Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Directionals Move Properties > NetSparsh - Viral Content you Love & Share

Directionals Move Properties

One of the most effective and frequently overlooked methods of filling or selling a property is the use of directional arrow signs. I'm guilty of it myself, although usually I'm merely lazy instead of overlooking this great marketing technique. Being lazy usually costs me in terms of holding costs, especially if you happen to be in a buyer's market as I currently am. Even if you're in a hot market where everything is moving quickly, directionals will move your property that much quicker.

Yes, there are numerous other methods you can use such as: flyers in the neighborhood and large stores and shopping malls, ads in the large and small papers, listings on the internet, listing with a real estate agent, calling real estate agents to inform them, mailouts to apartment complexes, yard signs with flyer boxes, open houses, calling loan officers, emailing your buyer list, etc., etc. (I have one friend use advertises her properties on the cable preview channel and she says it works great. Unfortunately, that option isn't available in my area.)

Why Do Directionals Work So Well?

Directional arrow signs work well for a number of reasons. First, they are targeted to the neighborhood where the property is located so the folks who will actually see them are the buyers or tenants who are already driving the neighborhood looking for properties. The second group of people who will see the signs are the residents who already live there. Many times the nearby residents will have family or friends who want to move into the neighborhood.

Flyers delivered to the neighborhood will also accomplish the notification aspect that there's an available property, but what flyers don't do is lead the prospect or prospect's friend straight to the front door.

Why Not Just Use Typical Bandit Signs?

For those that don't know, bandit signs are the road-side signs that many people utilize to advertise their business, favorite politician, and/or properties for sale or lease. The signs come in many colors and sizes, some professionally done and some hand-written. The nickname bandit signs stems from the fact that many municipalities have sign ordinances that prohibit their use or restrict use in the public domain or right of way.

The primary weakness of typical bandit signs for marketing a property for sale or lease is that the sign provides a little information (often impossible to read while driving by) and a phone number. If I'm out looking for properties today, I don't want to leave a message or turn around to go see what the sign said. I want to drive by NOW, not tomorrow, not later today, right now.

How is a Directional Arrow Sign Different?

Who said anything about one directional sign? I'm talking an entire series of signs that leads the prospect from the main thoroughfare all the way through the neighborhood to the driveway of your property. There's no thinking, major squinting, turning around, or phone calls involved here. "Oh, honey, turn there quick." Then it's "look, there's another sign, turn there." etc., all the way to the property. Then, of course, there's more information including contact numbers available at the property.

Okay, So How Do I Implement This Technique?

Here's the way I do it and you should tweak it and improve to suit you. When a property becomes available, I study the neighborhood and determine the "best" ways to lead prospects to my property. By "best", I take into consideration ease of navigation, neighborhood amenities like parks and schools, and surrounding properties. If there's a back way into the subdivision or location, I map out both paths.

My target locations are every single corner that my prospects will need to turn in order to get to the property. If there's a really long stretch without a turn, then I might need a directional arrow in the middle of that stretch to keep them coming. My experience has been that I will have to replace signs within the neighborhood only a few times, but I have to monitor the signs on the major roads and replace them fairly frequently. However, these signs tend to stay put much longer than a traditional bandit sign.

Then I simply go door-knocking and ask people if I can place a small directional sign in their yard. I intentionally do this during the day to miss folks because I'd rather not get involved in lengthy discussions about the property and I've got many doors to get to. Once I'm sure no one's home, I leave a letter in the screen door or someplace where it will be easily seen. I drop this letter at all four houses on each corner on the route.

What Does the Letter Say?

I've found it's important to NOT come across as a real estate investor or a company. I use an informal style and simply ask for help in finding someone to buy or lease my property. Points that I include in the letter are:

  • It's just a small directional arrow sign

  • I'll put it right by the corner and not really in their yard

  • I'll make sure I don't damage any sprinkler systems

  • They get a $20 gift certificate once the process is done

  • They get to choose the store, restaurant, etc.

  • Please call me to replace the sign if it gets removed

  • The first person who calls me wins

  • This technique has never failed. Frequently, I'll have two or more people from each corner call me, but I've always had at least one person call to agree to the arrangement. Some of them have even taken serious offense to do-gooder neighbors who remove the signs as the property owner is concerned they might not get their gift certificate. I'll describe the signs in more detail below, but I started adding "Placed With Permission of Owner" on the top of the signs and this reduced my losses.

The end result of this effort is that perhaps I pay out $160 to $200 in referral fees, but I have to run my $50 to $150 worth of weekly newspaper ads many, many fewer weeks. It definitely pays off from a monetary standpoint. The other benefit is that I now have a list of folks near each property (whom I've never even met) who think I'm great. Every single person will call me back after receiving their gift to thank me and the large majority volunteer that I'm more than welcome to do this anytime I need.

What Do the Signs Look Like?

The signs I use are basically the standard bandit signs cut in half. A normal size bandit sign is 18" x 24" and I use 9" x 12" signs for my directional arrows. I have a red directional arrow that takes up about 5 inches of the sign, leaving the bottom 4 inches blank. Within the red arrow I ask the sign company to put my message which could be "Owner Finance" or "Lease Purchase" or whatever you prefer. The message is easy to read.

In the blank space I use a large marker to write the property address. It's important to leave enough blank space below the arrow to write the address in large numbers and letters. Also, as I mentioned above, I include the "owner permission" tag line on top of the arrow. I buy 36" wooden stakes from Home Depot and attach an arrow sign to each side of the stake so the information can be seen coming and going.

If you don't have a source for these signs, please contact BanditSigns.com to get some. They're inexpensive and well worth the cost.

I hope you'll add this tool to your marketing techniques and discover the same success I've had in using it. You may find that you abandon many other advertising tools you've been using in the past.

Sincerely,

Tim Randle
http://TexasRealEstateClub.com

(c) Copyright 2003, All Rights Reserved.

About The Author

Tim Randle is a full-time real estate investor in the Austin, Texas area. For more information, please visit his web site at http://TexasRealEstateClub.com

info@texasrealestateclub.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

CoinDesk

China's Crypto Millionaires Are Using Bitcoin to Buy Real Estate Abroad
CoinDesk
Guo Hongcai, a beef salesman turned early bitcoin adopter from China's Shanxi province, is one of many freshly minted millionaires funneling parts of their wealth out of the country by purchasing real estate abroad. In April, Hongcai sold 500 bitcoin ...

and more »

Middletown Press

Real estate briefs, July 21, 2018
Middletown Press
WASHINGTON DEPOT — Peter Klemm is ranked as one of the best agents in America and the #1 Agent in Connecticut based on annual sales volume as published in the 2018 Real Trends/Wall Street Journal annual real estate survey. Klemm sold in excess ...
2018 REAL Trends America's Best Real Estate Agents in NDINFORUM
Three from Houlihan Lawrence Named 'America's Best Real Estate Agents'TAPinto.net

all 5 news articles »

Forbes

Secure Preapprovals To Win Commercial Real Estate Deals
Forbes
The 2017 Commercial Real Estate Lending Trends Survey by the National Association of Realtors® confirmed that only 30% of all commercial real estate transactions are all-cash. That is why for the vast majority of transactions, the prospective seller ...
Video From 1991 Imagines What Real Estate Agents of the Future Might Look LikeGizmodo

all 3 news articles »

Bloomberg

Oregon Weighs Record Bond for Housing as Real Estate Prices Jump
Bloomberg
Metro, a municipal entity known for running the Oregon Zoo and natural areas around Portland, is asking voters in November whether they want to borrow $653 million to build and renovate housing for people priced out of the booming local real estate market.


WSPA.com

Upstate Homes - Real Estate Market Update
WSPA.com
Its time to talk real estate with Dan Hamilton with Hamilton & Company at Keller Williams. We are talking market updates and taking a look at an awesome home this morning. Continue Reading. Copyright 2018 Nexstar Broadcasting, Inc. All rights reserved.


GlobeSt.com

Dart Real Estate, NCB Group JV for Camana Bay Development
GlobeSt.com
GRAND CAYMAN, CAYMAN ISLANDS—Dart Real Estate and NCB Group have entered a joint venture partnership to develop the first for-sale residential community in Camana Bay, a master-planned mixed-use town on Grand Cayman that celebrated its ...


HousingWire

Real estate entrepreneur sentenced 20 years for fraud
HousingWire
Williams was expected to generate profits from real estate deals, produced from investment contracts and promissory notes issued by Favor Ministries Inc. Instead, the real estate agent used the money to finance his personal expenses, according the article.

and more »

The Real Deal

Real estate represents 17% of America's GDP so SoftBank is planning accordingly
The Real Deal
SoftBank doesn't want to be called a kingmaker. At best, the Japanese telecommunications giant sees itself as a prince-maker that is using its $100 billion Vision Fund to back companies like WeWork, Compass, Katerra and others. But since real estate ...


What's trending in real estate?
Inman.com
A trio of industry leaders discussed the latest trends in the real estate industry on Thursday, on the main stage at Inman Connect in San Francisco. Article image credited to Scott Chernis for Inman. Subscribe to Inman Select and read the entire ...


Chron.com

Texas judge sentences real estate entrepreneur to 20 years
Chron.com
A real estate entrepreneur was sentenced to 20 years in state prison for securities fraud and theft for swindling investors in Harris, Nueces and Collin counties. Everett Craig Williams was also ordered to pay $189,000 in restitution to investors who ...

Google News

Buying Beach Houses in New Zealand: Real Estate and Investment Opportunities

Buying a beach house in New Zealand offers many possibilities.New... Read More

Making Money In Real Estate - 10 Ways

Making money in real estate is an endless topic that... Read More

Spain Excellent Choice for British SIPP Investors

Second homes in favourite holiday destinations such as Spain are... Read More

How to Attract Clients in Residential Real Estate

Doesn't it seem like everyone you know has a friend,... Read More

Lake Property in Danbury

A lakeside vacation or second home can be a quiet... Read More

How Not To Blow Your Build Budget

Most people who complete a self build will go on... Read More

Curb Appeal

First, lets start with what it is. Curb appeal is... Read More

Real Estate Investing ? Finding Cheap Houses

Real estate investing expertise can certainly accommodate the luxury home... Read More

Give Your Home A Timeless Feel

In the world of real estate, there is a huge... Read More

Golf and Waterfront Living: Live, Play, Relax

With today's planned lifestyle communities, golf and boating enthusiasts have... Read More

How To Give Yourself A $20,000/Year Raise Without Asking Your Boss

Why without asking your boss? Two reasons, one, he or... Read More

Foreclosure

Foreclosure under a mortgage requires a court ordered sale conducted... Read More

Renting Versus Buying A Home

Renters are often in a quandary as to whether it... Read More

How To Simplify Your Real Estate Buying/Selling Experience

Today's real estate consumer has a lot to consider during... Read More

What To Expect From Your House Appraisal

Having your house appraised can be a scary step in... Read More

Timing Is Everything When It Comes To Buying Homes

The old adage that "timing is everything" especially applies to... Read More

Real Estate Disputes And Partition

What if two people pooled their resources and began investing... Read More

Mancos Real Estate

Real estate: availability and costIn 2000, the median home value... Read More

3 Top Real Estate Investing Methods for Maximum Wealth

Real Estate investing can be used to gain wealth in... Read More

Dont Sell It Yourself

Don't sell it yourself! Sometimes a "FSBO," or house "for... Read More

Much Ado About Mansionization?

Is there a perpetual shadow hovering over your house? Do... Read More

Searching for CLUEs: What Homebuyers & Sellers Need to Know About Homeowners Insurance

Homebuyers and sellers should be aware about issues involving homeowners... Read More

Selling Houses: The Basics of Design Psychology

I'm often asked about the basics of Design Psychology, which... Read More

Fixing Houses for Resale: Three Beginning Steps to Increase Profits and Have Fun

Real estate investors specializing in fixers make higher profits when... Read More

A Crash Course On The Payout Options Available To You When Selling A Mortgage Note

Okay, let's take a look at the typical payout options:Full... Read More