Staging Homes for Top-Dollar Sales

Wouldn't it be nice to have Roger Hazard's design team from "Sell This House" come visit for a weekend?

Many "redecorators" and designers offer "Staging Homes" services from $250 to $5,000. These services usually give good advice, some help with the actual work involved, and others even move in new furniture for you.

However, using Design Psychology strategies will help you make the right choices on what is necessary to stage your home for a top-dollar sale.

Residential Design Psychology encompasses your entire home setting, from the fist sighting, whether your home is a condominium, single family home, or a manufactured home. Design Psychology, based on years of research on how our environments affect our emotions, helps stage homes with the buyers' emotions in mind. Also, this interior decorating system uses the underlying physiological response to design details-- how our senses react to colors, patterns, textures, and furnishings, to entice a buyer to REALLY want your home.

Home buyers make their ultimate home selection based on their emotional reactions to the properties they visit. The way their brains interpret what they see, hear, touch, smell, and even taste causes them to feel connected to the home they choose. Buyers may think they make a choice based on economics, but even this decision is based on the way they feel because they're getting a deal.

You, as a home seller, have two initial choices.

1. Sell your home as a bargain to investors or bargain shoppers with limited income, or

2. Sell your home for top dollar to your target market.

To prepare your home to sell to investors and bargain shoppers, all you need to do is look for a real estate agent who does a lot of advertising. This agent will list your home under market value. Then sit back and allow the agent to sell your home for a rock-bottom price. Don't be surprised when you get many offers for lower than your asking price right away.

If you want to work a little, or perhaps a lot, you can sell your home for top dollar. Explore ways to create a buyers' dream home. Because buyers let their emotions rule their decisions, stage your home for your specific buyer profile. Learn how certain colors, textures, and even plants help attract buyers who will spend more money on your home. Get busy removing clutter, packing memorabilia, staging, and sell your home for top dollar. Don't be surprised when you get many offers for more than your asking price right away.

You may be able to assemble your own team of friends to help you clear out your crowded rooms, paint, and spiff up your gardens. Who needs Roger Hazard's team when you've got a few good friends and Design Psychology?

(c) Copyright 2005 Jeanette J. Fisher All rights reserved.

Jeanette Fisher, Design Psychology Professor, is the author of "Sell Your Home for Top Dollar--FAST! Interior Design Psychology Secrets for Optimum Selling in Any Market," and other real estate and interior design books. For more information on staging your home for sale, visit http://sellfast.info/ Staging Houses for Sale Questions? Sell Fast Blog/

In The News:

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SC Asks Director Of Real Estate Firm To Surrender As Homebuyers Challenge Protection From Arrest [Read Order]  Live LawIn some relief to over 400 investors who have been duped of thousands of crores of rupees invested in the now-abandoned project called Cosmo-city on Dwarka ...
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Public Records: Muskingum County Real Estate Transfers  Zanesville Times RecorderJan. 2. 1 Herbert Saxon to Troy A. Erwin, 3265 Leffler Road, Roseville, $45,000. 2 Joe Buckey Tire Inc. to G&S Land Development LLC, Lots 9-12 & Part 5-8 ...
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Co-working becomes the new poster boy of commercial real estate market in 2018  Moneycontrol.comAs per data made available by real estate consultants, total office absorption across the top 7 cities is geared to cross 39 mn sq ft in 2018.
Colony Credit Real Estate Announces Monthly Dividend for Common Stockholders  Business WireColony Credit Real Estate, Inc. (NYSE: CLNC) (“Colony Credit Real Estate” or the “Company”) today announced that the Company's Board of Directors has.
Can Retail Real Estate Still Deliver for HNW Investors?  National Real Estate InvestorSingle-tenant retail, necessity-based shopping centers among properties that can deliver attractive returns for HNW investors.
Real Estate Report: Shore Communities December 2018  943thepoint.comThis combined Real Estate Report includes data on single family homes recently closed during the month of December 2018 in Asbury Park, Avon-by-the-Sea, ...
Mumbai, Pune real estate surges: Residential sales rise over 50% in Oct-Dec  The Financial ExpressThe residential unit sales in Pune and Mumbai, Navi Mumbai and Thane jumped by a well over 50% each in the Oct-Dec 2018 quarter from the previous year, ...
Governor Baker seeks big real estate sales tax hike to fund climate programs  The Boston GlobeGovernor Charlie Baker, a Republican who once campaigned against raising taxes, unveiled a proposal Friday to hike the tax on Massachusetts real estate ...
Real estate briefs from The Oklahoman for Jan. 19, 2019  NewsOK.comMustang. Construction begins on performing arts center. Construction of Mustang High School Performing Arts Center, designed by MA+ Architecture began ...
Peninsula Land surges 12% on acquisition of 3 real estate firms  Moneycontrol.comPeninsula Land entered into a Securities Purchase Agreement to acquire 86 percent of the equity shares of Rockfirst Real Estate Limited thereby making it a ...
Real Estate Investors See Riches in a Tax Break Meant to Help the Poor  BloombergQuint(Bloomberg) -- In a former warehouse on a dimly lit street in the South Bronx, developers sipping Puerto Rican moonshine listened as a local official urged them ...
What 2019 augurs for real estate in India  LivemintWith impact of GST, RERA Act and demonetisation ebbing, real estate in India seemed to be on the path to recovery in 2018, and then the NBFC liquidity crisis ...
Short-term lettings, real estate & tourism  Cyprus Property News MagazineShort-term Airbnb style property lettings will have a positive impact on the Cyprus real estate market and tourism industry.
Salado real estate broker earns luxury home staging certification  Temple Daily TelegramDebbie Stevenson, a real estate broker in Salado, has received a Certified Luxury Home Staging certification from the International Association of Home Staging ...
2018 year in review: A lot done but more needed to revive real estate  Moneycontrol.comDevelopers of the nation recommend rationalisation of GST in real estate, keeping stamp duty outside the purview of GST and incentivising rental housing.
[Newsmaker] Lawmaker accused of real estate speculation quits ruling party  The Korea HeraldRep. Sohn Hye-won of the ruling Democratic Party on Sunday cut ties with the party over alleged property speculation, but nevertheless vigorously denied the ...
The 2 Best Real Estate Stocks to Buy in 2019  Motley FoolReal estate has created fortunes for more investors than perhaps any other asset class. But investing directly in real estate can come with a slew of risks.
How debt, equity, real estate and gold investments did in 2018  Economic TimesAlmost all asset classes generated below average returns in 2019 due to extraordinary global and domestic developments.
Berks County real estate transactions for January 20, 2019  Reading EagleEditor's note: Some of the transactions do not include a transfer price because no money was exchanged for the property. All deeds are recorded in the Berks ...
Real Estate Cover January 19  Charleston Post CourierFeature walls, as in this home in K. Hovnanian Homes' Four Seasons at Lakes of Cane Bay neighborhood, are being used to provide splashes of color to ...
Real Estate Rebound  The Star NewspaperSt Lucia's real estate sector continues to improve as opportunities emerge for house-hunters. January is a time for New Year's resolutions and if buying a house ...
Flashback 2018: Tax, regulatory changes impacting real estate sector  Moneycontrol.comSome of the key taxation developments of 2018 which impacted the real estate are discussed here.
Complaint Against Kanpur BJP Lawmaker For Alleged Real Estate Fraud  NDTV NewsThe economic offences wing of the Delhi Police has registered a complaint against BJP's Kanpur (Dehat) lawmaker Vinod Katiyar and his wife for allegedly ...
Real Estate Transactions for Sunday, January 20, 2019 | Transactions  Charleston Post CourierThe transactions listed below include properties sold for $250,000 or more and recorded between Nov. 19-23. Charleston ...
Two companies, three towers, and a lot of drama: why the Singh brothers came to blows over Prius Real Estate  Economic TimesThe fate of an Antilla-inspired construction holds many answers in the war between Shivinder Singh and Malvinder Singh.
REBNY Gala: Real Estate Bigwigs Wonder If A Downturn Is Coming  Commercial ObserverThe coming year may be a bumpy one for the real estate industry, as political and economic winds seem to be shifting against landlords. But the Real Estate ...
Millennials Are About to Get Locked Out of the Real Estate Market—Again  FortuneA host of real estate trends, including rising interest rates and a glut of more expensive homes, could shut millennials out of the market.
Chinese buyers expand their reach in the US housing market as the middle class gets in on the act  CNBCChinese consumers have been the top foreign buyers in both units and dollar volume of residential housing for six years straight.
New apartments supply almost doubled in Chennai real estate market, study finds  Times of IndiaThe Chennai realty market recorded a substantial increase in number of new apartments last year when compared with the corresponding period of 2017, a.
Maybe WeWork Is Just a Real Estate Business  BloombergAdam Neumann is the coworking company's chief executive, as well as a landlord who owns multiple properties that WeWork leases.

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