7 Tips for Testing Your Sales and Marketing

One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.

1. Try using the occasional pop-up window to get more subscribers to your newsletter. Some people *really* hate these, so use them sparingly. For example, you could have a window pop up only the first time someone visits your site ... or you could have one appear whenever someone leaves your site. Try different scenarios to see what works best.

2. Change the price of your product and see what impact it has on sales. Even if your sales drop, you may still come out ahead when it comes to profits. Note: your sales may not drop at all; I increased the price of my own booklet from $12.95 to $19.95 and sales stayed the same. You never know until you try.

3. Test different sales copy on your website and in your autoresponder. Should you come on strong, be subtle, be extremely detailed? Does long sales copy do better than short copy, or vice versa? Do you get more sales by spreading your sales copy on multiple pages, or by putting it all on one page? Be sure to make backups of your previous work; if you find the new copy kills sales, you can always restore the previous version.

4. Track your advertising. There are a number of commercially available ad tracking packages that can help you see which ads are working well and which aren't. Discard anything that doesn't work, and try to improve on ads that appear to work well.

5. Experiment with the navigation of your website. For example, change the number of clicks required to get to your ordering page, or change the flow of navigation so that your visitor always ends up at an ordering page.

6. Test different types of links. You might try short ads in the margins of your web pages vs. text links within the context of an article, for example.

7. Test response rates between direct links to your sales page and the use of a follow-up autoresponder. Sometimes people just need an extra 'push' or a reminder to order. (make sure your autoresponder has an easy way for your prospect to unsubscribe)

About The Author

Angela runs several successful sites dedicated to helping beginners profit from the Internet. Her new web magazine, Online Business Basics, features step-by-step tutorials for eBusiness 'newbies'. To take the guesswork out of starting and building an Internet business, click over to http://www.onlinebusinessbasics.com

In The News:

Digital Sales Coordinator  KVOA Tucson News
The Art of Consignment Fraud  WealthManagement.com
Richland County marriage licenses  Mansfield News Journal
How Remote Should Your Remote Sales Team Be?  Modern Distribution Management

Train a Winning Sales Team: Rounding Third and Heading for Home

Although I never met the man, I imagine Lou Boudreau... Read More

The Nine Warning Signs that You Need a Sales Video

Corporate videos are an important sales tool that can often... Read More

Sales Tactics to Beat Your Competition

This month I want to share a success from a... Read More

Moving a Business Relationship from Free to Fee: Turning Strangers to Friends with Power of Freebies

In the last issue I shared with you a technique... Read More

Pointless Targets

I recall a heated discussion with a sales director some... Read More

How You Can Raise Your Business Earnings By 50% With An Age-Old Magic Truth

Imagine increasing your business earnings by 30, 40, or 50%.... Read More

The Get Dangerous Quickly Approach to Product/Service Training

In 2000 a computer distributor hired me to help them... Read More

Speed-up Your Sales Cycle

This week's article is my response to a question by... Read More

The Benefits of Catalog Sales For Your Business

Things to watch out for when selling your product in... Read More

3 Secrets That Set The Context For Sales Success

In today's competitive environment, every organization is trying to improve... Read More

Shorten Sales Cycles in Complex Sales Environments

Help buyers discover the answers they need to understand and... Read More

Project/Program Management Best Practices for Success in ANY Industry!

Where is our success? Although there have been improvements, over... Read More

Run a Productive Business From Your Car-Office

The way we do business has changed dramatically over the... Read More

Finding A Sales Force That Pays For Itself

The elements involved in building a sales force, especially one... Read More

4 Tips for the Summer Slowdown - How To Pick Up Sales

You may have heard about the "summer slowdown". You may... Read More

Poor Performance - Fix it by Coaching

Coaching is about finding out the cause of poor performance... Read More

The Differences Between A Commercial Collections Agency & Lawyer

If your letter writing and phone calls have all failed... Read More

Beyond the Golden Rule

There are several types and sub types of people in... Read More

Determining Sales Fit; the Key Growth Process for Your Business

Help your organization grow by assessing the right indicators in... Read More

Retail Operations - Effective Branch Manager Support and Guidance

Performance and behaviour management is by far the most difficult... Read More

T. L. S. Part I: Tier Level Selling ? A Penetration Strategy

A number of sales "Gurus" have promoted the theory that... Read More

The Hardest Job Of A Trade Show

You've heard this before: There were four people named Everybody,... Read More

The Four ?D?s of Sales Management

Recently I stumbled across some notes that I had kept... Read More

Sales & Marketing Plan Strategies

Design and Implementation of a new Sales & Marketing campaign... Read More

Increasing Sales by Using Coupons - Will it Help Your Business?

Increasing Sales by using Coupons. Will it help your business?... Read More