Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How Your 60-Second Elevator Script Can Transform Your Staff, Your Sales, & Your Business > NetSparsh - Viral Content you Love & Share

How Your 60-Second Elevator Script Can Transform Your Staff, Your Sales, & Your Business

When attending a Chamber of Commerce breakfast networking get-together, I'm always perplexed by the lack of thought and preparation many business owners display when giving a 60-second overview of their business. These people have spent enormous amounts of time, money, and energy on their businesses. Yet, when asked to give a quick synopsis, they fumble for the right words, they ramble, they go off on a tangent, the information is disjointed, or the words are boring and seemingly unimportant.

Their performance creates a very poor representation of what is otherwise a very good business. Listeners have forgotten the pitch before it's even over!

Some people have a natural gift for speaking well extemporaneously, and they manage the process with great self-control. But, for the other 80% to 90%, it's a different story. They muff important opportunities over and over in many daily situations. They frequently miss the chance to make valuable business connections or to develop brand new prospects and customers.

Very few business people make the effort to script out a compelling 60-Second Elevator Script (60 seconds is the time you have to meet someone new in an elevator!) that's committed to memory and is able to be delivered at a moment's notice. However, it's so simple to do, and it's one of the most effective marketing tactics you can employ.

Everyone knows the importance of first impressions during the first few seconds of meeting someone new - - - whether it's how you dress, the sound of your voice, or the words you use. A concise, well-stated business pitch costs you absolutely nothing to develop, except for a little time, some thought, and, of course, memorization.

I use a simple four-step process when scripting these pitches for clients:

1. Interrupt

2. Engage

3. Educate

4. Offer.

Begin with a sentence or two that achieves the same result as a headline in a good ad. It attracts attention because it Interrupts the listener with information that has emotional meaning, usually something that deals with problems, frustrations, and annoyances of your target market.

Follow on with another sentence that Engages the listener by offering a promise of upcoming information that is important and relevant.

Next, give a quick overview that Educates your listener about exactly what you do that's unique compared to industry competitors. You could even include a brief example. Keynote the things that differentiate your business.

Finally, conclude with a sentence or two that Offers the listener the chance to obtain more information. The offer should be risk-free and uncomplicated.

Craft and refine your 60-second elevator pitch (realistically 1 to 2 minutes). Get everyone in your company to memorize it as a condition of employment. (You can even provide small incentives to pass the test.) You and your staff will then be able to give the prefect presentation of your business whenever the time is right: at a business meeting, in front of prospects, on an airplane, at a trade show, as an on-hold phone message, at a party. It's a great conversation starter. When it becomes your universally used marketing tool, you'll have a coordinated staff that's totally at ease with the topic, and the perception of your business by everyone outside your company will soar to new heights!

Good luck with your marketing efforts.

¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤ ¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤
If you would like a FREE 60 Second Script Template that you can begin using immediately for your company, simply email your request to: 60SecScript.

About The Author:
Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending more time, effort, or money. Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com/vpc1_mgnm
Email: mgamble@mymondemand.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

ATD

How to Disrupt Sales Management Through Adaptive Sales Coaching
ATD
The good news is sales managers who can't find time to work one-on-one with their reps can transform their process with adaptive sales coaching. This coaching process employs two proven learning methods: adaptive learning and microlearning. Using this ...


Customer Think

The Elephant In The Room, Sales Talent Management
Customer Think
Ask any sales manager or executive their number one challenge in the future, it's likely they will say, “Making our numbers….” That's the perennial answer that inspires a response like, “Wow, how inspired, why didn't I think of that?” Only a handful ...


Customer Think

Sales And Sales Management Is Broken
Customer Think
I have to admit being consumed with CSO Insights latest Sales Performance Report. If you haven't had the opportunity to read it, make sure you take the time to download and study it. It's filled with fascinating analysis, each chart presents huge ...


RisMedia.com (press release)

9 Characteristics of Top-Performing Sales Managers
RisMedia.com (press release)
I'm often asked by brokerages to help consult and coach their management teams to improve performance—and predominantly the sales managers'. A high-performing manager increases revenue and marketshare, recruits, creates adoption of core services ...


Bigtincan Named in Gartner's Market Guide for Digital Content Management for Sales
Associated Press (press release) (blog)
Gartner defines six capabilities of digital content management for sales as content repository management, content development, content delivery, content usage analytics, sales process integration, as well as integration and sales enablement platform.

and more »

Customer Think

Thinking About Sales Performance — That Is Sales Management Incompetence
Customer Think
I'm a huge fan of the research done by the folks at CSO Insights. They are very gracious in sharing their research with me—Thank you! I was just reading their newly released 2018-2019 Sales Performance Report. The very first set of data, in a packed ...


Sales Account Executive, Inside Sales - Church Management Solutions
Built In Austin
... Account Executive who will be responsible for generating new business for Blackbaud's newly developed Church Management Solutions. You will serve as point of contact and liaison between Blackbaud and potential customers through the sales process ...


Newsandtribune

Retired teacher, territory sales manager aim to claim GCCS District 4
Newsandtribune
Related pertinent experience: I worked sales/management for over 30 years. I currently work for Cintas, which is a Fortune 500 company. Over my 30-year career, I have been on several boards that have created policies, I've overseen finances, and as ...

and more »

Sales Operations Associate
Built In Chicago
Envoy Global is seeking an experienced and passionate Sales Operations Associate that will use their analytical, project management, go to market and process improvement expertise to support the company in several areas across teams.


WealthManagement.com

The Four Rules of Ultimate Sales Questions
WealthManagement.com
With ultimate sales questions, the idea is to ask a question that causes another person to feel uncomfortable as it hits an emotional nerve and triggers a negative internal response. Mastery of this process is what allows rainmakers to position ...

Google News

Hiring--A Vital Key In Sales Management Success

Recently, I was asked to spend some time on the... Read More

Online Sales: Secret To Increase Your Sales By Bundling Your Products

Microsoft has used this online sales secret to become a... Read More

Do You Really Want Local County Contracts?

If you really want to secure government contacts at the... Read More

How Many Salespeople Should I Hire?

One of the most asked questions I get is how... Read More

Seven Deadly Sales Mistakes That Cost Business Owners Big Money - And What To Do About Them

1. LOOKING for a "quick fix" to close more sales... Read More

Sacking Clients: Brand Power Wheel

Remember in the last message we talked about your directional... Read More

Five Steps to Maximize Success in Targeting For Growth

Targeting is the process of selecting high potential customer accounts... Read More

How to Sharpen Your Sales Message with Do-it-Yourself Focus Groups - Small Business Power Tools

You've probably heard of focus groups. It's a tool that... Read More

Train a Winning Sales Team: Rounding Third and Heading for Home

Although I never met the man, I imagine Lou Boudreau... Read More

Sales & Marketing Plan Strategies

Design and Implementation of a new Sales & Marketing campaign... Read More

8 Line Items of a Trade Show Budget

Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade... Read More

Keeping Your Sales Team Motivated

Sales managers frequently approach me for advice on how to... Read More

Snuff Out the Competition Without Leaving a Mark!

Does the competition drive you crazy? Are they relentless about... Read More

All Small Businesses Need to Gather Community Intel

How well do you know your community? As business owners... Read More

Want to Increase the Amount of Business that Your Firm is Getting?

Business development is important for every business and refers to... Read More

How to Improve Your Management Procedures Usability

Are your people consistently following your procedures? Each year, organizations... Read More

The Effective Executive

What does it mean to be an "effective executive"? Well... Read More

100% Commission Equals Zero Percent Control

The temptation to use straight (100%) commission plans never goes... Read More

Accepting Responsibility for Your Sales Success

That we live in a time of relentless and pervasive... Read More

Retail Operations - Effective Branch Manager Support and Guidance

Performance and behaviour management is by far the most difficult... Read More

Shorten Sales Cycles in Complex Sales Environments

Help buyers discover the answers they need to understand and... Read More

Small Business Marketing: Overtaking Your Competitors

Few businesses keep tabs on competitors, yet such knowledge can... Read More

Management From Within

Inspiration and Management from Within ? Part 2.The more you... Read More

How To Have A Successful Retail Sales Event

In the 30-plus years I spent working in advertising and... Read More

Sales Pipeline Forecasting Is There A Better Way?

To put it mildly most companies sales forecasting just isn't... Read More