I Already Have an MLS Listing, Why Do I Need an Internet Ad?

In today's real estate market, astute buyers are also looking to realize savings by dealing directly with the seller. They use internet search engines and keyword sets (Atlanta real estate advertising, Atlanta for sale by owner, Atlanta FSBO) to locate for sale by owner (FSBO) properties on the web. Search engine results will be limited to those websites registered with major search engines and which meet the search criteria. Websites with a meaningful search engine 'rank' will benefit most by being listed at the top of the search results.

Though not necessarily an indication of site quality, search engine rank is a measure of site popularity which offers some indication of site visits. As a result, for sale by owners (FSBO) are encouraged to check a site's search engine rank before listing your property with them. If you want your property to be seen, avoid listing your property with any site not in the top 20 results for any of your keywords sets. The analysis involved is fairly straightforward.

Simply run a search in your search engine of choice (Google, MSN, Yahoo) on relevant keyword sets unique to your property (Atlanta real estate advertising, Atlanta for sale by owner, Atlanta FSBO) and check the results. Depending on the keywords used, the Multiple Listing Service (MLS) and local newspapers [other important considerations] may not be included in the search engine results. For sale by owner (FSBO) homes without an internet presence fail to cover this critical dimension of an effective marketing campaign, which could result in a 'commission free' sell.

Barry M. Milteer,
President
Home Advancement, LLC http://www.homeadvancementllc.com/ RealEstateArticles_1.htm

In The News:

How REITs are bringing hope to cash-strapped Indian real estate  Economic TimesNew Delhi: The launch of India's first Real Estate Investment Trust (REIT) and its initial public offering last week has come as a positive move for the cash-starved ...
Luxury real estate demand set to rise: Developers  Business StandardRead more about Luxury real estate demand set to rise: Developers on Business Standard. The luxury real estate segment with a customer base of its own did ...
Amaravati: Farmers thank Naidu for real estate boom  Deccan HeraldMotkuri Brahmayya, a septuagenarian farmer from Malkapuram village, is a happy old man. Malkapuram is one of the 29 villages that form the core of the capital ...
KKR raising $1.5 bn for first Asia real estate fund  VCCircleGlobal investment powerhouse KKR & Co Inc is raising its first Asia-focused real estate fund, targeting $1.5 billion as it.
KKR said to raise first Asia real estate fund, targeting $1.5 billion  LivemintHong Kong: Global investment powerhouse KKR & Co Inc is raising its first Asia-focused real estate fund, targeting $1.5 billion as it looks to deepen its real ...
GST: Real estate sector needs to make significant changes, and fast  Economic TimesThe 34th GST Council meeting held on Tuesday has brought some positive news for the Real Estate industry, but these changes would have substantial impact ...
Reliance Industries sets up company for real estate development  Business StandardRead more about Reliance Industries sets up company for real estate development on Business Standard. Last February, RIL bought a 65 per cent stake in a ...
Success of Embassy REIT to bring more investment into beleaguered real estate  Business TodayOversubscription to the IPO of Embassy Office Parks REIT, India's first real estate investment trust (REIT), will propel *fresh* investments in commercial realty and ...
Piramal Capital will look at new real estate deals from April: MD Khushru Jijina  LivemintPiramal Capital MD Khushru Jijina on liquidity crunch in real estate, NBFC crisis and strategic shifts going forward.In the long term, the shakeout and filtration ...
Piramal prowls for distressed real estate assets  Business StandardRead more about Piramal prowls for distressed real estate assets on Business Standard. Investor confidence was rocked last year by a series of defaults at ...
A mutual fund for investing in real estate  Economic TimesReal Estate Investment Trusts (REITs) are similar to mutual funds, conceptually.
Telangana State Real Estate Regulatory Authority to crack whip on over 700 erring developers  The New Indian ExpressNearly, about 1200 projects were given permissions in Greater Hyderabad during this period but only 500 builders have registered under TSRERA and the ...
GST Councils plan for real estate sector may not find many takers  Business StandardThe Goods and Services Tax (GST) Council's decision to give developers the power to choose between the old and new tax rates might not find many takers, ...
Real estate office fire: Foul play not ruled out  Deccan HeraldPolice suspect the fire that tore through the third floor real-estate office in Basavanagudi's Nettakallappa Circle on March 13 was not accidental.
Online real estate auctions try to shake up sales with novel approach  CityNews VancouverAn online auction for a luxury home in Abbotsford, B.C., is drawing attention for its novel approach, which some observers say has potential to inspire new sales ...
GST Council to issue new tax norms for real estate  LivemintNEW DELHI: Federal indirect tax body the Goods and Services Tax (GST) Council will on Tuesday announce new rules on how far builders can make use of ...
Homes That Sold for Around $800,000  The New York TimesEach week, our survey of recent residential sales in New York City and the surrounding region focuses on homes that sold around a certain price point, allowing ...
Demand for commercial real estate will continue to pick up: Experts  LivemintMUMBAI: At a time when India's housing market is yet to recover from a prolonged slump, demand for commercial real estate has continued to grow with several ...
A $580-mn fund executive sees an opportunity in Indias real estate turmoil  Business StandardThe turmoil in India's residential property market and the cash squeeze faced by developers after a large non-bank finance company went belly up has created ...
Blackstone-Embassy REIT game changer for India's real estate sector  LivemintEmbassy Office Parks REIT would be India's first real estate investment trust.It plans to raise ₹4750 crore (including the anchor allocation) from its 18-20 March ...
Share market update: Realty shares mixed; Indiabulls Real Estate jumps 3%  Economic TimesThe Nifty Realty index was trading 0.56 per cent up at 260.15 around 11:05 am.
GST council meeting announces implementation of lower GST rates for real estate sector  Economic TimesAfter the GST council meeting, Revenue Secretary Ajay Bhushan Pandey announced implementation of lower GST rates for the real estate sector.
Sowparnika, first real estate firm to support arm wrestlers  Business StandardSowparnika Projects, a Bengaluru-based real estate firm, has taken up an initiative to stand by a sport which is less-recognised, but holds immense potential ...
Kotak Group, DivyaSree Developers join hands for commercial real estate  VCCircleKotak Investment Advisors Ltd has launched a $400 million fund focused on commercial real estate in the country and has brought.
India’s first Real Estate Investment Trust subscribed 2.58 times  The Indian ExpressThe over-subscription of India's first Real Estate Investment Trust (REIT) issue, which closed Wednesday, points to a positive investor appetite for backing assets ...
GST meet on real estate tax, Xiaomi launch, Jet crisis: Top events of today  Business StandardBefore you start the day, take a look at the major events in the country that are likely to make headlines today. From GST meet over reducing tax on the real ...
After a Dip, Hong Kong Real Estate Again Eyes the Stratosphere  The New York TimesHONG KONG — Something strange happened recently in the Hong Kong property market. On New Year's Eve, a buyer put down a five percent deposit for the ...
New To Real Estate? Make These 8 Things Your First-Year's Mission  Inman.comWhat does a new agent need to do regularly to succeed, grow and be profitable in their business and beyond? Here's a list of the major things that new agents ...
Bulgarian justice minister resigns over real estate deal  Reuters IndiaBulgarian Justice Minister Tsetska Tsacheva resigned on Saturday following media reports that she and three other ruling centre-right GERB party politicians ...
Blackstone to buy Coffee Day founder Siddhartha’s real estate company  Times of IndiaIndia Business News: The tech park, Global Village, is a 4-million-sqft tenanted office space located on a 120-acre campus. It counts Accenture and Mphasis ...
Real Estate Investment: Key opportunity areas for investors in 2019  The Financial ExpressFor the investors of real estate, the Indian market is at a cusp of growth. Let us look at a few segments that can pose positive opportunities for investors in the ...
Real estate office fire:Police not ruling out foul play  Deccan HeraldPolice suspect the fire that tore through the third floor real-estate office in Basavanagudi's Nettakallappa Circle on March 13 was not accidental.
Explainer | All you need to know about India's first Real Estate Investment Trust  Moneycontrol.comIf you are a small investor and have Rs 2 lakh at your disposal, you may now wish to consider investing in REITs.
Puravankara Adjudged as the Favourite Real Estate Developer for South Zone at CNBC-Awaaz Peoples Choice Awards 2018-19 for Real Estate  Business StandardRead more about Puravankara Adjudged as the 'Favourite Real Estate Developer' for South Zone at CNBC-Awaaz People's Choice Awards 2018-19 for Real ...
RICS WBEF 2019 unites industry leaders on the future of Real Estate  Business StandardRICS, the world-leading professional body promoting and enforcing the highest international standards in the built environment sector, is organizing its World ...
Share market update: Realty shares bullish; Indiabulls Real Estate surges 8%  Economic TimesThe Nifty Realty index was trading 3.35 per cent up at 246.65 around 10:46 am.
New rules in Mexico may limit cash payments for real estate  CNBCMexico is developing rules that would cap the amount of cash that can used to buy real estate, Finance Minister Carlos Urzua said on Friday, part of a push to ...
Higher sales and declining launches help cut inventory in real estate sector  LivemintAt an all-India level, property sales clocked 9% year-on-year growth to 34.6 million sq. ft in December.The goods and services tax rate on under-construction ...
Real estate firm Brigade Group to enter co-working business  Economic TimesBengaluru: Real estate firm Brigade Group is entering the co-working business through the brand BuzzWorks, under which it plans to roll out 2,200 seats in the ...
GST Council to meet on March 19 to finalise real estate tax structure  Business StandardIn a first-of-its-kind meeting of a federal forum in the midst of the code of conduct of general elections, the Goods and Services Tax (GST) Council is scheduled to ...
A Major Caribbean Real Estate Conference  Caribbean JournalA first-of-its kind Caribbean real estate conference is coming to Boca Raton, Fla called the Caribbean Real Estate & Investment Summit.
Signet LLC adds CEO to real estate group  Crain's Cleveland BusinessFrom Crain's Akron Business: The diversified Akron financial firm's real estate group has grown so much and in so many directions on a deal-by-deal basis that ...
Home buyers stepping in to bailout stressed real estate developers  BusinessLineBut experts feel the move has it's own set of hurdles.
How AR Will Unveil Benchmarks For On-demand Real Estate Business  Inc42 MediaReal estate has become easily accessible just like the on-demand taxi-hailing apps. The immersive reality technology can help prospective buyers a real-life ...
Real Estate Giant Holding Live Luxury Home Auction for Bitcoin  Bitcoin NewsA major Australian real estate group is holding a luxury home auction that can be paid for with two cryptocurrencies. There will be a live auctioneer who will call ...
India’s ultra-rich prefer equity, bonds to real estate  Economic TimesMumbai: India's wealthy individuals have a preference for equity and bonds, as they place their bets on prospects of better economic growth in Asia's ...
How the GST rate reduction will impact property prices  LivemintIn its 33rd meeting held on 24 February 2019, the Goods and *Service* Tax (GST) Council recommended rationalisation of GST rates on real estate. The cut is in ...
Housing market is tipping in favor of buyers, real-estate agents say  MarketWatchReal-estate agents around the country weigh in on what they're seeing in their areas, and some broad national trends are emerging.
Ojo Labs raises $45 million to develop a chatbot for real estate  VentureBeatOjo Labs, an Austin-based company developing a real estate chatbot aimed at digital native homebuyers, announced it has raised $45 million in funding.
Real estate: The catch in lower GST rates  Business TodayThere are two reasons home buyers aren't willing to buy under-construction property any longer. Previous experience with delayed projects and frauds resulted ...
A New ETF For An Untapped Real Estate Market (NYSE:NETL)  BenzingaDozens of exchange traded funds are dedicated to real estate investment trusts, including some new kids on the block. That doesn't mean all corners of ...
Asked to vacate homes overnight, B’luru tenants unite against real estate agency Homigo  The News MinuteMany Bengaluru residents who had started living in apartments on a lease or a rental basis via the real estate agency Homigo have suddenly been asked to ...
A Growing Problem in Real Estate: Too Many Too Big Houses  The Wall Street JournalBaby boomers and retirees built large, elaborate dream homes across the Sunbelt—only to find that few people want to buy them.
Real estate players see opportunity in the draft e-commerce policy  Business StandardRead more about Real estate players see opportunity in the draft e-commerce policy on Business Standard. With stress on data centres to be onshore, firms ...
Reduction in GST rate leads to a drop in price? Real estate a test case for broader changes  Economic TimesWhen the rate of tax comes down, the price of a product or *service* should also see a corresponding decrease. However, the structure of Goods & Services tax ...
Amazon real estate exec says Bellevue plan not affected by New York exit  The Seattle TimesSome real estate sources have seen Bellevue as a possible spillover location for the erstwhile New York HQ2. But an Amazon executive said the growth ...
D-Street Buzz: Realty stocks advance led by Indiabulls Real Estate; Eicher Motors drags  Moneycontrol.comThe breadth of the market favoured the advances with 1225 stocks advancing and 488 declining while 364 remained unchanged. On the BSE, 1692 stocks ...
Why GST Council recommendations may not bring cheer to real estate sector  Business StandardSudipta Bhattacharjee, partner, Advaita Legal, explains why the recent recommendations by GST Council may not bring cheer to the real estate sector What are ...
The next frontier in real estate technology  TechCrunchFrom entertainment to transportation, technology has upended nearly every major industry — with one notable exception: real estate. Instead of disrupting the ...
Real estate firms move SC against financial creditor tag for homebuyers  Business StandardReal estate companies such as Wave Group's Wave Megacity Centre, among others, are said to have approached the Supreme Court challenging the ...
Why Sandip Sabharwal is bullish on real estate cos  Economic TimesSales have stabilised, prices in many of the pockets have stopped falling and many of the companies have changed their business model are the factors that are ...
Real estate players will have to take loss of credit of around 5-7%, say experts  CNBCTV18The GST Law and Fitment Committee has proposed that the input tax credit (ITC) on input goods & input services lying unused as of March 31, 2019 shall be ...
Century real estate in talks to raise Rs 250 crore for home project  Economic TimesBengaluru: Century Real Estate Holdings is in talks with Piramal Ivanhoe Residential Equity Fund to raise funds for an upcoming residential project in a deal ...
Can RERA authority grant an extension to a real estate project?  Moneycontrol.comWhat are the circumstances under which a homebuyer can claim compensation and/or withdraw his or her investment from a project?
Recent Commercial Real Estate Transactions  The New York Times$49/SQ. FT. $53,900 approximate annual rent. 231 West 39th Street (between Seventh and Eighth Avenues). Manhattan. 8th Story, a luxury women's fashion ...
ERA Real Estate Announces 2019 Award Winners — RISMedia |  RisMedia.comERA Real Estate has announced the brand's 2019 award winners, celebrated at the FUEL ERA conference, held in Las Vegas March 19-22. Dale Conner, ERA ...
How NoBroker Uses AI To Deliver A Broker-Free Real Estate Experience  Analytics India MagazineThe real estate market has long since been hailed as being a natural fit for the application of artificial intelligence and machine learning models. This is due to its ...
Tech IPOs could impact San Francisco real estate, here's why  CNBCCNBC's Josh Lipton reports on how San Francisco housing could see an impact from the rise of tech IPOs as they brings in new employees.
Share market update: Realty shares advance; Indiabulls Real Estate jumps 4%  Economic TimesThe Nifty Realty index was trading 0.98 per cent up at 232.60 around 10:33 am.
Tax on your gold and real estate investments  LivemintIf you choose to reduce exposure to gold and real estate, do pay attention to the tax rules that will apply.Here is a look at the taxes that apply to short-term and ...
A Pied-à-Terre Tax Will Bring Revenue New York Needs  The New York TimesA tax on second homes of over $5 million won't solve income inequality, but it could help boost the city's coffers.
Real-estate man cheats students with fake lease papers  Deccan HeraldThe Marathahalli police on Tuesday arrested a 47-year-old real-estate agent who cheated nearly eight people with fake lease documents of a property.
GST Council meeting today; rate cut on real estate expected  LivemintArun Jaitley had announced that a final decision on the GST rates on housing properties, will be taken up in a meeting on Sunday.Even in the budget speech, ...
[email protected] | GST relief for real estate  Moneycontrol.comThe relief is likely to benefit homebuyers, real estate developers as well as housing finance companies.
New NBFC loans for real estate developers may be Rs 1.7 trillion  Business StandardNon-banking financial companies (NBFCs) with large, but relatively low-vintage, loans to real estate developers are the most vulnerable to rising risks for asset ...
UP Real Estate Regulatory Authority issues deregistration notices to 7 builders over delay in 14 projects  Business TodayThe Uttar Pradesh Real Estate Regulatory Authority Friday issued deregistration notices to seven builders for failing to meet their commitments to buyers ...
Removal of input tax credit may bring back black money to real estate  Business TodayThe removal of input tax credit (ITC) on housing, ahead of the general elections, will bring back black money in the sector well known for deploying tainted ...
Worcester County real estate transactions: March 24, 2019  Worcester TelegramAshburnham$375000, 289 Ashby Rd, Simoneau, Lynnette A, to Smith, Greg, and Macias-Smith, Nancy. $129000, 3 Highland Ave, Gaudet, Maryann J, ...
NAREDCO seeks more liquidity for real estate sector; lower GST on cement  Moneycontrol.comNAREDCO President Niranjan Hiranandani welcomed the GST Council's decision to cut tax rate on sale of under-construction flats, but sought reduction in taxes ...
Erie County Real Estate Transactions  Buffalo NewsFollowing are real estate transactions over $5000 as listed in records of the Erie County clerk's office for the week ending Feb. 22. ALDEN • 13240 Railroa…
Dubai's real estate developers cut jobs in past weeks  LivemintDubai: Nakheel PJSC and Majid Al Futtaim Properties LLC, two of Dubai's biggest real estate companies, cut jobs in the past weeks, people familiar with the ...
Overall negative outlook for real estate sector but stable for tier-1 companies: Report  Moneycontrol.comThe market share of the top 11 listed players, India Ratings and Research has analysed, increased to 14 percent in 2018 from 10 percent in 2015.
Retirement homes now a separate real estate category subject to RERA norms  Moneycontrol.comHousing and Urban Affairs ministry releases guidelines for regulation of retirement homes to ensure ease of living for senior citizens.
Real estate transfers: Reported March 24, 2019  Herald-WhigReal estate transfers recorded in the office of Adams County clerk and recorder. Quincy. Megan C. Crawford, Tyler J. Crawford and Megan C. Williams, property ...
How to Avoid the Next Real Estate Downturn  The New York TimesProperty investments have long been associated with wealth creation. In a recession, though, they can be risky for owners who need to sell.
Billions in Toronto Real Estate Bought Anonymously, with Funds of Unknown Origin  WOLF STREETLooking to launder some cash? You might want to head over to Toronto, and use the real estate. A new Transparency International Canada (TI Canada) report ...
Real-Estate Matters: Photos of home should be removed from web within months of sale  The Columbus DispatchQ: We bought our home six months ago, but the presale marketing photos and information are still available on many real-estate sites, along with the final sale ...
Blackstone, Embassy to launch Indias first real estate investment trust  Business StandardGlobal investment company Blackstone and realty firm Embassy Group will in a few weeks launch the country's first real estate investment trust (REIT) with an ...
10,580 crucial for Nifty; real estate, metal and auto stocks in focus: Kotak Securities  Moneycontrol.comApart from real estate and metals, we should also focus on auto companies as they have formed reversal formation on weekly basis.
Vashi real estate agent booked for rape  The HinduThe Vashi police have registered a case against a real estate agent after his 35-year-old live-in partner claimed that he raped her on the pretext of marrying her.
Chicago most popular real estate news from Crain's Chicago Business  Crain's Chicago BusinessA Jones Lang LaSalle mega deal and an Ex-Bear's suburban mansion make the list.
India's real estate bad loans have nowhere to go but up for now, according to a major Swiss bank  Business Insider IndiaA report by Credit Suisse indicates that non-performing loans from the real estate sector are likely to rise this quarter. This is largely due to the drying up of ...
Colony Capital: 8%-Plus Yield, Income Opportunity From A Real Estate Empire  Seeking AlphaWith a large merger, Colony Capital Inc. became one of the largest real estate owners in the world. Integrating their new assets has proved painful to common ...
Real-Estate Industry Blasts ‘Pied-à-Terre’ Tax on High-Value Second Homes  Wall Street JournalThe real-estate industry is launching a frontal assault against a plan in Albany to impose a stiff annual tax on wealthy owners of part-time homes in New York ...
GST rate cut a huge positive for real estate sector, says SP Tulsian  CNBCTV18SP Tulsian said the GST Council's move to reduce tax rates on properties was an excellent decision, and it will bring positive outcomes for the sector in terms of ...
Evolving Generational Preferences Pushing Real Estate in New Directions  Think RealtyIn a survey of more than 1000 people on homeownership priorities, Porch.com found significant differences among generational preferences.
Real Estate Developers Are Now Designing With Instagram in Mind  FortuneNo one wants to design a store that people just walk past.”
Sheikh Abdullah Bin Salem Al Qasimi inaugurates the Real Estate Investment Exhibition (ACRES 2019)  ZAWYASharjah : His Highness Sheikh Abdullah Bin Salem Al Qasimi, Deputy Ruler of Sharjah, inaugurated today the 6th edition of Real Estate Investment Exhibition ...
Real estate company signs leasing agreement to fill Regency Square Mall  WJXT News4JAX A Jacksonville real estate company has signed a leasing agreement to help fill space at the Arlington shopping center.

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