Your Unique Point of View

I had a chance to go to one of those big positive thinking rallies recently. I am one of those positive personal growth people that really enjoy that kind of thing. Throughout the day, I heard presentation after presentation from some of the best professional speakers in the business; General Tommy Franks, Mayor Rudy Guiliani, legendary Comedian Jerry Lewis and my hero, Zig Ziglar. They presented and spoke amazingly well. They were original.

A couple of the other speakers (I will not name them) also did a fair job, but what I could not get past was that I had heard some of the jokes they told and some of the illustrations they used ? THAT DAY! I paid $80 to see some of the world's best speakers and most of what I saw was fantastic. I got my moneys worth. Heck, I would have paid the $80 just to see Zig. As a professional speaker myself, I observe, even take notes. I look for the "job well done" and the "well, I'm glad their job is done" in my profession.

I want to encourage you to never be the person telling a joke that someone has already heard or someone else's story. ALWAYS approach your subject from a fresh and original point of view. How do you arrange to be original when you give talks on the exact same information another speaker does?

Bill Gove, one of public speaking's true legends said that speaking is easy.

Make a point Tell a story
Make a point Tell a Story
Make a point Tell a story

Get it? It's simple.

The 1990 world champion of public speaking, David Brooks took what Gove said and added the unique to it. David said, make a point, and tell YOUR story.

Here is the good news; you don't have to be an Olympic champion or have climbed Mount Everest to have good stories. In fact, having great stories of everyday life will make you more accessible to your audience and isn't the goal of good communication to connect with your audience?

How do you collect these stories? David Brooks recommends that we create a story file or notebook. Pay attention to your own life and look for the stories. They are there; you just need to look for them. When you see a fun and humorous story, write it down. When you see a poignant or reflective story write it down. If you catch yourself thinking about something in an unusual or interesting sort of way, write it down. Are you beginning to notice a pattern here?

Pay attention, write it down and use it.

Use your story file or notebook as a resource when you are preparing for a presentation. I like to think about the points I want to make, and then go through the file to find stories that support the point.

For example, I was enduring a booth at a trade show as a salesperson when a couple of my company's current clients walked and immediately asked "why is your software so much more expensive than everyone elses? I looked at them and in a mere nanosecond reflected on the pain I was in.

For the past two days I had stood in a trade show booth over 10 hours a day. My feet and even my legs were killing me. I answered my price sensitive clients with "do you like my shoes? They thought I was crazy. I said, "No really. Do you like my shoes?" I went on. "I think these shoes look good. They are classy looking and they shine up real well, but I want you to know that they are killing my feet." My clients really didn't know what to think now, but they were listening, so I continued.

"When I bought these shoes, I was shopping for a bargain. I wanted some good looking shoes for under $30.00. I got em'. What I have learned about these shoes as I have stood in them over the past 30 hours is that they are lousy, cheap shoes and that they are causing me an enormous amount of pain. If you had walked into this booth today and asked me if I wanted to buy a pair of the most comfortable shoes in the world, I would not have asked you what they cost. I would have only asked if you took VISA."

The two clients were still listening. "It's true. Most of the other software vendors here offer a good looking package for a lot less money. My only question to you is, do you want to own the least expensive solution or the most reliable and accurate solution?

I then offered them a nifty little ball point pen with my company's logo on it and wished them a good day. I should have spent some more time asking them questions about what they wanted and needed to have happen to know that they were using the best solution, but I just wanted to sit down.

When I want to give an example of value over price, I tell that story. It helps. Most people have experienced a product that is too cheap to get the job done and this story helps us connect.

Here we go with the quick overview:

Pay attention to your life's story's. Write them down. Use them. Got it? Good. Thank you

Steve Brummet is a communication expert, writer and speaker. Steve's company specializes in working with organizations of all types to help their people increase productivity and profit and decrease stress by improving communication skills.

As a writer, Steve has been published in Parenting Success, People of Faith and Family-content.com

Steve says his clients include a Lions Club in Sherman Texas, his mother in law's ladies group and SOMETIMES his wife and four children will listen to him for just a little while.

http://www.communicationspeaker.com
[email protected] 866.831.1857 214-578-4172

In The News:

AGM 2020 Presentations  British Mountaineering Council

Why You Need a Lesson Plan

LESSON PLAN DEVELOPMENT: Lesson plans, believe it or not, are... Read More

Audience-Friendly Presentation Style Habits in Three Easy Steps

You have presentation style habits that automatically appear when you... Read More

Keeping Meetings Productive

KEEPING MEETINGS PRODUCTIVE: Whether participants approve or disapprove of an... Read More

10 Profitable Tips for Creating Better Sales Presentations

No matter what your business is, you will enhance your... Read More

The Ten Essential Tips On Writing A Powerful And Persuasive Presentation

Have you ever had to give a speech?Do you remember... Read More

How Storytelling Can Grow Your Business

People love stories. We love to hear about other people,... Read More

Building a Trade Show Display

If you are taking your newest products to a trade... Read More

PowerPoint Presentations: How to Use This Tool More Effectively

Many of us use PowerPoint to convey a message to... Read More

What Every Manager Should Know About How to Sharpen His Presentation Skills

Regardless of the nature of our job or social standing,... Read More

Is Now Really the Time to Hire a Professional Speaker?

Since the events of September 11th and the economy slipping... Read More

How to Teach: Lecture vs. Discussion

WHEN ONLY A LECTURE WILL DO: Under certain circumstances, of... Read More

How to Make Good Use of Your Web Conference Session

Preperation is vital when conducting a successful videoconference session. Thus... Read More

Beetle Bailey and Presentation Skills

In March 2002, the comic strip Beetle Bailey contained a... Read More

Data Visualization Flash Charts: Information in a Flash

Flash chart, flash map, flash graph may be mistaken for... Read More

I Love the Smell of PowerPoint in the Morning: The 5 Sensory Approach to Business Presentations

You're in a conference room. You're giving a PowerPoint presentation... Read More

Nonverbal Communication in Business

There are five key elements that can make... Read More

Using Your Audience to Your Advantage

Regardless of what response technique may be convenient in a... Read More

5 Breakthrough Marketing Ideas

Do you ever get frustrated with your marketing? Are you... Read More

Cell Phone Dos And Dont During A Meeting

What would we do without our cell phones? Wow, there's... Read More

Too Many Choices - Dont Confuse Your Customers

Conventional wisdom is that the more choices customers have, the... Read More

Painless Presentations

Did the "Painless" part of the title get your attention?Speaking... Read More

Powerful Presentations: How to Write and Deliver a Presentation to Remember

If the mere thought of standing up in front of... Read More

Presentation Pitfalls Series: Top 10 Content Mangement Mistakes

Here, David Letterman style, are what I consider to be... Read More

Total Recall: How to Remember Your Speech Without Memorizing

We all fear that moment. You look out on a... Read More

The End is the Beginning

People remember best what you say last. In a presentation,... Read More