The Who, What, Where and When of Color In Your Documents

This article will help you to assess and maximise the impact your use of color in your documents and presentations will have on the readers. First of all you need to identify the following;

  • who your readers are
  • what your purpose is
  • when to use color
  • where to use color

Who and What?

Determine who your target readers are and what the specific purpose of the document is. Is it an internal product for your employees or is it for the eyes of potential or existing customers.

What is the purpose? Is it to advise, explain, sell, market etc. How many documents are involved? Is it just documents or are multimedia presentations needed. What results are you expecting? All these parameters need to be covered.

Are your target audiences conservative or more open to vibrant colors in documents and presentations. Some cultures associate serious business messages with black and white. Just give your specific situation some thought.

When and Where?

If you are sending a marketing proposal document to a client you will be looking to impress your existing or potential. But beware, the use of bright, fluorescent colors might not go down too well with a firm of accountants or lawyers but may well be appreciated by a music/video company.

If it is an internal document, do you need to use color at all? Consider the cost implication of doing this - Ink cartridge and laser toner usage etc. Unless the purpose of the document is, for example, to explain some major change in company structure, then I suggest you keep to black and white or minimise the color involved.

A situation where you may consider color for internal purposes would be for the production of safety messages. These need to stand out and be noticed.

Finally remember:

  • Don't use too many colors or too much colored text. You may lose the impact and readability of the work.

  • White text on a black background is harder to reader than black on white.

  • Similarly, avoid placing too many color pictures, images or icons on a page.

  • Use a color photograph in preference to an illustration or drawing..for selling in particular.

  • Used correctly, color can break up the monotony of black-and-white text reading.

  • Whatever color theme you have, stick to it throughout the document or presentation.

  • Graphs and charts in particular will capture more attention if in color.

  • For the graphs etc, don't forget to explain what the colors mean though!

  • And don't forget to put captions under pictures. Apparently people read these more than the copy!

  • Don't use too many different font types. One type for 'headers' and one for the body text should be sufficient.

  • Carry out a readers test on various samples before settling on your final selection.

  • Ask several people for their opinion on the samples. Ask them about the readability and the impact factors.

This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at this discount ink cartridge & laser toner store, providing discounted brand name compatible ink cartridge and laser toner supplies. Sign up for the feed on our web site or the blog showcasing the products.

In The News:

Bridgeport City Council Rec Complex presentation | News  WV NewsRichard Forren of the Fairmont-based architecture firm Omni and Associates plays a short video that walked viewers through a digital rendering of the facility ...
Honesty issue needs thoughtful presentation, not caricature  The Manila TimesLest Filipino voters are misled into thinking that honesty does not matter in our public *service*, let it be told that the issue has been raised, discussed.
Learn about MRMapper trail app at free presentation  Leominster ChampionHARVARD — Are you interested in learning about a locally created trail app focused on 22 communities in north central Massachusetts, including Leominster?
Westborough Senior Center to host Medicare presentation  Community AdvocateWestborough - Are you thinking about retiring? Closing in on 65? Or are you planning to continue working past “retirement age”?
Oprah Winfrey surprises at Apple presentation to unveil new documentaries and revamped book club  Daily MailOprah Winfrey made a surprise appearance at the unveiling of Apple's streaming *service* to announce two new documentaries she'll be producing, as well as a ...
Quest presentation to highlight project to preserve Kiowa language  oswegocountynewsnow.comOSWEGO — A SUNY Oswego faculty-student team is trying to help preserve a Native American language, Kiowa, with only about 10 fluent speakers remaining.
Ranked Choice Voting Presentation | Briefs  CapeNews.netThe League of Women Voters of the Cape Cod Area will hold a forum and discussion on the topic of Ranked Choice Voting on Thursday, March 28, from 5:30 to.
EQT Files Investor Presentation and Reiterates Commitment to Generate Sustainable Free Cash Flow  Business WireEQT Corporation (NYSE: EQT) today announced that it has released an investor presentation outlining its ongoing strategic plan to drive cost reduction.
Tommy Dewey To Star In ‘Village Gazette’ NBC Comedy Pilot Presentation  DeadlineFormer Casual star Tommy Dewey is set as a lead opposite Amber Ruffin in Village Gazette, NBC's single-camera comedy pilot presentation.
FBI hosts presentation on public information releases and procedures  Runnels County RegisterOn March 11th, FBI-Dallas supervisory special agent Ronnie Brown and Public Affairs Officer Janella Newsome gave a presentation in San Angelo to the media ...
Archaeological Society of Delaware to host presentation on 17th century well  Middletown TranscriptThe Archaeological Society of Delaware will host a presentation at 6:30 p.m. April 3 at the Bear Public Library, 101 Governors Place. Guest speaker Dan Griffith ...
The Most Important Takeaway From GE's Latest Presentation  The Motley FoolIt probably won't make current investors very happy.
Archaeological Society of Delaware to host presentation on Dutch colonists  Dover PostThe Archaeological Society of Delaware will host a presentation at 6 p.m. March 26 at Dover Public Library, 35 Loockerman Plaza. Guest speaker Alice Guerrant ...
NorthVision announces USB Type C support for the VisionShare wireless presentation system at ISE 2019  PRNewswireLANGLEY, British Columbia, March 25, 2019 /PRNewswire/ -- NorthVision Technology (www.NorthVision.com) is a leading collaborative solution provider ...
Avoid These Three Mistakes In Your Next Presentation  ForbesAvoid these three common presentation mistakes, and you can move beyond the fear of public speaking.
Early presentation of cancer continues to be disregarded: Akbar  FBC NewsFijians continue to disregard advice from medical personnel's, cancer survivors and advocates about the consequences of late presentation to hospitals.
Herring's Presentation Admitted To Experimental Biology Conference  The ChattanooganHeather Herring, a senior health science major in Lee University's McNair Scholar program, had her research, “Effects That Sleep has on Mental Health in ...
NPHC Hosts New Member Presentation | Entertainment  TigerTVLSU's NPHC met last night to officially announce their new members for Spring 2019.
Strongbridge Biopharma plc Announces Presentation of New Data Analyses from Phase 3 SONICS Study of RECORLEV™ (levoketoconazole) for the Potential Treatment of Endogenous Cushing's Syndrome  Associated PressThis *content* is a press release from our partner Globe Newswire. The AP newsroom and editorial departments were not involved in its creation.
Mersana Therapeutics Announces Poster and Presentation at the American Association for Cancer Research Annual Meeting 2019  NasdaqCAMBRIDGE, Mass., March 25, 2019-- Mersana Therapeutics, Inc., a clinical-stage biopharmaceutical company focused on discovering and developing a.
Friendship Table Meal and Jews for Jesus Presentation - Thursday, April 11, 2019  Voice Of AlexandriaWhat do the Jewish Passover and Jesus' last supper have in common? Liz Goldstein, with Jews for Jesus, will answer that question as she presents "Christ in ...
Eiger BioPharmaceuticals Announces Oral Presentation of Phase 2 PREVENT Study Results of Avexitide in Post-Bariatric Hypoglycemia at Endocrine Society Meeting (ENDO) 2019  BioSpacePALO ALTO, Calif., March 25, 2019 /PRNewswire/ --Eiger BioPharmaceuticals, Inc (Nasdaq:EIGR), focused on the development and commercialization of ...
ImpediMed Announces PREVENT Trial Accepted for Publication and Presentation at the 2019 Annual Meeting of the American Society of Breast Surgeons  Business WireCARLSBAD, Calif. & BRISBANE, Australia--(BUSINESS WIRE)--ImpediMed Limited (ASX:IPD), a global provider of medical technology to non-invasively ...
Understanding and preventing youth vaping presentation happening Wednesday  A-Town Daily News–Parents, students, school educators, and community members are invited to attend a free presentation on “Understanding & Preventing Youth Vaping.”.
SEU photography alumni reconvene, reflect in special panel presentation  Hilltop ViewsNearly a decade ago, Brandon Maxwell attended St. Edward's University. Today, as founder and creative director of Brandon Maxwell Studios, he attends New ...
A Presentation on Cannabis and Medical Marijuana Coming to Valley City  newsdakota.comVALLEY CITY, N.D. (NewsDakota.com) – A presentation on the history of cannabis and hemp will be held on Thursday, March 28th in Valley City. Gail Pederson ...
Presentation of Edgecomb's Proposed 2019-20 Budget  The Lincoln County NewsDate/Time Date(s) - 04/01/2019 6:30 pm - 7:30 pm. Location Edgecomb Town Hall. Categories. Other. The Edgecomb Budget Committee in conjunction with The ...
Four Steps to a Perfect Presentation  Tuck SchoolProfessor Paul Argenti, who has taught corporate and management communication at Tuck for 38 years, shares his top tips for addressing an audience.
Free Monarchs Presentation  Shepherd ExpressJoin us for “Monarch Migration & Favorite Plants of the Monarch”, Shelly Culea's presentation about the great migration of Monarch butterflies and the vital ...
Presentation will explore Kansas murals  KU TodayLAWRENCE – Explore the artists, meanings and stories behind the state's rich collection of public murals with Kansas artist Dave Loewenstein at a talk next ...
Initiating a sustainable data collection process in Kosovo* at the presentation of the Comparative Assessment report of the judicial system (2014- 2017)  Council of EuropeOn 14 March 2019, the CEPEJ international expert, Ms Julinda Beqiraj presented the main findings of the second CEPEJ assessment report of the judicial ...
Allen library presentation to explore Hamilton's influence | News  Star Local MediaAlexander Hamilton was a statesman and visionary whose life continues to shape America today. The Allen Public Library will feature a presentation by Dr.
Everything Revealed at PlayStation's First State of Play Presentation  Only Single PlayerPlayStation's take on the Nintendo Direct formula, State of Play, had its debut earlier today and release dates were the focus. Most of the 20-minute video ...
Do Your Presentations Drag On? Here Is 1 Simple Technique to Keep Them Pointed and Concise  Inc.Presentations are a fixture in most business, but they often drag on. Here's a simple technique to develop better presentation skills and timing.
Presentation warns students not to start vaping  Daily RepublicOfficers from the South Dakota Highway Patrol visited Mitchell Middle School on Friday to warn students of the hazards of vaping. The presentation, held in the ...
Public Invited to March 26 Presentation on Gateway Project at Cranford Community Center  TAPinto.netCRANFORD – The Raritan Valley Rail Coalition (RVRC), a rail-advocacy group representing 1.7 million residents in four counties along NJ Transit's Raritan ...
Making Jokes During a Presentation Helps Men But Hurts Women  HBR.org DailyMost people want to know how they can effectively present ideas and be persuasive at work. A common piece of advice for presentations and winning over ...
INEC shifts date for presentation of certificate to Lagos Governor-elect  Daily TrustThe Independent National Electoral Commission (INEC) in Lagos State has shifted the date for the presentation of Certificate of Return to the Governor-elect, Mr.
Interfax-Ukraine to host press conference "Presentation of Sociological Research 'Social and Electoral Expectations of Ukrainians from Presidential Election2019'"  Interfax UkraineOn Monday, March 25, at 14.00, the press center of the Interfax-Ukraine news agency will host a press conference entitled "Presentation of Sociological ...
Edmonds Historical Museum presentation at Friends of Edmonds Library March 28 meeting  My Edmonds NewsJim Landers, a docent with the Edmonds Historical Museum, will be the featured speaker at the Friends of the Edmonds Library's Thursday, March 28 meeting.
Medina City Council discusses railroad quiet zones, hears presentation on Huntington House  cleveland.comMedina City Council is considering implementing railroad quiet zones that would eliminate train horns in the city, but also involve adding more safety measures ...
$1000 check presentation at Burrel Union Elementary in Riverdale  KMPH Fox 26FOX26 is helping local teachers One Classroom at a Time! We've partnered with Mor Furniture for Less to help teachers in the Fresno, Merced, and Tulare ...
Yacht Club presentation on South Pacific sailing  Chico Enterprise-RecordThe Chico Yacht Club is holding its monthly meeting Monday at Burger Hut, 2451 Forest Ave. There will be a presentation from a member's South Pacific sailing ...
Carol Mays to give poetry presentation at Petersham Unitarian  Athol Daily NewsPETERSHAM — Poet and author Carol Mays will describe the many benefits poetry offers on Sunday, March 31 as part of the *service* at the First Congregational ...
Central Petroleum Limited (ASX:CTP) Latest Company Presentation  MENAFN.COM(MENAFN - ABN Newswire) Central Petroleum Limited (ASX:CTP) provides the Company's latest presentation. In summary -
After Last Year's Snowed-Out Upfront, Hallmark Returns With 'Celebration,' Not Presentation  AdweekHallmark Channel prides itself on consistency. Viewers and advertisers always “know what to expect” from the brand, said Ed Georger, evp of ad sales and ...
The state of labour rights across Europe: presentation of the annual Conclusions 2018 of the European Committee of Social Rights  Council of EuropeThe European Committee of Social Right (ECSR) will present its annual Conclusions for 2018 at a press conference at the Council of Europe office in Brussels ...
Friends hosting presentation on global trade  Wichita Business JournalAlumnus Jim Nagy will share his thoughts on global partnerships and his 38 years of working for General Motors around the world during an April 4 presentation ...
Architect Mark Lakeman gives presentation on community spaces | Coast Line  Santa Cruz SentinelMark Lakeman will speak about building community spaces in his presentation “Imagining the Downtown Commons” at 7 p.m. March 29 at the Louden Nelson ...
Paper on Nagoba adjudged best presentation  Telangana TodayKumram Bheem Asifabad: A research paper on Nagoba was adjudged the best presentation at an international conference.
Bouchie Lake Lawnchair Travel Series continues with Sri Lanka presentation  Quesnel Cariboo ObserverQuesnel local Joan McNaughton will be giving a second presentation on her October trip to Sri Lanka — this time as part of the Bouchie Lake Lawnchair Travel ...
Bluechiip Ltd (ASX:BCT) Broker Presentation  MENAFN.COM(MENAFN - ABN Newswire) Bluechiip Ltd (ASX:BCT) provides the Company's broker presentation. Summary - World first, h.
Certificate program boosts presentation skills for career growth  Cornell ChronicleThe Executive Presence certificate program will help learners conquer performance anxiety and refine public speaking skills, aimed at maximizing ...
TerraCycle and BSB Gallery Scrapped Presentation & Q&A  TrentonDaily NewsTonight from 6 p.m. to 8 p.m. join resident design visionaries TerraCycle and the BSB Gallery in the midst of the visual debate of trash vs treasure, as TerraCycle ...
A three-step process to ensure employees buy into your presentation  SmartCompany.com.auAs a business leader, your shared vision is the most important tool you have, and presentations are a great tool to get employees on board.
Ear, Nose and Throat Doctor To Give a Presentation For Sinus And Allergy Sufferers.  WSIUEvery year in this country sinus and allergy sufferers spend $5.8 Billion dollars on treatment, according to statistics provided by SSM Health.
Delta Visiting Chair returns to UGA for presentation  UGA TodayRebecca Rutstein, an artist whose work spans painting, sculpture, installation and public art and explores abstraction inspired by science, data and maps, is the ...
Developer's Presentation Postponed | Government  Cape May County HeraldThe Middle Township Committee work session March 18, was to include a presentation by a developer looking to build a townhome and apartment complex ...
Locals take part in Wyoming County 4-H Public Presentation Days  SpringvillejournalWARSAW – William Holmes, of East Concord, Ben Nason, of Springville, and Rhaegan Patterson, of Chaffee, participated in Wyoming County 4-H Public ...
Local residents invited to Tufts community presentation  Tufts NowMEDFORD/SOMERVILLE, Mass. (March 7, 2019)—Tufts University will hold a community presentation on Thursday, March 21 at 6 p.m. on the ...
Bridgeport, WV, City Council to hold Rec Center presentation Monday  WV NewsBRIDGEPORT — The results of several years worth of work and planning will be unveiled Monday at Bridgeport City Council's meeting.
Castle Biosciences Announces Presentation of 5-Year Prospective, Multicenter Clinical Outcome Study Confirming Accuracy and Impact of Uveal Melanoma Test  Global Banking And Finance ReviewCastle Biosciences, Inc., a cancer diagnostics company providing personalized genomic information to improve cancer management decisions, today ...
4 Strategies for Livening Up “Boring” Presentation Topics  TechBullionSome presentations are built around downright captivating subject matter. Think about the most successful and shareable TED Talks you've seen floating ...
Living Faith Church to feature Superintendent Ness in Presentation Series Sunday - The Fergus Falls Daily Journal  Fergus Falls Daily JournalYou have read 1 of 10 articles. Log In or Subscribe. Living Faith Church, 1224 North Baird, in Fergus Falls, will be hosting Fergus Falls School Superintendent ...
The Dow Rose 15 Points Because Apple Didn’t Wow  Barron'sApple shares slipped after the iPhone maker unveiled its video-streaming *service* and other goodies. The Dow Jones Industrial Average added 0.06% to end at ...
Cinematographer for ‘The Walking Dead’ to give free presentation at ODU  WTKR News 3The program will also include a screening of this season's finale!
HHS juniors tell all in internship presentation | News  Sonoma WestHHS juniors and a slew of volunteer judges comprised of local merchants, school board trustees and community members gathered in various classrooms at ...
Religious discrimination in local business? Utica presentation works to educate against it  WKTVThe Division of Human Rights is working to educate local business owners on the tools it offers.
Library presentation explores cultural food memories  Hiawatha WorldThe Friends of the Morrill Public Library will host “Tasting the Past: Exploring Kansas Food Memories,” a presentation and discussion by Louise Hanson at 6 p.m. ...
Coyotes and coywolves are focus of Sudbury presentation  The Boston GlobeThe event will focus on coyote ecology and behavior, and the interbreeding of eastern coyotes with western coyotes and wolves.
Community invited to budget presentations | News, Sports, Jobs  Gloversville Leader-HeraldJOHNSTOWN — Community members interested in learning more about the Greater Johnstown School District's proposed 2019-20 budget are invited to meet ...
Does Tesla's Model Y Presentation Suggest Elon Musk Is Out as CEO?  TheStreet.comMy sense is that Elon Musk is seeing a higher probability now - more than he did even a few weeks ago - that his relationship with Tesla may be due for a ...
School Official Tells High School Students Hitler Was ‘Good Leader’ During Presentation  CBS PhillyFollow CBSPHILLY Facebook | Twitter. MADISON, N.J. (CBS/AP) — School officials are apologizing to parents after a guest speaker told New Jersey high ...
How to add music to your PowerPoint presentations  PCWorldYou can add music to your PowerPoint presentations—and if done right, your audience will thank you. It can't replace good *content*, of course, but strategically ...
Watch live: Trump participates in Shamrock Bowl presentation | TheHill  The HillPresident Trump on Thursday evening will host the Shamrock Bowl presentation by the prime minister of Ireland. The event is scheduled to begin at 6 p.m. ...
Sharebot confirms presentation of compact metalONE 3D printer  3D Printing IndustrySharebot, an Italian-headquartered developer of desktop and professional grade 3D printers, is ready to launch its first metal system. Scheduled for public ...
Photoshoot and Presentation Provide More Local Voices Against Offshore Drilling  Island Free PressA photoshoot and presentation aimed at garnering more local voices for the fight against offshore drilling and seismic testing was held in Hatteras village on ...
Closing 2019/2020 Budget Debate Presentation by Dr. the Honourable Nigel Clarke  Government of Jamaica, Jamaica Information ServiceMr. Speaker, I once again thank the staff at the Ministry of Finance and the Public *Service* for their commitment and dedication to their jobs and for the excellence ...
Upcoming: Lunch n' Learn wellness presentations, Thursday, March 28 and Tuesday, April 2  UWGBTwo wellness Lunch n' Learns will be taking place on Thursday, March 28, 2019 and Tuesday, April 2, 2019. For both Lunch n' Learns, RSVP by emailing ...
Space Museum offers Into the Vault presentation on satellites Saturday  Alamogordo Daily NewsLearn about all the satellites housed at the museum, many of which are waiting to go on exhibit when the new Satellite Gallery opens.
UTPD's orientation safety presentation must be more comprehensive  UT The Daily TexanColumnist Isabella Waltz calls upon UTPD to better prepare incoming Longhorns for the realities of an urban campus at its student orientation presentation.
Mountain West News Bureau Celebrates First Year With Storyfort Presentation  Boise State Public RadioThe Mountain West News Bureau , based here at Boise State Public Radio, is a journalistic collaboration that includes reporters covering matters of the.
Inside the 2019 Jonathan Larson Grant Presentation  Playbill.comThe American Theatre Wing honored the 2019 Jonathan Larson Grants recipients at the WYNC Greene Space March 18. The grants, named in honor of the late, ...
Huawei Enjoy 9S specs and photos leaked before the presentation  Gizchina.comLet's go back to Huawei Enjoy 9S, one of the smartphones that the Chinese manufacturer is going to launch on the market.
Review of 2018 goals, 2019 outlook in American Bank Center presentation to council  KRIS Corpus Christi NewsIt was just over a year ago that city council had concerns about how the American Bank Center was managed by SMG. That's after council members learned the ...
Grow it locally, eat it locally focus of food council's presentation to supervisors  Plumas County NewspapersWhat could be better in Plumas County than eating *fresh* vegetables from one's own garden — eating them from someone else's. Encouraging residents to ...
Healthy eating is topic of presentation - News  Record-CourierKathy Wise, director of employee wellness at Summa Health, will lead a discussion on practical applications of healthy eating at 7 p.m. Thursday at the Kent Free ...
OUTDOORS: Wild steelhead review urged on West End, presentation set Friday in Forks  Peninsula Daily NewsA PRIVATE PUSH for an annual wild steelhead review on West End rivers will begin in earnest Friday with a presentation at the Olympic Natural Resource ...
Temple Israel, St. Mary of the Lake to host presentation about hate crimes legislation  Newsbug.infoThe Temple Israel Social Action Committee and the St. Mary of the Lake Peace & Justice Committee invite the public to a Sunday brunch and presentation about ...
Presentation aims to help parents tackle tough topics  WIBWFamily *Service* and Guidance Center, Stormont Vail, and Children's Mercy are teaming up for a special presentation April 3 to give parents strategies for tacking ...
Vermilion High School to host presentation on dangers of sex trafficking  Chronicle TelegramVERMILION — Slavery still exists in America, even if it goes by a different name. Sex trafficking is a booming business and an insidious one, too, say experts and ...
Philoptochos and AHEPA New Rochelle Host Book Presentation  The National HeraldNEW ROCHELLE, NY – On Sunday, March 3, following services at Holy Trinity Church in New Rochelle, the Ladies Philoptochos Society and the James ...
Correvio Announces Presentation Of Brinavess® Data At The American College Of Cardiology 2019 Annual Meeting  PRNewswireData Will Also Be Presented at the Upcoming 23rd Israeli Congress for Emergency Medicine NASDAQ: CORV TSX: CORV VANCOUVER, March 20, 2019 ...
Patient safety focus of Dartmouth-Hitchcock presentation  WCAXLEBANON, N.H. (WCAX) Patient safety is front and center at Dartmouth-Hitchcock Medical Center. The facility is highlighting high-risk areas of health care and ...
Tutwa Asks Speaker to Rule on Nkombo's 'Zesco' Letter Presentation in Parliament  Zambia ReportsPatriotic Front Deputy parliamentary Chief Whip Tutwa Ngulube has asked Speaker of the National Assembly Dr Patrick Matibini to make “a serious ruling” on ...
Chinese New Year presentation at the Bayside Council  St George and Sutherland Shire LeaderAustralian Sydney Southern Chinese Cultural and Entertainment Centre thanked for their entertainment extravaganza to welcome in the Year of the Pig.
Kalpataru Power Transmission Ltd. - Announcement under Regulation 30 (LODR)-Investor Presentation  The Hindu BusinessLineInvestors / Analyst Presentation - Acquisition of significant stake in Linjemontage i Grastorp AB, a Swedish EPC company Pdf Link: Kalpataru Power ...
INEC announces dates for presentation of governors-elect certificates of return  Premium TimesINEC has said governors-elect in states where elections have been concluded will get their certificates of return from 27 March to Friday 29 March.
New Wave: Springfield development presentation calls for action on courthouse, CityStage, Civic Center Garage  MassLive.comSPRINGFIELD — Building a new courthouse and police station, the long-awaited Civic Center Garage project, and what to do with the shuttered CityStage ...

Cell Phone Dos And Dont During A Meeting

What would we do without our cell phones? Wow, there's... Read More

Beetle Bailey and Presentation Skills

In March 2002, the comic strip Beetle Bailey contained a... Read More

If You Want Business - Throw a Seminar!

Why is throwing a seminar good for business?If you want... Read More

Presentation Pitfalls Series: Top 10 Content Mangement Mistakes

Here, David Letterman style, are what I consider to be... Read More

Business Presentations - Use Power Pitching - Get the Personal Edge

Whenever and whatever you're pitching, dozens of factors will figure... Read More

Fading into Sameness: How Too Many Slides Can Ruin Your Presentation

"I have a love/hate relationship with PowerPoint. In the right... Read More

Top 6 Reasons Why You Need a Remote for PowerPoint Presentations

A top complaint from audience members is that many presenters... Read More

Facilitating Panel Discussions

A client recently called to say she was going to... Read More

Too Many Choices - Dont Confuse Your Customers

Conventional wisdom is that the more choices customers have, the... Read More

Presentation Power Does Not Come From PowerPoint

You speak before a group. You present your message. You... Read More

The Right Speaker Makes a BIG DIFFERENCE

MORE and more corporations in Malaysia have awoken to the... Read More

Give Your Audience Something to Talk About

There is an old saying: "The first thing to do... Read More

Just Say No to PowerPoint: Enough is Enough!

Have you ever been slideswiped? You walk into a meeting... Read More

Planning a Group Meeting

CHARACTERISTICS OF AN EFFECTIVE FACILITATOR: As chairperson, focus on the... Read More

The End is the Beginning

People remember best what you say last. In a presentation,... Read More

Move Key Audiences to Actions You Want

How?Try a blueprint like this: people act on their own... Read More

27 Tips For An Effective Presentation

So you're not a professional speaker. That's no excuse for... Read More

Media Training Tips: Maximising Your Media Moment

Media training is a 'must do' professional development program for... Read More

10 Profitable Tips for Creating Better Sales Presentations

No matter what your business is, you will enhance your... Read More

After the Speech

Usually the emphasis on making an effective speech is what... Read More

5 Breakthrough Marketing Ideas

Do you ever get frustrated with your marketing? Are you... Read More

Dump Your Speeches For Leadership Talks

The CEO of a worldwide business asked me to help... Read More

Six Marketing Tips for Trade Show Success

A trade show is an ideal way of showcasing your... Read More

Top Ten Tips For Better Business Presentations To Asian Audiences

Audiences around the world are all different. Cultural, social and... Read More

Speech in Business

The social skills of a small businessperson, franchisee, independent contractor... Read More