Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Increase Retail Sales With Meetups > NetSparsh - Viral Content you Love & Share

Increase Retail Sales With Meetups

I recently attended the monthly Italian language Meetup here in Little Rock. Meetups are informal social gatherings of people with similar interests in a particular topic. Topics for Meetups range from political to cultural to intellectual to fun.

Meetups are usually held in books stores, coffee shops and restaurants. As Meetups occur mid-week, on what are usually slow nights for many small businesses, Meetups often bring additional traffic and sales.

For instance, this time there were six individuals at our Italian language Meetup. The Meetup was held at Boulevard Bread Company, an Italian bakery which also serves full gourmet meals. Among the six of us, three ate full meals and three had light snacks. All had imported Italian beverages. Altogether about $60 in additional sales were generated by this one Meetup. As the Italian language Meetup occurs on only one mid-week night each month, an addditional 16 nights are available for other Meetups at the same location. Potentially, an additional $1,000 or more in sales could be generated simply by hosting nightly Meetups at this one location.

While dozens of Meetups take place in Little Rock and much larger cities, smaller communities are largely untapped. All a small business need do to tap into the Meetup network is offer space for small gatherings. Ideally, small businesses should share some affinity with the Meetup group hosted. For example, gardeners might Meetup at a local plant nursery. Our Italian Meetup chose a bakery which carries Italian products and where the owner visits Italy twice each year.

Now, if we can only get that Entrepreneurs Meetup goingâ?¦

By day, Timothy Lee is a university-affiliated small business extension specialist and national seminar leader in Little Rock, Arkansas. By night, Timothy publishes the Land of Opportunity small business blog, which offers daily news and tips for small businesses. If you found this aricle helpful, please visit http://arkansas.blogsome.com for similar genuinely helpful small business articles.

In The News:

April retail sales post solid gains  Logistics Management
New CEO for fabric leader  Furniture News Magazine
Sales Manager  hypepotamus.com
HFA Webinar - Sales Management Strategies  Home Furnishings Association
A career in sales strategy  The Hans India

How to Increase The Sales Of Promotional Products

I have searched for a new way to increase the... Read More

Speed-up Your Sales Cycle

This week's article is my response to a question by... Read More

3 Steps To Getting A Sales Meeting

The best way to get a new customer is to... Read More

How Many Salespeople Should I Hire?

One of the most asked questions I get is how... Read More

4 Tips for the Summer Slowdown - How To Pick Up Sales

You may have heard about the "summer slowdown". You may... Read More

Sales Plan? Whats a Sales Plan?

In the past, if you said the word "plan" to... Read More

Want to Increase the Amount of Business that Your Firm is Getting?

Business development is important for every business and refers to... Read More

Train a Winning Sales Team: Rounding Third and Heading for Home

Although I never met the man, I imagine Lou Boudreau... Read More

The Art and Science of Managing Expectations in Selling

It is very easy to fall into a trap with... Read More

Book of Lists Marketing for Pressure Washing Companies

The American Business Journals produces a Book of Lists each... Read More

How Your 60-Second Elevator Script Can Transform Your Staff, Your Sales, & Your Business

When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More

How to Win Over the Man in the Chair Salesmanship, Repetition, and Direct Mail

In a classic business-to-business print ad from the late 50's... Read More

How Do I Manage Workplace Conflict?

Workplace ConflictConflict is an inevitable part of business life and... Read More

Sales Tactics to Beat Your Competition

This month I want to share a success from a... Read More

The Nine Warning Signs that You Need a Sales Video

Corporate videos are an important sales tool that can often... Read More

Sex, Drugs, & Rock-n-Roll: Trade Show Traps and Tips

Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More

A Fracas in the Franchise - Keep Your Customers by Keeping Your Workers

As a previous owner of a Franchise I know the... Read More

Sales Coaching... Fact or Fiction?

The old adage in selling has always been, "Find out... Read More

Seven Deadly Sales Mistakes That Cost Business Owners Big Money - And What To Do About Them

1. LOOKING for a "quick fix" to close more sales... Read More

5 Secrets to Managing Your Sales Manager Productively

Many people believe that the main reason for representatives leaving... Read More

Disclosure Laws Favor International Terrorists

The Federal Trade Commission has rule that are supposedly in... Read More

The Surest Way to Boost Sales

If you have a small business and you are looking... Read More

8 Procedures to Take Control of Sales and Marketing

The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More

How Exhibitors Can Move More Attendees Closer to Buying

Q. What's the single, biggest change exhibitors can make to... Read More

Sales Marketing: 12 Sneaky Tricks To Help You Outsell Your Competition

Business can be like war sometimes.You may have to fight... Read More