Beyond the Golden Rule

There are several types and sub types of people in the world. Getting to understand the differences will help you connect with other people. This is taught in sales 101, because the need to connect with the people to make the sale.

However if we realize that we are always selling ourselves to others for cooperation and mutual benefit, it goes a long way to greater understanding and connection.

Dr. Tony Alessandra, noted that we need to take the golden rule of "Do on to others as you would like to be done onto." And move that one step further to the platinum rule "Do on to others as they would like you to do unto them."

It is important to remember that we all have different likes, dislikes and ways of doing things. Just because we like one way or style of doing something, does not mean that the other person will like or even respond to that style.

This is why it is important to find out what the other person's interested are. We can ask open-ended questions to discover their likes and dislikes. For example, who, what, when and why are open-ended questions. Did, have and are are closed ended questions that can result in yes / no answers that end the conversation.

One of the fastest ways to really annoy someone is to stereo type or label. Don't assume that every man likes sports or that every woman wants to know toilet training techniques. The man many be more interested in geology or fashion design. The woman may be more interested in space travel or quantum physics.

There are also the differences in cultures and societies. How we do things in one country can be very different in another. It is very important to stay away from the dualities of:

Right / Wrong
Good / Bad

They are different and it is the differences that have helped develop and move the world forward. With the technology today, we are interacting at an accelerated rate and the exchange of information and different ways of looking at issues has enabled the world to have some amazing breakthroughs and discoveries.

If we were all the same the world would collapse. Imagine if everyone wanted to be or do the same things. For example if everyone wanted to be a doctor, what would we do for teachers, scientist, engineers, tailors, bakers, bankers, investors, construction workers, farmers, counselors, writers, programmers etc. The list goes on and on.

The point is, the more important it is to get your message across and to have satisfied customers or clients, the more important it is to understand who your audience is and what their likes and dislikes are.

When you take the time to discover the other person, you can open yourself to an amazing world of wonder and delight.

All the Best!
Maria Boomhower
The Master Communicator
To sign up for a free report on "The 7 Secrets to Communication Mastery" go to:
Master Communicator Blog

P.S. If you like what you're reading in this newsletter, you'll love the book,
"Perceptions, How to discover what you are really seeing and how it affects your belief system."

It's an interactive manual that takes you through the steps to help you overcome
challenges in communicating and connecting with others.

Perceptions-Understanding What you are Really Seeing.

In The News:

Showroom Sales Manager  Pedestrian TV
Seven Reasons Why A Sales Manager Can Fail  Radio & Television Business Report
Prisoners of Our Own Experience  Business 2 Community
BMAT - UK Sales Manager (UK)  Music Business Worldwide
BEDGEAR Announces New Hires and Promotions  Furniture World Magazine
Business newsmakers  Sunbury Daily Item
NEWSMAKERS  Savannah Morning News
People in Business Feb. 16, 2020  Waterloo Cedar Falls Courier
Sales and “Product Led Growth”  Business 2 Community
Marketing Coordinator  Pedestrian TV
Sales and Marketing Management  Business 2 Community
JT Eaton promotes division sales manager  Pest Management Professional magazine
4 Reasons Your Sales Training Fails  Business 2 Community

Discounting Your Way Into Sales Oblivion

I don't even like saying the word d---------g. I have... Read More

The Differences Between A Commercial Collections Agency & Lawyer

If your letter writing and phone calls have all failed... Read More

Leadership Lessons for Sales Managers

Leadership, like class, is hard to define, but easy to... Read More

Producing Premium Performance

One of the major issues that arises in managing a... Read More

6 Steps to Avoid Losing Summer Sales

It's a fact - the online world dies down in... Read More


As a group of sales trainees took a break from... Read More

Raise Concern About Sales Competition, Not About Yourself

As you are reading this sales article, read very carefully.... Read More

Shorten Sales Cycles in Complex Sales Environments

Help buyers discover the answers they need to understand and... Read More

Management by Osmosis

Sales managers are an interesting breed, effective sales managers are... Read More

Are Your Sales Meetings Boring?

Many sales meetings are boring and a waste of salespeople's... Read More

SEZ WHO? Tips About Recommendations, Sales Cycles, and Trade Shows

Here's the scene. You're at the trade show, having a... Read More

Speed-up Your Sales Cycle

This week's article is my response to a question by... Read More

Run a Productive Business From Your Car-Office

The way we do business has changed dramatically over the... Read More

What Is A Proposal? And Why Do You Need One?

Do you know anyone who regularly wins bids? Or can... Read More

Poor Performance - Fix it by Coaching

Coaching is about finding out the cause of poor performance... Read More

Project/Program Management Best Practices for Success in ANY Industry!

Where is our success? Although there have been improvements, over... Read More

How To Use A Powerful Leadership Tool To Step Up Sales Results

Good sales people can close, but few "step up" for... Read More

4 Tips for the Summer Slowdown - How To Pick Up Sales

You may have heard about the "summer slowdown". You may... Read More

How to Improve Your Management Procedures Usability

Are your people consistently following your procedures? Each year, organizations... Read More

How to Develop a Proactive, New-Business Sales Team!

I don't know about your business but in my experience... Read More

Increase Your Sales - Accept Credit Cards

Many people today simply prefer the convenience of paying by... Read More

Train a Winning Sales Team: Rounding Third and Heading for Home

Although I never met the man, I imagine Lou Boudreau... Read More

Effective Sales Territory Management

How you prioritize your sales territory management activities depends upon... Read More

The Art and Science of Managing Expectations in Selling

It is very easy to fall into a trap with... Read More

We Will Make It Back----- A Fictional Story Based on Fact About Sales Management Success

Bill Borders stepped up onto the podium. He had just... Read More