Getting Off The Advertising And Sales Rollercoaster > NetSparsh

Home
>
Sales Management
>
Getting Off The Advertising And Sales Rollercoaster

Getting Off The Advertising And Sales Rollercoaster

Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. sales go up. Two or three days pass and the response goes down. You look at the bill for the advertising and your jaw drops. Your hopes descend.

Nancy called me from Portland, Oregon with just this problem. Every time one of her ads appears in a local publication, customers start walking in the door of her home furnishing store. A few days later the number of prospects and sales goes down. Her advertising gets results, but the thousands of dollars she is paying each month is killing her profits. What can she do?

Whether you advertise your consulting business in The Harvard Business Review or your interior decorating service in the Penny Saver, your ad will cost significant dollars.

How can you make your advertising pay for itself?

How can you use advertising to create a STEADY stream of business?

Write Your Ad to Sell and To Generate Leads Of all the people who could benefit from your products and services, what percentage is likely to buy today? Hopefully a few, but the majority are more likely to need your services tomorrow, next week or next month.

Write your ad to prompt people to buy and if they're not interested in making a purchase, to contact you. When you write your ad:

1. Sell your products or services by selling your solution. 2. Prompt prospects to buy. Include a call to action. 3. Motivate prospects to give you their contact information.

For each person who responds to your ad and makes a purchase today, you should be able to get ten qualified prospects to contact you. Once you have their contact information, you can send them a regular email or postcard for far less than it would cost to run your ad on a weekly basis.

Follow Up On Your Advertising An ad can be the first step in marketing your products and services but unless you follow up, it may be the last. Its what you do after your ad runs that determines whether you're able to make it pay for itself in the days and months to come.

Let's say your ad works in getting people to visit your web site, call you or come into your store. What's the next step? How can you follow up to increase your sales?

1. Make sure you get their contact information so you can follow up.

2. Whether people stopped by your web site, left a ph0ne message, emailed you or visited your store Ð follow up promptly. Get back to them within the day, if not sooner. A prospect is most likely to buy or start a profitable relationship when he/she is looking for a solution. Let your leads linger and they'll go stale. If you wait prospects may contact other service providers or stores, and you've given them time to make their purchase through someone else.

3. Respond immediately. Use a ph0ne call or an email to let them know you understand the problem they want solved and that you can help them. Even a personalized autoresponder message will do the job.

4. Market to your in-house list of contacts. If you want people to remember you when they have a need and are ready to make a decision to buy, make sure they think of you as the solution provider. The best way to do this is to regularly provide ideas, tips and information that your prospects want.

5. Create opportunities for personal contact, whether through your print mailings, ezine or web site, you want to prompt prospects to contact you to discuss their needs and / or place their order. Ask them what they want, what they are looking for. When they send you an email, follow up with a call. Tell them how to contact you, how to schedule a personal conversation and then follow up with a call.

Advertising is an expensive ticket to marketing your products and services. Use these strategies to make sure you get your money's worth and you'll find your advertising paying for itself over and over. Instead of getting your thrills from watching your business go up and down, you'll find yourself enjoying the excitement of watching your profits steadily move up. - 2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com

In The News:

The Seven Things Smart Sales Managers Do In A Coaching Session Radio & Television Business ReportWant to take your coaching game to the next level? This freshly penned column from expert sales trainer Barrett Riddleberger is worth six minutes of your time.

New Relic Cuts 2020 Sales Guidance, Announces Changes In Management BenzingaNew Relic (NYSE: NEWR) has reaffirmed its second-quarter guidance and cut its sales guidance for fiscal year 2020 from $600 million-$607 million to $586 ...

Boral Building Products announces changes to sales management team Lesprom NetworkBoral Building Products has promoted Mark Foltz to Director of Retail and National Accounts and has hired Steve Wickham as Director of Sales – East.

Studying Sales Management in Farm Equipment Dealerships Farm Equipment PublicationSales management in farm equipment dealerships is undergoing major changes in which measuring the performance of the salesforce is becoming increasingly ...

IHeartMedia Philly Names New VP of Sales and Director of Agency Partnerships Radio FactsiHeartMedia announced that Becki West has been named Vice President of Sales and Director of Agency Partnerships in Philadelphia, effective immediately.

Why All Your Employees Need Sales Training Business.comHow your employees represent your company impacts your bottom line, which is why you need to train all of them as salespeople.

Entravision Communications Corporation Appoints Robert McCauley as Senior Vice President of Integrated Marketing Solutions in the Palm Springs Market PRNewswireSANTA MONICA, Calif., Sept. 16, 2019 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising ...

How Banks & Credit Unions Can Reshape Branches as 'Advice Centers' The Financial BrandMany retail bankers see branches' role becoming mainly advisory. However, a big gap exists between that expectation and the readiness for it.

Former Patrón Spirits and Grey Goose Global Chief Marketing Officer (CMO) Lee Applbaum Joins Surterra Wellness as New CMO Yahoo FinanceFormer Harmless Harvest CMO and Coca-Cola International Marketer Philippa Classey Joins as its First Managing Director, Europe Latest addition of Executive ...

Sales Lead Management: Are You a Victim of Failure to Follow-Up? Customer ThinkI talk about the concept of stopping “revenue leakage” a lot, and one of the biggest causes of revenue leakage is when sales or marketing reps fail to follow-up ...

SOMIC America Adds East Coast Sales Manager Packaging StrategiesSOMIC America has hired Tim Howell as its new East Coast Sales Manager. He will be based in New Jersey and report to Peter Fox, Senior Vice President of ...

Sales Performance Management (SPM) Market SWOT Analysis by Key Player from 2019-2025 | SAP, Salesforce.Com, IBM – All All Times TechThe Sales Performance Management (SPM) report presents data and information associated with the economy meticulously and understandably from ...

Tele Radio opens in Brazil Heavy LiftUSA-headquartered remote control manufacturer Tele Radio has opened a facility in São Paulo, Brazil, due to strong regional demand.

Bill of Material Management Software Market to Record an Exponential CAGR by 2025 Wolf MirrorThe traditional Bill of Material/excel based Bill of Material issues such as incomplete data, data inconsistency and incorrect data entry create major problems in ...

The Fastest Way to Fix Sales Performance Business 2 CommunityHundreds of pundits, thousands of articles, hundreds of books, hundreds/thousands of sales/marketing automation suppliers purport to have their miracle cures ...

Google Cloud Steps Up Enterprise Attack On Microsoft, AWS With Major Sales Restructuring: Exclusive CRN: The Biggest Tech News For Partners, And The IT ChannelGoogle Cloud preparing a major sales restructuring to better align partners with direct sales leaders as it takes on enterprise rivals AWS and Microsoft.

Global Hotel Revenue Management Software Industry 2019 Trends, Sales, Supply, Demand, Analysis & Forecast to 2024 Rapid News NetworkRevenue Management Software for hotels helps in setting the right prices for hotel rooms at the right time. It pulls together data from the hotel, the market and ...

DFIN Appoints Peter McMillan to Lead APAC Global Capital Markets SYS-CON MediaDonnelley Financial Solutions (NYSE: DFIN), a leading risk and compliance company, announced the appointment of Peter McMillan as sales director of APAC ...

Copper & Kings American Brandy Company - Regional Sales Manager- Southern California - BevNET.com Beverage Industry Job Listing BevNET.comSeeking Copper & Kings Regional Sales Manager for Southern California.. Relevant work experience in wine and spirits is a must. Must be based in Los ...

Acrow Bridge Expands Northeast Presence With New Connecticut Office, Names Nick Rotondo New England Regional Sales Manager GlobeNewswireInternational bridge and engineering company expands staff and services for the New England region.

Configure Price and Quote (CPQ) Software Market Overview with Top... Innovative ReportsConfigure price and quote CPQ software assists the sales management staff to enhance their productivity by lowering the reliance on paperwork and ...

Learning From Our Failures Business 2 CommunityAs much as we want to, and should, focus on our sales successes, a large part of sales has to do with failure. We win some, we will always lose some. We try a ...

Sales Pipeline, Quantity or Quality? Business 2 CommunityYou probably think this is a trick question, the answer is obvious, isn't it? Be careful before you respond too quickly…… Now, I've got you worried and wondering ...

Making Appointments that Stick Asia Radio TodayPeady's Selling Engagement. Heard the phrase 'prior preparation prevents poor performance'? It absolutely applies to your first call to a prospective customer.

85% Of Small Business Owners Report That Use Of Technology Aids Success SmallBizGeniusAccording to a recent study, a vast majority of SMBs that use digital tools say these tools help them improve business performance and remain competitive.

Alan Harrison Appointed Sales Director at Walker Glass Glass MagazineWalker Glass Co. appointed Alan Harrison as its new sales director. Effective Oct. 1, Harrison will begin transitioning into his responsibilities as sales director.

Tag: Mobile Application Management Sales market OnYourDesksMobile Application Management Market Latest Trend with Top key players: Citrix, IBM, Apperian (Arxan), BlackBerry, Pulse Secure, Progress · September 16 ...

Inside Sales Manager - Paro Built In ChicagoParo is hiring for a Inside Sales Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.

Google Cloud steps up attack on Microsoft, AWS with major sales restructure CRN AustraliaGoogle Cloud is stepping up its enterprise attack on rivals AWS and Microsoft with a major sales restructuring that places thousands of channel partners...

MG America Hires Peter Spinelli as Sales & Marketing Director Healthcare PackagingMG America, the U.S. subsidiary of MG2 of Bologna, Italy and a leading supplier of processing and packaging equipment, has hired equipment sector veteran ...

Bedgear Expands Sales Force BedTimes MagazineMattress and sleep accessories supplier Bedgear, with headquarters in Farmingdale, New York, recently announced a number promotions and new hires.

“I Don’t Have Time To Coach/Do Reviews!” Business 2 CommunityI sit with management teams discussing Sales Execution Discipline and the importance of a regular coaching and review cadence. Inevitably, during the ...

NICE Nexidia Speech Analytics Provides Hakuhodo DY Holdings Inc. with Innovative Technology to Personalize Customer Experience MarTech SeriesNICE Nexidia's Neural Phonetic Speech Analytics Integrates with New CONOOTO App. NICE is announcing that Hakuhodo DY Holdings Inc., a world leading ...

Data Is Every Manufacturers' Greatest Strength In A Down Economy ForbesEconomic and trade uncertainty is the new certainty. Every manufacturer needs to start taking a more data-driven approach to defining the initiatives and ...

Global Biometrics and Identity Management Market 2019 - Industry Production, Trends, Sales, Supply, Demand, Analysis and Forecast to 2024 Market Research ColumnistMarketResearchNest.com adds “Global Biometrics and Identity Management Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024” ...

Madewell Files For IPO In Split From J.Crew ForbesMadewell filed for an initial public offering on Friday afternoon, setting the stage for its anticipated split from struggling parent company J.Crew. J.Crew had first ...

Man who turned hobby into business is making a splash Romsey AdvertiserAN ANNA Valley man has turned a hobby into a new career thanks to a grant from Test Valley Borough Council.

Integrating Artificial Intelligence in Sales BBN TimesThe integration of artificial intelligence (AI) in sales can help businesses score more leads, optimise new products and develop personalised marketing ...

Fin Tech Sales Manager - Blackbaud Built In AustinBlackbaud is hiring for a Fin Tech Sales Manager in Austin. Find more details about the job and how to apply at Built In Austin.

Westcon-Comstor net profit returns to black ARNnetWestcon-Comstor Australia has seen its net profit turn around from $5.2 million in the red in 2018, to back in the black at $995,952 for the year ending 28 ...

iHeart Promotes West In Philly Radio InkBecki West has been named Vice President of Sales and Director of Agency Partnerships for iHeartMedia Philadelphia. Additionally, West will continue to ...

Global Digital Content Management for Sales Market 2019 Technological Advancement – GetAccept, Savo, ClearSlide, Seismic, Showpad, Docurated, Mediafly, Brainshark Rapid News NetworkThe given report is an excellent research study specially compiled to provide latest insights into critical aspects of the Global Digital *Content* Management for ...

Sales Performance Management Solutions Market to Exhibit Impressive Growth during 2018 Ð 2026 TokenhunchA global market research report by Researchunt.com offers the latest published report on global Sales Performance Management Solutions market and Forecast ...

Tag: Customer Communications Management (CCM) Software Sales market OnYourDesksCustomer Communications Management (CCM) Software Market Is Booming Worldwide | Quadient, Elixir Technologies · September 16, 2019 Shitalesh.

Isuzu Power Solutions taps Lawson for sales management role Australasian Transport NewsIsuzu Power Solutions (IPS) has appointed Troy Lawson as its sales manager for South Australia and New South Wales.

Business Process Management (BPM) System Market Size, Share, Status, Global Growth, Demand, Competitive Landscape, Sales | Forecast 2019-2025 TornadoNews24Global Business Process Management (BPM) System market report offers in-depth knowledge and analysis results and knowledge concerning Business ...

Sales Performance Management (SPM) Market Global Insights and Trends 2019, Forecasts to 2025 Industry SegmentThe report titled “Sales Performance Management (SPM) Market” has recently added by Market Insights Reports to get a stronger and effective business outlook.

Women and Tech Sales Make a Perfect Match Business 2 CommunityWhen the word “sales” is brought up, what first comes to mind? Perhaps you picture a man hustling to close a major deal, or a man speaking aggressively over ...

Top Mobile Collaboration Apps that Highlight Key Product Management Trends Business 2 CommunityThere are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before.

Simplification for startups Delano.luFor the next edition of Entrepreneurs Days on 9 October, the House of Entrepreneurship will welcome Zev Siegl, one of three Starbucks co-founders, as its ...

Salesforce debuts Manufacturing Cloud and Consumer Goods Cloud VentureBeatSalesforce, the San Francisco software juggernaut that's made hundreds of billions of dollars developing solutions targeting analytics and customer *service*, this ...

Hyderabad: BCCM invite applications for PG diploma course Telangana TodayBharatiya Vidya Bhavan's College of Communication and Management (BCCM), Hyderabad has invited applications from graduations for admissions to its ...

Omni Orlando Resort at Championsgate Appoints Jen Isham as New Senior Sales Manager Hotel-Online.comORLANDO, Fla. — August 22, 2019 — Omni Orlando Resort at ChampionsGate announces the appointment of Jen Isham to Senior Sales Manager. Isham ...

IoT Fleet Management Market Outlook 2019-2025: Cost , Units Sales, Revenues & Applications Rapid News NetworkIoT Fleet Management Market is a professional and in-depth study on the current state of the IoT Fleet Management industry. This report presents in-intensity ...

Sales Coaching, One Size Never Fits All! Business 2 CommunityToo often, our sales coaching, if we do it, really misses the mark. We tend to look at things the same way, coaching our people the same way–when what they ...

How Data Helps Distributors Overcome Profit-Squeezing Obstacles Modern Distribution ManagementDistributors face profit-squeezing challenges everyday: Salespeople who act more like lone wolves, with too much leeway on pricing and customer focus; The ...

B2B Salestech Adoption Prioritizing AI, Refining Sales Processes To Accelerate Deals Demand Gen ReportMuch like martech, the salestech landscape — while still not as massive as Scott Brinker's Martech landscape — is growing. There are now more than 500...

TÜDEMSAŞ's Regulation on Assessment and Sales of Surplus Assets has been published - RayHaber RaillyNewsTurkey Railway Machines Industry Inc. Surplus Assessment and Sale of Assets Regulation. Railway Machines Industry Corporation of Turkey: ...

Private home sales remain strong in August | Property Market PropertyGuru SingaporeUrban Redevelopment Authority's (URA) Realis data showed that developers sold 1122 new homes in August, excluding executive condominiums (ECs).

WX Brands Promotes Bryan Moreno to Senior Vice President of Global Sales wineindustryadvisor.comNovato, CA—September 10, 2019— Today, WX Brands is pleased to announce the promotion of Bryan Moreno to Senior Vice President of Global Sales.

Long Tall Sally: Nexstar Ups Sales Pro To C-Suite Role Radio & Television Business ReportThe man who has spent the last six years as a SVP/Regional Manager in the C-Suite of one of America's biggest broadcast TV companies has just been ...

Jewelry Store Management System Market by Product Type, With Sales, Revenue, Price, Market Share and Growth Rate by 2024 Rapid News Network“arcognizance.com” has added latest research report on “Global Jewelry Store Management System Market”, this report helps to analyze top manufacturers, ...

RFMW names business development manager RF Power evertiq.comRFMW announces that Philip Knights has joined their organization as Business Development Manager – RF Power products, reporting directly to Mike Carroll, ...

Meter Data Management Software Market Sales Revenue, Worldwide Analysis, Competitive Landscape, Future Trends,and Regional Forecast to 2024 – All All Times TechA global Meter Data Management Software industry assessment study on this market employs qualitative and qualitative research methods for its forecast period ...

The Most Important Tool for Customer Service Asia Radio TodayPeady's Selling Engagement. I was recently asked this question by a senior manager “It's been suggested by my team that I get out and meet our customers on a ...

Animal Breeding Management Market 2019 Share, Scope, Stake, Trends, Industry Size, Sales & Revenue, Growth, Opportunities and Demand with Top Key Players: Boehringer Ingelheim, Zoetis, Merck, Elanco, Bayer, Virbac, Ceva Sante Animale Market ExpertThe Global “Animal Breeding Management Market” 2019 study report provides information on market size, market share, trends, growth, cost structure, dose, ...

Somic America adds sales manager Packaging WorldSomic America hired Tim Howell as its new East Coast Sales Manager.

NRF and Commerce report August retail sales gains Logistics ManagementCommerce reported that August retail sales were up 0.4% annually, to $526.1 billion, and were up 0.8% over July's $524.2 billion. NRF reported that August ...

Tech company Pipedrive opens second U.S. office in St. Petersburg Tampa Bay TimesPipedrive offers sales management tools for small sales teams that need to manage lengthy or complex sales processes.

Empire reports unexpectedly strong first-quarter results TheChronicleHerald.caCanada's second largest food retailer reported first-quarter results for fiscal year 2020 Thursday that may have surpassed even management's expectations for ...

ElectraMeccanica Appoints EV Auto Industry Executive David Neace as Director of Sales GlobeNewswireFormer Tesla Sr. Program Manager to Lead Sales Program for ElectraMeccanica.

HSMAI Event Will Feature Critical Alignment – Sales, Marketing, Revenue Management, Operations Customer Acquisition Teams Working as One PR Web(PRWEB) September 14, 2019 -- The Hospitality Sales and Marketing Association International's Washington D.C. Chapter will host Sales, Marketing, Revenue.

BEDGEAR Expands Sales Force and Supporting Sales Teams Furniture World MagazineBEDGEAR recently announced six strategic new hires as well as the elevations of three employees within the company that will help to support growing sales ...

Sales Performance Improvement, Where to Start Business 2 CommunityI wrote, “Improving Sales Performance Without Changing How You Sell.” Readers started responding, “This is great, where do we start?” Here are some ...

Marketing Manager job with Mansueto Ventures | 403644 mediabistro.comAbout Us. As the publisher of both Inc. and Fast Company, Mansueto Ventures is home to two of the most iconic and vibrant brands in the world of business ...

Avanti Makes Executive Appointments TravelPulseWHY IT RATES: Strong growth and a commitment to travel advisors led to the promotions. —Janeen Christoff, TravelPulse Senior Writer ...

Aesthetic Management Partners Appoints Mr. Steve Catone as Vice President of Sales Business WireAesthetic Management Partners, a business propeller that delivers growth and innovation strategies in the aesthetic industry, announced today that the.

Spanish retailer DIA losses worsen in first-half, to update business plan Reuters UKSpanish retailer DIA swung to a sharply worse net loss in the first half on falling sales, supply disruptions and one-off costs related to store closures, but said on ...

Virgin Media Television Makes Key Appointments to Commercial Team AdWorldVirgin Media Television has made a number of key senior appointments to its commercial team. Frankie Carty has been appointed as Head of Agency Business, ...

[Video] Fastline Media Group at the 2019 Dealership Minds Summit Farm Equipment PublicationJeff Rushton, vice president of marketing for Fastline Media Group, talked with Farm Equipment at the 2019 Dealership Mind Summit in Peoria, Ill. A title sponsor ...

Bill of Material Management Software Market Climbs on Positive Outlook of Booming Sales By 20219 The Market JournalAn extensive analysis of the Bill of Material Management Software market strategy of the leading companies in the precision of import/export consumption, ...

[Video] Iron Solutions at the 2019 Dealership Minds Summit Farm Equipment PublicationTodd Branson, senior national account executive for Iron Solutions, talked with Farm Equipment at the 2019 Dealership Mind Summit in Peoria, Ill. A title sponsor ...

Seven things you can do right now to improve your sales results SmartCompany.com.auIt's pretty easy to sell in good times. However, it's the test of any business and its leadership team as to how they sell in the tough times.

Niigata Restructures North American Sales for Molding Machines Plastics TechnologySales, *service* and support, parts and repair will be handled directly from Illinois HQ.

VP Sales America – IT, Healthcare & Industrial Finance - 2639 Asset Finance InternationalOn target earnings $350,000 which are also totally uncapped. Earnings will be guaranteed at this level for at least 1 year potentially 2 years. Plus professional ...

[Video] Montag Mfg. at the 2019 Dealership Minds Summit Farm Equipment PublicationBrian Johnson, sales manager for Montag Manufacturing, talked with Farm Equipment at the 2019 Dealership Mind Summit in Peoria, Ill. A title sponsor of the ...

Avery Brewing Company - Sales Director - Brewbound.com Craft Beer Job Listing Brewbound.comAvery Brewing Company. Sales Director. SUMMARY The Chief Sales Officer provides leadership, direction and resource stewardship to the organization's sales ...

West One Loans appoints new managing director for buy-to-let Mortgage Finance Gazette OnlineAndrew Ferguson has been appointed as managing director, buy-to-let, at West One Loans.

Ping Identity names Heath Christie as next APAC channel chief CRN AustraliaIdentity management vendor Ping Identity has named Heath Christie as its new Australian channel chief. He replaces Ping Identity's first APAC channel chief ...

Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service Business 2 CommunityImagine sitting down at your desk, opening up your laptop, and discovering a button you'd never seen before on your browser homepage. That button, once ...

101 Sales, Marketing & Agency Management Ideas; Market: High Net Worth, Intellectual Property; Corporate Profiles - Fall Edition Insurance JournalInsurance Magazine issue from Insurance Journal. View the full issue for Insurance Journal West 2019-08-19.

A Ban on Flavored E-Cigarettes Would Sharply Cut Sales The New York TimesCompanies and trade groups are weighing the risks of fighting a proposed ban on most flavored vaping products, to protect mint and menthol varieties.

With RSN Arrivals, Sinclair Secures Jamison For Sales Role Radio & Television Business ReportA woman who began her career in 1993 as an Affiliate Marketing Manager for Fox Sports Florida and since 2007 has been an executive board member of ...

Sales Representative at American Dream Home Improvement Milwaukee Business JournalAmerican Dream Home Improvement, Inc. Sales Representative (Restoration Specialist) HIGH INCOME & UNLIMITED EARNING POTENTIAL Are you seeking ...

Construction slowdown hits aggregates sales Aggregate ResearchMarket activity in the UK and Irish aggregates sectors is currently fairly flat, but industry representatives are bullish about long-term prospects.

Springfield manufacturer hires new marketing specialist Springfield News SunSweet Manufacturing gets new marketing specialist, who previously served as the Director of Marketing for Nexstep Commercial Products.

National Sales Account Executive Food DiveDelivering organic integrity to everyone, everywhere. We believe in organic agriculture and offering consumers the choice to buy dairy products made without ...

Application Performance Management (APM) Market 2019 | Growth Analysis, Opportunities, Revenue and sales, Trends and Developments, Forecast by 2025 Mach TribuneApplication Performance Management (APM) Market: Snapshot. Application Performance Management (APM) Market research report gives detailed information ...

Hyatt House manager is Minot ambassador | News, Sports, Jobs Minot Daily NewsLorena Starkey found an unexpected love for the hospitality industry when she signed on several years ago as sales director for a new hotel about to open in ...

5 Ways to Improve Your B2B Customer Experience with Sales Enablement Technology Business 2 CommunitySeismic's leading end-to-end sales enablement solution for enterprises increases sales efficiency and marketing effectiveness by delivering the right *content* at ...

Getting Off The Advertising And Sales Rollercoaster

Sales Management Sales Management