The Who, What, Where and When of Color In Your Documents

This article will help you to assess and maximise the impact your use of color in your documents and presentations will have on the readers. First of all you need to identify the following;

  • who your readers are
  • what your purpose is
  • when to use color
  • where to use color

Who and What?

Determine who your target readers are and what the specific purpose of the document is. Is it an internal product for your employees or is it for the eyes of potential or existing customers.

What is the purpose? Is it to advise, explain, sell, market etc. How many documents are involved? Is it just documents or are multimedia presentations needed. What results are you expecting? All these parameters need to be covered.

Are your target audiences conservative or more open to vibrant colors in documents and presentations. Some cultures associate serious business messages with black and white. Just give your specific situation some thought.

When and Where?

If you are sending a marketing proposal document to a client you will be looking to impress your existing or potential. But beware, the use of bright, fluorescent colors might not go down too well with a firm of accountants or lawyers but may well be appreciated by a music/video company.

If it is an internal document, do you need to use color at all? Consider the cost implication of doing this - Ink cartridge and laser toner usage etc. Unless the purpose of the document is, for example, to explain some major change in company structure, then I suggest you keep to black and white or minimise the color involved.

A situation where you may consider color for internal purposes would be for the production of safety messages. These need to stand out and be noticed.

Finally remember:

  • Don't use too many colors or too much colored text. You may lose the impact and readability of the work.

  • White text on a black background is harder to reader than black on white.

  • Similarly, avoid placing too many color pictures, images or icons on a page.

  • Use a color photograph in preference to an illustration or drawing..for selling in particular.

  • Used correctly, color can break up the monotony of black-and-white text reading.

  • Whatever color theme you have, stick to it throughout the document or presentation.

  • Graphs and charts in particular will capture more attention if in color.

  • For the graphs etc, don't forget to explain what the colors mean though!

  • And don't forget to put captions under pictures. Apparently people read these more than the copy!

  • Don't use too many different font types. One type for 'headers' and one for the body text should be sufficient.

  • Carry out a readers test on various samples before settling on your final selection.

  • Ask several people for their opinion on the samples. Ask them about the readability and the impact factors.

This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at this discount ink cartridge & laser toner store, providing discounted brand name compatible ink cartridge and laser toner supplies. Sign up for the feed on our web site or the blog showcasing the products.

In The News:

Novant Health presentation: 'Best of both worlds'  Greater Wilmington Business Journal

10 Tips For Bringing Your Event To Life

Your job as an event planner doesn't stop with the... Read More

Tips to Temper Speaking Anxiety

People take it for granted that leaders have achieved some... Read More

How To Make Your Best Ever Presentation

The most important tip...EVER!Make sure that you always think of... Read More

Presentation Paranoia

"The human brain starts working the moment you are born... Read More

Secrets of Successful Presentations

Does the thought of speaking in front of others send... Read More

Cell Phone Dos And Dont During A Meeting

What would we do without our cell phones? Wow, there's... Read More

Media Training 101: Where To Look During A Television Interview

Ever had that uncomfortable feeling of not knowing where to... Read More

Be Bold, Branded, and Bespoke - Your Customers Want You to Choose

I had been working on a logo idea for several... Read More

Quick and Easy Rehearsal Tips

Never rehearse at the last minute. This creates undue tension... Read More

Develop The Winners Edge Through Conversational Hypnosis

Communication is vital for survival in an age of information... Read More

Is This Thing On?: Keeping Your Audiences Attention

First and foremost, you must deal effectively with your own... Read More

How to Convert PowerPoint to Flash Manually

Converting PowerPoint to Flash would be absolutely a good choice... Read More

How To Run Your Greatest Conference Ever

Like most good achievements, a magnificent meeting depends on planning... Read More

Let Me Tell You a Little Story

Once upon a time there was a businessperson who had... Read More

Public Speaking Training Tips For Better Business Presentations To Culturally Diverse Audiences

Audiences around the world are all different. Cultural, social and... Read More

Lecturing from the Lectern

Most people love to hide behind the lectern.. It makes... Read More

After the Speech

Usually the emphasis on making an effective speech is what... Read More

Top Ten Tips For Better Business Presentations To Asian Audiences

Audiences around the world are all different. Cultural, social and... Read More

Create A Better Impresion With Your Emails

How do you come across in your emails?As I receive... Read More

Plasma Screen Hire ? What Do You Need to Know for Presentations

How many people will need to see the screen? A... Read More

8 Ways to Improve Your Presentation Skills

8 Ways to Improve Your Presentation Skills 1. Join Toastmasters.... Read More

Presentation Skills: Be More Productive Using a Facilitator Mode

There are many definitions for presentations. When you present there... Read More

How to Begin a Lesson Plan

DEVELOPING LESSON PLANS: In developing lesson plan formats, two things... Read More

Total Recall: How to Remember Your Speech Without Memorizing

We all fear that moment. You look out on a... Read More

Why You Need a Lesson Plan

LESSON PLAN DEVELOPMENT: Lesson plans, believe it or not, are... Read More