Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Telemarketing Tips for Direct Sales Success > NetSparsh - Viral Content you Love & Share

Telemarketing Tips for Direct Sales Success

Unfortunately, the DNC legislation has many small businesses that use telemarketers a bit concerned about their choice of direct sales tactic. However, there are still many ways to have your message get into the right people's hands without annoying them. And the fact of the matter is, telemarketing, as a direct sales tactic, works. Here are some tips and ideas to get your sales flowing and customers thrilled that you called them:

Find New Target Markets -

Have you talked with your current customer base lately to find out what their demographic standing is, on a whole? Most small businesses only do this once every couple of years, instead of once every couple of months. Find out who is using your products or services, and who they are: age, sex, race, income bracket, family unit, rent or own, etc. You may find that you haven't been targeting some crucial groups that use your business effectively. Then all you have to do is purchase a targeted telemarketing list, and you're well on your way to garnering more customers.

Consider Outsourcing -

There are a great number of telemarketing agencies currently that would be pleased to contact demographically appropriate customers on your businesses behalf. Why not save yourself the time and hassle of doing it all yourself, and look into one of these companies. They may just save you more time and money than you originally thought. Plus, if they specialize in products or services that your company offers, the response rates may be more than a bit surprising.

Test, Test, Test -

Before you start calling a large number of potential customers, test your telemarketers, the scripts and the telemarketing lists you are using, first. Listen to your staff; they'll tell you pretty quickly if something isn't quite right. Then, tweak whatever needs it, and try again. Not until you are getting an appropriate response rate should you settle into a larger scale operation ? and don't forget to test again if your response rates dip.

Buy Quality -

If you want excellent results, you need to pay for them. Make sure you've purchased a telemarketing list from a reputable source that offers highly targeted customer lists only. Freebie lists, or ones that you borrowed from a 'similar' company just won't work here. Without a great list that exemplifies similar characteristics of your current customers, your telemarketing staff will be frustrated in no time with their low response rates.

Chris Burns - American Profiles Mailing & Telemarketing List company. Providing telemarketing lists to the direct marketing industry since 1996.

A full service mailing & telemarketing list company with over 40,000 lists available.

Online counts and orders 24/7

In The News:

Inside Sales Definition  Investopedia

7 Ways to Jump Start Your Cold Calls

Cold calling has to be one of the most feared... Read More

Telsales Just Got Easier!

Your sales structure for outbound calls can be summarised using... Read More

Proven Two Minutes Magic Exercise to Conquer the Fear of Phone

I got a confession to make! The little communication device... Read More

Choosing a Phone Dialer that Works

If you own or operate an outbound call center, you've... Read More

How To Get Your Phone Call Returned

When selling your product face to face with a customer,... Read More

Cold Calling Does Not Generate Sales Leads

It is a fact of life for most new sales... Read More

Get Instant Rapport On Sales Cold Calls

Immediately establish rapport on cold-calls by matching your prospect's voice... Read More

3 Simple Rules For Your Next Sales Call

The other day I received a call from a telemarketer... Read More

Predictive Dialers - Human Interaction Maximized

Predictive dialers are many steps removed from their predessors, the... Read More

This is a Sales Call: How to Begin Prospecting Calls with Integrity

"Hello. I'm looking for Sharon Morgen?" "Sharon DREW Morgen." "What?... Read More

Sales Call Success - Turbo Charge Your Sales Calls

Do you want to be a sales champion? There are... Read More

Phone Tips To Get Things Done: Professional Phone Skills

It happens all the time, you hear someone over the... Read More

How To Be A Cold Calling Superstar!

Our emotions and feelings are changing all of the time... Read More

What Level Of Telephone Sales And Customer Service Do You Provide?

Using the telephone as an effective sales and customer service... Read More

Telemarketers May Have Ruined Everything

I had to really look at things a little different... Read More

Generating Leads Through Telemarketing

Telemarketing is one of the most common ways that a... Read More

Control Your Sales Calls From The Start

Sales calls that you control are what all salespeople want.... Read More

Telemarketing Tips for Direct Sales Success

Unfortunately, the DNC legislation has many small businesses that use... Read More


HEADSETS & TELEPHONESThe equipment your personnel use is important. Don't... Read More

How To Know Youre On A Winner

The catchword today for business is flexibility.With changes in suppliers,... Read More

10 Tips for Telephone Success

The telephone is an often under-appreciated and much maligned piece... Read More

Stop Selling and Make More Sales

A few months ago I spent time training some telephone... Read More

Closing That Big Sale With Conference Calling

So you're in business. Whether it is micro, small, medium,... Read More

K.A.R.M.A. of Phone Prospecting

Do you ever wake up on the wrong side of... Read More

The Dos and Donts of Cold Calling

Having your fingernails removed!Many salespeople would rather have their fingernails... Read More