Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
The Product or the Sale > NetSparsh - Viral Content you Love & Share

The Product or the Sale

This is a quandary not unlike the chicken or the egg question, "Which comes first?". Do you focus on creating a superior product and continue to develop superior products or do you shift focus from the product to the sale prior to fully developing the line, or schedule of services?

In the study of business start-ups there are a tremendous number of entrepreneurs who created, or found marvelous products and yet were unable to crack the marketplace. How many programs have you seen on TV that show warehouses of goods, that just sit and are never introduced to the consumer?

Without demand, there are no sales. Without sales, there is no success. It is easier to create for the sake of self-expression, than it is to find a way to effectively share the creation.

The current, most visible example of the power of marketing is the throng attracted to New York by "The Gates" in Central Park. Recent travelers, when asked why they are going to New York, invariably say they are going to see The Gates. But, once viewed, visitors and New Yorkers alike have said that they resemble short shower curtains the colour of pale Velveeta. Looking down from a plane or one of the tall buildings that surround Central Park, the saffron coloured winding trails bring to mind a flow of sorts that is totally lost when viewed from the ground, but people continued to flock to Manhattan in droves to see the work.

How to create your own buzz?.

1. Develop one core product with a great name.

2. Look around and see if there are other businesses or events you can attach your name to, to launch.

3. If not, write and send out your own Press Release. http://www.notable-marketing.com/get_press_info.php

4. Once you have started to court the Press, keep sending out Press Releases on a regular basis, but make sure you have something worth saying. It's often the perspective or the timing that works to capture the spotlight. Be merciless in your presistence but keep your sense of humour!

5. Call on your most successful competitors and see if they will share with you how they got started. They may even refer clients, if they have moved to the next level.

6. Call up a company you want to work with and ask them for their buying criteria. Make an appointment to go in and ask for their advice on your product/service.

7. Go big or go home! Don't hold yourself back through lack of confidence in your own sales ability. If you believe in the greatness of your product/service then call on businesses you know would benefit.

8. Don't get so excited by a positive response that you start to manufacture enormous amounts of product or make commitments to buy a large volume of supplies before you have a contract that guarantees a sale.

9. If someone recognizes the uniqueness of your product and sees the value of doing business with you, they will make a commitment. Make sure the terms you agree to are ones you can meet and still make money.

10. Your product/service does not have to be perfect. It just has to find it's niche and be marketed to that niche continually as it evolves.

The product may come first but if sales don't follow right away, don't give up. Persistence is a key element in any venture and marketing to a clearly defined niche makes it easier for your customer to find you.

Nancy Fraser is the President of Nota Bene Consulting. She has been helping clients improve their advertising results and grow their businesses for over 20 years. Free advertising and marketing information in Notable News http://www.notable-marketing.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Radio Ink

Meet One Of Radio's Best National Sales Managers
Radio Ink
At the Radio Show in Orlando next week, Matt Cowper's name will be announced following the Advertiser Breakfast, Thursday morning. Matt is one of Radio Ink's Radio Wayne finalists in the Stu Olds National Sales Manager category. The Beasley Media Vice ...


Sandler Training in Denver, CO Announces New Sales Management Course
Benzinga
Denver based sales training experts Sandler Training by SalesGrowth MD, Inc. have announced the launch of another 12 month leadership course geared to sales managers. This comprehensive 12 month course consists of 12 monthly 4 hour modules on ...

and more »

Global Banking And Finance Review

Milestone Hires Executives for HR and Sales
WWSB ABC 7
HOUSTON & MIDLAND, Texas--(BUSINESS WIRE)--Sep 20, 2018--Milestone Environmental Services (Milestone), an industry leader in oil and gas waste management, has hired two executives to lead the company into an aggressive growth stage.
Milestone Hires Executives for HR and SalesBusiness Wire

all 19 news articles »

mediabistro.com

National Sales Coordinator- NBC Sports Washington
mediabistro.com
Responsibilities IncludeWork closely with Account Executives in the station and National offices to provide complete customer service to all NBC Sports Washington clientsConfirm approval from sales management for all incoming order rates, ratings and ...


Security Systems News

Six CRM best practices for sales managers
Security Systems News
If there is one thing all sales people can agree upon, it's that most companies have a poor CRM process. Fortunately, most of these challenges can be corrected by the sales managers, so I've decided to offer the six best practices that I've seen help ...


Rental Equipment Register

Vandalia Rental - Sales Manager
Rental Equipment Register
The successful candidate will work in partnership with the Branch Managers and Operation Manager to evaluate and grow our business through each of the rental locations. The Sales Manager will be on the Strategic Management Team and will fully ...


Clothesource Report Shows Retail Sales Aren't Falling or Moving Online: Management's Let Itself Get Misguided
Odessa American
OXFORD, England--(BUSINESS WIRE)--Sep 20, 2018--According to a new Clothesource report, “The Emperors' Clothes” retail sales aren't falling, and they're not leaving physical stores. Both the UK's Office of National Statistics and the US Bureau of the ...

and more »

Sales Director
Publishers Weekly
The director will provide strategy and direction for growing and sustaining existing retail, wholesale, and trade sales for our WJK imprint; make inroads and develop sales strategies for our new Flyaway Books children's imprint; personally manage key ...


Enterprise Irregulars (blog)

Using “Win Themes” to Improve Your Sales Management and Increase Win Rates
Enterprise Irregulars (blog)
Yep, forgot to ask that one. And, of course, that's the most important one. As I sometimes need to remind sales managers, while the process is great, let's not forget the purpose of the process is to win. (I've even met a few sales managers so wedded ...


Director of Field Sales
Built In Chicago
Director, Field Sales is a critical sales leadership role in the Farmer's Fridge organization with direct ownership of the sales pipeline for every region and vertical and ultimately responsible for hitting and surpassing all sales targets, while ...

Google News

Stop Drowning: Nine Strategies For Managing Your Priorities

I just got off the phone with Susan. She is... Read More

Leadership Lessons for Sales Managers

Leadership, like class, is hard to define, but easy to... Read More

All Small Businesses Need to Gather Community Intel

How well do you know your community? As business owners... Read More

The Product or the Sale

This is a quandary not unlike the chicken or the... Read More

Keeping Your Sales Team Motivated

Sales managers frequently approach me for advice on how to... Read More

Retail Operations - Effective Branch Manager Support and Guidance

Performance and behaviour management is by far the most difficult... Read More

The Effective Executive

What does it mean to be an "effective executive"? Well... Read More

Increase Retail Sales With Meetups

I recently attended the monthly Italian language Meetup here in... Read More

Transforming Your Sales Force by Creating Specific Expectations

I just finished a phone call with a potential client... Read More

Raise Concern About Sales Competition, Not About Yourself

As you are reading this sales article, read very carefully.... Read More

Sales Marketing: 12 Sneaky Tricks To Help You Outsell Your Competition

Business can be like war sometimes.You may have to fight... Read More

How to Develop a Proactive, New-Business Sales Team!

I don't know about your business but in my experience... Read More

A Real CRM Strategy or Just Tracking Customers?

Exactly what is CRMThe idea itself is nothing new; its... Read More

Is Sales Process & CRM Stopping Sales?

Standard metrics and KPI's (Key Performance Indicators) are created usually... Read More

Outsourcing the Sales Function

Small to medium companies that want to increase sales or... Read More

Change in Sales Organizations Starts with Me

Question: What do the following have in common?- I spend... Read More

The Surest Way to Boost Sales

If you have a small business and you are looking... Read More

Are Your Sales Meetings Boring?

Many sales meetings are boring and a waste of salespeople's... Read More

Sex, Drugs, & Rock-n-Roll at Trade Shows

Here's the Scenario...You're at a trade show. Out of town.... Read More

Sales Forecasting For New Businesses

Sales forecasting is the process of organizing and analysing information... Read More

Are Your Business Proposals Losing You Sales? 10 Steps to Get the ?Yes? You Deserve

Your ability to write an effective and persuasive business proposal... Read More

Speed-up Your Sales Cycle

This week's article is my response to a question by... Read More

Online Sales: Secret To Increase Your Sales By Bundling Your Products

Microsoft has used this online sales secret to become a... Read More

T. L. S. Part I: Tier Level Selling ? A Penetration Strategy

A number of sales "Gurus" have promoted the theory that... Read More

Moving a Business Relationship from Free to Fee: Turning Strangers to Friends with Power of Freebies

In the last issue I shared with you a technique... Read More