Internet Battleground for Future of Residential Real Estate

Real estate agents are gearing up to face the biggest shift in their industry since it's beginning. No longer the first in the path of homebuyers and sellers, agents have gone from top feeders to the bottom feeders with real estate consumers in just a few years.

I started in the real estate business when agents were top feeders and the keepers of the information. Multiple Listing Services® began migrating to the Internet at the millennium. Most agents in my first realty office said the Internet wasn't going to change anything, because we still had the telephone like books with available homes for sale. Consumers had to call us to start their search to purchase a home.

Buyers started calling from out of town on a property and they hadn't driven by it, they saw it on the Internet. This started the shift of the consumer having access to the same information as the agent. Proactive agents and virtual brokerages saw the writing on the wall and began Internet marketing efforts and captured new market share by being early adopters and listening to their new web-based consumer.

Today traditional brokerages and their agents are scrambling to get in the path of Internet real estate consumers, who number seventy-four percent of all buyers in 2004 according to the National Association of Realtors® Profile of Home Buyers and Sellers. Many of these late adopters have to compete with thousands of real estate websites and e-marketers who have been honing their position for the last five years to be the first in the consumers path when they start their home search. Large newspapers hold brokerage licenses and own real estate websites to capture real estate consumers and sell these leads back to agents, now the bottom feeders.

Real estate trade associations are fighting back against the Internet real estate pioneers with changes to state real estate license laws to restrict and define their roles in lead generation and interactions with consumers. Large Internet powerhouses with non-traditional real estate brokerage business models will give a whole new face to residential real estate by the year 2010.

Mark Nash is a residential real estate author, broker and commentator. He has been featured on CBS The Early Show, Bloomberg TV, CBS Dow Jones Market Watch, and Smart Moves by Ellen James Martin. His latest book 1001 Tips for Buying and Selling a Home is available online and in bookstores nationwide.

In The News:

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$28.5 million home flirting with Central Florida real estate history  WKMG News 6 & ClickOrlandoA private Lake Butler estate is being offered in the Central Florida market with a price tag that will more than double the current home sales record of $11 million, ...
General Motors’ Oshawa plant closure may soften Durham real estate market  Global NewsGeneral Motors plans to shut down operations at its Oshawa plant by the end of 2019, but this news may affect the housing market even sooner. Jasmine ...
Lebanon County real estate transactions  Lebanon Daily NewsThe following real estate transfers were recorded recently in Lebanon County: Lebanon. Ruth E. Best to Heisey Brothers Properties LLC, 404 S. Lincoln Ave., ...
Real Estate Review Friday, December 14, 2018  Davis EnterprisePrinted in the December 05, 2014 edition on page RER1 | Published on December 14, 2018 | Last Modified on December 14, 2018 at 8:26 am ...
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Share market update: Realty shares down; Indiabulls Real Estate slumps 3%  Economic TimesBenchmark NSE Nifty50 index was up 49.15 points at 10734.75 while BSE Sensex was up 230.42 points at 35743.56 around 11:49 am.
New real estate sectors reflect changing lifestyles in Asia  The Business TimesTHE BUSINESS TIMES Real Estate - MORE than half of the world's population live in the Asia-Pacific, of which a significant proportion are young people. In fact ...
Juniper Square raises $25 million to help make it easier to invest in real estate  HousingWireJuniper Square, a technology company that helps connect investment firms with private capital to be used to invest in real estate, announced this week that it ...
Supreme Court orders forensic audit of real estate firm Unitech Ltd  Economic TimesThe Supreme Court on Friday ordered forensic audit of embattled real estate firm Unitech Ltd which has failed to deliver flats to thousands of home buyers on ...
18 months of RERA: Number of complaints increase; redressal not keeping pace  Economic TimesEven if the redressal of complaints is not satisfactory for many, consumers are increasingly bestowing their faith on RERA regulators and coming forward in large ...
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Geelong real estate: North Geelong is one of the top growth suburbs  NEWS.com.auNORTH Geelong has been revealed as one of the top growth suburbs in Geelong.
Geelong real estate: New Zealand family buy charming period house  NEWS.com.auA YOUNG New Zealand family has decided to cross the Tasman Sea and make the move to Geelong after snapping up a property at auction.
3 directors of real estate firm arrested for cheating  Moneycontrol.comHacienda Projects Pvt Ltd directors Surpreet Singh Suri, Vidur Bhardwaj and Nirmal Singh have been booked for cheating, criminal conspiracy and criminal ...
Albury agent Peter Drummond, of Drummond Real Estate, wins Australasian Leaders award  The Border MailIll-health doesn't stop him joining in presentation ceremony.
Real estate sector builds hopes on new government to revive industry  Times of IndiaBHOPAL: The real estate sector of Bhopal is waiting for formation of new government in the state so that it can go ahead with its demands for the indu.
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Justo Using Disruptive Technology to Shake Up Real Estate Biz  Urban TorontoToronto real estate brokerage Justo is using efficiencies from disruptive technology to halve fees, splitting the commission with the buyer, each taking an even ...
Survey finds Saratoga County real estate market strong  The Daily GazetteMALTA — Economic developers on Thursday assessed the Saratoga County real estate market as strong and optimistic. The Saratoga County Prosperity ...
Council hearings cement wide-ranging changes for real estate  Crain's New York BusinessLawmakers approved a major rezoning and a controversial restriction on hotel construction as well as heard testimony on a suite of tenant-focused housing bills.
OYO appoints Rohit Kapoor as CEO of new real estate business  LivemintNew Delhi: Hospitality firm OYO on Tuesday said it has appointed Max Healthcare Executive Director Rohit Kapoor as the chief executive officer (CEO) of its new ...

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