Franchise Sales; Recruiting of Laid Off Employees

Because of corporate downsizing, many people have been laid-off or voluntarily taken early retirement packages and/or incentives. This happens when times are good due to mergers and acquisitions or when the economy is in the dumps and corporations are working to cut payroll costs. Almost all of these people have absolutely had it with corporate life; they feel burned and unappreciated. They realize that there is no such thing as job security. If a franchiser sales team gets the lead in time, they may still have good credit. If not, these laid off employees will have spent their savings on family crisis type emergencies and day-to-day living expenses. They will have either taken a job for less pay somewhere else out of necessity or be in a line of work totally foreign or unrewarding. Once this happens, they may no longer be in the market for a franchise.

These corporate victims may have never even considered owning a small business, but if they have, now is the time their desire would be the strongest. Since they won't know a thing about running a business, they will be very interested in what we have to offer, because we have taken all the guess work out of it.

Most franchise companies believe this to be their best market for franchise candidates. They have responsibility, families and don't have a way out. They are usually quite serious and are at the end of their rope. It's either sink or swim from here on out. The bank will take their house and cars if they don't have an income. They can't afford to lose, they have to win. They will dig in deep and give it 110%. Franchise companies need this level of dedication to grow strong.

The best thing you can possibly do for a person who has been laid off is give him/her a job. Their self-esteem and self-worth will come back and they will be whole again. No more mid-life crisis for them. They've been to the bottom and like a super ball; they will bounce back.

There are some drawbacks to this type of prospective franchisee and a franchisor needs to decide if they can over come these issues in their particular business model. Here are some of the drawbacks:

Many Are Out Of Shape

Many Have Never Done Any Physical Or Manual Labor

Many Are Introverts To The Third Degree

Many Are So Desperate That They Will Try Anything Even If They Know It's Not For Them

Many Have Defaults, Judgments, Bankruptcies Or Collection Accounts On Their Credit

Many Are So Analytical That They Will Sign The Franchise Agreement Based Upon The Numbers Instead Of Their Ability To Sell, Manage And Operate A Franchise

There are lots of good reasons why they should become franchisees however and why a franchising company should look to laid off employees as potential candidates to become franchise team members:

They Will Completely Understand Our Computer System

They Will Follow Our Manual/Model To The Ninth Degree

They Have Always Followed Systems Management

They Have A Knack For Perfection

They Don't Have A Strong Ego To Satisfy

They Are Used To Stress And Work Better When The Pressure Is Removed

They Are Used To Everything In Moderation, Which Is Great As Long As They Don't Over Do It

They Are Smart, Fast Learners And Will Read All Manuals

They Can Achieve Greatness As A Franchisee (With Our Proper Guidance)

So where some of these are major drawbacks, many are absolute advantages. Any franchise company who truly wishes to expand their numbers needs to look a the large corporation laid off employees lists. Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance;

In The News:

“They Aren’t Using CRM!!!”  Business 2 Community
Watsco Sales Up 8% in 3Q | 2019-10-18  Modern Distribution Management
Nick Arneson  New York Business Journal
Sales and Marketing Management  Business 2 Community

Increase Your Sales - Accept Credit Cards

Many people today simply prefer the convenience of paying by... Read More

The Art and Science of Managing Expectations in Selling

It is very easy to fall into a trap with... Read More

Speed-up Your Sales Cycle

This week's article is my response to a question by... Read More

Beyond the Golden Rule

There are several types and sub types of people in... Read More

Sales Forecasting For New Businesses

Sales forecasting is the process of organizing and analysing information... Read More

The ACCOUNTABILITY Challenge for Today?s Business Management

In today's 24/7 driven business word, accountability is becoming a... Read More


As a group of sales trainees took a break from... Read More

Shorten Sales Cycles in Complex Sales Environments

Help buyers discover the answers they need to understand and... Read More

How To Use A Powerful Leadership Tool To Step Up Sales Results

Good sales people can close, but few "step up" for... Read More

Sales Competence Isn?t About Quota Performance!

Compounding the problem are two myths regarding measures of competency... Read More

The Achilles Heel of Management Coaching

While heading home at day's end, you begin reflecting on... Read More

The Hidden Competition: Avoiding the 2 Most Common Competitors

There are really only two types of competitor:1. Obvious2. HiddenThe... Read More

Promoting Your Private Label at Industry Trade Shows

So everyone thought you were crazy when you announced 6... Read More

Building Trust For Lifetime Success

Trust.One word.One very powerful word that can increase both first... Read More

How to Beat the 80/20 Rule in Sales Performance -- Part 1

Business executives and sales managers frequently bemoan "80/20" performance on... Read More

Raise Concern About Sales Competition, Not About Yourself

As you are reading this sales article, read very carefully.... Read More

Increase Your Sales Accept Credit Cards, Part 2

In part two we will discuss overcoming objections, which credit... Read More

Make Time, Not Excuses

There are four primary activities that successful salespeople engage in... Read More

Producing Premium Performance

One of the major issues that arises in managing a... Read More

The Benefits of Catalog Sales For Your Business

Things to watch out for when selling your product in... Read More

How to Improve Your Management Procedures Usability

Are your people consistently following your procedures? Each year, organizations... Read More

Retail Operations - Effective Branch Manager Support and Guidance

Performance and behaviour management is by far the most difficult... Read More

SEZ WHO? Tips About Recommendations, Sales Cycles, and Trade Shows

Here's the scene. You're at the trade show, having a... Read More

How to Increase The Sales Of Promotional Products

I have searched for a new way to increase the... Read More

10 Things to Help Your Business When Sales Are Slow During the Holidays

Twiddling your thumbs and waiting for some business to come... Read More