Building Trust For Lifetime Success

Trust.

One word.

One very powerful word that can increase both first time and repeat sales to an unlimited degree.

Trust.

What is it? Why is it so important? How do you get it?

Confidence in you from your cutomers, builds relationships and as a result, more sales, and through excellent customer service.

That's the short and sweet of it.

Now, how about a little more meat to it.

What is trust and why is it so important?

Definition: confidence in a person or thing because of the qualities one perceives or seems to perceive in him or it. (Webster's)

The confidence that any visitor or potential customer has about your business, service or product is the foundation of present and future success.

Before any potential customer even enters your site for the first time, there's this underlying feeling of distrust. It's automatic.

Either they're new to the Internet, received a poor product or service from a competitor or have already been scammed a few times.

Your first contact is either in some ad you placed in an ezine, classified, message board, banner, search engine description or some other form of advertising. Was it full of hype or were you honest in what your product or service delivers?

Once that customer enters your site and they don't see what was stated in your ad...........

goodbye, you just lost a sale and probably a lifetime customer.

If you can't be honest in your ad, then you're pobably not going to be with your product or service. So, why should that visitor stick around only to be disappointed or scammed again? Would you?

Do you know what happens when that visitor leaves your site? They email an ezine editor, friend, or leave a nasty little post on a message board about their not so wonderful experience with you, and you're credibility is gone.

How do you build that trust?

Believe it or not, it's not that hard. It does take effort and it's an ongoing process, not something you do once and forget about it.

Be Honest.

The importance of building trust really shows through here. Honesty should be at the front of your mind when you write up your ads and web site copy. Especially when that advertisement includes something free. Don't use free just to get visitors, your trust and credibility takes a hard nose dive when the "freebie" is junk.

Only write exactly what your product or service delivers and leave the hype and exageration out.

Don't Hype

I always skip over the ads that actually promise truckloads of money with little or no effort. Come on.

BIG BOLD HEADLINES are a sure sign of hype to nth degree. Promises that are impossible, like the truckloads of cash, are always a big giveaway. If your product doesn't have it or do it, then don't promise it.

Follow Up

If you've done everything right so far and you are making sales, don't forget about the customer. Follow up with a thank you letter. Add a special bonus that they didn't know about. Ask them if they like your product or service. Ask if there is anything else you can help them with.

Bottom line is, build a relationship without trying to always sell them something. Talk to them, not at them or down to them. Be their friend and actually help them out when they need it, if you can.

Use Testimonials on your site.

When you followed up with your customers and asked if they liked your product, then ask if you can use their comments on your site. Of course, you'll also include their name, email and website address.

Testimonials build enormous instant credibility. If a visitor to your site sees that there are already satisified customers, then you deliver what you say you will and you've kept in touch with that customer. Plus the name and email also keeps the visitor comfortable as they know that they can get in touch with that person to verify what they had to say was, in fact, true.

As you can see, building trust isn't all that hard.

Just be sincere. Be personable. Be available.

If you follow these few rules to help you gain trust and credibility among both your site's visitors and your peers, then you'll gain both lifetime customers of your product and lifetime relationships with some really good people.

About The Author

Randy Lever is the owner of the "Complete Internet Marketing Package", Marketing Profit. Learn the ins and outs of a successful ad campaign. http://www.glimmersmarketing.com/marketingpr ofit

In The News:

BMAT - UK Sales Manager (UK)  Music Business Worldwide
ITT Inc 2019 Sales Up 4% | 2020-02-21  Modern Distribution Management
Valentine's Day sales soared for 2020  Greenhouse Management
On The Move for Feb. 23  The Augusta Chronicle
25 Sales Hacks Backed by Experts  Business 2 Community
Sales and Marketing Management  Business 2 Community

Promoting Your Private Label at Industry Trade Shows

So everyone thought you were crazy when you announced 6... Read More

Back-to-School List - 10 Tips for Trade Shows

There's a new year beginning now - the school year.... Read More

Keeping Your Sales Team Motivated

Sales managers frequently approach me for advice on how to... Read More

Sales & Marketing Plan Strategies

Design and Implementation of a new Sales & Marketing campaign... Read More

Why Performance-Based Recruiting Produces Top Sales Performers

Many recruiting ads and job descriptions include "knockout factors" that... Read More

Run a Productive Business From Your Car-Office

The way we do business has changed dramatically over the... Read More

Set Yourself up for Trade Show Success

Of the many mistakes small business owners make, a big... Read More

How Your 60-Second Elevator Script Can Transform Your Staff, Your Sales, & Your Business

When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More

How to Develop a Proactive, New-Business Sales Team!

I don't know about your business but in my experience... Read More

Hiring--A Vital Key In Sales Management Success

Recently, I was asked to spend some time on the... Read More

Commodity Sales Prospecting - How to Stand Out From Your Competitors

I have received a number of requests for advice from... Read More

Sales Tactics to Beat Your Competition

This month I want to share a success from a... Read More

How To Build A Worldwide Distributor Network

When your product is market ready and has a good... Read More

8 Procedures to Take Control of Sales and Marketing

The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More

Sales Forecasting For New Businesses

Sales forecasting is the process of organizing and analysing information... Read More

The Product or the Sale

This is a quandary not unlike the chicken or the... Read More

When Its DUH? Time at Trade Show - 3 Little Words Save the Day

TIME, MONEY, HASSLE - You can make a sale on... Read More

Profitable Relationships: Is It Amateur Hour or King of the Hill?

"We're in the relationship business?...airplanes are what we use to... Read More

Energize Your Organization

No matter what you do, it seems, your employees do... Read More

The Art of Sales (And Tips On How To Manage Your Sales Team)

Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles,... Read More

Baditude!

As a group of sales trainees took a break from... Read More

Is Your Sales Trust Factor High Enough to Win Against the Competition?

How high is your sales trust factor?Is it higher than... Read More

Change in Sales Organizations Starts with Me

Question: What do the following have in common?- I spend... Read More

Leadership Lessons for Sales Managers

Leadership, like class, is hard to define, but easy to... Read More

How We Build a 90% Failure Rate into the Sales Process

I recently began doing training in the banking industry. Across... Read More