February: your winner revealed. From PR Week.
Will Meghan Markle's New Hire Stop Her Family Drama?  The Cheat SheetIt's no surprise then Harry and Meghan just hired an expert PR rep as a form of crisis manager to handle Meghan's family drama.
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Win an Apple Watch worth £279! PR professionals invited to have a say in Haymarket's Jobs Survey  PRWeekVoice your opinions in the 2019 Annual Jobs Survey from Haymarket Media Group and be in with the chance to win an Apple Watch Series 3 worth £279.
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
Brexit: PR Industry Still Divided On Preferred Outcome  The Holmes ReportResearch from the PRCA shows 45% of comms leaders would prefer Article 50 to be rescinded.
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Philippines U-23 0-8 China U-23: Hiddink's charges cruise to another victory  Goal.comAFC U23 Championship Match Report for Philippines U23 v China PR U23 on 24 March 2019, includes all goals and incidents. Have your say on the game in ...
Zeno Group wins U.S. Agency of the Year  PRWeekZeno Group was rewarded for another year of strong growth in 2018 with Agency of the Year laurels at the PRWeek U.S. Awards 2019 in New York.
Roddy Dewe, PR boss, dies aged 83 | Business  The TimesRoddy Dewe, the public relations supremo who launched many of the big privatisation campaigns of the 1980s, has died. He was 83. Dewe, pictured ...
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
iMARS Signed an Agreement on Collaboration with PR 24×7 for India Market  APN NewsiMARS Communications signed an Agreement on Collaboration and Cooperation with PR24x7 Network Limited, a leading media relations company the ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Walmart job changes create PR mess, draw EEOC attention  Hr MorningWalmart's disabled and elderly employees claim discrimination after retail giant changes job descriptions.
Plan your next trip to Puerto Rico  Florida FlambeauMost of Puerto Rico is up and running and awaiting your visit.
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
Daniel Seitz joins Jones PR  Journal RecordJones Public Relations hired Daniel Seitz from Topeka, Kansas, as an account executive to serve clients on the agency's public affairs team.
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
MENA has unrivalled energy and sheer potential for growth  PRWeekMENA has unrivalled energy and sheer potential for growth. From PR Week.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
Watch: People's Vote spoofs Fyre Festival trailer with Brexit film  PRWeekA youth organisation campaigning for a new public vote on Brexit has compared the process of leaving the European Union to the illusive Fyre Festival in its ...
Disaster aid bill facing a tricky path as it heads to Senate  MyArkLaMissA battle over funding for Puerto Rico is complicating the path forward for a long-delayed disaster aid bill that's a top political priority for some of President Donald ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
A crisis for Walmart’s disabled workers, and a PR crisis for the retail giant  The Washington PostMore than a dozen current and former disabled greeters said Walmart's new requirements left them in a lurch and afraid they'd lose their jobs.
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic SiteDay One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
2018: Huntsworth PR Revenue Falls Amid Overall Company Lift  The Holmes ReportLONDON — Despite overall gains, Huntsworth on Tuesday reported a 5.1% year-over-year decline in its communications revenue during 2018.
Public relations gurus spin narratives to benefit Uhuru  The StandardIf there is one thing that Uhuru Kenyatta is good at, it is hiring public relations gurus who are brilliant at spinning narratives that benefit him. That would be fine if ...
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
AFC U-23 Championship 2020 qualifiers – Philippines vs China PR; live stream, updates, when and where t...  FOX Sports AsiaOn Matchday 2 of the ongoing AFC U-23 Championship 2020 qualifiers, Group J member Philippines U-23 will take on China U-23 in their second match.
While Russia sows discord online, China is on a PR offensive  VerdictChina is using state-sponsored social media influence to create a distorted positive image of itself to the West, according to security researchers.
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
Boeing: A case study of what not to do  PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast CompanyAfter the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekM Booth hires James Donnelly as director of issues, crisis management; Trump attacks GM and Fox News on Twitter; Why YouTube star Shane Dawson is ...
40 Under 40: Katharine Sherrer, Director of Public Relations, MGM Resorts International  Las Vegas SunThursday, March 21, 2019 | 2 a.m. - Katharine Sherrer was a senior at Emerson College in Massachusetts majoring in theater studies with a focus in costume ...
My Nation, My Vote: Pune needs good bus service, says Sanjana Sharma, public relations professional  Hindustan TimesWith the rising population in Pune and increasing number of road accidents and fatalities, road safety has been a major problem.
General Motors should consider a different public relations approach to labor issues, auto researcher says  CNBCPresident Trump is loudly calling for the reopening of a shuttered General Motors factory in Lordstown, Ohio. Paul Ingrassia, editor at the Revs Institute for ...
Canadian Public Relations Society Calls on All Alberta Parties to Demonstrate Ethical Public Engagement and Fact-Based Communications During Election Campaign  Canada NewsWireTORONTO, March 22, 2019 /CNW/ - The Canadian Public Relations Society (CPRS) appeals to all political parties in the current Alberta provincial general ...
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
Hey, Look at Me! I’m a Venture Capitalist  The New York TimesAs high-profile start-ups like Lyft, Pinterest and Uber prepare to go public, Silicon Valley venture capitalists are using the moment to shine the spotlight on ...
Puerto Rico to Ban Conversion Therapy on Minors  Out MagazineThe governor has announced he will sign an executive order.
More than 670000 Puerto Rico residents have received cuts to food stamp benefits amid congressional impasse  Washington PostPuerto Rico has started cutting benefits paid out by a food stamps program used by more than 1 million of its residents, as federal lawmakers have not provided ...
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin NewsThese days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
The sovereignty question for Puerto Rico | TheHill  The HillThe time is ripe for the Committee on Natural Resources to take a serious look at sovereignty for Puerto Rico.
Interview with Igor Kholkin, SEO and Digital PR Specialist  TechBullionIgor Kholkin is a Los Angeles SEO and Digital PR Company with a focused on creating effective/productive SEO and digital marketing campaigns. The CEO Igor ...
Puerto Rico debt adjustment plan not 'realistic' in April: official  ReutersSAN JUAN (Reuters) - The executive director of Puerto Rico's federally created financial oversight board said on Monday that a plan to restructure the U.S. ...
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  ForbesIn the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
How Puerto Rico Became The Latest Battleground For Abortion Rights  Refinery29The Puerto Rico House of Representatives passed the first major anti-abortion bill in decades. Here's why PS950 alarmed advocates and health providers.
Metal found in thousands of pounds of food sold to Puerto Rico schools  Boston 25 NewsNearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
Puerto Rico’s number-crunching frustrates even the best minds  Financial TimesPuerto Rico is not a banana republic. Yes, there are bent local officials with control over huge and not fully explained cash balances, a clumsy and overbearing ...
Puerto Rico is on its way to 100% renewable electricity  pv magazine USAA bill to mandate that the island's electric system move to 100% renewable energy by 2050 has passed the Puerto Rico Senate and is being sent to the House ...

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profit and association... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to... Read More

PR - More Than News Releases

Public relations and news releases are synonymous in the minds... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

How to Get $1000 worth of Advertising for $60

©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Think Big

Would you like to be the next Dr. Phil, Suze... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move... Read More

Guerrilla PR- Chapter One

THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More