Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How to Master the Art of Salesmanship > NetSparsh - Viral Content you Love & Share

How to Master the Art of Salesmanship

I put together this little article because, although basic, we all must "master the art of selling". With out this skill, the foundation on which you build your business will not be a solid one. Mastering the "art of selling" is simply knowing how to present whatever it is that you're selling, to the buyer in such a manner that they feel buying it from you will solve their problems or fulfill their dreams.

Anybody can sell anything to anybody. The thing is, some things are harder to sell than others and require different kinds of presentations. Finally, you've got to realize that unless you make your "sales calls", you won't make any sales, and the more sales calls you make, the more sales you're going to sell.

Selling by online is really no different than selling in person, face to face with your prospect. Really, it's just a way of making sales calls more efficiently and economically. Thus you've got to have your sales presentation on a web site or in an email, and present it to your prospect just as if you were standing at their front door. You've got to get their attention - you've got to appeal to their interests - you've got to make them understand how the purchase of your product will benefit them - and finally, you've got to close the sale by causing them to reach into their wallet for their credit card or to write out a check for whatever it is you're selling.

Remember, in essence, even though you're calling on your prospective buyers online, it's the same as if you were knocking on their front door. Thus it's very important that your material look its best. Make your sales piece - from the outside in - look professional and successful. Everyone knows that the opening encounter with the prospect affects the success of the presentation and whether or not a sale is ultimately closed.

Once they're at your site or reading your email and is looking at your presentation, you've got to carry over that image of professionalism and success - make them feel comfortable - be friendly and believable. Stimulate their interest in whatever you're selling by appealing to one of their basic wants, needs or problems with a solution. Don't waste his time with a long and/or complicated dissertation.

Make your sales presentation flow - anticipate any objections -and logically answer - them within your presentation. Explain the benefits to be derived from ownership of your product or service, and then whenever possible, let them see or read of proof or testimonials from people who have already bought from.

The most important thing you want to do is to create the fulfillment they'll have as a result of buying from you. Stimulate their imagination, and explain to them how he or she can use whatever you're selling to their advantage.

Finally, and most importantly, make it as simple and as easy as possible for your prospect to buy from you. Don't force them to read a long, drawn out sales agreement or contract. Just make your presentation, explain how purchasing from you will solve their problems or fulfill their dreams, paint a word picture that allows them to see them self with your product and their problems solved or their dreams fulfilled, and then give them a simple coupon to fill out and send in along with their cash, check or money order.

The order agreement or simple coupon should close the sale for you - that is, if you've written your presentation properly and they see what you're selling as an answer to one of their wants, needs or problems - it'll say: YES! I WANT WHAT YOU'RE SELLING! HERE'S MY MONEY - SO PLEASE RUSH IT TO ME!

Too many sales presentations begin with some sort of story about the seller - Hello there, I'm writing to you from the beautiful beaches of Waikiki; or after a hundred years of research I've found the fountain of youth; even some such tripe as dear friend - you may not know me but I'm now a millionaire...

When you knock on that door - when you put your sales presentation online - when you're trying to sell something by email - appeal to the basic wants, needs or problems of your prospect. He or she wants only to satisfy his or her problems - not read about who or where you are or what you've done - just ask them if they'd like to know how to make their tires on their car last 10 years or more - if so, let me explain - if not, then you can click on through because I don't want to waste your time...

Above all else, remember that people's wants, needs and problems are changing constantly - and that people are learning all the time - meaning that you must constantly be up-to-date with what you're selling, and improving your sales presentation.

About the Author ---- Jim Capobianco, the author of "10 Steps to Your Own Home-Based Business", has been self-employed for over 25 years, both on and off line. At his web site, and in his newsletter, The Cap-Tech Times, he shares his experience and expertise when it comes to owning your own business. Come pay a visit at:

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at


4 Ways to Make Sales Training Stick
Sales training is an expensive—and necessary—investment. This is especially true now that most sales organizations feel the pressure of being treated like a commodity, and with a sales force that struggles to adapt to the new competencies required of ...

Sales Training Manager
Built In Chicago
The Sales Training Manager will create and implement a learning and development program and develop sales tools and processes to ensure support for the sales organization. The Sales Training Manager will collaborate on training and other sales support ...

St. Louis Business Journal

2e Creative acquires Indiana-based pharma marketing and sales training firm
St. Louis Business Journal
St. Louis-based 2e Group, the parent company of 2e Creative, announced Thursday it has acquired Fire & Rain, a branding, marketing and leadership development firm out of Evansville, Indiana, and also has made several leadership changes. The terms of ...

and more »

2e Creative Acquires Pharma Marketing and Sales Training Firm Fire & Rain
PR Newswire (press release)
Comprising 2e Creative and Indiana-based Fire & Rain, 2e Group's expertise in building strong brands and commercial teams drives a broad range of capabilities spanning strategic planning, digital and social engagement, sales activation and training, ...

and more »

Carew International Selected as Sales Training Provider for Pi Sigma Epsilon Collegiate Sales Competition
PR Newswire (press release)
19, 2018 /PRNewswire/ -- Pi Sigma Epsilon (PSE), the national fraternity for sales and marketing students and professionals, announced that Carew International has once again been selected to provide the sales training content and instruction for the ...


JCC Offering Free Retail Sales Training
Jefferson Community College is offering free retail sales training on campus from September 10 through September 28. Classes will be held on JCC's campus Monday through Friday from 9:00 a.m. to 4:00 p.m. It's a three week program funded by a grant from ...

MarTech Series

JBarrows Partners with LevelJump to Deliver Sales Training Inside Salesforce Sales Cloud
MarTech Series
JBarrows LLC. announced LevelJump Software Corp. as a “Certified JB Learning Platform” and the first to deliver their content and training directly within Salesforce Sales Cloud. For the first time, JBarrows Sales Training's Filling The Funnel and ...

Training Journal

The role of creativity in sales training
Training Journal
And for learning and development professionals, this presents a duo of challenges; continually demonstrate value, while ensuring that any sales training methodologies are still relevant and effective. Learning from the best. This is an issue currently ...

Medical Marketing and Media

2e Creative acquires Indiana marketing, sales agency Fire & Rain
Medical Marketing and Media
2e Creative has made its first acquisition, buying Indiana-based marketing, sales training, and events firm Fire & Rain. The owners of both Midwest-based agencies have known each other for about 10 years through industry groups. The two firms worked ...

Product-based Sales Training Global Market | Industry Research Report (Key Players- ASLAN Training and ...
The research report on the Global Product-based Sales Training Market delivers extensive analysis of market trends and shares. The report analyzes the current market size, recent market trends, key segments and future prospects of the global Product ...
Product-based Sales Training Market by Type – 2022 | MarketResearchNest.comDaily Industry Reports

all 96 news articles »
Google News

Quiz: What Kind of Sales Shoe Are You?

Have you ever wondered what type of saleswoman you are?... Read More

Make More Sales By Airing Your Dirty Laundry

There's an old saying, "Don't air your dirty laundry".If you're... Read More

Closing The Sale

Several weeks ago I asked my Newsletter subscribers to send... Read More

Ten Ways to Super Charge Your Sales

1. Add a no-fee interactive game to your web site.... Read More

Cross-selling for Increased Sales, Profits, and Customer Satisfaction

Cross-selling - the art of selling for non-salespeopleCross-selling is the... Read More

Do You Want Fries With That? - Using Suggestive Selling to Increase Your Sales

Suggestive selling is a powerful tool that can increase your... Read More

Three Fast, Short, Simple Ways to Escalate Your Sales

1. Sell an inexpensive product to sell an expensive product.... Read More

10 Ways To Improve Your Sales

1. Determine your current situation. How are you currently positioned... Read More

The Road to Achieving Training Success: What Holds the Key?

As a trainer, you will be able to see a... Read More

Sales 101: Asking for the Order

"Ask, and you shall receive", a biblical principal that offers... Read More

Getting People to Buy Without Selling

In my youth I landed a job selling encyclopedias door... Read More

How to Master the Art of Salesmanship

I put together this little article because, although basic, we... Read More

The Unmentioned KEY to Selling


Sell Yourself, As Well As Your Product

When selling a product to a consumer, one of the... Read More

Psychology of Converting a Prospect to Money

If you want a truly successful business, you need to... Read More

Woo the Buyers Limbic Mind or All Your Sales Efforts are Wasted

If you've driven yourself crazy trying to figure out why... Read More

Sales: The Secrets Of Super Salesmanship Exposed

Most people tremble when they hear the word "sales".This explains... Read More

The Dos and Donts of an Elevator Pitch

The dreaded question: "What exactly does your company do?" It's... Read More

The Five Most Common Mistakes Salespeople Make

Over the decades that I've been involved in sales, I've... Read More

Top 7 Psychological Triggers For Unlimited Sales

Did you know that there are specific psychological triggers you... Read More

Multiply Your Sales

When Thomas Edison's light bulb finally burned for 45 straight... Read More

Elearning Is Dead - Long Live Blended Learning!

There is little doubt that eLearning has not achieved the... Read More

Do You Know the Emotion Behind the Objection?

Prospects have many reasons (you might think excuses) for not... Read More

Value Add Negotiating for Sales Professionals

Imagine this scenario. You are a sales representative for Baker... Read More

Successful Selling in 21 Steps

1. Dependability was chosen as the most important.2. Integrity was... Read More