Increase Retail Sales With Meetups

I recently attended the monthly Italian language Meetup here in Little Rock. Meetups are informal social gatherings of people with similar interests in a particular topic. Topics for Meetups range from political to cultural to intellectual to fun.

Meetups are usually held in books stores, coffee shops and restaurants. As Meetups occur mid-week, on what are usually slow nights for many small businesses, Meetups often bring additional traffic and sales.

For instance, this time there were six individuals at our Italian language Meetup. The Meetup was held at Boulevard Bread Company, an Italian bakery which also serves full gourmet meals. Among the six of us, three ate full meals and three had light snacks. All had imported Italian beverages. Altogether about $60 in additional sales were generated by this one Meetup. As the Italian language Meetup occurs on only one mid-week night each month, an addditional 16 nights are available for other Meetups at the same location. Potentially, an additional $1,000 or more in sales could be generated simply by hosting nightly Meetups at this one location.

While dozens of Meetups take place in Little Rock and much larger cities, smaller communities are largely untapped. All a small business need do to tap into the Meetup network is offer space for small gatherings. Ideally, small businesses should share some affinity with the Meetup group hosted. For example, gardeners might Meetup at a local plant nursery. Our Italian Meetup chose a bakery which carries Italian products and where the owner visits Italy twice each year.

Now, if we can only get that Entrepreneurs Meetup goingâ?¦

By day, Timothy Lee is a university-affiliated small business extension specialist and national seminar leader in Little Rock, Arkansas. By night, Timothy publishes the Land of Opportunity small business blog, which offers daily news and tips for small businesses. If you found this aricle helpful, please visit http://arkansas.blogsome.com for similar genuinely helpful small business articles.

In The News:


Patch.com

Jobs in the Shorewood Area: Resident Property Manager, Cemetery Sales Manager, Bilingual Sales Professional, More
Patch.com
SHOREWOOD, WI — Businesses across the region are looking for new employees and we've partnered with Zip Recruiter to fill our searchable jobs board. Here are recent job postings in the Shorewood area. Click on the job title for ...

and more »

Patch.com

Jobs in the Milwaukee Area: Cemetery Sales Manager, Operations Manager, Bilingual Sales Professional, More
Patch.com
MILWAUKEE, WI — Businesses across the region are looking for new employees and we've partnered with Zip Recruiter to fill our searchable jobs board. Here are recent job postings in Milwaukee area. Click on the job title for complete ...

and more »

woodworkingnetwork.com

Arauco names national sales manager for thermally fused laminate
woodworkingnetwork.com
Verzino's new role begins May 1. He will report directly to Kevin Shotbolt, the Vice President, Sales and Marketing who is based in Markham, Ontario. Recent appointments by Shotbolt include Phil Pierot to national particleboard sales manager; and Al ...


ATD (blog)

How Do You Measure Sales Management?
ATD (blog)
I've worked in many organizations where sales manager performance was not really in focus. While their sellers were studied with great interest, the managers were a performance measurement afterthought. And when the sales managers were evaluated, ...


GRANTS: Sales Manager – Maroochydore
Radio Today (Aust & NZ)
Do you already have great Media Sales Management experience and a proven 'in market' record. Are you driven to achieve and have what it takes to grow an already great team? Are you looking for a change, and, be able to bring your exceptional skills to ...

and more »

Nursery Management

Dosatron names Matthew Wellage as Regional Sales Manager
Nursery Management
CLEARWATER, FL – Dosatron International, Inc., with corporate offices in Clearwater, Florida, has named Matthew Wellage as Regional Sales Manager, according to a press release. Wellage brings to the Dosatron team six years of experience working for a ...

and more »

Sales: National Sales Manager
WCTI12.com
WCTI NewsChannel 12 (ABC) and Fox Eastern Carolina are seeking a National Sales Manager. The National Sales Manager will negotiate with rep firms and/or agencies to maximize national sales. Will prepare and review proposals, promotional plans, ...


The Global Sales Management Balancing Act
Business 2 Community
They are 8,400 miles and 13 time zones apart. And the business customs are very different in California and India. Needless to say, it's a global sales management balancing act. Palo Alto wants control. The Mumbai team wants flexibility and autonomy.


Entrepreneur

3 Ways to Integrate Traffic Analytics Into Your Sales Management Platform
Entrepreneur
Sales management is a priority for most businesses. We all strive for more sales, and the key to more sales involves setting up a productive sales management process. By utilizing all kinds of analytics reports, you can improve your sales process ...


Greenhouse Management

Dostaron names Matthew Wellage as Regional Sales Manager
Greenhouse Management
CLEARWATER, FL – Dosatron International, Inc., with corporate offices in Clearwater, Florida, has named Matthew Wellage as Regional Sales Manager, according to a press release. Wellage brings to the Dosatron team six years of experience working for a ...

Google News

Sacking Clients: Brand Power Wheel

Remember in the last message we talked about your directional... Read More

Franchise Sales; Recruiting of Laid Off Employees

Because of corporate downsizing, many people have been laid-off or... Read More

Why Performance-Based Recruiting Produces Top Sales Performers

Many recruiting ads and job descriptions include "knockout factors" that... Read More

The Achilles Heel of Management Coaching

While heading home at day's end, you begin reflecting on... Read More

4 Tips for the Summer Slowdown - How To Pick Up Sales

You may have heard about the "summer slowdown". You may... Read More

Make Time, Not Excuses

There are four primary activities that successful salespeople engage in... Read More

How To Use A Powerful Leadership Tool To Step Up Sales Results

Good sales people can close, but few "step up" for... Read More

Increasing Business Through Distributors

You're a small company with a good product. You are... Read More

The Surest Way to Boost Sales

If you have a small business and you are looking... Read More

How To Build A Worldwide Distributor Network

When your product is market ready and has a good... Read More

Increasing Sales by Using Coupons - Will it Help Your Business?

Increasing Sales by using Coupons. Will it help your business?... Read More

How to Organize a Seminar or an Event

Seminars and events have always been implemented as a holistic... Read More

Accepting Responsibility for Your Sales Success

That we live in a time of relentless and pervasive... Read More

Sales Pipeline Forecasting Is There A Better Way?

To put it mildly most companies sales forecasting just isn't... Read More

Business Career, Executive Coaching Article - Perfection vs. Excellence

"(Howard) Hughes never learned how to convert his knowledge to... Read More

Sales & Marketing Plan Strategies

Design and Implementation of a new Sales & Marketing campaign... Read More

Profitable Relationships: Is It Amateur Hour or King of the Hill?

"We're in the relationship business?...airplanes are what we use to... Read More

Online Sales: Secret To Increase Your Sales By Bundling Your Products

Microsoft has used this online sales secret to become a... Read More

How to Sell Strategically

If you want to maximize your sales performance, take a... Read More

A Coachs Handbook For Sales Managers

This article may be reprinted in its entirety with express... Read More

Baditude!

As a group of sales trainees took a break from... Read More

Snuff Out the Competition Without Leaving a Mark!

Does the competition drive you crazy? Are they relentless about... Read More

What Is A Proposal? And Why Do You Need One?

Do you know anyone who regularly wins bids? Or can... Read More

Is Your Forecast Too Sunny? How to Improve the Accuracy of Sales Forecasts

As spring moves to summer, the forecast should be for... Read More

Shorten Sales Cycles in Complex Sales Environments

Help buyers discover the answers they need to understand and... Read More