![]() |
|
![]() |
|
![]() |
|
![]() |
I recently attended the monthly Italian language Meetup here in Little Rock. Meetups are informal social gatherings of people with similar interests in a particular topic. Topics for Meetups range from political to cultural to intellectual to fun.
Meetups are usually held in books stores, coffee shops and restaurants. As Meetups occur mid-week, on what are usually slow nights for many small businesses, Meetups often bring additional traffic and sales.
For instance, this time there were six individuals at our Italian language Meetup. The Meetup was held at Boulevard Bread Company, an Italian bakery which also serves full gourmet meals. Among the six of us, three ate full meals and three had light snacks. All had imported Italian beverages. Altogether about $60 in additional sales were generated by this one Meetup. As the Italian language Meetup occurs on only one mid-week night each month, an addditional 16 nights are available for other Meetups at the same location. Potentially, an additional $1,000 or more in sales could be generated simply by hosting nightly Meetups at this one location.
While dozens of Meetups take place in Little Rock and much larger cities, smaller communities are largely untapped. All a small business need do to tap into the Meetup network is offer space for small gatherings. Ideally, small businesses should share some affinity with the Meetup group hosted. For example, gardeners might Meetup at a local plant nursery. Our Italian Meetup chose a bakery which carries Italian products and where the owner visits Italy twice each year.
Now, if we can only get that Entrepreneurs Meetup goingâ?¦
By day, Timothy Lee is a university-affiliated small business extension specialist and national seminar leader in Little Rock, Arkansas. By night, Timothy publishes the Land of Opportunity small business blog, which offers daily news and tips for small businesses. If you found this aricle helpful, please visit http://arkansas.blogsome.com for similar genuinely helpful small business articles.
I have searched for a new way to increase the... Read More
This week's article is my response to a question by... Read More
The best way to get a new customer is to... Read More
One of the most asked questions I get is how... Read More
You may have heard about the "summer slowdown". You may... Read More
In the past, if you said the word "plan" to... Read More
Business development is important for every business and refers to... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
It is very easy to fall into a trap with... Read More
The American Business Journals produces a Book of Lists each... Read More
When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More
In a classic business-to-business print ad from the late 50's... Read More
Workplace ConflictConflict is an inevitable part of business life and... Read More
This month I want to share a success from a... Read More
Corporate videos are an important sales tool that can often... Read More
Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More
As a previous owner of a Franchise I know the... Read More
The old adage in selling has always been, "Find out... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
Many people believe that the main reason for representatives leaving... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
If you have a small business and you are looking... Read More
The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More
Q. What's the single, biggest change exhibitors can make to... Read More
Business can be like war sometimes.You may have to fight... Read More
If you want to maximize your sales performance, take a... Read More
Many people today simply prefer the convenience of paying by... Read More
The objective of an incentive is to incite action within... Read More
In 2000 a computer distributor hired me to help them... Read More
Help buyers discover the answers they need to understand and... Read More
So everyone thought you were crazy when you announced 6... Read More
Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes... Read More
In the last issue I shared with you a technique... Read More
I just finished a phone call with a potential client... Read More
This article may be reprinted in its entirety with express... Read More
Money is the only thing that motivates a salesperson, right?... Read More
You've heard this before: There were four people named Everybody,... Read More
That we live in a time of relentless and pervasive... Read More
I don't even like saying the word d---------g. I have... Read More
You may have heard about the "summer slowdown". You may... Read More
Things to watch out for when selling your product in... Read More
Twiddling your thumbs and waiting for some business to come... Read More
Imagine you run a pizza parlour. You have all these... Read More
Are you involved in projects that seem to go nowhere... Read More
The best way to get a new customer is to... Read More
An effective way to increase your profits and sales is... Read More
Leadership, like class, is hard to define, but easy to... Read More
Inspiration and Management from Within ? Part 2.The more you... Read More
Of the many mistakes small business owners make, a big... Read More
When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More
Sales Management Sales Management |