The New First Impression in Home Selling

As an ASP Home Stager® I know how important curb appeal can be in making that critical first impression when selling your home. However, with the growth of real estate advertising over the web, there is another first impression that you should consider when marketing your property. Web impression. Does your property have a great one?

Over the past few months I have spoken with realtors and home sellers who have all been saying the same thing. "The listing is getting a lot of web traffic but there hasn't been much buyer interest". They say this without even realizing that they have just contradicted themselves. The web traffic that the listing is receiving actually is buyer interest. If the number of home showings isn't as high as expected compared to the web traffic received, there must be something from the web listing that is turning the buyer off. It could be price. It could be location. But it may also be that the pictures of the property have given a poor web impression.

I hesitate in using the saying "a picture is worth a thousand words" but it is. It is also worth something else, in this case. Buyer interest. I've suggested it to the realtors and home sellers that I spoke of earlier and I'll suggest it to you, now. If the photos of your house, which are out there for all to see, are not showing your property at its best, you should re-shoot. Make sure the rooms are dressed and gleaming and then simply re-shoot.

When Barb Schwarz created the concept of preparing a house for sale, she called it Home Staging® because of the similarities it has with setting a movie stage. Imagine you are setting the stage® for your home's movie debut. Be the director of a best seller. Before your cameraman sets up, make sure your stage is set. Remove the clutter, put out your best towels and bedding, turn on all the lights, draw up the curtains and then let the cameras roll, preserving the image for all to see over the World Wide Web.

Of course re-shooting, not only, takes extra time and money, but you may not be able to regain the interest of those who have already passed the listing by. If your house isn't quite ready for its debut, I strongly advise waiting until it is before shouting action.

Staging® is a Federally Registered Trademark of StagedHomes.com
Accredited Staging Professional (ASP) is a Trademark of StagedHomes.com

Amie Walton is the president and founder of Xstream Realty, a Virtual Agent? for managing private real estate sales over the internet. As an Accredited Staging Professional, Amie also operates Xstream Staging, a Home Staging® business located in Nova Scotia, Canada.

In The News:

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Thane real estate agent held with countrymade revolver  The HinduWoman calls cops after husband brandishes gun in domestic quarrel.
Why China fell out of love with New York property  Financial TimesAfter a crackdown on foreign deals by Beijing, Chinese investors have all but disappeared from the market.
Real estate, auto companies prep to use immersive media tools for business  Business StandardNew tech toys based on augmented reality (AR), virtual reality (VR) and mixed reality have infused to give rise to Immersive Media—a new way to experience ...
Feinberg Real Estate Advisors represents CAI in lease at Iron Hill  delawarebusinessnow.comGregg M. Feinberg of Feinberg Real Estate Advisors, Allentown, PA, along with Jud Wambold of TacTix Real Estate Advisors, LLC represented Computer Aid, ...
Blockchain Real Estate Startups Shaking Up Property Investment  ForbesTokenization is a process whereby some form of an asset now come alive in real estate.
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SCERS to redeem from two core funds to rebalance real estate portfolio  IPE Real AssetsSacramento County Employees' Retirement System (SCERS) is planning to redeem its investment from two core open-ended real estate funds, having become ...
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Real estate appraiser wins invasion of privacy lawsuit against CoesterVMS  HousingWireIt's been a rough couple of months for Brian Coester, and it doesn't seem like things are turning around just yet. Coester once ran CoesterVMS, one of the largest ...
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