Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Six Marketing Tips for Trade Show Success > NetSparsh - Viral Content you Love & Share

Six Marketing Tips for Trade Show Success

A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.

The following are six of the most important marketing rules that exhibitors need to undertake to ensure their next trade show is a success.

1. Market Prior to the Show

Four weeks before the event, invite your prospects and current customers to visit you at the trade show.

Ensure that you design an invitation that gives delegates a real incentive to come over and visit. Think of a distinctive approach to promote your company. For example, you could provide demonstrations of the latest technology that can benefit your audience. People love to look at what the newest thing is and how it will save them time and money. If you have a new food product, offer free tastings and samples.

2. Create an Eye-Catching Booth

Your exhibition booth is perceived to be a reflection of what you are like as a company. Make sure it is warm and inviting and that it stands out from the crowd.

Signage must be clear and kept simple. Clearly write your business name on your sign and state your unique selling proposition. You only have 10 seconds to grab the attention of attendees as they walk past. If people cannot work out what you are selling they will keep on walking.

3. Provide Promotional Materials

Brochures and leaflets are typical promotional materials that need to be freely available. Make sure your contact details and web address are printed on everything.

Set up a DVD player in your booth that continuously loops your marketing video. Make sure that the DVD you receive from your production house has this loop feature built in. We're all little kids at heart and colour and movement can be a great way to grab attention.

Playing your promotional video is also a great way to demonstrate how your product is made and how your product works. Especially if your product is too large to take to the tradeshow or your production process is too long and complicated to explain.

4. Train your staff to Market for you.

Your staff represent your company and they must be professional at all times. Gossiping and ignoring delegates is a poor reflection of your company.

Make sure you staff your booth with employees who are people-orientated. Brief them fully on what is required of them. Let them know the reasons why you are at the trade show, what you are exhibiting and what you hope to achieve by being at the event.

Training on how to correctly approach and interact with people and collect quality leads is also essential.

5. Appealing Giveaways

Whether we like to admit it, most of us have probably left a trade show and proudly shown off our new pens and trinkets to those unable to attend.

It can be easy to dismiss these giveaway items as a waste of money. However, the reality is that they do increase awareness of your company and entice attendees to your booth.

The trick is making sure that you are giving away an item that your target audience wants. What items will appeal to your market?

6. Lead follow up

A successful trade show is dependent upon your skills in following up leads. Research has found that 70% of trade show leads do not receive proper follow up.

To make the job easier, plan before the trade show how you are going to follow up prospects. Design a system to mail out information to leads within a week or two of the event and how you will follow these up. The longer leads are left unattended the colder they will become.

Ideally, ensure that all your leads are qualified before you pass them on to your sales team.

(c) Marie-Claire Ross 2004. All rights reserved.

Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Harvard Business Review

How to Pump Yourself Up Before a Presentation (or Calm Yourself Down)
Harvard Business Review
Public speaking affects people in different ways. Some people get jittery and anxious before they talk; they need to spend time calming themselves down before they go onstage. Other people want to make sure they have extra energy when they're in front ...


News 12 Connecticut

Fairfield presentation anticipates rising sea levels, climate change
News 12 Connecticut
Fairfield community members gathered to discuss the impacts of climate change Wednesday. The public got a look at a presentation by the Connecticut Sea Grant about how to best adapt as a community to climate change. The presentation was given at ...

and more »

Variety

Everything We Saw From 'It 2' During New Line's Scare Diego Comic-Con Presentation
Variety
The Warner Bros. label kicked off San Diego Comic-Con with its second annual Scare Diego, a panel so frightening a live cockroach skittered across the stage, terrifying both convention-goers and a horror mainstay, director James Wan. New Line brought ...
New Line Brings the Scares to Comic-Con With 'The Nun,' 'Curse of La Llorona' and 'It: Chapter Two'Hollywood Reporter

all 30 news articles »

Big move in Biogen likely after presentation of BAN2401 data - Leerink
Seeking Alpha
In a note, Leerink's Geoffrey Porges says Biogen (BIIB -0.2%) may move considerably, up or down, after Phase 2 data on BAN2401 is presented at the Alzheimer's International Conference in Chicago on Wednesday, July 25 at 3:30 pm CT. It is a classic ...


Reuters

Fiat Chrysler CEO could miss second quarter presentation: media
Reuters
MILAN (Reuters) - Fiat Chrysler CEO Sergio Marchionne, who is recovering from a shoulder operation, may not be present to discuss the company's second-quarter earnings with analysts on July 25, Italian website Lettera43 said, without attributing the ...

and more »

Haaretz

Palestinians Protest US Visa Denial to Experts Headed for UN Presentation
Haaretz
Mansour said he started the presentation by "condemning the fact that they were denied visas, and the work of our delegation was obstructed in violation of the headquarters agreement." The high-level meeting is hearing what nearly 50 countries are ...
Palestine delegation presents critical UN poverty report, despite US, Israel restrictionsThe New Arab

all 121 news articles »

Times Daily

Reptile Presentation at College Camp
Times Daily
Sherri Grosso makes a presentation about animals to kids participating in a camp at Northwest Shoals Community College in Muscle Shoals. [JIIM HANNON/TIMESDAILY]. Facebook · Twitter · Email; Print; Save. by Taboola by Taboola · Sponsored Links ...


South Middleton supervisors to hear casino presentation July 26
Carlisle Sentinel
Representatives from Greenwood Gaming will make a public presentation about locating a mini-casino in South Middleton Township, during a township supervisors meeting Thursday, July 26. Township Manager Cory Adams said the purpose of their ...

and more »

Forbes

The 7 Best Presentation Software Tools For Entrepreneurs
Forbes
Having great ideas, knowing the facts you want to convey and presenting a pitch deck so successfully that you get funded can be very different things. Regardless of the stage of your company, a lot of your success is riding on a few slides. This is ...


Gizmodo

Turtle Researcher's Award Rescinded After He Uses Racy Photos of ...
New York Times
A herpetologist was being honored for his scientific achievements. The award was swiftly rescinded when he showed revealing photos of women in swimsuits.
Scientist Loses Distinguished Award After Acceptance Presentation ...Gizmodo

all 6 news articles »
Google News

Kvetching Behavior and How it Hinders Success

Kvetching is the Yiddish word for complaining, hand to the... Read More

Powerful Presentations: How to Write and Deliver a Presentation to Remember

If the mere thought of standing up in front of... Read More

Seven Tips for Coping with Pre-Stage Jitters

Whether you need to address large groups or small, familiar... Read More

Story Telling As a Business Tool

Long long ago, it was the time when time itself... Read More

Tips to Temper Speaking Anxiety

People take it for granted that leaders have achieved some... Read More

Dump Your Speeches For Leadership Talks

The CEO of a worldwide business asked me to help... Read More

7 Myths That Make Meetings Miserable

Myth 1: Executives belong in meetings.Although the demands of business... Read More

Presentation Pitfalls Series: Top 10 Content Mangement Mistakes

Here, David Letterman style, are what I consider to be... Read More

How to Make Good Use of Your Web Conference Session

Preperation is vital when conducting a successful videoconference session. Thus... Read More

Dump that Overhead Projector!

What is it about overhead projectors that causes us to... Read More

Tough Talk: Bad News Delivered the Right Way

Communicating Bad News The Right WayIt's the rare executive who... Read More

Public Speaking Training Tips For Better Business Presentations To Culturally Diverse Audiences

Audiences around the world are all different. Cultural, social and... Read More

The Missing Link in Presentation Skills Training

Imagine you are the most amazing figure skater who ever... Read More

Problems with the Lecture Format

ALTERNATIVES TO THE LECTURE FORMAT: How often do you use... Read More

Too Many Choices - Dont Confuse Your Customers

Conventional wisdom is that the more choices customers have, the... Read More

Plasma Screen Hire ? What Do You Need to Know for Presentations

How many people will need to see the screen? A... Read More

Story Telling As A Tool For Trainers

Once upon a time????."Yeah right, don't tell us a story,... Read More

Group Meetings: Being Prepared Makes a Difference

MANAGING MEETINGS--BEING PREPARED MAKES A DIFFERENCE: You can schedule all... Read More

Choosing a Presentation Remote Control

If you deliver electronic presentations using PowerPoint or other programs,... Read More

Chairing A Meeting The Most Effective Way

How many times have you attended a meeting where the... Read More

1,000,001 Reasons To Connect With Your Audience

Eye contact is mandatory when giving a public presentation.The goal... Read More

Move Key Audiences to Actions You Want

How?Try a blueprint like this: people act on their own... Read More

Data Visualization Flash Charts: Information in a Flash

Flash chart, flash map, flash graph may be mistaken for... Read More

Six Marketing Tips for Trade Show Success

A trade show is an ideal way of showcasing your... Read More

Top Ten Tips For Better Business Presentations To Asian Audiences

Audiences around the world are all different. Cultural, social and... Read More