The Nine Warning Signs that You Need a Sales Video

Corporate videos are an important sales tool that can often be overlooked in marketing budgets.

We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.

1. No strong corporate "look and feel"

You're in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company.

So how do you show your state-of-the-art factory in action or your professional staff working in your appealing office?

And what about your idyllic location? What's the best way to show picturesque vision of rolling hills, clean and green countryside or waterside views?

The solution is to create a marketing video that paints an appealing picture of those indefinable qualities that make your company unique.

2. Unique Presentations

You need to do a sales presentation and your company is up against some tough competitors.

How do you present your company in a way that is different to your opponents?

A proven method is to play your corporate video within your PowerPoint presentation.

Playing your marketing video at the start of a sales presentation is a great way to relax your audience. Interesting vision and upbeat music can make your audience feel more positive, even before you've spoken a word.

It's an ideal way to show the look and feel of your company in a convincing and enjoyable manner.

3. Trade Shows/Exhibitions

Your organisation is always exhibiting at trade shows and needs a way to stand out from the crowd.

Setting up a television screen and a DVD/VHS player in your stand with your continually repeating corporate video is an easy way to get people to stop and stare. Moving vision and music easily stops people in their tracks.

Parents quickly learn that it is easy to distract a child by leaving them in front of a television. Adults are usually no different. It is easy to grab the attention of participants who may feel uncomfortable (or bored) walking around a trade show.

Continually playing your corporate video is an easy way for passers-by to learn about you without having to go to the effort of reading through brochures.

4. Increasing Export Sales

Travelling overseas to market your products or services to international buyers is risky business. Not just for your company, but also for your prospects.

Can they really trust you when you tell them how large and reputable you business is and that you have the right quality procedures in place? How can they get a real feel for your company that is located thousands of miles away?

Presenting your location, factory or office, production process and your dedicated staff at work is highly regarded by international buyers. It provides an extra a look and feel about your company that is often lacking from brochures and photos.

A concise marketing video that gives an interesting overview of your company is a proven method to increasing international sales.

5. Showing your Product or Service in Action

Sometimes you cannot actually demonstrate your product or service to a client because it is too large to lug around, it is located on the other side of the world or there is only one prototype that cannot be used.

New products or services that are suitable for use in a range of different scenarios are also difficult to demonstrate.

Using a marketing video that can exhibit how your product works and under what circumstances is a great way for prospects to understand what you are trying to sell.

This is a much better alternative than taking the prospect through lengthy operational manuals or worse still, having them rely on their imagination.

6. Extensive Product Range

Your product list is extensive. Not only do your clients not know all of the products that you sell, but even your staff have trouble remembering!

Studies have found that we are more likely to remember information if it is shown with pictures. The best way to inform people about your product range (and for them to remember) is to show scenarios in which the product can be used.

7. Your Production Process

Your product is made in a time-honoured tradition that takes hours of dedication. Or your product is made from the finest quality materials that are only obtainable from a scenic, rural location. Alternatively, your service was developed from years of research by experienced technicians.

Showing your product being made in a manner that is different to your competitors gives you a distinct competitive advantage.

This is one area that you do not want to leave to nice words and pretty pictures in a brochure. To do your company justice, showcasing your production process is an extremely important message to convey.

8. Believable Testimonials

There is nothing more potent than having your happy customers raving on about how wonderful you are to camera.

Written testimonials are often read suspiciously. We're all guilty of reading through testimonials and laughing about their dubious authenticity.

Having a real client talking about you on camera is like having that person tell your prospects face-to-face about how highly they think of you. Of course, the testimonial has to look real. Uncomfortable clients poorly reading from an autocue fools nobody!

When done correctly, this is an extremely effective way to promote your business and one that has been used since televisions first appeared in our lounge rooms.

9. Winning Awards

Many savvy businesses know that entering awards can be a great way to cost effectively promote their company.

Submitting your corporate video in an award submission is also a clever technique to distinguish your company from the pack.

An added bonus is that your video material may also be included during any awards ceremony stretching your promotional opportunities even further.

Marie-Claire Ross is from Digicast Television Production. Digicast Television Production has helped many businesses win big contracts and projects by increasing more awareness and knowledge of their products and services. To get the FREE Digicast Ezine with marketing tips and the latest information on technology to help busy business professionals visit ( to subscribe.

In The News:

Meet One of Radio's Best Sales Managers  Radio InkAs part of our series spotlighting Radio Wayne finalists, we turn to the Sales Manager category today. Michael Tedesco fell in love with radio listening to the Real ...
Burrus Welcomes New General Sales Manager  Seed WorldBurrus Seed is pleased to announce the addition of Kurt Rahe to the team in the role of General Sales Manager. Kurt brings substantial product, account and ...
Companies, hotels make 7 appointments in sales, marketing  Hotel ManagementComo Hotels and Resorts, 21c Museum Hotels and five hotels are welcoming new sales and marketing employees.
Google's Nitin Bawankule set to join Star India as ad sales head  TelevisionPostGoogle Cloud India head Nitin Bawankule is set to join Star India as head of ad sales, according to a report in The Economic Times.
Prodoscore to Host Sales Transformation Event  Business WireProdoscore will host a sales productivity event for sales executives and management at the Google Cloud office in Chicago on September 26, 2019.
The Seven Things Smart Sales Managers Do In A Coaching Session  Radio & Television Business ReportWant to take your coaching game to the next level? This freshly penned column from expert sales trainer Barrett Riddleberger is worth six minutes of your time.
Studying Sales Management in Farm Equipment Dealerships  Farm Equipment PublicationSales management in farm equipment dealerships is undergoing major changes in which measuring the performance of the salesforce is becoming increasingly ...
Sales Lead Management: Are You a Victim of Failure to Follow-Up?  Customer ThinkI talk about the concept of stopping “revenue leakage” a lot, and one of the biggest causes of revenue leakage is when sales or marketing reps fail to follow-up ...
VP, Health System Sales - VillageMD  Built In ChicagoVillageMD is hiring for a VP, Health System Sales in Chicago. Find more details about the job and how to apply at Built In Chicago.
Boral Building Products announces changes to sales management team  Lesprom NetworkBoral Building Products has promoted Mark Foltz to Director of Retail and National Accounts and has hired Steve Wickham as Director of Sales – East. appoints Sandesh Goel as MD for India operations  People has announced the appointment of Sandesh Goel as the Managing Director for India operations. The creator of the Talent Intelligence Platform ...
Data Center Jobs: New Opportunities in Northern Virginia & Atlanta  Data Center FrontierTop data center jobs available in September include sales positions in both Ashburn, Va., and Miami, as well as positions in Atlanta.
Kim Sneum Madsen Promoted to CEO of Umbraco, the “Friendly” Content Management System (CMS) Provider  SYS-CON MediaUmbraco, the provider of the flexible, friendly, easy-to-use and full-featured open-source *content* management system (CMS), today announced the promotion of ...
Coulam and Wise join Loram Friction Management  RailwayAge MagazineLoram Friction Management recently welcomed John Coulam and Bruce Wise to the team. Coulam is joining Loram's Friction Management division as Sales ...
neurolens Appoints Matt Swartz as Vice President of Sales and Business Development  GlobeNewswireSwartz Joins Leadership Team to Champion Innovation and Differentiate Independent Optometry.
These are the Amazon jobs available at its Career Day, and how much they pay  Fox BusinessAmazon is making a big push in talent acquisition, hosting six career fairs nationally in an effort to hire 30000 new employees.
Brake Parts Inc. Names New VP of Sales  Ratchet+WrenchSeptember 18, 2019—Jake Wegner has been named the vice president of sales for Brake Parts Inc LLC (BPI), according to Paul Ferrandino, chief commercial ...
Spotlight on Strategic Selling  Business 2 CommunityIn this, the second of my series of articles for the International Journal of Sales Transformation on today's leading sales methodologies, I want to turn to another ...
Prajeet Budhale's Infin-eight lists 8 key steps that will help you become an instant success  EdexLiveSuccess. Everyone wants a piece of it; everyone wants to be successful in their career. But what's the formula to achieve it? Allow Prajeet Budhale, author of ...
Why All Your Employees Need Sales Training  Business.comHow your employees represent your company impacts your bottom line, which is why you need to train all of them as salespeople.
Anuvia Plant Nutrients Names Don Neyhouse Regional Sales Manager – Agriculture  Seed WorldAnuvia Plant Nutrients, an environmentally sustainable plant nutrient company, is pleased to announce that Don Neyhouse is joining the company as regional ...
Former Patrón and Grey Goose CMO resurfaces at cannabis brand  The DrumLee Applbaum, the Bacardi exec previously charged with heading up marketing for Patrón and Grey Goose, has been named chief marketing officer of cannabis ...
SOMIC America Adds East Coast Sales Manager  Packaging StrategiesSOMIC America has hired Tim Howell as its new East Coast Sales Manager. He will be based in New Jersey and report to Peter Fox, Senior Vice President of ...
Robust Sales Growth Makes These 5 Stocks Worth Buying Now  Yahoo FinanceRise in sales is a key measure for any company, as it is important for growth projections and strategic decision making.
New Relic Cuts 2020 Sales Guidance, Announces Changes In Management  Yahoo FinanceNew Relic (NYSE: NEWR) has reaffirmed its second-quarter guidance and cut its sales guidance for fiscal year 2020 from $600 million-$607 million to $586 ... Appoints Sandesh Goel as Managing Director of New India Office, the creator of the Talent Intelligence Platform, has announced the appointment of Sandesh Goel as Managing Director for India operations.
Google Cloud Steps Up Enterprise Attack On Microsoft, AWS With Major Sales Restructuring: Exclusive  CRN: The Biggest Tech News For Partners, And The IT ChannelGoogle Cloud preparing a major sales restructuring to better align partners with direct sales leaders as it takes on enterprise rivals AWS and Microsoft.
Idea and Innovation Management Software Sales Market  OnYourDesksA Comprehensive Study Exploring Idea and Innovation Management Software Market | Key Players Ezassi, Wazoku, Spigit, Brightidea · September 18, 2019 ...
Acrow Bridge Expands Northeast Presence With New Connecticut Office, Names Nick Rotondo New England Regional Sales Manager  GlobeNewswireInternational bridge and engineering company expands staff and services for the New England region.
Retail sales show consumers' increased love for lamb  Meat ManagementPosted on Sep 18, 2019. Sales of *fresh* and frozen lamb have grown strongly in the last three months, AHDB has revealed. Kantar data for the 12 weeks to 11th ...
ACTO and Teleflex Collaboration Leads to Improved Sales Performance and Wins Bronze in the 2019 Brandon Hall Group Human Capital Management Excellence Awards for Learning Technology Implementation  BioSpacePublished: Sep 17, 2019. TORONTO, Sept. 17, 2019 /PRNewswire/ - ACTO and Teleflex's Vascular Division won a coveted Brandon Hall Group Bronze award ...
Kal Tire Chooses Quinyx as Its Workforce Management Provider  Business WireQuinyx, a leader in workforce management solutions, is pleased to announce a new partnership with Kal Tire, Canada's largest independent tire dealer.
Transforming Branches into Advice Centers: The Long Road Ahead  The Financial BrandWe are at a critical intersection in the evolution of retail banking from primarily branch-based to today's world in which most consumer banking transactions are ...
National World readies £5m listing  printweek.comRead National World readies £5m listing and the latest news and analysis from across the printing industry.
Inside Sales Manager - Paro  Built In ChicagoParo is hiring for a Inside Sales Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.
Copper & Kings American Brandy Company - Regional Sales Manager- Southern California - Beverage Industry Job Listing  BevNET.comSeeking Copper & Kings Regional Sales Manager for Southern California.. Relevant work experience in wine and spirits is a must. Must be based in Los ...
Sales Pipeline Management Software Market to Make Great Impact in Near Future  NewsVarsityGlobal Sales Pipeline Management Software Market: Overview. With increasing competition in most of the industries, high demand for selling products/services ...
What Is a Certified Insurance Counselor (CIC)?  Yahoo FinanceThe Certified Insurance Counselor (CIC) designation conveys an insurance professional's expertise in one of seven different insurance topic areas.
The 25 highest-paying companies in 2019  INSIDERGlassdoor released their list of 25 companies that pay their employees an average salary of more than $130000 per year.
Brake Parts Inc. names new vice president of sales  Auto Service WorldJake Wegner has been named vice president of sales for Brake Parts Inc LLC (BPI). Paul Ferrandino, chief commercial officer for BPI, said Jake is an.
Animmersion strengthens growth trajectory with new Business Development Director  Business Up NorthAnimmersion has strengthened its management team with the appointment of Virtual Reality (VR) commercialisation specialist Steve Carpenter as Business ...
Contracts Manager - Khoros  Built In AustinKhoros is hiring for a Contracts Manager in Austin. Find more details about the job and how to apply at Built In Austin.
Multifamily Veteran Mikel Persky-Hassman Joins Mobile Doorman  Yahoo FinanceIntroduced as company's Director of Sales - West. CHICAGO, Sept. 18, 2019 /PRNewswire/ -- Mobile Doorman, the industry-leading creator of custom resident ...
Fin Tech Sales Manager - Blackbaud  Built In AustinBlackbaud is hiring for a Fin Tech Sales Manager in Austin. Find more details about the job and how to apply at Built In Austin.
Bedgear Expands Sales Force  BedTimes MagazineMattress and sleep accessories supplier Bedgear, with headquarters in Farmingdale, New York, recently announced a number promotions and new hires.
Google Cloud steps up attack on Microsoft, AWS with major sales restructure  CRN AustraliaGoogle Cloud is stepping up its enterprise attack on rivals AWS and Microsoft with a major sales restructuring that places thousands of channel partners...
Jobs at FOX 2 Detroit  Fox 2 DetroitThe following represents brief/broad position descriptions. It is not intended, nor should it be construed, to represent a comprehensive and/or exhaustive ...
Spanish Broadcasting System Appoints Eduardo Maytorena to Local Sales Manager of the Los Angeles Market  PRNewswireLOS ANGELES, Sept. 10, 2019 /PRNewswire/ -- Spanish Broadcasting System, Inc. ("SBS") (OTCQX: SBSAA) is pleased to announce the appointment of ...
[Video] Yetter Mfg. Co. at the 2019 Dealership Minds Summit  Farm Equipment PublicationAndy Thompson, regional sales manager for Yetter Mfg. Co., talked with Farm Equipment at the 2019 Dealership Mind Summit in Peoria, Ill. A title sponsor of the ...
Lead Management Market to Witness Rapid Increase in Consumption During 2016 – 2026  Lake Shore GazetteLead management is business-to-business and direct-to-consumer oriented set of practices, methodologies and systems intended to generate and to qualify ...
Lingerie giant looks to double sales in 5 years with inventory management tool  eDeliveryNetherlands-based lingerie brand Hunkemöller is aiming to double its sales over five years through a new inventory management tool.
The Ultimate Guide to Customer Relationship Management  Business 2 CommunityYou probably have heard the term “customer relationship management” before—but do you know how to optimize the process with tools? If not, don't fret; you're ...
Radio's Most Important Awards Are Next Week  Radio InkAt the Radio Show next week in Dallas, Radio Ink's Radio Wayne awards will be handed out. The Radio Wayne awards recognize radio's best at sales, sales ...
The Future of Healthcare: Let’s add “evidence-generating medicine” to “evidence-based medicine.” with Dr. Graham Hughes of Sutherland Healthcare  Thrive GlobalLet's add “evidence-generating medicine” to “evidence-based medicine.” The goal should be to let the data guide on what works most effectively in specific ...
Entravision Communications Corporation Appoints Robert McCauley as Senior Vice President of Integrated Marketing Solutions in the Palm Springs Market  Yahoo FinanceSANTA MONICA, Calif., Sept. 16, 2019 /PRNewswire/ -- Entravision Communications Corporation (EVC), a diversified global media and advertising technology ...
Tele Radio opens in Brazil  Heavy LiftUSA-headquartered remote control manufacturer Tele Radio has opened a facility in São Paulo, Brazil, due to strong regional demand.
Isuzu Power Solutions taps Lawson for sales management role  Australasian Transport NewsIsuzu Power Solutions (IPS) has appointed Troy Lawson as its sales manager for South Australia and New South Wales.
Austin TX Sales Force Management Lead Generation Coaching Service Launched  NewswireEpic Sales Advisors have launched a new sales coaching *service* for local Austin businesses. It is designed to help small sales teams of 1-10 people generate ...
Aftermarket Brand Sales Manager at JX Enterprises  Milwaukee Business JournalAftermarket Brand Sales Manager at JX Enterprises - manager sales trucks dealer The Aftermarket Brand Sales Manager is responsible for expanding and ...
Somic America adds sales manager  Packaging WorldSomic America hired Tim Howell as its new East Coast Sales Manager.
Just Mortgages appoints area directors for growth push  Mortgage SolutionsPhillips joined the company last week, while Ferrier and Whiteley took up their posts in the summer. In their new roles, they will provide “complete support and ...
Boss Hoss Cycles  BBQ OnlineBoss Hoss Cycles is an American motorcycle manufacturer, founded in 1990 and based in Dyersburg, Tennessee. The company manufactures special ...
Social Media Management: A Crash Course in Being a Facebook Admin  Business 2 CommunityDoes your company have a Facebook page? With almost 80 percent of online Americans actively browsing the platform, it would be almost irresponsible not to.
ESPN College Football Week 4: No. 12 Texas Opens Conference Slate vs. Undefeated Oklahoma State on ABC’s Saturday Night Football; No. 1 Clemson, No. 2 Alabama, No. 4 LSU and No. 9 Florida Among Top Teams on the Schedule  ESPN Press RoomMulti-year partnership between Fenway Sports Management and ESPN Events ushers in new tradition for college football at the iconic home of the Boston Red ...
Clinical Trial Management System Market 2019 Share, Scope, Trends, Industry Size, Sales & Revenue, Growth, Opportunities and Demand with Competitive Landscape and Analysis Research Report  Market ExpertClinical Trial Management System Market is analyzed with industry experts in mind to maximize return on investment by providing clear information needed for ...
Omni Orlando Resort at Championsgate Appoints Jen Isham as New Senior Sales Manager  Hotel-Online.comORLANDO, Fla. — August 22, 2019 — Omni Orlando Resort at ChampionsGate announces the appointment of Jen Isham to Senior Sales Manager. Isham ...
Trending Factors in Off Street Parking Management System Market Sales, Business Opportunities, Production, Regional Analysis 2024  Commerce GazetteA new market study, titled “Global Off Street Parking Management System Market Report 2019 – Market Size, Share, Price, Trend and Forecast”, has been ...
Marquis Advisory Group Gains 3 New Executives  Business WireSAN FRANCISCO--(BUSINESS WIRE)--Three internationally experienced senior executives have joined San Francisco headquartered Marquis Advisory Group.
Insights from industry leaders at 2019 MOST Awards  The Media OnlineSeven individuals and two media organisations walked away as the big winners at this year's MOST Awards. Here are their insights from after.
There are No Diamonds Without Pressure: Making the Performance Journey  Business 2 CommunityThere is a lot of pressure when you delve 100 miles or so below the Earth's surface. The weight of the overlying rock combined with the high temperature ...
Significant senior management changes at Rise & Recline UK as new MD looks ahead to growth • THIIS Magazine  THIISRise & Recline UK has made major senior management changes, headed up by new MD John Lougher, with Samantha Langtree leaving the company.
Market Strategy Analytics Manager  Charlotte AgendaBuild an exciting, rewarding career with us – help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll ...
ElectraMeccanica Appoints EV Auto Industry Executive David Neace as Director of Sales  GlobeNewswireFormer Tesla Sr. Program Manager to Lead Sales Program for ElectraMeccanica.
Alan Harrison Appointed Sales Director at Walker Glass  USGlass Metal & GlazingWalker Glass Company Ltd. has appointed Alan Harrison to sales director. Effective October 1, 2019, Harrison will begin transitioning into his new ...
B2B Salestech Adoption Prioritizing AI, Refining Sales Processes To Accelerate Deals  Demand Gen ReportMuch like martech, the salestech landscape — while still not as massive as Scott Brinker's Martech landscape — is growing. There are now more than 500...
Tech company Pipedrive opens second US office in St. Petersburg  Tampa Bay TimesPipedrive offers sales management tools for small sales teams that need to manage lengthy or complex sales processes.
Bonneville/Seattle Shuffles Programming, Sales Management Duties  All Access Music GroupIn the wake of RYAN MAGUIRE's exit as Dir./News and Programming at BONNEVILLE News-Talk KIRO-F/SEATTLE, as first reported by ALL ACCESS last week ...
Master Sommelier Peter Neptune Joins First Growth Brands as Senior Wine Advisor, California) First Growth Brands (FGB), a Tiburon-based premium brand builder and owner of Faire la Fête sparkling wine is proud to announce that ...
BEDGEAR Expands Sales Force and Supporting Sales Teams  Furniture World MagazineBEDGEAR recently announced six strategic new hires as well as the elevations of three employees within the company that will help to support growing sales ...
Sales Performance Improvement, Where to Start  Business 2 CommunityI wrote, “Improving Sales Performance Without Changing How You Sell.” Readers started responding, “This is great, where do we start?” Here are some ...
Aesthetic Management Partners Appoints Mr. Steve Catone as Vice President of Sales  Business WireAesthetic Management Partners, a business propeller that delivers growth and innovation strategies in the aesthetic industry, announced today that the.
Molson Coors Could Rise 48%: Fund Manager  Barron'sAn emphasis on prudent capital allocation, along with probable valuation reversion to the mean, would drive the stock higher.
Sinclair Names Cathy Jamison as Vice President of Sales Marketing  MarTech AdvisorSinclair Broadcast Group, Inc Announced Cathy Jamison has been named VP of Sales Marketing of Sinclair's television group.
Chief Marketing Officer  Charlotte AgendaOverview: CCG is seeking a creative marketing strategist to create the vision and market strategy for CCG and its family of insurance *service* brands.
Swiss National Bank Purchases Shares of 1,232,625 Nio Inc – (NYSE:NIO)  Mayfield RecorderSwiss National Bank purchased a new position in Nio Inc – (NYSE:NIO) during the 2nd quarter, according to its most recent 13F filing with the SEC. The firm ...
Ubisecure Launches IDaaS Solution for Fast-track Identity Management Functionality Deployment  MarTech SeriesNew B2B/B2C Identity-as-a-*Service* (IDaaS) Product Enables Developers to Quickly and Easily Integrate Digital Identity Management into Cloud-Based ...
[Video] Topcon Agriculture at the 2019 Dealership Minds Summit  Farm Equipment PublicationDave Orr, business development manager for Topcon Agriculture, talked with Farm Equipment at the 2019 Dealership Mind Summit in Peoria, Ill. A title sponsor ...
[Video] Ritchie Bros Auctioneers at the 2019 Dealership Minds Summit  Farm Equipment PublicationJake Firkins, territory manager for Ritchie Bros. talked with Farm Equipment at the 2019 Dealership Mind Summit in Peoria, Ill. A title sponsor of the event, Jake ...
Business Spotlight: JDOT Media  Florida TodayJDOT Media guides clients in the right directions for success with strategic marketing and advertising.
Monday, September 16, 2019  TALKERS magazineMonday Memo: When YOU Win, Congratulate THEM. With all the cutbacks local radio has been through, relevant local news is all the more conspicuous.
Sales Software Market to Witness Huge Growth by 2025 | Aptean, Infusionsoft, Infor, Oracle  Research NewscastAMA Research added a comprehensive research document of 200+ pages on 'Sales Software' market with detailed insights on growth factors and strategies.
Intersect Capital LLC Buys New Position in Nio Inc – (NYSE:NIO)  TechNewsObserverIntersect Capital LLC purchased a new position in Nio Inc – (NYSE:NIO) during the 2nd quarter, according to its most recent filing with the Securities and ...
Global Airway Management Devices Market estimated high sales by 2018-2025  ZMR News ResearchZion Market Research has recently updated its massive report catalogue by adding a *fresh* study titled “Airway Management Devices Market: by Product ...
People on the move, Ouellet, Ridgid, Mestek, Bradley, Atlas Copco  HPAC MagazineAriel Rubinstein has been named president and general manager of Atlas Copco Compressors Canada, effective October 1, 2019. Prior to this appointment he ...
How to Budget for Change in Your Strategic Plan  Business 2 CommunityWe're quickly approaching budget season, which means many business leaders will spend weeks crunching numbers and forecasting for 2020. While many ...
The Four Principles of Good Sales Management Leadership  Customer ThinkAs a sales manager, you're in a position of leadership and responsibility. You need to juggle the objectives, needs, and ambitions of both the company and your ...
Why New Sales Managers Need More Training  Harvard Business ReviewMost sales leaders would agree with what one sales vice-president once told us: “If your first-line management is broken, the entire sales force will be ineffective.
Effective Sales Management Is Emotion Management  Customer ThinkYou've hired a good salesperson but the reality is you've also hired a human being. And even really good human beings bring faults and blind spots that will ...
Latest Radio News, Talk Shows, Sports, Hosts, Personalities  All Access Music GroupIHEARTMEDIA PHILADELPHIA has named BECKI WEST Vice President Sales and Director Agency Partnerships, encompassing six stations in the Urban, Top ...
Global Jewelry Store Management Software Market Sales Revenue 2019 - Jewel Mate, Ishal, Piro, EDGE  News CoedThe research study titled Global Jewelry Store Management Software Market 2019 Manufacturer Landscape, Revenue and Volume Analysis and Segment ...

Not Enough Fresh Sales Leads? Marketing is the New Sales

Your sales are down and leads are rare. The phone's... Read More

How To Become A Better Sales Manager

YIPPEE! Kendra won, or should I say, "She was hired,"... Read More

Hiring--A Vital Key In Sales Management Success

Recently, I was asked to spend some time on the... Read More

Do You Know How to Fire Up Your Sales Staff (When Money Isnt Everything)?

Money is the only thing that motivates a salesperson, right?... Read More

Why Performance-Based Recruiting Produces Top Sales Performers

Many recruiting ads and job descriptions include "knockout factors" that... Read More

How to Beat the 80/20 Rule in Sales Performance -- Part 2

Another key reason why companies suffer from 80/20 performance is... Read More

14 Top Lead Generation Tactics

According to former Harvard Business School professor David Maister, typical... Read More

3 Steps To Getting A Sales Meeting

The best way to get a new customer is to... Read More

Sales Competence Isn?t About Quota Performance!

Compounding the problem are two myths regarding measures of competency... Read More

Management From Within

Inspiration and Management from Within ? Part 2.The more you... Read More

Sales Pipeline Forecasting Is There A Better Way?

To put it mildly most companies sales forecasting just isn't... Read More

Sex, Drugs, & Rock-n-Roll at Trade Shows

Here's the Scenario...You're at a trade show. Out of town.... Read More

Keeping Your Sales Team Motivated

Sales managers frequently approach me for advice on how to... Read More

Effective Sales Territory Management

How you prioritize your sales territory management activities depends upon... Read More

Free to Succeed: Effective Sales Leadership Using A Coach Approach

About 2 years ago, I participated in a training program... Read More

Increasing Business Through Distributors

You're a small company with a good product. You are... Read More

How Exhibitors Can Move More Attendees Closer to Buying

Q. What's the single, biggest change exhibitors can make to... Read More

Want to Increase the Amount of Business that Your Firm is Getting?

Business development is important for every business and refers to... Read More

Are Your Business Proposals Losing You Sales? 10 Steps to Get the ?Yes? You Deserve

Your ability to write an effective and persuasive business proposal... Read More

Sacking Clients: Brand Power Wheel

Remember in the last message we talked about your directional... Read More

How to Sharpen Your Sales Message with Do-it-Yourself Focus Groups - Small Business Power Tools

You've probably heard of focus groups. It's a tool that... Read More

Small Business Marketing: Overtaking Your Competitors

Few businesses keep tabs on competitors, yet such knowledge can... Read More

3 Ways to Increase Your Sales

Last week I got a call from Jose, who was... Read More

Discounting Your Way Into Sales Oblivion

I don't even like saying the word d---------g. I have... Read More

Sales Marketing: 12 Sneaky Tricks To Help You Outsell Your Competition

Business can be like war sometimes.You may have to fight... Read More