Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Eight Success Tips for Your First Trade Show Booth > NetSparsh - Viral Content you Love & Share

Eight Success Tips for Your First Trade Show Booth

Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays.

If you're considering setting up at a trade show for the first time, here are eight tips for a successful trade show booth display:

1) Rent the smallest possible booth space for your first trade show. The first time you exhibit, you'll learn a lot about what works for you and your products and what doesn't, and what you'd like to change for your next show. Also, seeing other exhibitors' booths and ideas will inspire you to evolve various aspects of your own display. So it's a good idea to keep your trade show expenses lower as you learn, by renting a smaller space and starting with a simple display.

2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind it, it's harder to draw customers in and involve them - so they tend to walk on by.

3) Keep your booth uncluttered so customers can focus on what's important - your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess, when there are hundreds of other booths to visit.

4) Before planning your trade show booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located in the building, what companies or organizations will be in your neighboring booths, whether it's in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup.

5) For your first trade show, consider renting booth display components. Rental displays can relieve you of the issues of transportation and storage, and allow you to be a little more daring in your exhibit design than you might be if you were purchasing them. Also, studies show that many first-time exhibitors never do a second trade show. If you only exhibit once or twice, purchasing your own exhibit components doesn't make economic sense.

6) Design your booth with an eye to keeping shipping costs low. Oversized or heavy displays can be very expensive to ship to the trade show, and may also require that you hire expo personnel to bring them into the exhibit hall and help you set them up. Opt for smaller, collapsible, lighter weight displays as much as possible.

7) Plan to secure your expensive items so that they can't be stolen at a trade show. If you use a laptop computer for a multimedia presentation at your booth, be sure to have it securely locked to your display, and take it with you at night if it's a multiple-day event. Display the samples of your more expensive products either well inside your booth where they can't "walk off" as attendees stroll by, or inside a locked display case.

8) For the most professional image, create a unified appearance for your displays. Choose no more than three colors for your display elements and table coverings - such as gray, white, and blue. Each exhibit component should be one of your three colors. Also, choose no more than three textures - such as brushed metal, matte vinyl, and clear acrylic; each display element should be one of these textures. This creates a professionally pulled-together booth that lets your products stand out in the display.

In summary, although it's tempting to go all out when designing your first trade show booth display, it makes more sense to keep your first booth small and simple, and focus your energy on marketing your products and networking at your first show. During the event, learn as much as possible about how you'd like to alter your exhibit for show next show, and write down all your ideas either during or immediately after the show.

Once you have your first trade show under your belt, you'll have a much sharper idea of what you do - and don't - need in a trade show display to make each successive show your most profitable one to date.

About The Author

Rena Klingenberg is a jewelry artist and small business owner. Her website, http://www.trade-show-booth-display.com, is filled with new success tips and articles to help other small businesses market their products. Subscribe to her free "Trade Show Success on a Small Budget" ezine at http://www.trade-show-booth-display.com/newsletter.com.

rena@trade-show-booth-display.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Quartz

When to cancel a presentation
Quartz
Military strategist Sun Tzu once advised, “He will win who knows when to fight and when not to fight.” The same is true for business presentations: You have to pick your moment with care, and sometimes—when you are not set up for success—you should ...


Invitation - Presentation of Sobi's Q3 2018 Results
BioSpace (press release) (blog)
Financial analysts and media are invited to participate in a telephone conference, which will include a presentation of the results, on the same day at 14:00 CET. The event will be hosted by Sobi's CEO and President, Guido Oelkers, and the presentation ...

and more »

Mass Shooter Findings Public Presentation
Hamline Newsroom
Join the Hamline Center for Justice and Law as they present Mass Shootings: Pathways to Prevention, on Friday, November 9 from 4:30-6:30 p.m. in the Kay Frederick room of the Klas Center. For the past year, Dr. Jillian Peterson and Dr. James Densley ...


Ste. Genevieve Herald

Attorney Gives Presentation On TIF District Proposal
Ste. Genevieve Herald
Mark Spykerman, an attorney with Gilmore Bell, delivered a presentation of about 40 minutes in his “TIF 101” public meeting at the Bloomsdale Knights of Columbus Hall last Thursday, then answered questions for about 20 minutes. A large crowd attended ...


Incontinentia pigmenti in a term neonate: an atypical presentation
Dove Medical Press
Sasi Bhushan Gottimukkala, Madhu Jagalasar, Giridhar Sethuraman, Srinivasan Kitchanan Department of Neonatology, Chettinad Hospital & Research Institute, Chennai, Tamil Nadu, India Abstract: Incontinentia pigmenti is a rare X-linked dominant ...


Village Farms International, Inc. Presentation Now Available for On-Demand Viewing
PR Newswire (press release)
Company invites individual and institutional investors as well as advisors to log-on to VirtualInvestorConferences.com to view presentation. DELTA, British Columbia, Oct. 23, 2018 /PRNewswire/ -- Village Farms International, Inc. (OTCQX: VFFIF;TSX: VFF ...

and more »

Cooperative Strategies presentation set for tonight
The Daily Post-Athenian
The presentation is expected to parallel what the Athens City School Board and Athens City Council have already witnessed from the consultant, providing the analytics and data behind many of the citizens' and elected officials' questions regarding the ...


LAM Announces Presentation of DNA Methylation-Based Biomarker Data for Noninvasive Diagnosis of Hepatocellular ...
PR Newswire (press release)
7-11, 2018 in Washington, D.C. This presentation will include new data further validating and demonstrating the ability of LAM's DNA methylation-based biomarkers to noninvasively diagnose hepatocellular carcinoma with high specificity and sensitivity.


Healthy Tusc to give county health survey presentation
New Philadelphia Times Reporter
Healthy Tusc and the Anti-Violence Safe Coalition will present Vital Signs and Invisible Injuries, regarding community health surveying, from 8 a.m. to 1 p.m. Nov. 2 at Founder's Hall at Kent State University Tuscarawas, 330 University Drive NE, New ...


United Nations presentation is Thursday
Twin Falls Times-News
TWIN FALLS — Peter Gallo, a lawyer in international criminal law and former U.N. investigator in the Office of International Oversight Services, will speak on his experiences in working at the United Nations at 7 p.m. Oct. 25 at the College of ...

Google News

Show the World Your Wares Easily and Inexpensively

You've spent a lot of time preparing your PowerPoint presentations... Read More

Beetle Bailey and Presentation Skills

In March 2002, the comic strip Beetle Bailey contained a... Read More

Preparation for Your Presentations

(Excerpted From the Jim Rohn Millennium Weekend Event)Persistence in your... Read More

Dump Your Speeches For Leadership Talks

The CEO of a worldwide business asked me to help... Read More

Just Say No to PowerPoint: Enough is Enough!

Have you ever been slideswiped? You walk into a meeting... Read More

Choosing the Right Work Shirts for Your Small Business

Company attire says a lot about your business philosophy to... Read More

Four Different Ways People Process Your Information

There are four different ways that audience members assimilate information.... Read More

Handling Questions with Authority

At some point in your presentation you will be expected... Read More

A Discussion about Facilitation Skills

Interview with Julia Apple-Smith, Manager of Employee Development at Sauer-Danfoss... Read More

Tips for Thinking on Your Feet

If you really aware and alert, your audience's behavior -... Read More

Data Visualization Flash Charts: Information in a Flash

Flash chart, flash map, flash graph may be mistaken for... Read More

Ten Tips on Using Flip Charts and Whiteboards

Flip charts are so common that we all think we... Read More

8 Ways to Improve Your Presentation Skills

8 Ways to Improve Your Presentation Skills 1. Join Toastmasters.... Read More

How to Attract New Business Like George W. Bush Wins Elections

THE LITTLE-KNOWN SPEECHWRITING SECRETS THAT WON GEORGE W. BUSH THE... Read More

How to Teach: Lecture vs. Discussion

WHEN ONLY A LECTURE WILL DO: Under certain circumstances, of... Read More

Story Telling As A Tool For Trainers

Once upon a time????."Yeah right, don't tell us a story,... Read More

Chairing A Meeting The Most Effective Way

How many times have you attended a meeting where the... Read More

Media Training 101: Where To Look During A Television Interview

Ever had that uncomfortable feeling of not knowing where to... Read More

What Every Manager Should Know About How to Sharpen His Presentation Skills

Regardless of the nature of our job or social standing,... Read More

Coaching Tips for Powerful Presentations

Tip #1 The purpose of your speech is to get... Read More

Cell Phone Dos And Dont During A Meeting

What would we do without our cell phones? Wow, there's... Read More

Powerpoint Sales Presentations Are Boring - Stop It!

As the meeting began, the project manager of the buying... Read More

Practice Makes Perfect ? 7 Tips for Making the Most of Your Presentation Practice

Believe it or not, preparation is a better determinant of... Read More

Audience Respect

One of the biggest mistakes most presenters make is in... Read More

After the Speech

Usually the emphasis on making an effective speech is what... Read More