Book of Lists Marketing for Pressure Washing Companies

The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. Since pressure washing companies clean almost anything, it behooves them to use the book to selectively target the top companies to do business with.

A combination of phone and fax selling works best to secure personal appointments. Below is a rough idea of how our company uses the book of lists for new sales. If you own a pressure washing company you should too. You may wish to copy this article and three-hole punch it for your marketing binder. Think about it and Wash On !

- - - - - - - - - - - - - - - - - - - -

BOOK OF LIST INSTRUCTIONS

Personal Car Washing ?

Skip those businesses with less than 25 employees

Business Parks, Commercial Buildings, Property Management Companies ?

Fax to them every quarter

Make personal visit every 6 months

Contractors -

Fax fleet flyers every 4 to 6 months

Franchise Headquarters -

Stay away from franchise headquarters that are in our industry or are in a service business

Day Care Centers, Senior Care/Retirement Living Facilities ?

Fax every 6 months

Boat/Marine Industry -

Fax 1 time each year and visit 1 time per year

Hotels, Motels -

Fax every 6 months

Travel Agencies -

Skip for 6 months to one year after Sept 2001 attack on America

Manufacturing -

Call purchasing and facilities departments every 6 months

House Washing -

Fax every 3 ? 4 months

Apartment Complexes -

Fax in October and February

** Watch for duplicate fax numbers. Some companies own for example 5 hotels, 2 office complexes, 5 restaurants. They only need one fax. Such companies should also get a personal visit. Always call and get permission to fax first and a name to put at the top of the fax so it gets to the right person.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

Just Promoted, New Sales Manager!  Business 2 Community
Eastern Regional Sales Manager  SustainableBusiness.com
APR Adds Industry Veteran Doug Bartlett  Label & Narrow Web Magazine
The Future of Sales is Virtual…..  Business 2 Community
Finance steps up during the COVID-19 crisis  FM | Financial Management

Want to Increase the Amount of Business that Your Firm is Getting?

Business development is important for every business and refers to... Read More

Raise Concern About Sales Competition, Not About Yourself

As you are reading this sales article, read very carefully.... Read More

How to Beat the 80/20 Rule in Sales Performance -- Part 2

Another key reason why companies suffer from 80/20 performance is... Read More

4 Tips for the Summer Slowdown - How To Pick Up Sales

You may have heard about the "summer slowdown". You may... Read More

A Real CRM Strategy or Just Tracking Customers?

Exactly what is CRMThe idea itself is nothing new; its... Read More

The Get Dangerous Quickly Approach to Product/Service Training

In 2000 a computer distributor hired me to help them... Read More

The Achilles Heel of Management Coaching

While heading home at day's end, you begin reflecting on... Read More

The Surest Way to Boost Sales

If you have a small business and you are looking... Read More

Hire A Six, To Consistently Produce Sales Success

For many years as a sales manager, I would only... Read More

Keeping Your Sales Team Motivated

Sales managers frequently approach me for advice on how to... Read More

Poor Performance - Fix it by Coaching

Coaching is about finding out the cause of poor performance... Read More

The Hardest Job Of A Trade Show

You've heard this before: There were four people named Everybody,... Read More

Retail Operations - Effective Branch Manager Support and Guidance

Performance and behaviour management is by far the most difficult... Read More

Increasing Business Through Distributors

You're a small company with a good product. You are... Read More

Your Extended Shadow And Successful Sales Management

In a small midwestern town, the local high school of... Read More

Seven Deadly Sales Mistakes That Cost Business Owners Big Money - And What To Do About Them

1. LOOKING for a "quick fix" to close more sales... Read More

How to Sharpen Your Sales Message with Do-it-Yourself Focus Groups - Small Business Power Tools

You've probably heard of focus groups. It's a tool that... Read More

How Do I Manage Workplace Conflict?

Workplace ConflictConflict is an inevitable part of business life and... Read More

Sacking Clients: Brand Power Wheel

Remember in the last message we talked about your directional... Read More

T. L. S. Part I: Tier Level Selling ? A Penetration Strategy

A number of sales "Gurus" have promoted the theory that... Read More

8 Procedures to Take Control of Sales and Marketing

The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More

Commodity Sales Prospecting - How to Stand Out From Your Competitors

I have received a number of requests for advice from... Read More

How To Become A Better Sales Manager

YIPPEE! Kendra won, or should I say, "She was hired,"... Read More

All Small Businesses Need to Gather Community Intel

How well do you know your community? As business owners... Read More

Profitable Relationships: Is It Amateur Hour or King of the Hill?

"We're in the relationship business?...airplanes are what we use to... Read More