Wow! Is That ME? - Creating a Powerful One-Page Bio

First of all, what is a bio sheet and why do you need one? A bio sheet is a one page description of who you are--your background and achievements. Your bio is an important part of how you present yourself to potential clients. You may include it in your media kit, in proposals to clients, and anywhere you want to establish your credibility and expert reputation.

Here's where the ego boost comes in: Start by writing down all of your accomplishments. These may include:

* Education

* Experience

* Credentials

* Professional affiliations and memberships

* Leadership positions

* Relevant volunteer work

* Media appearances

* What/where you've published

* Speeches and presentations to professional groups, etc.

* Important clients

* A (brief) client testimonial

* Awards

* Relevant family or leisure activities (e.g., travel)

Now, weave these elements into a narrative, being certain to focus on the interests of your audience. Remember, the question on their minds is always, "What's in this for ME?" Include information that shows how your clients benefit from what you do.

What if you don't have any awards, or you haven't published anything? Don't worry about it. Focus on the positives you have. Likewise, if you are changing fields and don't have a lot of experience in your new field, look for transferable accomplishments from previous work, or through your life experience.

Once you've got all this written down on a single page, even you will be impressed at how good you are! Use your bio sheet every chance you get. I send it out in media kits, include it in proposals to potential clients and sponsors, give it to program chairs when I book a speaking engagement, send it with article proposals, use it on the back of handouts at seminars and speeches, etc.

Remember to keep your bio current-after all, it is a work in progress, to be continued!

Copyright Cathy Stucker, IdeaLady.com. Learn how to attract customers and make yourself famous. For more help in creating your own powerful one-page bio sheet, see Cathy's special report at http://www.idealady.com/biost.htm.

In The News:


Presentation Paranoia

"The human brain starts working the moment you are born... Read More

Six Marketing Tips for Trade Show Success

A trade show is an ideal way of showcasing your... Read More

Ancient PowerPoint Secrets: Ask Your Grandma!

Yes, there are ancient PowerPoint secrets...secrets your grandmother knows and... Read More

Transitions: Building Bridges to Your Points

Presenters often tell me that they fear losing their train... Read More

Fading into Sameness: How Too Many Slides Can Ruin Your Presentation

"I have a love/hate relationship with PowerPoint. In the right... Read More

Eight Success Tips for Your First Trade Show Booth

Exhibiting in a trade show can involve a major investment... Read More

Tips to Energize Your Presentations

"There can be no knowledge without emotion. We may be... Read More

Death by PowerPoint!

The most critical job of a manager, when you boil... Read More

Presentation Skill Mistakes

Last week my husband and I attended an awesome 4... Read More

Your Unique Point of View

I had a chance to go to one of those... Read More

27 Tips For An Effective Presentation

So you're not a professional speaker. That's no excuse for... Read More

Tips for Thinking on Your Feet

If you really aware and alert, your audience's behavior -... Read More

Cross Cultural Presentations

The international flavour of many people's jobs naturally means that... Read More

Close Deals in Record Time!

Remember back when the ability to create a slide show... Read More

The Upside to an Auditory Rehearsal

Many experienced trainers feel that there is something lacking in... Read More

Super Preparation ? Keys to Getting a Great Start to Every Presentation

Super Preparation ?Keys to Getting a Great Start to Every... Read More

Too Many Choices - Dont Confuse Your Customers

Conventional wisdom is that the more choices customers have, the... Read More

Choosing a Presentation Remote Control

If you deliver electronic presentations using PowerPoint or other programs,... Read More

Communication Barriers and Simplifying the Communication Process

The communication process can be much more difficult than a... Read More

The Seven Deadly Sins of Presentations

Every day, so many tens of thousands of innocent clients... Read More

Ten Fun Ways to Liven up Any Presentation

Most of us would agree that having humor in our... Read More

Facilitating Panel Discussions

A client recently called to say she was going to... Read More

How to Give a Great Speech

As a former owner of a National Speakers Bureau, I... Read More

Create A Better Impresion With Your Emails

How do you come across in your emails?As I receive... Read More

How To Run Your Greatest Conference Ever

Like most good achievements, a magnificent meeting depends on planning... Read More