13 Publicity Tips for Professional Speakers

In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed.

1. Every time you speak before a group, offer to submit a short summary of your presentation for the group's newsletter. Don't forget to send your photo. It gets you in front of those you just spoke to as well as those who missed you the first time around. Many groups also send their newsletters to the media. Be sure the last paragraph tells people what you do and how to get in touch with you.

2. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It's a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead.

3. Call a reporter from your local newspaper and invite her to lunch or coffee. Offer yourself as a resource and Ask "How can I help you?" Feed her tips and story ideas. Become such a valuable source that she keeps coming back to you for more information and eventually writes about you.

4. Consider starting your own television show on your cable TV station's community access channel. The station will provide the camera equipment for a $20 fee, and you can produce either one show or an entire series of programs. Air time is free. Call your cable company for details.

5. Build a network of other speakers who concentrate on your topic or area of expertise. Agree informally that you will refer reporters to each other whenever the media calls. Often, reporters want more than one source for a story. It's a chance for all of you to get additional publicity.

6. Whenever someone asks you to write for their ezine or online magazine, visit their web site first and see if they have a resource section where you would be a good fit. Ask to be listed for free, in exchanged for providing an article.

7. If you publish a print newsletter, be generous with free subscriptions for the national and local media. You'll be amazed how many reporters start calling you for interviews. If you can't afford to pay people who submit articles for your newsletter, be sure to tell them they will be seen by national media who get your free subscription.

8. Don't forget newspaper and magazine columnists. They're always hungry for fresh ideas. Keep in touch with them and feed them ideas regularly.

9. Call local radio talk show hosts and invite them to call on you when other guests cancel. They will be thankful you offered.

10. Write articles for print newsletters. My favorite resource is the Oxbridge Directory of Newsletters, which lists more than 18,000 newsletters by topic and includes detailed information on the type of audience and subjects covered. Most larger libraries have this resource directory.

11. Write articles for electronic magazines and include a paragraph of information at the end that leads readers to your website. My favorite resource for thousands of ezines is Ezine Universe at http://www.ezine-universe.com

12. Contact your trade association and ask them to refer reporters to you. Many reporters who don't know where to find sources start by calling trade associations.

13. If you have some level of expertise, always refer to yourself as an "expert" in your marketing materials, at your website, in information that explains your workshops, in your introductions, and in your media kit. The media always seek out experts and interview them.

Follow these publicity tips and soon be able to promote yourself, your products and your programs.

Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist "89 Reasons to Send a News Release."

In The News:

Learn to Overcome the Fear of Public Speaking  EntrepreneurThe Complete Presentation and Public Speaking Course will have you wowing audiences in no time.
This $15 course makes public speaking a little less terrifying  The Next WebFor most of us, the fear of public speaking is just as real today as it was back in school when we had to stand up and give a presentation. Today, three out of four ...
What Part Of The Brain Is Connected To Public Speaking Fears?  WGN-TVhttp://www.youtube.com/watch?v=V6_1XxtHFeU A fear of public speaking is something that many people deal with. But do you know what part of the brain ...
Public speaking: 7 ways to master speechcraft  Big ThinkThe next speech you give doesn't have to be preceded by flop sweat and nervous leg-joggling. Based on the techniques of master orators, these 7 tactics can ...
Eight Things That Will Take The Stress Out Of Public Speaking  ForbesPublic speaking can be intimidating, but it doesn't have to be. Here's what you need to do to reduce the stress of speaking and deliver a compelling ...
Parkes Action Club Public Speaking Competition 2019  Parkes Champion-PostThe Parkes Action Club held their annual primary school public speaking competition on Wednesday, May 8, at the Parkes Masonic Centre. It is contested in two ...
Importance of public speaking, communication skills highlighted in Dibrugarh Toastmasters Club  The Sentinel AssamThe Charter of the Toastmasters Club of Dibrugarh, which is a part of the famed Toastmasters International, was held on Saturday.
From Salon Marketplace: Improve your public speaking with expert tips from pros  SalonThere are countless times you're asked to step up and speak publicly: whether you're delivering a presentation to your company, speaking at your best friend's ...
Three tips to speak in public with confidence - The Jakarta Post  Jakarta PostMost people would agree that public speaking is hard. It's the fear of embarrassing yourself in front of strangers. You are likely to get those butterflies in your ...
Public speaking conquered, Marystown teen Nitin Murugeswaran’s next goal is to become a doctor  Northern PenYou could say Nitin Murugeswaran has developed a pretty keen ear for accents. He's experienced four pretty distinct ones thus far.
10 Public Speaking Lessons From Prime Minister Narendra Modi  EntrepreneurPrime Minister Narendra Damodardas Modi is an exceptional speaker and his speeches would make you a fan of his public speaking irrespective of your ...
Speak up: What it’s like to compete in public speaking competitions  RealAgriculturePublic speaking. For you 4-H-ers out there, you've probably competed in an agricultural-based public speaking competition before, whether it was to your ...
How I Did It: Tips for Public Speaking  FenderBenderRenowned public speaker Kevin Brown, who gave the keynote address at the 2019 Fix Auto National Conference, offers advice for standing in front of an ...
Chinese students reach final of the International Public Speaking Competition  Telegraph.co.ukSponsored: The two Chinese participants impressed the judges and won plaudits from members of the audience for their eloquent speech and well-orated ...
Public speaking or a charging rhino? Sometimes, it’s a tough call  AZCentral.comIt's flattering when people ask me to speak at a gathering, but as the agreed-upon date closes in, my stomach starts to hurt.
Overcoming the public-speaking jitters  theoklahoma100.comDo you run from speaking in public? Don't worry, you are not alone. Fear of public speaking is extremely common, but if you heed the following five tips, you will ...
4-H Clubs instill public speaking skills in youth of all ages through talks and demonstrations  Pontiac Daily LeaderWithin a 4-H club, youth annually give talks and demonstrations to their peers as part of their club involvement. Through these experiences, members gain ...
Conquer your fear of public speaking  The SWFL 100#GambelGirls Gretchen Hirt Gendron and Sarah Hugg Centorino recently spoke about marketing on a shoestring budget at the Supervised Visitation Network ...
'Men Seem To Dominate The Public Speaking Opportunities In My Industry - How Can I Put Myself Forward?'  GraziaIf every work conference you go to is dominated by men, how can you put yourself forward for public speaking?
Rising Star Brittany Samson: “Why we should make public speaking courses a larger part of the school curriculum”  Thrive GlobalMy own movement would be towards making public speaking courses a larger part of the school curriculum. I've worked as a high school speech and debate ...
County 4-Hers share public speaking skills in contest  Seward County IndependentThe ability to express our thoughts and concerns through speaking is most often listed by 4-H alumni as a skill learned and gained while in 4-H.
CULTURE Practice makes perfect  The FlorentineItalians love to speak. They are naturally engaging conversationalists who can talk charismatically for hours if you let them. Why, then, does the spunk, ...
Mastering the Art of Public Speaking: Being mentally prepared to deliver your speech  Caribbean News NowBy Spence M. Finlayson. Giving a speech requires a lot of things to be coordinated very well in order to execute a good speech. One of the primary things is that ...
Public speaking skills every lawyer should master  ABA JournalFor every lawyer who thinks they have oral presentations down pat, there's another who has anxiety about talking in front of a crowd. And they both need help.
Trenton FFA member receives award at Missouri FFA Public Speaking Academy  kttnA member of the Trenton FFA Chapter recently received an award for being a finalist at the Missouri FFA Public Speaking Academy on the University of Central ...
Video: Secrets for overcoming your fear of public speaking  Greater Baton Rouge Business ReportIn this inaugural video for The Network, leadership keynote speaker and executive coach Dima Ghawi shares secrets for overcoming a fear of public speaking.
Mastering Public Speaking & Presentation for Young Entrepreneurs  EntrepreneurThe world of business has always been cut-throat. Today, however, the scenario is even more competitive than before. With entrepreneurs innovating, and ...
Public Speaking, My Greatest Challenge – Maryam  Leadership NewspaperPublic Speaking, My Greatest Challenge – Maryam Maryam Garba is a 31-year-old feminist advocate, who is passionate about educating women on the use of ...
Public Speaking Reloaded: Chatham Hosts TED Talk Friday  Chatham, NJ PatchPublic Speaking Reloaded: Chatham Hosts TED Talk - Chatham, NJ - Chatham students will be showcasing their collaborative efforts with staff and community ...
Imparting confidence  Deccan ChronicleGayathri Rashmi Nair, who loves experimenting with her talent, is a public speaker, debater, writer, storyteller and more.
My Journey From Nonverbal Autism to Public Speaking  Yahoo LifestyleKerry Magro shares how he went from a child with nonverbal autism that was seen as severe to a highly verbal professional public speaker.
Public speaking skills boost confidence, bolster bank balance for North Canterbury businessman  Stuff.co.nzStarting out in business as an 18-year-old with a stutter, Michael Heaven had his fair share of obstacles to overcome.
Tropicana public speaking contest winners announced  Holmes County Times AdvertiserCHIPLEY - Washington County 4-H recently hosted its annual public speaking contest. First place winners of the contest won a full scholarship to attend 4-H ...
How to raise your income by overcoming fears of public speaking  Business in VancouverAre you avoiding public speaking? If so, you could be hindering your ability to earn more. Harvey Coleman, business consultant and author of Empowering ...
4 Tips for Getting Over Your Fear of Public Speaking  Exhale LifestyleHave you ever had that dream? You know, the one where you are standing in front of a room full of people and you realize you're not wearing pants? According ...
If you have an interest in public speaking, community involvement, travel, sport or just in socialising - then Macra Na Feirme is for you!  Leitrim ObserverMacra na Feirme is a rural youth organisation for 17-35-year-olds. In Leitrim there are three very vibrant and busy clubs looking for new members. If you have a...
Storytelling Festival rewards public speaking, creativity  MPNnow.comStudents at Midlakes intermediate School recently shared unique and creative tales during the three-day Storytelling Festival.The 19th annual festival saw ...
SUNY Ulster to host Public Speaking Competition | Local News  The Daily FreemanSTONE RIDGE, N.Y. — Kingston High School students will compete in the 10th annual Anita Williams Peck Public Speaking Competition on at 7 p.m. on June ...
Local youth compete in 4-H public speaking contests  MyEasternShoreMDDENTON — Caroline County 4-H members recently participated in county and regional 4-H public speaking contests, and one moved on to compete at the State ...
An Abandoned Weapon in the Fight Against Hate Speech  The AtlanticA 1952 Supreme Court ruling gave civil-rights groups a way to combat anti-Semitism and other prejudices—but in the years since, it's largely gone unused.
Queens students sweep top prizes in Diocese of Brooklyn's annual public speaking contest  QNS.comThree Queens Catholic school students took home the top prizes in a public speaking competition hosted by the Diocese of Brooklyn. Eighteen students from ...
Could Donor #2065 Be My Father?  The New York TimesHe was an Eagle Scout who had passed calculus and spoke some Mandarin. I was determined to meet him.
Port Jervis public speaking policy still under review  Mid-Hudson NewsPORT JERVIS – A reworking of the policy on public comment at common council meetings will wait a bit longer. in the City of Port Jervis. Fourth Ward ...
It’s a Winner-Take-All World, Whether You Like It or Not  The AtlanticAnd a person needs to cultivate particular traits to be successful within it.
Gunnedah Eisteddfod: speech, drama and public speaking  Namoi Valley IndependentOur first gallery of this week's speech, drama and public speaking section.
Jamaican takes Caribbean Champion of Public Speaking title  Jamaica GleanerJamaica's National Champion of Public Speaking and president-elect for Sagicor Life Jamaica Toastmasters Club, Faith Ellis, walked away with the title ...
Speak Bengali to live in Bengal: Mamata  Deccan HeraldChief Minister Mamata Banerjee Friday insisted that those living in West Bengal will have to learn to speak in Bengali as she accused the BJP of targeting ...
Jessica Mauboy awarded medal for speaking out against racism and bullying  SBS"I truly believe treating others the way you'd like to be treated", the singer said after receiving the Anti Defamation Commission award in Melbourne.
CWA Central Western Group's public speaking competition took place at James Sheahan  Central Western DailyTalented talkers took part in the CWA Central Western Group's annual public speaking competition at James Sheahan Catholic High School on Tuesday.
Liberty University cuts divinity faculty  Inside Higher EdDivinity is chopping faculty slots and has lost students steadily in recent years at evangelical university, which has long said religion is central to its programs.
Climate justice and environmental ethics in tech, with Amazon engineer Rajit Iftikhar  TechCrunchNearly 8000 Amazon employees, many in prestigious engineering and design roles, have recently signed a petition calling on Jeff Bezos and the Amazon Board ...
Brexit: 'High price to pay' for Labour stance, says Watson  BBC NewsLabour's deputy leader Tom Watson has described another Brexit referendum as "the least worst option" and urged his party to throw its weight behind one.
Afraid of public speaking? This is what the experts say  The GuardianFrom 'pitch coaches' to TED talkers, there's an industry of self-help books about public speaking. What can we learn from the professionals?
Master the Art of Public Speaking for Less Than $20  EntrepreneurIf you've ever been recruited to deliver a public speech, someone likely gave you a particular tip before you got behind the podium: Picture your audience in their ...
Austin Eubanks, Columbine Shooting Survivor and Public Speaker, Died of Apparent Overdose  PEOPLE.comEubanks was a 17-year-old student at Columbine High when two fellow students entered the school and began shooting people in a reign of terror that left 13 ...
Amanda Knox in Italy: ‘I Am Not a Monster’  The New York TimesMODENA, Italy — When Amanda Knox, the American whose murder trial had riveted the world, landed at Linate Airport in Milan on Thursday, she immediately ...
Don't Wait For A Keynote To Invest In Public Speaking Training  EntrepreneurAfter launching my communication strategy firm, I continue to be shocked at clients reaching out a week before their big keynote to get help with public speaking.
Eight Basic Public Speaking Tips  EntrepreneurIf you want to supercharge your professional life, practice these basic tips before you move into more complicated public speaking techniques.
How I overcame my fear of public speaking – and learned to love it  The GuardianI used to get palpitations at the mere thought of going on stage. But it was taking a teaching job that gave me the confidence to face any crowd.
Conquer Your Fear Of Public Speaking With These 5 Tips  ForbesPublic speaking is the single most difficult task in many people's professional lives, but it doesn't necessarily have to be this way. Use these five practical tips to ...
Speak up, fear not  The HinduWhat is it about public speaking that scares one? It is perhaps, the fear of standing up alone in front of a group of people who sit comfortably together?
What can make a good public speaker truly great?  RaconteurSpeaker no-nos: text-filled slides, poor preparation, and a lack of personality. So what do the experts think makes a great speaker?
Hong Kong Activist Joshua Wong Is Freed, Says He Will Join Mass Protests  NPR"Hello world and hello freedom," said the activist, who served a month on a contempt of court charge. Wong called on Hong Kong's leader to resign after protests ...
4G leaders will work with Singaporeans to design, implement public policies: DPM Heng  CNADPM Heng Swee Keat said on Saturday (Jun 15) that Singapore's 4G leaders will partner Singaporeans to design and implement public policies. Speaking at a ...
Opposition Leader claims national budget will hurt the poor  FBC NewsOpposition Leader Sitiveni Rabuka says the National Budget announcement is a grandstanding speech that lacks depth and vision for the future. Speaking in ...
Three Of The Biggest Mistakes Made When It Comes To Public Speaking  EntrepreneurRichard Dean is the author of Crowdpleaser: The 100 Greatest Public Speaking Tips of All Time, from Socrates to Steve Jobs. Published by Emerging Markets ...
Public Speaking Doesn't Have To Be So Scary  ForbesDiscover how to overcome your fear of speaking in front of a crowd.
Public speaking: is the push to make students employable going too far?  The GuardianAssessed presentations on courses from physics to philosophy are traumatising vulnerable students.
A Pro-Gun Parkland Shooting Survivor Had His Harvard Admission Revoked Over Racist Remarks  BuzzFeed NewsA pro-gun teen who survived the Marjory Stoneman Douglas High School shooting in Parkland, Florida, said Monday that his Harvard University acceptance ...
Improve Your Public Speaking Skills in Just Two Hours, And for Less Than $20  EntrepreneurWhen you think about it, public speaking is a lot like dying: everyone dreads the inevitable moment they have to do it themselves. Sure, it's not as scary as sharks ...
Here's How To Get Better At Public Speaking  ForbesWhether you give a presentation at work or appear in interview with a group of people, you will have to do some form of public speaking at some point in your life ...
10 public speaking tips that really work – not just for startup pitches  EU-StartupsPublic speaking can be a frightening task, and maybe you are one of the many that simply avoids it. Speaking in public is a broad topic that is not limited only to ...
Three simple ways to cure your dread of public speaking  LivemintPublic speaking is so stressful for so many people that it is routinely used as a stress manipulation in psychological studies.
10 tips to improve your public speaking skills  Accounting TodayDo you suffer from glossophobia? You may be unfamiliar with the term, but if you're one of the 25 percent of Americans who have a fear of public speaking, you ...
How to Speak in Public - A Year of Living Better Guides  New York TimesDoes the thought of speaking in public make your pulse quicken? We've broken down the art of public speaking to make it less overwhelming and a more ...
Public Speaking Is No Longer a 'Soft Skill.' It's Your Key to Success in Any Field  Inc.Great persuaders have a competitive edge in the age of ideas.
What I Learned About Public Speaking From Starting My First Speaking Tour  EntrepreneurJust two months ago, I kicked off something I've never done before: a speaking tour. Based on my book Her Big Idea, my talk wrestles with big questions ...
Coaching Professionals Bust 13 Common Public Speaking Myths  ForbesMany people are nervous about public speaking, especially if they don't have much experience. However, following the wrong tips can make your presentation ...
How to Celebrate Walt Whitman’s Two-Hundredth Birthday  The New YorkerThis year we celebrate the two-hundredth birthday of Walt Whitman; and by “we” I mean all of us who take conscious pleasure in speaking American English.
Warren Buffett Took a Public-Speaking Course, and So Should You  EntrepreneurOne expert-led course is currently on sale in the Entrepreneur Store for less than $20.
How to Conquer Your Fear of Public Speaking  Business News DailyPublic speaking is a nerve-wracking endeavor for many people. These tips will help you conquer your fear of public speaking and head into that presentation ...
Hate public speaking? These affordable online classes can help squash your nerves.  MashableTake a baby step into the world of public speaking with these online courses.
Conquer Your Fear of Public Speaking for Less Than $20  EntrepreneurLearn how to engage audiences of all sizes with tips from a bestselling author and veteran actress.
Malaysia can play peacemaker in US-China trade war, says Liew - Nation  The Star OnlinePETALING JAYA: Malaysia can play a greater role in advocacy and become a trendsetter in regional public opinion instead of just taking a neutral stance in the ...
Seven Ways To Make Public Speaking Less Scary (And More Profitable)  ForbesPublic speaking can be daunting, but in the business world, it's invaluable. It enhances your standing as a leader, inside and outside your company.
Five Trustees appointed to the British Library Board  GOV.UKThe Secretary of State has appointed Jana Bennett, Delroy Beverley, Laela Pakpour-Tabrizi, Jeremy Silver and Wei Yang as Trustees to the British Library ...
Simon Bridges labels David Seymour's free speech proposals 'alluring'  NewshubBut Simon Bridges is refusing to confirm a deal with David Seymour at next election.
Politically Speaking: Jean Evans On How Missouri Republicans Are Gearing Up For 2020  St. Louis Public RadioMissouri Republican Party Executive Director Jean Evans is the latest guest on Politically Speaking, where she talked with St. Louis Public Radio's Jason.
How To Overcome Public Speaking Anxiety  ForbesTo attract high-paying clients, the number one strategy is public speaking. Therefore, it pays to find ways to overcome the natural fear of public speaking.
Simple, Effective Public Speaking Tips for Engineers  IEEE SpectrumTHE INSTITUTEThere are few skills that can help you climb the career ladder faster than the ability to speak well in public. Senior management is always on the ...
What Public Speaking Coaches Often Get Wrong  ForbesWe know public speaking is many individuals' greatest fear. And when people think of public speaking coaches, they often think of someone who will help them ...
Wringing the Fear out of Public Speaking  EntrepreneurI am a public speaker and a book author. Many times, when traveling on business, I meet people on planes who, finding out what I do, say, “Oh, I could never do ...
Suzy Welch: The fool-proof public speaking tip that will make you sound like a pro  CNBCPublic speaking can be frustrating, anxiety-producing, or, for some, downright terrifying. Bestselling management author and CNBC contributor Suzy Welch ...
These are the 4 reasons you suck at public speaking (and how to fix them)  Fast CompanyFrom not knowing your audience to rehearsing too much, chances are if public speaking makes you nervous you are likely making some of these mistakes.
How Public Speaking Can Help You Find Your Own Meaning  ForbesFind meaning and you'll find happiness. The road may be difficult, but the destination is success.
11 Tricks To Calm Your Nerves And Crush Your Public Speaking Gig  ForbesMembers of Young Entrepreneur Council share their experience and strategies for calming your nerves before a big pitch or presentation.
The Many Ways Public Speaking Increases Your Visibility  ForbesThe next time you consider an invitation to speak, don't stop at the size of the room when you think about your potential audience. The potential scope and ...
Giving a Speech? 6 Tips to Wow Your Audience  FortunePlanning to speak to a group at work or a conference? Here are six tips for hitting it out of the park.
Overcome your fear of public speaking and presenting with this complete $19 course  The Next WebThe vulnerability. The exposure. The fear. For many, there's no more anxiety-inducing, debilitating situation than knowing you're going to have to deliver a ...
How to be heard: the art of public speaking  The GuardianIn an age of blanket social media use, getting your voice across has never been more important or difficult. But what are the secrets of winning over your ...

Overcome Your Fear of Public Speaking

Knocking knees, butterflies (who came up with that word?) in... Read More

How to Promote yourself as a Speaker on the Web

Why use the web for promoting your speaking engagements?Most people... Read More

20 Tips to Becoming a Professional Speaker: How to be a Rising Star

Entering the speaking industry can be both daunting and exciting.... Read More

10 Tips for Better -- and Less Scary! -- Public Speaking

The fear of speaking in public is well-documented, often discussed,... Read More

For Speakers: Ten Tips on How to Increase Your Fees

One of the most important tools speakers use is their... Read More

The Little-Known Speechwriting Secrets That Won George W Bush The US Election

He's been accused of "mangling the language, destroying its meaning... Read More

Trust in Training: Societys Effect on an Audience

It is important to be continually aware that a person... Read More

What is YOUR Speaking Expertise?

Why do you have to be an expert when getting... Read More

How to Build Respect with Your Audience: Positive Thinking and Outhouse Eyes

Do you believe in natural laws? Laws like:? What goes... Read More

How to Prepare your Mind/Body to Give Great Speeches

Sure you have catecholamines ? all speakers do. (including Sir... Read More

How to Gracefully Leave After a Seminar or Speech When Someone is Hogging Your Time!

Meeting planners know the value of meticulous planning. They are... Read More

Executive Public Speaking for English as a Second Language (ESL)

Public Speaking is a challenging skill. It is TOUGH! For... Read More

What Makes A Great Presenter?

Every day millions of people around the world make a... Read More

For Speaking Ease, Forgive Your Younger Self

I love the Disney movie The Kid with Bruce Willis.... Read More

How Well Do You Speak?

The ability to speak well can enhance your career, clinch... Read More

A Quick Tip for Delivering a Great Speech

Does speaking in public leave you tongue-tied? Do you stumble... Read More

Five Tired, Worn Out Speaking Cliches

The subject of public speaking is riddled with tired, worn... Read More

How to Answer Questions Your Audience Will Ask

In elementary school, most of us asked questions which were... Read More

How to Create a Compelling Media Kit

A well-built media kit is vital for effective marketing. Without... Read More

Speech Tips - Ten Things to Remember When Accepting an Award

Many people are recognised for their work, industry, sporting or... Read More

Fear

FearOf what am I afraid, you ask. Of myself, I... Read More

Get Real

Humans are born storytellers, but our education system doesn't help... Read More

Knowing Your Boundaries

While delivering a speech, it is clear that we will... Read More

Be a Guest Speaker and Attract Business

Being a guest speaker in front of the right audience... Read More

Speak to Be Heard and Understood

Use your voice to your advantage. One of your main... Read More