Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
The Nine Warning Signs that You Need a Sales Video > NetSparsh - Viral Content you Love & Share

The Nine Warning Signs that You Need a Sales Video

Corporate videos are an important sales tool that can often be overlooked in marketing budgets.

We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.

1. No strong corporate "look and feel"

You're in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company.

So how do you show your state-of-the-art factory in action or your professional staff working in your appealing office?

And what about your idyllic location? What's the best way to show picturesque vision of rolling hills, clean and green countryside or waterside views?

The solution is to create a marketing video that paints an appealing picture of those indefinable qualities that make your company unique.

2. Unique Presentations

You need to do a sales presentation and your company is up against some tough competitors.

How do you present your company in a way that is different to your opponents?

A proven method is to play your corporate video within your PowerPoint presentation.

Playing your marketing video at the start of a sales presentation is a great way to relax your audience. Interesting vision and upbeat music can make your audience feel more positive, even before you've spoken a word.

It's an ideal way to show the look and feel of your company in a convincing and enjoyable manner.

3. Trade Shows/Exhibitions

Your organisation is always exhibiting at trade shows and needs a way to stand out from the crowd.

Setting up a television screen and a DVD/VHS player in your stand with your continually repeating corporate video is an easy way to get people to stop and stare. Moving vision and music easily stops people in their tracks.

Parents quickly learn that it is easy to distract a child by leaving them in front of a television. Adults are usually no different. It is easy to grab the attention of participants who may feel uncomfortable (or bored) walking around a trade show.

Continually playing your corporate video is an easy way for passers-by to learn about you without having to go to the effort of reading through brochures.

4. Increasing Export Sales

Travelling overseas to market your products or services to international buyers is risky business. Not just for your company, but also for your prospects.

Can they really trust you when you tell them how large and reputable you business is and that you have the right quality procedures in place? How can they get a real feel for your company that is located thousands of miles away?

Presenting your location, factory or office, production process and your dedicated staff at work is highly regarded by international buyers. It provides an extra a look and feel about your company that is often lacking from brochures and photos.

A concise marketing video that gives an interesting overview of your company is a proven method to increasing international sales.

5. Showing your Product or Service in Action

Sometimes you cannot actually demonstrate your product or service to a client because it is too large to lug around, it is located on the other side of the world or there is only one prototype that cannot be used.

New products or services that are suitable for use in a range of different scenarios are also difficult to demonstrate.

Using a marketing video that can exhibit how your product works and under what circumstances is a great way for prospects to understand what you are trying to sell.

This is a much better alternative than taking the prospect through lengthy operational manuals or worse still, having them rely on their imagination.

6. Extensive Product Range

Your product list is extensive. Not only do your clients not know all of the products that you sell, but even your staff have trouble remembering!

Studies have found that we are more likely to remember information if it is shown with pictures. The best way to inform people about your product range (and for them to remember) is to show scenarios in which the product can be used.

7. Your Production Process

Your product is made in a time-honoured tradition that takes hours of dedication. Or your product is made from the finest quality materials that are only obtainable from a scenic, rural location. Alternatively, your service was developed from years of research by experienced technicians.

Showing your product being made in a manner that is different to your competitors gives you a distinct competitive advantage.

This is one area that you do not want to leave to nice words and pretty pictures in a brochure. To do your company justice, showcasing your production process is an extremely important message to convey.

8. Believable Testimonials

There is nothing more potent than having your happy customers raving on about how wonderful you are to camera.

Written testimonials are often read suspiciously. We're all guilty of reading through testimonials and laughing about their dubious authenticity.

Having a real client talking about you on camera is like having that person tell your prospects face-to-face about how highly they think of you. Of course, the testimonial has to look real. Uncomfortable clients poorly reading from an autocue fools nobody!

When done correctly, this is an extremely effective way to promote your business and one that has been used since televisions first appeared in our lounge rooms.

9. Winning Awards

Many savvy businesses know that entering awards can be a great way to cost effectively promote their company.

Submitting your corporate video in an award submission is also a clever technique to distinguish your company from the pack.

An added bonus is that your video material may also be included during any awards ceremony stretching your promotional opportunities even further.

Marie-Claire Ross is from Digicast Television Production. Digicast Television Production has helped many businesses win big contracts and projects by increasing more awareness and knowledge of their products and services. To get the FREE Digicast Ezine with marketing tips and the latest information on technology to help busy business professionals visit (http://www.digicast.com.au) to subscribe.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Customer Think

Sales And Sales Management Is Broken
Customer Think
I have to admit being consumed with CSO Insights latest Sales Performance Report. If you haven't had the opportunity to read it, make sure you take the time to download and study it. It's filled with fascinating analysis, each chart presents huge ...


RisMedia.com (press release)

9 Characteristics of Top-Performing Sales Managers
RisMedia.com (press release)
I'm often asked by brokerages to help consult and coach their management teams to improve performance—and predominantly the sales managers'. A high-performing manager increases revenue and marketshare, recruits, creates adoption of core services ...


BevNET.com

Head of Sales & Operations
BevNET.com
Manage strategic sales accounts and distribution partnerships. Research, recommend and facilitate new distributor partnerships that align with production and sales goals. Manage the recruiting, hiring, training, and performance of Montana Craft Malt's ...


Customer Think

Thinking About Sales Performance — That Is Sales Management Incompetence
Customer Think
I'm a huge fan of the research done by the folks at CSO Insights. They are very gracious in sharing their research with me—Thank you! I was just reading their newly released 2018-2019 Sales Performance Report. The very first set of data, in a packed ...


Business & Finance

The Challenges Facing Irish Entrepreneurial Businesses – Sales Management
Business & Finance
... the day-to-day business operations; leaving little time to focus on more long-term strategies. In our most recent episode of the series, Joe outlines the key challenges of sales strategy and how they are profoundly linked to this overall leadership ...


The Sydney Morning Herald

Coles toys with Woolies as Little Shop promo powers sales
The Sydney Morning Herald
Wesfarmers managing director Rob Scott said the results reflected continued good momentum in Coles, driven by the Little Shop promotion, improved in-store execution and investments in flybuys promotions. “Coles Supermarkets' headline sales increased ...
UPDATE 2-Promotional toys boost sales for Australia's Coles ahead of listingReuters
Wesfarmers Ltd (ASX:WES) releases strong Coles sales update: Should you invest?Motley Fool Australia

all 32 news articles »

Gazettextra

Joyce Elizabeth (Rieser) Atkinson
Gazettextra
... in Chicago, IL, the daughter of Pete Rieser and Irene Luchessi. She came from Chicago to Delavan and graduated from Delavan-Darien High School in 1961. Joyce immediately started with Sta-Rite Industries and worked her way up to Sales Management.


Financial Times

How millennials and savings apps are making asset managers wake up and smell the coffee
Financial Times
While initial investments made by younger people are small compared with older savers, the start-ups' growth trajectory and the economic power of millennials is posing a significant threat to the traditional sales strategies of large asset managers ...


Georgia Today

IBF Sales Management Event to Be Held at Tech Park Tbilisi
Georgia Today
The International Business Forum (IBF) is the only Georgian company hosting international forums, masterclasses, conferences and events. Seven events are planned within the scope of IBF this year: Digital Marketing, Project Management, Strategy ...


Youth Incorporated

Augmenting Sales Management Training By Developing Sales Skills
Youth Incorporated
Most of us who are not associated with marketing or sales process, assimilate a perception that anyone from the sales or marketing line is very talkative. Of course, you need to talk, probably a lot, to your potential customer or client about a product ...

Google News

What Is A Proposal? And Why Do You Need One?

Do you know anyone who regularly wins bids? Or can... Read More

8 Procedures to Take Control of Sales and Marketing

The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More

Sales Marketing: 12 Sneaky Tricks To Help You Outsell Your Competition

Business can be like war sometimes.You may have to fight... Read More

Leadership Lessons for Sales Managers

Leadership, like class, is hard to define, but easy to... Read More

Pointless Targets

I recall a heated discussion with a sales director some... Read More

The Surest Way to Boost Sales

If you have a small business and you are looking... Read More

The Hidden Competition: Avoiding the 2 Most Common Competitors

There are really only two types of competitor:1. Obvious2. HiddenThe... Read More

100% Commission Equals Zero Percent Control

The temptation to use straight (100%) commission plans never goes... Read More

Sales Coaching... Fact or Fiction?

The old adage in selling has always been, "Find out... Read More

Do You Really Want Local County Contracts?

If you really want to secure government contacts at the... Read More

Change in Sales Organizations Starts with Me

Question: What do the following have in common?- I spend... Read More

How To Use A Powerful Leadership Tool To Step Up Sales Results

Good sales people can close, but few "step up" for... Read More

Poor Performance - Fix it by Coaching

Coaching is about finding out the cause of poor performance... Read More

SEZ WHO? Tips About Recommendations, Sales Cycles, and Trade Shows

Here's the scene. You're at the trade show, having a... Read More

Set Yourself up for Trade Show Success

Of the many mistakes small business owners make, a big... Read More

6 Steps to Avoid Losing Summer Sales

It's a fact - the online world dies down in... Read More

A Real CRM Strategy or Just Tracking Customers?

Exactly what is CRMThe idea itself is nothing new; its... Read More

A Fracas in the Franchise - Keep Your Customers by Keeping Your Workers

As a previous owner of a Franchise I know the... Read More

Raise Concern About Sales Competition, Not About Yourself

As you are reading this sales article, read very carefully.... Read More

Increase Retail Sales With Meetups

I recently attended the monthly Italian language Meetup here in... Read More

How We Build a 90% Failure Rate into the Sales Process

I recently began doing training in the banking industry. Across... Read More

Commodity Sales Prospecting - How to Stand Out From Your Competitors

I have received a number of requests for advice from... Read More

Small Business Marketing: Overtaking Your Competitors

Few businesses keep tabs on competitors, yet such knowledge can... Read More

T. L. S. Part I: Tier Level Selling ? A Penetration Strategy

A number of sales "Gurus" have promoted the theory that... Read More

Rotten to the Core: The Story of How the Best and Brightest can be Ruined

The objective of an incentive is to incite action within... Read More