Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How to Attract New Business Like George W. Bush Wins Elections > NetSparsh - Viral Content you Love & Share

How to Attract New Business Like George W. Bush Wins Elections

THE LITTLE-KNOWN SPEECHWRITING SECRETS THAT WON GEORGE W. BUSH THE US ELECTION

He's been accused of "mangling the language, destroying its meaning by avoiding the use of verbs, twisting nouns into verbs, and endlessly repeating phrases until they become zombified" (Source:'Bush and Blair accused of mangling English' by Kate Kelland, Reuters.com.uk, Mon 15 November, 2004 12:50).

But despite this George W. Bush has become the first Republican president to win re-election since Ronald Reagan in 1984.

And he's been able to motivate the US public to vote in record numbers.

In a time of stress and crisis, Bush was able to connect with the masses.

Bush ? who according to language experts once famously used the word "misunderestimate", romped home with a record majority receiving 3.5 million more votes than John Kerry.

Why did Bush win by so much when analysts were predicting one of the closest elections in years?

Well, the shocking truth is that Bush and his advisers are masters of modern-day speechwriting.

What would you do if you had this skill to move and motivate others?

Well, here are the little-known speechwriting secrets of how George W. Bush won the US election?

Because they are universal principles, you can apply these to your own career and personal situation:

1. Strong Self-Belief

Bush has always had a strong sense of purpose to "build a safer world" and to make a difference. He is unswerving in his belief and mission to achieve this.

One of the most memorable lines in his acceptance speech summarises his own home-grown optimism and sense of destiny.

"There is an old saying, "Do not pray for tasks equal to your powers; pray for powers equal to your tasks."

What is your passion and purpose in life?

2. Certainty in an Age of Uncertainty

In times of fear and uncertainty, sitting politicians have a greater chance of being re-elected.

Bush reinforced this message in all his speeches.

For example: "To make this nation stronger and better, I will need your support and I will work to earn it. I will do all I can do to deserve your trust."

Trust was Bush's central campaign message to overcome people's anxiety about the future.

What is your central theme for your next speech?

3. Visual Imagery

Visual imagery is just as important as words in a speech, especially for people who take in information through visual rather than auditory channels.

Here are some clever ways Bush and his team maximised positive visual images in an election that was staged for television.

Pictures of his family, including that wonderful election night shot of George W relaxing in the White House with three generations of the Bush family, including his daughter, father and mother. (PS - only mothers with sons could appreciate that proud look on Barbara Bush's face as she looked over to George W)

He also used his tangible evidence of power such as alighting from the Presidential helicopter and plane to reinforce the trust and security message.

The American flag he wore on his lapel helped reinforce patriotism, as did his red tie when out on the election stump.

Interestingly, Bush wore a blue tie for his acceptance speech. This was subtle and sent the message "I'm in a different phase now, I've won the battle and its time to move on".

What non-verbal signal does your appearance send to your audience?

4. The Bush Personal Brand

The Bush personal brand is very interesting. Of course it is built on stories and everyone knows the story of the hard drinking, hard working Texan wildcat oil investor who at 40 years of age gave up drinking, found God and committed himself to public office.

In his acceptance speech, Bush reinforced this personal story and his special relationship with the people of Texas where his political career started.

"On the open plains of Texas, I first learned the character of our country: sturdy and honest, and as hopeful as the break of day.

I will always be grateful to the good people of my state. And whatever the road that lies ahead, that road will take me home."

Notice the visual imagery he uses to paint a picture of Texas and the warm feelings of home in middle-America.

How can you use this technique for your next speech?

5. Relentless Discipline

Bush ran a tight, disciplined campaign and his speeches never wavered or wandered from their key message.

Even in the glory of his win, he was focused:

"Our military has brought justice to the enemy and honor to America.

Our nation has defended itself and served the freedom of all mankind."

6. Family Values

Bush campaigned on family values - a common theme in both the US and Australian elections.

In his acceptance speech this is how he articulated these values:

"There are many people to thank and my family comes first.

Laura is the love of my life.

I'm glad you love her too.

I want to thank our daughters who joined their dad for his last campaign.

I appreciate the hard work of my sister and brothers.

I especially want to thank my parents for their loving support."

7. Shared Set of Values

Bush was attuned to the values of the heartland of America, "that heartland is spiritually and geographically the Mid West, a place of small town, conservative family values," according to Tom Carver, the BBC's correspondent in Washington.

Carver adds "Bill Clinton was a fair reflection of the laissez-faire mood of the confident, prosperous 90s. And President Bush is a mirror to the darker, more nervous post-9/11 America."

For Bill Clinton's 14 Speechwriting Secrets read my new book 'Understanding Influence for Leaders at All Levels' to be released by McGraw-Hill in February 2005.

8. Staying on Message

In the US, news is about emotion and is more orientated towards entertainment than just the facts.

Bush knew this and while he may not have the charisma of Clinton and his aversion to media conferences is well-known, his media performance during the election was one of his best.

Again, Carver from the BBC provides a great example of the legendary Bush media-savvy skills:

"There was a telling moment in his press conference ... when he was asked about the "big business" image that he and his party have. He completely ignored the question and talked instead about small businesses and how they are the engine of growth in the economy. He doesn't even allow the phrase "big business" to pass his lips."

9. Ability to Read, Reflect and Relate to Issues of Concern

Analysts predicted the US election would be a referendum on the war against Iraq.

How wrong they were. The big issues for voters were about patriotism, and in particular, who do the American people trust on:

i) Moral grounds, ii) The economy, iii) Terrorism, and lastly iv) The War on Iraq.

Bush won the moral argument in a landslide and again played this card in his acceptance speech:

"America has spoken, and I'm humbled by the trust and the confidence of my fellow citizens.

With that trust comes a duty to serve all Americans. And I will do my best to fulfill that duty every day as your president."

How can you relate to the issues and concerns of your audience?

10. A Great Call to Action

I believe the purpose of every speech should be to make a difference and move people to action.

For Bush it was for people to trust him and win their vote.

The "who do you trust theme" worked well for Bush and won him the election.

In his closer to his acceptance speech, Bush articulates this trust issue well with a clear and strong call to action:

"The campaign has ended, and the United States of America goes forward with confidence and faith.

I see a great day coming for our country and I am eager for the work ahead."

What is the 'call to action' for your next speech?

© 2004 8M Media & Communications Thomas Murrell. All rights reserved worldwide.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Harvard Business Review

How to Pump Yourself Up Before a Presentation (or Calm Yourself Down)
Harvard Business Review
Public speaking affects people in different ways. Some people get jittery and anxious before they talk; they need to spend time calming themselves down before they go onstage. Other people want to make sure they have extra energy when they're in front ...


BGR

Renowned turtle scientist stripped of award after showing scantily-clad students during his presentation
BGR
Go ahead and file this in the “WTF?” news pile: Dick Vogt, a veteran scientist who studies Brazilian Turtles and is apparently good enough at it to win awards from his peers, ended up in hot water after giving a presentation to fellow scientists ...


WV News

Purple Heart Presentation in Charleston
WV News
Gov. Jim Justice presents Sgt. David Fry with the Purple Heart and Medal of Valor during a Wednesday morning press conference and ceremony. John Dahlia. Follow John Dahlia. Close. Get email notifications on John Dahlia daily! Your notification has been ...

and more »

Gizmodo

Turtle Researcher's Award Rescinded After He Uses Racy Photos of ...
New York Times
A herpetologist was being honored for his scientific achievements. The award was swiftly rescinded when he showed revealing photos of women in swimsuits.
Scientist Loses Distinguished Award After Acceptance Presentation ...Gizmodo

all 6 news articles »

WCJB

UF IFAS held hurricane prep and recovery presentation in Dunnellon
WCJB
The community in Dunnellon reached out to Marion County's UF IFAS director, David Holmes, to create a presentation on storm preparation. People who attended the presentation received tips such as taking pictures of your property, protecting important ...


The Independent

Leading turtle researcher loses award after including inappropriate ...
The Independent
A leading turtle expert has had a prestigious honour revoked for including revealing photos of scantily-clad women in his presentation on river turtles. Richard ...

and more »

Forbes

The 7 Best Presentation Software Tools For Entrepreneurs
Forbes
Having great ideas, knowing the facts you want to convey and presenting a pitch deck so successfully that you get funded can be very different things. Regardless of the stage of your company, a lot of your success is riding on a few slides. This is ...


Chicago to Get First-Ever Yayoi Kusama 'Infinity Mirror Room ...
ARTnews
The Wndr Museum, an art- and science-related pop-up set to open in Chicago's West Loop neighborhood on August 17, will feature Yayoi Kusama's “Infinity ...

and more »

BBC Sport

Ronaldo's Juventus presentation
BBC Sport
Alright, see ya. Article Reactions. Like. 19 likes19. Dislike. 6 dislikes6. Article share tools. Facebook; Twitter. ShareView more share options. Share this post. Copy this link. Read more about these links. Posted at 10:0410:04 ...
Cristiano Ronaldo undergoes medical ahead of Juventus presentationESPN
Little love for Real Madrid from Cristiano Ronaldo at Juventus presentationAS English
Cristiano Ronaldo makes interesting point about Lionel Messi during Juventus presentationMirror.co.uk
Express.co.uk
all 990 news articles »

Petoskey News-Review

Youth philanthropy discussed at presentation
Petoskey News-Review
GAYLORD — More than 50 youth gathered together on June 20 to learn about philanthropy. Youth Advisory Committee (YAC) president Josh Moody explained the importance of children having a voice in the community they live in and how YAC has ...

Google News

Powerpoint Sales Presentations Are Boring - Stop It!

As the meeting began, the project manager of the buying... Read More

How To Make Your Best Ever Presentation

The most important tip...EVER!Make sure that you always think of... Read More

Data Visualization Flash Charts: Information in a Flash

Flash chart, flash map, flash graph may be mistaken for... Read More

Conducting Successful Training Activities

Whether you are training preschoolers in the classroom or executives... Read More

Trade Show Victory!

So you're going to have a booth at a trade... Read More

Handling Questions with Authority

At some point in your presentation you will be expected... Read More

Tips for Thinking on Your Feet

If you really aware and alert, your audience's behavior -... Read More

Communication Barriers and Simplifying the Communication Process

The communication process can be much more difficult than a... Read More

Improve Your Bottom Line with What You Say

When was the last time you thought about what you... Read More

After the Speech

Usually the emphasis on making an effective speech is what... Read More

Dump Your Speeches For Leadership Talks

The CEO of a worldwide business asked me to help... Read More

Networking: How to Network Within Your Organisation

Although there are any number of different networking groups and... Read More

The Missing Link in Presentation Skills Training

Imagine you are the most amazing figure skater who ever... Read More

The Ten Essential Tips On Writing A Powerful And Persuasive Presentation

Have you ever had to give a speech?Do you remember... Read More

How to Make Good Use of Your Web Conference Session

Preperation is vital when conducting a successful videoconference session. Thus... Read More

Facilitating Panel Discussions

A client recently called to say she was going to... Read More

Media Training Tips: Maximising Your Media Moment

Media training is a 'must do' professional development program for... Read More

The Right Speaker Makes a BIG DIFFERENCE

MORE and more corporations in Malaysia have awoken to the... Read More

Don?t Give Presentations Or Speeches - Give Leadership Talks Instead

The CEO of a worldwide business asked me to help... Read More

Just Say No to PowerPoint: Enough is Enough!

Have you ever been slideswiped? You walk into a meeting... Read More

How To Run Your Greatest Conference Ever

Like most good achievements, a magnificent meeting depends on planning... Read More

Rise Above Cattiness

Cattiness is something no one ever wants to be accused... Read More

Special Delivery! Tips for Improving Your Humor

Delivering humorous speeches involves a lot more than simply having... Read More

Developing Successful Demonstrations

SUCCESSFUL DEMONSTRATIONS: All of us have seen demonstrations in one... Read More

Choosing a Presentation Remote Control

If you deliver electronic presentations using PowerPoint or other programs,... Read More