Practice Building: Create a Powerful and Targeted Call to Action for Your Prospects

A "Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly.

Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services.

Effective marketing will ALWAYS include a SPECIFIC, EASY, TARGETED, COMPELLING, and usually FREE, call to action.

Everything you send out can and should include a call to action; e-mails (in the signature line), web site, flyers, business card, advertising, announcements, newsletters, even the outgoing greeting of your voicemail system.

Three Types of Calls TO Action


-Please forward to your interested colleagues

-Your feedback would be appreciated!

-Please reply and let me know what you think

-If you find this valuable, please pass it on to someone you care about

Provide Value

-For free e-book

-To register for my free e-program?

-Visit my web site for

-To schedule a complimentary sample session

-For free assessment

-Subscribe to my free monthly newsletter

-Listen to free audio program

-For your free copy of "5 Steps To Success"

Toward Closing

-Register by ? to qualify for early bird rate

-Bring a friend for 50% discount

-100% satisfaction guaranteed

-Let me show you how?

-For more information?

-Contact me and start your new life now!

When a prospect acts on any of the above, they are interacting with you and become a warmer lead.

The three types of calls to action have different purposes and timing, and your marketing efforts should include a combination.

What can you invite your prospective clients to do, what can you offer them, that they would be likely to act upon, that would build your relationship with them?

California-based Licensed Marriage and Family Therapist and Relationship Coach, David is founder and CEO of Relationship Coaching and BuildingYourIdeal, and the author of How To Build Your Ideal Practice In 90 Days and the How to Get Clients Toolkit. You can visit his website at and subscribe to the free monthly Getting Clients Newsletter, and get access to our f'ree monthly Practice Building tele-seminar, and 3 other great bonuses.

In The News:

Time to re-set sales team  GoAutoNews Premium

The Art Of Persuasion: 7 Tips To Successfully Persuade Anyone

The saying "No man is an island" is an undeniable... Read More

The Processionary Caterpillar Syndrome Costs You Sales?

Some years ago I read and interesting story that illustrated... Read More

Finding the Need is Only Part of the Sale

Many of us in sales are taught to believe that... Read More

Increase Your Sales in 5 Minutes

Increase your sales-in five minutes. This article is the third... Read More

Bite Your Tongue

Most people don't realize how powerful a negotiating tool silence... Read More

Sales Prospects Avoiding You?

This issue's topic on sales prospects comes in response to... Read More

7 Sales Skills to Improve On

The following 7 sales skills are what I have found... Read More

Selling More Effectively as a Trusted Sales Professional - Thirteen Tips

Do you want to sell more successfully using an honorable... Read More

Keep Sales Simple

For those of us working in the exciting world of... Read More

8 Sales Lead Generation Methods

I've been getting lots of email from my readers lately.... Read More

5 Specific Questions Your Sales Letters Must Answer To Achieve The Best Results

Here's a surefire method to guarantee you achieve the best... Read More

Sales Leads: 10 Sure Fire Ways To Unleash An Avalanche Of Sales

If you knew a few sure fire ideas that have... Read More

How to Boost Your Sales Letter Conversion Rate

Emotion and reason mix very well together to make excellent... Read More

How To Win Business By Networking

In sales we do tend to become focused upon our... Read More

Closing the Sale - It Doesnt Have To Be Uncomfortable

"The Close" is sales jargon for the bit where you... Read More

Let Your Weaknesses Increase Your Sales inquire about a product. The salesperson does everything right.... Read More

Invite Questions to Boost Your Sales

Do you invite your prospective customers to ask questions ...or... Read More

10 High Powered Ways To Magnify Your Sales

1. Give your prospects a f~ree trial of your software... Read More

Being Politically Correct When Selling Can Cost You Sales

In our culture it is basically un-American for a prospective... Read More

A Sale in 30 Seconds? Its all in the Greeting

It has been said that a customer makes a decision... Read More

Stop Selling! for the Million Dollar Contract

During the introduction of the "Stop Selling!" philosophy, we typically... Read More

A Simple Sales Strategy: Talk to Yourself!

You are about to speak to a potential client, go... Read More

Increase Your Sales With an Incredible Offer

What are you selling?Coaching? Consulting? Professional services? A product? Information?To... Read More

How To Give Your Sales Job A Strategic Tune-up

In happens every year in June.Six months down and six... Read More

Youre Hired... I Think

I'm not a fan of "The Donald" and I had... Read More