Building Trust For Lifetime Success

Trust.

One word.

One very powerful word that can increase both first time and repeat sales to an unlimited degree.

Trust.

What is it? Why is it so important? How do you get it?

Confidence in you from your cutomers, builds relationships and as a result, more sales, and through excellent customer service.

That's the short and sweet of it.

Now, how about a little more meat to it.

What is trust and why is it so important?

Definition: confidence in a person or thing because of the qualities one perceives or seems to perceive in him or it. (Webster's)

The confidence that any visitor or potential customer has about your business, service or product is the foundation of present and future success.

Before any potential customer even enters your site for the first time, there's this underlying feeling of distrust. It's automatic.

Either they're new to the Internet, received a poor product or service from a competitor or have already been scammed a few times.

Your first contact is either in some ad you placed in an ezine, classified, message board, banner, search engine description or some other form of advertising. Was it full of hype or were you honest in what your product or service delivers?

Once that customer enters your site and they don't see what was stated in your ad...........

goodbye, you just lost a sale and probably a lifetime customer.

If you can't be honest in your ad, then you're pobably not going to be with your product or service. So, why should that visitor stick around only to be disappointed or scammed again? Would you?

Do you know what happens when that visitor leaves your site? They email an ezine editor, friend, or leave a nasty little post on a message board about their not so wonderful experience with you, and you're credibility is gone.

How do you build that trust?

Believe it or not, it's not that hard. It does take effort and it's an ongoing process, not something you do once and forget about it.

Be Honest.

The importance of building trust really shows through here. Honesty should be at the front of your mind when you write up your ads and web site copy. Especially when that advertisement includes something free. Don't use free just to get visitors, your trust and credibility takes a hard nose dive when the "freebie" is junk.

Only write exactly what your product or service delivers and leave the hype and exageration out.

Don't Hype

I always skip over the ads that actually promise truckloads of money with little or no effort. Come on.

BIG BOLD HEADLINES are a sure sign of hype to nth degree. Promises that are impossible, like the truckloads of cash, are always a big giveaway. If your product doesn't have it or do it, then don't promise it.

Follow Up

If you've done everything right so far and you are making sales, don't forget about the customer. Follow up with a thank you letter. Add a special bonus that they didn't know about. Ask them if they like your product or service. Ask if there is anything else you can help them with.

Bottom line is, build a relationship without trying to always sell them something. Talk to them, not at them or down to them. Be their friend and actually help them out when they need it, if you can.

Use Testimonials on your site.

When you followed up with your customers and asked if they liked your product, then ask if you can use their comments on your site. Of course, you'll also include their name, email and website address.

Testimonials build enormous instant credibility. If a visitor to your site sees that there are already satisified customers, then you deliver what you say you will and you've kept in touch with that customer. Plus the name and email also keeps the visitor comfortable as they know that they can get in touch with that person to verify what they had to say was, in fact, true.

As you can see, building trust isn't all that hard.

Just be sincere. Be personable. Be available.

If you follow these few rules to help you gain trust and credibility among both your site's visitors and your peers, then you'll gain both lifetime customers of your product and lifetime relationships with some really good people.

About The Author

Randy Lever is the owner of the "Complete Internet Marketing Package", Marketing Profit. Learn the ins and outs of a successful ad campaign. http://www.glimmersmarketing.com/marketingpr ofit

In The News:

Hospitality companies, hotels make 11 sales, marketing appointments  Hotel ManagementThe Leading Hotels of the World, Teneo Hospitality Group and properties across the United States have made new appointments in sales and marketing.
Leading French Insurance Provider AG2R LA MONDIALE Chooses Vlocity to Digitally Transform Sales and Customer Operations  GlobeNewswireSAN FRANCISCO and PARIS, July 18, 2019 (GLOBE NEWSWIRE) -- Vlocity Inc., a leading provider of industry-specific cloud software, announced today that ...
Measure, Manage, Reward: The Pandora's Box of Law Firm Sales Management  JD SupraAfter years of investing in marketing, sales training and internal sales support, sales management is the next organizational function for law firms to develop.
Strategic Sales Managers  SlatorSince 1991, Language Services Associates (LSA) has been providing Interpretation, Translation and Video Remote Interpreting to our corporate clients in every ...
The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training  Harvard Business School Working KnowledgeWhen sales forces are well managed, firms can induce greater performance from them. For this study, the authors collaborated with a major multinational firm to ...
Fort Point Beer Company - Regional Sales Manager - Southern California - Brewbound.com Craft Beer Job Listing  Brewbound.comThe Role. The Regional Sales Manager (RSM) oversees a team of Sales Representatives while also personally maintaining an account load of 20 – 40 key ...
Cornerstone Joins Forces with Sandler Training to Launch Exclusive Sales Training Content Subscription  Yahoo FinanceCornerstone OnDemand , a global leader in cloud-based learning, talent management and talent experience software, and Sandler Training, the premier sales ...
Sales Manager, Account Management - Built In  Built In ChicagoBuilt In is hiring for a Sales Manager, Account Management in Chicago. Find more details about the job and how to apply at Built In Chicago.
Judson Reis to step down as Gorton's CEO at end of 2019  Undercurrent NewsJudson Reis will step down as president and CEO of US-branded processor Gorton's at the end of 2019, the company announced on Thursday. Reis, who has ...
Sales & Marketing Executive/Director (depending on experience) - London  The BooksellerInnovate, recommend, and implement consumer and institutional sales and marketing strategies for both What on Earth Publishing imprints and all frontlist and ...
Cerebrospinal Fluid (CSF) Management Market Share, Opportunities, Size, Industry Demand, Sales, Revenue Forecast to 2026  Rise MediaThis Cerebrospinal Fluid (CSF) Management Market report involves critical parts of the Cerebrospinal Fluid (CSF) Management Market that contains industry ...
Sales Performance Management (SPM) Market Estimate to boost growth in demand by 2026 with Leading Vendors – Oracle, IBM, Netsuite, Salesforce, Microsoft, Nice Systems  Market ExpertGlobal Sales Performance Management (SPM) Market is expected to grow at a Compound Annual Growth Rate (CAGR) of +9%. The base year considered for ...
9 Traits of Sales-Driven Managers |  RisMedia.comI'm often asked by brokerages to help consult and coach their management teams to improve performance, predominantly of the sales managers.
Why You Should Manage Your Accounts and Sales Efforts Like a Business  Printing ImpressionsRunning your accounts and sales efforts like a business will improve a printer's chances of reaching its goals and managing its clients, sales, and time more ...
Empiric Health Appoints New VP of Marketing  PRNewswireSALT LAKE CITY, July 18, 2019 /PRNewswire/ -- Empiric Health, a tech-enabled *service* company with leading edge solutions used to identify unwarranted ...
Weekend Unlimited Develops Sales Management System  Yahoo FinanceExtensive Consultation with Retailers and Sales Team Leads to Custom Solution that will Expedite Product Ordering, Delivery and Tracking. VANCOUVER, BC ...
Introducing the LBM Sales Master Class  LBM JournalThis LBM Sales Master class was engineered with a single purpose: build your bottom line. You'll learn to sell more, and sell more profitably.
Global Sales Performance Management Software Market 2019 – Velocify, MindTickle, Ambition, LevelEleven, Gryphon Networks, CallidusCloud  Rise MediaInnovate Insights added Most up-to-date research on Sales Performance Management Software Market Forecast to 2026 to its huge collection of research ...
Former GVQ sales head joins boutique CG Asset Management  Investment WeekBoutique manager CG Asset Management (CGAM) has appointed ex-GVQ Investment Management sales head Theresa Russell as head of sales and ...
Xiaomi India sales head Deepak Nakra quits; set to join rival Realme  Business TodayDeepak Nakra stunned the smartphone market by stepping down as sales head for brick-and-mortar trade of Xiaomi India to join a rival bastion of Realme India ...
Massimo Zanetti Beverage USA - Regional Sales Manager - West - BevNET.com Beverage Industry Job Listing  BevNET.comCome join our sales team and work in the exciting world of coffee! Massimo Zanetti Beverage USA (MZB-USA) is the largest fully integrated coffee company in ...
Recreational cannabis company Weekend Unlimited unveils new sales management system  Proactive Investors USA & CanadaWeekend Unlimited Inc. (CNSX:POT) - The company is implementing a sales order and inventory management system with the goal of making ...
Three talent trends in Hong Kong's evolving banking scene  Human Resources OnlineWith the rise of digital services and alternative options, it's not unimaginable that Hong Kong's banking scene is soon to be caught up in the whirlwind of new ...
Director, Relativity Trace Sales - Relativity  Built In ChicagoRelativity is hiring for a Director, Relativity Trace Sales in Chicago. Find more details about the job and how to apply at Built In Chicago.
Gene Editing Tools Gain an Uptick in Sales With Emphasis on Rare Genetic Disorder Management - Future Market Insights  PRNewswireVALLEY COTTAGE, New York, July 18, 2019 /PRNewswire/ -- According to latest research by FMI, the global gene editing tools market is estimated to have ...
Justin Clauer Joins Derby Building Products as District Sales Manager  GlobeNewswireQuebec City, Quebec, July 09, 2019 (GLOBE NEWSWIRE) -- Derby Building Products Inc., manufacturer of TandoStone®, TandoShake®, and Beach House ...
Outsourced Sales Management Pioneer and Sales Leadership Author Mark Thacker Releases New Book Hope Realized  PRNewswireINDIANAPOLIS, June 27, 2019 /PRNewswire/ -- Mark Thacker, President and Co-Founder of Sales Xceleration, the pioneer in outsourced sales management for ...
Veolia Aquaculture / Krüger Kaldnes are looking for a Sales Manager/ Sales Director  IntraFishVeolia Aquaculture / Krüger Kaldnes offers a wide range of solutions that can be tailored to meet the highest standards providing prime quality, energy efficiency ...
Regional Sales Manager, Nonprofit Software Solutions - Blackbaud  Built In AustinBlackbaud is hiring for a Regional Sales Manager, Nonprofit Software Solutions in Austin. Find more details about the job and how to apply at Built In Austin.
Sales Manager – Current Client – K-12 Software Solutions - Blackbaud  Built In AustinBlackbaud is hiring for a Sales Manager – Current Client – K-12 Software Solutions in Austin. Find more details about the job and how to apply at Built In Austin.
A Demo of ClearSlide's Content Engagement Platform  MarketingProfs.comIs your *content* working as well as it could be? Learn how to ensure that it resonates with both your sales team and your buyers in this demo of ClearSlide's sales ...
10 appointments in sales, marketing  Hotel ManagementPhoenix American Hospitality, Performance Hospitality Management, 21c Museum Hotels and five hotels have made sales and marketing appointments.
Fin Tech Sales Manager - Blackbaud  Built In AustinBlackbaud is hiring for a Fin Tech Sales Manager in Austin. Find more details about the job and how to apply at Built In Austin.
Spend Management Software Market Size 2025 – Industry Sales, Revenue, Price and Gross Margin, Import and Export Status  Financial PlanningMarket Study Report has launched a report on Spend Management Software Market that elucidates an in-depth synopsis of this business vertical over the ...
Three Key Steps to Stop the Leaks and Improve Your Financial Results  Printing ImpressionsTo improve your overall financial results, it's important to look at the cost of being unproductive, the work being done outside your facility, and the pricing you ...
Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits  MarTech SeriesResonate, the leading provider of consumer intelligence for marketers, today announced it has launched a new version of its market-redefining SaaS platform, ...
Verico Technology appoints contract manufacturing sales manager  Labels and LabelingVerico Technology has appointed Michael Lyons as contract manufacturing sales manager, effective May 13, 2019. Lyons will spearhead custom contract ...
Sales Management  The Industry JournalGlobal Data Warehouse Management Software Market Major Companies, Regional Production, and Industry Environment · Global Data Warehouse ...
International Sales Manager/ Trader - native level German speaking with fluency  IamExpat in the NetherlandsYou are responsible for an existing portfolio of customers and suppliers. You are responsible for identifying new business opportunities. You are also ...
Textron Stock Falls Sharply as Weak Sales Overshadow Profit Gains  Barron'sTextron beat Wall Street earnings estimates and raised full-year earnings guidance. So why is the stock down 5%? Sales were much weaker than expected.
How to Structure SDR Sales Commission in an ABM world  Business 2 CommunityWant to know how to build an SDR sales commission structure an account-based marketing framework (and make your sales reps happier in the process)? ...
30-Year Chromatography Sales Leader, Ross Hansen, Joins Axcend as VP, Sales  PRNewswirePROVO, Utah, July 16, 2019 /PRNewswire/ -- Axcend® today announced that Ross Hansen has joined the company as its Vice President, Sales.
People Moves: SOUND Names New Sales Team Hires  BevNET.comSOUND Names New Sales Team Hires. Sparkling tea maker SOUND has added two new sales team members in preparation for omni-channel expansion, the ...
Papillon hires Tom Hickley as National Sales Manager  Hoard's DairymanPapillon Agricultural Company of Easton, Maryland has announced Tom Hickley as their new National Sales Manager, according to President David Briggs.
Product Marketing Manager AVIDXCHANGE  Charlotte AgendaOverview: This dynamic role is ideal for a candidate who is competitive, growth-oriented and can serve as a valuable market expert for our emerging verticals.
The 10 Cs of Sales Training  Business 2 CommunitySales training strategy is a vital component of managing a sales team. Here are 10 things to think about as you look at the way your salespeople learn and ...
Mark Whittaker appointed as sales manager for LBE and FECs at Simworx  Attractions ManagementSimworx, a UK-based dynamic media-based attractions manufacturer, has appointed Mark Whittaker to the role of sales manager for Family Entertainment ...
Underperforming Our Potential  Business 2 CommunityAt the outset, I'll apologize. This post is likely to rub some executives the wrong way. The premise is that many organizations are under performing their ...
Volac appoints business manager for north-eastern region  AgrilandVolac Ireland has recently announced that the position of north-eastern business manager has been taken by Tomas O' Reilly.
Global Customer Success Platforms Market to 2024: Focus on Sales and Marketing Management, CEM, and Risk and Compliance Management - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "Customer Success Platforms Market by Application (Sales and Marketing Management, CEM, and Risk and Compliance ...
Sales slowdown made no impact on this Maruti dealership; Here’s how  ETAuto.comNothing surprising about it, except that the growth came at a time the automobile industry is grappling with an unprecedented slowdown in sales.
Former customs and border officer pleads guilty to illegal gun-sales scheme  NBC NewsWei Xu, 56, a former Customs and Border Protection officer, pleaded guilty to running an illegal gun-selling business, which included using his status to get ...
Asos issues second profit warning in seven months as shares fall  The GuardianAsos suffered a *fresh* share price collapse after the online fashion retailer blamed IT chaos in its overseas warehouses for a second profits warning in seven ...
Global Debt Collection & Management Software Market Key Players, Regions, Sales, Market Size and Production Forecast from 2019 to 2025  Boston Life NewsGlobal “Debt Collection & Management Software Market” report gives an in-depth analysis of the existing state of the Debt Collection & Management Software ...
Global Management and Communication Systems Market 2019 – By Regions, Type and Application with Sales and Revenue Analysis 2025  Industry News FeedGlobal Management and Communication Systems Market Research Report 2019-2025 by Market Research trade presents conceptual study and strategic ...
Armor CEO Looks to Significantly Boost Security Company's Channel Sales  Channel FuturesIn this edition of The Channel Futures Podcast, Armor CEO Mark Woodward and CSO Insights Research Director Seleste Lunsford. Woodward wants to flip the ...
Using Science to Hire Entry-Level Salespeople  Business 2 CommunityWhat are the best qualities to look for when hiring an entry-level sales rep – someone who will have to be taught how to sell…the right way? It's a question I get ...
Who Sets the (Low) Bar in Your Sales Department?  Business 2 CommunityIn sales, we often talk about setting the bar high. But there's another bar for sales managers to consider. It's not the high bar that sets the desired standard, it's the ...
Lessons from the World’s Most Famous Car Salesman  Business 2 CommunityCar salesmen get a bad rap, trying to peddle vehicles while burdened with pop culture-fueled stereotypes as swindlers and lowlifes. Indeed, there are ...
People news round-up (18/07/2019)  letsrecycle.comWith news on: New chief scientist for Defra; DS Smith appoints paper division finance director; BHS name sales director for Max-AI; technical manager ...
Nutanix gets back to basics, stops 'jamming its full-stack vision down customers' throats' – Blocks and Files %  Blocks and FilesNutanix VARs reported a growing number of seven-figure deals, an improving sales pipeline and good distribution across commercial and public sector ...
Nexstar's Rosenfeld lands big VP promotion  The Business JournalNexstar Media Group, Inc. has announced that Fresno-based Matthew Rosenfeld has been promoted to senior vice president and regional manager for the ...
Salesman Productivity: How to Measure It  Business 2 CommunityMeasuring salesman productivity has always been an important activity for sales managers. Now that businesses are more data-driven, it is even more crucial ...
Plant-Based Food Sales Rise 11%  Dairy Herd ManagementThe plant-based foods business is booming. Sales of plant-based foods are up 11% year-over-year, reaching a total of $4.5 billion last year, and retailers no ...
Four Kinds of Workplace Productivity Tools You Need Now  Thrive GlobalMaking the most of your eight hours at work requires more than just dedication and organisation—you could also do with some helpful tools.
Remi Le Grand to Lead BHS's Max-AI Recycling Robot Sales in Europe  Waste Management WorldEugene, Oregon based recycling equipment manufacturer, Bulk Handling Systems has appointed Remi Le Grand to the position of Regional Sales Director for ...
Enhancing Customer Satisfaction with Lead Management Software  Marketing Tech OutlookGetting quick responses from marketers or salesperson is always welcoming, and new software solutions are accelerating the same.
Derby Building Products hires Clauer as district sales manager  LBM JournalDerby Building Products Inc., has hired Justin Clauer as district sales manager to support brand growth in the North Central region.
The Nashville Ledger  The LedgerSamuel D. Lipshie, a partner in Bradley Arant Boult Cummings LLP's Nashville office, has again been named by Who's Who Legal as among the world's leading ...
Manager, Inside Sales - Bento for Business  Built In ChicagoBento for Business is hiring for a Manager, Inside Sales in Chicago. Find more details about the job and how to apply at Built In Chicago.
Local Development Company Making Progress on Downtown Water Street Project  Nevada Business MagazineHenderson native seeks to revitalize the downtown Henderson community. Southern Nevada based Assured Development is bringing a new wave of vision and ...
Purdue workshop to build marketing foundations for agribusinesses  Purdue News ServicePurdue University's Center for Food and Agricultural Business will present the 2019 Agribusiness Marketing Level 1: Building the Foundations of Agri-Marketing ...
Sales Manager - Exeter Bike Workshop  CyclingIndustry.NewsSales Manager - Exeter Bike Workshop Hours: Full time - 40 hours per week. Contract: Permanent Location: Exeter Bike Workshop Salary: £21,840.00 per ...
3 Tips to Empower your Sales Team, Inspired by Top Sales Organizations  ForbesForward-thinking B2C organizations are defying the status quo and building sales organizations that put customers at the forefront and equip salespeople with ...
InvestmentNews publisher walks amid massive staff turnover at UK-based Bonhill Financial Services one year after it buys Crain franchise  RIABizBonhill had 80% turnover in UK division last year; reportedly filling jobs with younger, lower-paid staffers in shift to digital, event focus.
8 startups that are using emerging technologies to make life easier for others in real world  LivemintDigital Dossier has identified startups that are using advanced technologies including AI and machine learning to provide a gamut of solutions in diverse areas.
Photos: Top hospitality industry hires of the week  Hotelier Middle EastThe hospitality industry is constantly evolving with new team members every week. Check out this week's top hires - Photos, Appointments, Hospitality Industry ...
Avelacom appoints Managing Director, Global Sales  HedgeWeekAvelacom, a connectivity and IT infrastructure solutions provider for the financial services industry, has promoted Vincent Harrison to Managing Director, Global ...
Will I See You at the Dealership Minds Summit?  Farm Equipment PublicationIt's been just about a year since the 2018 Dealership Minds Summit wrapped up in Iowa City, which means we've been getting ready for this year's Summit for ...
CRM's 3 Data Dilemmas, and How to Solve Them  Destination CRMDespite all the advances in CRM, most mainstream platforms lack the ability to do even more with field sales data.
AMAG Releases New Symmetry GUEST Kiosks for Visitor Management  Security Sales & IntegrationTORRANCE, Calif. —AMAG Technology, a provider of unified solutions designed to help organizations mitigate risk, introduces its Symmetry GUEST visitor ...
Superdry spins into loss as new management tries to restore sales  Inside Retail AsiaStruggling lifestyle-fashion label Superdry has reported a loss of £85.4 million for the year to March, a sharp turnaround in fortune after the £65.3 million profit of ...
Commitment to Improving and Saving Lives Makes Acadian an SSI Installer of the Year  Security Sales & IntegrationWith all the precision and pinpoint accuracy of a Drew Brees pass, Acadian Total Security is hitting the bullseye as SSI's 2019 Midsize Installer of the Year.
A Fully Immersive Sales Development Training Experience  Business 2 CommunityWhat does it mean to truly immerse yourself in something? Some of the most famous, world-renowned actors and actresses in the history of Hollywood – for ...
People: Account manager appointed; New accountancy firm partners announced; and more  The Business DeskA Bradford-headquartered business specialising in the distribution of pneumatic/compressed air products and process systems has appointed a new Key.
The Fed 'shouldn't use all their firepower immediately,' says CIO  CNBCDeutsche Bank Wealth Management's global chief investment officer predicted the Federal Reserve will cut interest rates twice in the next 12 months, but ...
Sales can't be taught in classroom  BizTimes.com (Milwaukee)I admit it. Like many business travelers, when I fly, I operate under a guideline of, “How indifferent can I act toward my seatmate without violating the norms of ...
Industry/business: Epiroc moves headquarters to suburban Denver technology hub  Roads & BridgesJuly 1, 2019—Epiroc has relocated its U.S. headquarters from Commerce City to Broomfield within the Denver, Colorado, metropolitan area. The company joins ...
Financial Technology Veteran Jon Kuck Joins FI Navigator Management Team  Business WireFI Navigator Corporation (www.fi-navigator.com), a web-based data and analytics platform for the banking vertical, announced industry veteran Jon Kuck.
Unified Endpoint Management Tool Market 2019 Types, Applications, Production, Consumption, Sales, Imports/Exports, Size & Share Forecast to 2025  Boston Life NewsGlobal “Unified Endpoint Management Tool Market” attempts to offer significant and thoughtful insights into the existing market situation and the developing ...
Uform | Six new appointments  kbbreviewUform has expanded its team across the board with new members of staff within its finance, sales, business development and IT teams. Uform's managing ...
PTi Realigns Sales Team  Plastics TechnologyAdditions made as machine builder continues its emphasis on high-quality sheet extrusion its importance to the thermoforming process.
Mediafly Solution Aims To Improve Content Management, Fuel Sales Enablement  Demand Gen ReportMediafly's sales enablement app combines *content* management, interactive presentation tools, sales readiness technology and analytics with the goal of ...
Private Equity Takes Control of Cendyn in a Bet on Hotel Tech  SkiftAccel-KKR, a technology-focused private equity firm based in Silicon Valley, said on Tuesday it had upped its investment and become a majority owner of ...
Sales Executive job, Johannesburg, Wynberg  Bizcommunity.comPlease note: To apply for this post you must have experience of working in a printing or media company and must have your own clientele. Duties and/or tasks: ...
How Does Your CRM Manage Different Opportunity Types?  Business 2 CommunityWhy do so many CRM implementations behave as if every sales opportunity was created equal? If your organization is involved in B2B or transactional B2C ...
Korem Geospatial Announces Appointment of New President  DirectionsMag.comQuebec City, 16 July 2019 – Korem Geospatial president and founder Sébastien Vachon is pleased to announce the appointment of his colleague ...
Pharmaceutical Customer Relationship Management (CRM) Software Market In-Depth Analysis including key players Adjetter, Medismo Technologies, Actis Sales Technologies  TheSlapClapA new Market Research from Stats & Reports, the Global Pharmaceutical Customer Relationship Management (CRM) Software Market 2019-25, is expected to ...
AXA Investment Managers adds sales director  Pensions & InvestmentsRachel Basarab-Horwath was named institutional sales director at AXA Investment Managers, a spokesman said. The position is new. Ms. Basarab-Horwath ...

How You Can Raise Your Business Earnings By 50% With An Age-Old Magic Truth

Imagine increasing your business earnings by 30, 40, or 50%.... Read More

Business Career, Executive Coaching Article - Perfection vs. Excellence

"(Howard) Hughes never learned how to convert his knowledge to... Read More

3 Secrets That Set The Context For Sales Success

In today's competitive environment, every organization is trying to improve... Read More

Sales Forecasting For New Businesses

Sales forecasting is the process of organizing and analysing information... Read More

Is Sales Process & CRM Stopping Sales?

Standard metrics and KPI's (Key Performance Indicators) are created usually... Read More

Is Your Forecast Too Sunny? How to Improve the Accuracy of Sales Forecasts

As spring moves to summer, the forecast should be for... Read More

Sacking Clients: Brand Power Wheel

Remember in the last message we talked about your directional... Read More

How to Organize a Seminar or an Event

Seminars and events have always been implemented as a holistic... Read More

Are Your Sales Meetings Boring?

Many sales meetings are boring and a waste of salespeople's... Read More

Drop Discounts and Earn Top Dollar

Every dollar you discount is a dollar of pure profit... Read More

Sex, Drugs, & Rock-n-Roll at Trade Shows

Here's the Scenario...You're at a trade show. Out of town.... Read More

8 Line Items of a Trade Show Budget

Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade... Read More

How To Become A Better Sales Manager

YIPPEE! Kendra won, or should I say, "She was hired,"... Read More

14 Top Lead Generation Tactics

According to former Harvard Business School professor David Maister, typical... Read More

The Hardest Job Of A Trade Show

You've heard this before: There were four people named Everybody,... Read More

Book of Lists Marketing for Pressure Washing Companies

The American Business Journals produces a Book of Lists each... Read More

6 Common Mistakes in the Sales Hiring Process

Is lack of sales results, more sales training costs, months... Read More

The Four ?D?s of Sales Management

Recently I stumbled across some notes that I had kept... Read More

Promoting Your Private Label at Industry Trade Shows

So everyone thought you were crazy when you announced 6... Read More

Building Trust For Lifetime Success

Trust.One word.One very powerful word that can increase both first... Read More

The Art of Sales (And Tips On How To Manage Your Sales Team)

Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles,... Read More

Overcoming Sales Objections for Small Business Networks

Do you need help overcoming sales objections? Do you sell... Read More

All Small Businesses Need to Gather Community Intel

How well do you know your community? As business owners... Read More

Speed-up Your Sales Cycle

This week's article is my response to a question by... Read More

Management by Osmosis

Sales managers are an interesting breed, effective sales managers are... Read More