Mortgage Leads Are Like a Box of Chocolates

Mortgage leads are like a box of chocolates, you never know what you're going to get. That is why it is so important to do your research before you invest.

When shopping around for a lead company, you want to ask yourself six easy questions about the leads you are going to invest in.

WHO, WHAT, WHERE, WHEN, HOW, and WHY.

Who is the person trying to obtain the mortgage? Are they serious about their purchase, or are they looking to buy six to eight months down the road once their lease is up, and they save some money?

Look for lead companies that weed out these types of leads, and will send you only potential customers looking to purchase within thirty to forty-five days.

What exactly is it that they are looking for? Are they looking to purchase, refinance, obtain a construction loan, or purchase land?

Make sure the lead companies have parameters on their applications to make sure the potential customer can be specific about what they want.

For instance, if a customer wants to refinance their home to purchase a new roof, because their existing roof has caved in, chances are, the appraisal won't come in. We all have compassion, but this is not a good situation for a loan officer spending their hard earned money.

Where are the leads coming from? If a lead company is buying their leads from other companies, then these leads are considered old or recycled. They will however be very cheap, but remember, quantity is not always as good as quality.

When is your customer looking to purchase? If they are looking to purchase thirty to forty-five days from now, great! If not, then you might be waiting a long time for your ROI.

How many other loan officers have contacted your customer? Most lead companies sell their leads up to four times if they are being sold non exclusively. Make sure you find out the amount of times your lead company sells their leads to loan officers, and if they recycle them to other lead companies.

Why is this person applying for a loan? When you receive a lead from a lead company, there should always be a comment section where the potential customer can state the purpose for the loan and ultimately describe their needs. This way you can do a little research to discuss the programs you can offer that would be suited to their needs.

It is important to do as much research as you can about mortgage lead companies before you start investing your hard earned money.

Visit their web sites, and check out their return policy. Call and speak with a representative, and ask if they will allow for a free trial.

When you are ready to commit to making an investment, do it with a lead company you are comfortable with that has a reasonable minimum deposit to start with.

The more research you do, the better return on investment you will receive.

Good luck with your leads!

Jay Conners is a former loan officer with more than fifteen years of experience in the mortgage business. You can learn more about the mortgage lead industry and how he became involved in it by visiting his site at http://www.jconners.com a mortgage resource center. He also owns http://www.callprospect.com a mortgage lead company.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

What They Think

David Fellman on Worldwide Sales Training
What They Think
Published on November 8, 2018. David Fellman, President of David Fellman & Associates and longtime Printing News contributor, shares his experiences in Australia and New Zealand in worldwide sales training.


ATD

Fill Your Pipeline Through the 5 Ps of Prospecting
ATD
The multi-day sales training program is a thing of the past. We are lucky to get sales reps a day of training anymore. However, sales professionals need to be constantly developing their prospecting skills, tools, and methodology to be successful. In ...


Ask Reporter 24

Global Product-based Sales Training Market Growth, Analysis and ...
Ask Reporter 24
Global Product-based Sales Training Market report firstly introduces market properties, industry layout, as well as business stratagem and industry effectiveness.

and more »

Black Enterprise

27 Tips for Entrepreneurs on Hustling Smart
Black Enterprise
Throughout the day, attendees learned how to create a 15-second pitch to increase sales with pitch consultant and founder of The Pitch Girl Laura Allen and Adrian Miller of Adrian Miller Sales Training & Adrian's Network. They got insights from ...


Manager, Sales Training and Enablement
Built In Chicago
Hireology is a high performing sales engine. In order to continue growing exponentially, employee growth and improvement are critical. To enable the continued growth of our sales team, we are looking for our first Manager, Sales Training and Enablement.


How to Increase Sales Through Effective Training Programs in E-Learning
ATD
This means that almost half of your sales team might not have the educational and professional background necessary to meet sales quotas right away. You can support your sales team by providing a training program that prepares them for the scenarios ...


$800 Billion For Sales Training
MediaPost Communications
Sales continues to be a top investment priority for businesses, according to the third annual LinkedIn State of Sales report. In the U.S. alone, companies spend $15 billion each year training sales employees and $800 billion on incentives to retain talent.


Sourcing the Best People
Modern Distribution Management (blog)
After we have hired the successful candidates, we also invest quite heavily in a comprehensive 13-week sales training program for them that includes both internal and external components. It is important to build and provide the appropriate training ...


GlobeNewswire (press release)

ValueSelling Associates Strengthens Market Position by Acquiring ...
GlobeNewswire (press release)
Combined Team Delivers a Greater Breadth of Resources to All Clients and Associates. RANCHO SANTE FE, Calif., Nov. 13, 2018 (GLOBE NEWSWIRE) ...

and more »

GlobeNewswire (press release)

ValueSelling Associates Strengthens Market Position by Acquiring Value Prime Solutions
GlobeNewswire (press release)
13, 2018 (GLOBE NEWSWIRE) -- ValueSelling Associates, Inc., a leading global sales training company, announced that it has acquired Value Prime Solutions, a top provider of its ValueSelling Framework®. As a member of the ValueSelling family, the Value ...

Google News

Order Takers vs. Sales Professionals

As business owners we all know that in a ideal... Read More

Get Leverage & Increase Your Sales Results Immediately!

Have you ever started something and not completed it? Or... Read More

Its All in the Questions

Contrary to many of the books on how to be... Read More

You CAN Be a Great Salesperson!

When you are in sales, you have the choice to... Read More

Sales Tips from Sales Masters

Dogs are great teachers of how to sell easier and... Read More

Three Secret Keys to Persuasion Magic

Just a few critical distinctions can supercharge your communication skills:1... Read More

10 Ways To Improve Your Sales

1. Determine your current situation. How are you currently positioned... Read More

Have You Prepared for Success in Sales?

My wife and I watched the movie Ray a couple... Read More

How to Sound Just Like a Salesperson

Prospect - "So now that I've told you what we... Read More

The 12 Dumbest Things Salespeople Do

We all make mistakes and some salespeople seem to make... Read More

The Top Five Traits of a Successful Salesperson

If you're looking for a successful salesperson to hire, a... Read More

7 Sales Techniques To Differentiate You From The Competition

You have a choice. You can stand out or blend... Read More

Make More Sales By Creating How To Use It Product Updates

Do you have any idea what your customers have experienced... Read More

How to Use Humor to Increase Sales

Using cartoons can help brand your marketing and drive home... Read More

Business Appointment Success or Failure

One of the quickest ways to loose a sale is... Read More

The Makings of a Salesman

Salesmanship is the force that moves business. Without it all... Read More

The 6 Secrets To Sales Success

There is no magic pill, trick, teqnique, system or secret... Read More

Visual Science of Selling

Statistics state that 55% of people judgments are made based... Read More

Invite Questions to Boost Your Sales

Do you invite your prospective customers to ask questions ...or... Read More

Seven Keys To Closing More Sales During The Second Half Of 2006

It's not too early to start planning for the sales... Read More

Curiosity and How It Effects Your Business Proposition

The first 15 seconds of your approach are the most... Read More

The Most Underused and Powerful Method of Lead Generation

Are you worried about whom you'll sell today so you... Read More

Closing the Sale - It Doesnt Have To Be Uncomfortable

"The Close" is sales jargon for the bit where you... Read More

Generate Sales with Lead Generation Marketing Tools

One of the best projects to undertake as an online... Read More

You Dont Need Health Insurance!

Seems almost every situation in our lives is centered on... Read More