Psychological Tricks in Selling

----------------------------------------------------------
Permission is granted for the below article to forward,
reprint, distribute, use for ezine, newsletter, website,
offer as free bonus or part of a product for sale as long
as no changes are made and the byline, copyright, and the
resource box below is included.
----------------------------------------------------------


Psychological Tricks in Selling

By Stephen Bucaro

In this article, I'm revealing six powerful secret
psychological tricks that you can use to increase the
effectiveness of your advertising and marketing. What if
you don't sell anything? Should you ignore this information?

You ARE selling something. Whether you are a Real Estate
agent selling multi-million dollar homes, or a worker trying
to sell your boss on the idea that you are a valuable
employee, everybody is selling something. So it would be
wise to learn these secret tricks and use them to achieve
your own personal success.

The secret psychological tricks that I am going to reveal
are not really secret. They have been used by shrewed
salesman for millenium. Their existence was revealed back
in 1984 by Dr. Robert Cialdini in his book "Influence : The
Psychology of Persuasion".

You will recognize these tricks being used everywhere in
advertising today. Now you will be able to put them to use
to enhance your own personal success.

Psychological Selling Trick Number 1: Reciprocity

Reciprocity works like this: you give someone something of
value for free. That individual feels an obligation to
return the favor. Reciprocity is a very powerful principle.

To use reciprocity as a marketing tool, you give people
something of value for free, they reciprocate by purchasing
your product or service. But you would be surprised how
many advertisers totally blow it. Either they don't
understand the concept of "free", or they don't have total
faith in the principle of reciprocity.

For example, consider the offer "get a free camera when you
subscribe to our magazine for two years." That's not free.
Or, "free installation with a one year commitment." That's
not free. The customer is paying with an obligation. No sale.

Consider the offer,"receive the latest issue of our
magazine absolutely free. No bill will be sent." If the
prospective customer finds the magazine to be of value,
they feel an obligation to subscribe. Or, "one month of
free Internet service. No credit card required." If the
Internet service performs well, the prospective customer
feels an obligation to sign up.

The trick is to create something that has high perceived
value to a prospective customer, but costs you little or
nothing to produce. Free information is a good example.
Here again many advertisers totally blow it. The free
information turns out to be nothing more than blatant
advertising.

Free samples of your product or service is another good
example. Again, many businesses blow it. They either
produce a cheaper version of their product to use as free
samples, or they use the free sample campaign as a means
to dump reject product.

The largest Internet Service Provider is well known for
giving away hundreds of hours of service for free. No
credit card required. The largest cookie company is famous
for giving away free cookies. Reciprocity is a very powerful
marketing strategy.

Psychological Selling Trick Number 2: Scarcity

Scarcity works like this: There is a limited amount of the
item available. After those are gone, the item will not be
available. "urgency" implies Scarcity. For example, "this
offer will be honored only for a limited time".

The effectiveness of the scarcity principle is well
demonstrated by the large segment of the population involved
in pursuing antiques, collectibles, and memorabilia simply
because these items are scarce. Scarcity is often contrived,
as when a company produces a "limited edition".

For example, when Disney releases a limit edition of one of
its classic stories - yes, limited to a production of more
copies than they could ever possibly sell - then it goes in
the "vault". And how fortunate we'll be a few years from
now when they decide to do us the favor of taking it back
out of the vault.

Note: Manufactured items, especially DVDs and CD-ROMs,
cannot be "scarce". It's a simple matter to put the
manufacturing dies back into production. All scarcities of
manufactured items are contrived.

One popular incarnation of scarcity is the "going out of
business sale". Customers somehow don't pick up on the
fact that the mark-downs are not that great, or that the
store has new merchandise coming in the back door to take
advantage of the increase in traffic.

Scarcity is a very powerful marketing tool. There are many
ways to contrive scarcity. You can create a limited edition,
or for items like information products, scarcity can exist
in the form of urgency by creating a limited time offer.

Psychological Selling Trick Number 3: Commitment

Commitment involves getting a prospective customer to take
a tiny step towards a goal. For example, you might get them
to request free information, or fill out a survey. When the
prospective customer takes that first step, they have made
a commitment, however tentative, towards the goal you have
set out for them. They are likely to take another step.

One example of this process is the "two step" method used
in mail order. When a mail order marketer runs an
advertisement, they don't even try to sell the product.
Instead, the advertisement offers free information. A
prospective customer makes that first commitment towards
purchasing the product by requesting the free information.
The free information they receive is designed to entice
them to take the next step.

Another example of using commitment as a marketing tool is
a survey. By checking a few boxes and answering a few
questions, a prospective customer takes that first step
towards a commitment. The result they receive from the
survey is designed to entice them to take the next step.

Yet another example of using commitment as a marketing tool
is a lottery. For example, people enter their name and
address on a ticket for a chance to win a new car. A
salesman uses that information to contact them. By entering
their name and address on the lottery ticket, the individual
has made a commitment to own that new car.

The most common example of the principle of commitment are
those long-winded full page advertisements in magazines.
The prospective customer invests a great deal of time
reading through the entire advertisement. That investment
of time represents a commitment. They are likely to take
the next step, responding to the advertisement.

To use the psychological power of commitment in your
advertising, don't try to sell your product or service in
your ad. Instead, use a survey, contest, or free information
to get a prospective customer to make that first step
towards a commitment to purchase your product.

Psychological Selling Trick Number 4: Consensus

Consensus involves getting prospective customers to believe
that "everybody's doing it". Everybody is just waiting in
line to purchase your product. Everybody can't be wrong, so
the product must be fantastic!

Of course you're smart enough to know that everybody CAN be
wrong. Everybody thought that SUVs were safe vehicles (they
roll over). Everybody thought Enron was a great investment
(it went bankrupt). Everybody thought Iraq had weapons of
mass destruction (well maybe not everybody). You're an
independent thinker.

Here are some examples of headlines using the consensus
principle: "It's the new sensation crossing the country",
"People are signing up in droves", "People just can't get
enough of them", "Record sales", "Unbelievable response!"
and "Join millions of smart consumers". Combine this with
a stock photograph of a large group of people, a long line
of people, or a crowd of people, and you have a powerful
consensus message.

Note: Many people don't think they're having fun unless
they're in a large, noisy crowd. Unfortunately, every
large crowd contains a few lunatics. When things go wrong,
the crowd stampedes and people get hurt, or killed. When I
see a large crowd, I head the other way.

Fortuately, most people are not independent thinkers. They
act like a herd of cattle. Use the consensus principle in
your advertising, and people, like lemmings headed for the
sea, will come in waves to buy your product.

Psychological Selling Trick Number 5: Authority

Authority involves getting prospective customers to believe
that someone who is knowledgeable or famous uses your
product or service. If a knowledgeable or famous person uses
your product, then it must be fantastic!

The bigger the authority, the more powerful the advertising
message will be. For example, doctors are authorities. "Most
doctors prescribe Tylenol for arthritis pain". Large
organizations are authorities. "The National Heart
Association says - Quaker oatmeal is good for your heart."
The Federal Government is an authority. "The U.S. Food and
Drug Administration says whole wheat bread is part of a
complete diet". If only we could think of a way to use God
as an authority!

Here's how to use the principle of authority in advertising:
search the Internet for any references to your product or
service. Find an article that alludes to your product being
of value. For example, let's say you sell black T-shirts.
You find an article by the U.S. Department of Agriculture
that says "bees are attracted to bright colored clothing".
Your copy: "The U.S. Department of Agriculture that says my
T-shirts protect you from attack by stinging insects."

Most advertising using the authority principle is taken out
of context and exaggerated. Some advertising uses totally
fake authorities. "My dog biscuits are recommended by the
International Association of Dog Nutritionists" (an
organization I started last week). Some advertising uses a
"study" as an authority. "A recent study found that my
lemonade tastes better than any other brand" (my mother
liked it better).

I don't recommend that you use a fake organization, a fake
study, or take information out of context or exaggerate,
but if you can locate a legitimate authority or study
related in any way to your product and quote it without
exaggeration, you will have a powerful authority message.

Psychological Selling Trick Number 6: Greed

Greed involves taking advantage of many peoples belief that
there is a secret short cut to wealth. They believe that
wealthy people didn't earn their wealth, instead they know
a "secret".

Note: I am not recommending that you use the principle of
greed because it is used by unethical scammers. I'm simply
informing you of it's existence in order to make this series
of articles complete.

The simplest method of using the principle of greed is the
chain letter. You have no doubt received a chain letter at
some point. A chain letter contains a chart specifying the
massive amounts of money the recipient will get when they
follow the instructions. The first instruction is to send
money.

The multi-level or network marketing scheme works similar
to a chain letter. The prospective recruit gets a chart
showing the massive amounts of money they will receive when
they join the network. After parting with their money, the
victim is instructed to con their friends and relatives
into joining.

Another method of using the principle of greed is the
lottery or casino. The odds of winning most lotteries are
about the same whether you buy a ticket or not. A casino
allocates only a tiny portion of it's customers money to
winnings in order to create the illusion that the odds of
winning are good. Many people don't understand statistics.
In their mind, the phrase "win a million dollars" translates
into "get a million dollars".

Another example of the principle of greed is the business
opportunity scam. We know it works because successful
scammers invest millions to run business opportunity
infomercials, and they make hundreds of millions in profits.
They prey on people who believe there is a secret short cut
to wealth. The scammers think people who fall for their
scam are stupid, lazy, and greedy, so they deserve to get
ripped off.

The way to use the principle of greed is to contrive a
"secret plan". Run an ad describing how the plan requires
absolutely no work to make massive amounts of money. Include
a few bogus testimonials and a legitimate looking chart
that shows the massive amount of money the plan will bring.
Some scammers include pictures of fake checks or fake bank
statements.

Never divulge any details of the plan in the ad. The
prospective customer is required to send money to get the
plan. The typical plan instructs the purchaser to run the
same scam.

The principle of greed is very powerful. People who have
been ripped of by this scam a thousand times before will,
like hypnotized zombies, send you their money. They think
THIS TIME they will receive the REAL secret plan.

----------------------------------------------------------
Resource Box:
Copyright(C) 2004 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter visit
http://bucarotechelp.com/search/000800.asp
----------------------------------------------------------

To learn how to maintain your computer and use it more effectively to design a Web site and make money on the Web visit bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter visit
http://bucarotechelp.com/search/000800.asp

In The News:

Auto sales are headed for further declines, says AutoNation CEO Mike Jackson  CNBCOutgoing AutoNation CEO Mike Jackson says investors should not buy auto stocks when the industry heads into a period of decline.
Slowest home sales in over three years could help buyers this spring  CNBCReal estate agents and analysts have long been blaming weak sales on too few listings and rising rates.
Juul Expects Skyrocketing Sales of $3.4 Billion, Despite Flavored Vape Ban  BloombergA U.S. ban on sales of most flavored e-cigarettes dealt a blow to the financial results of Juul Labs Inc. last quarter, but the company behind America's most ...
Statistics Canada reports retail sales edged down 0.1 per cent in December  The GuardianOTTAWA — Statistics Canada says retail sales edged down 0.1 per cent to $50.4 billion in December as sales at gasoline stations moved lower due in large part ...
Apple iPhone Sales Tanked at the End of 2018  FortuneApple doesn't share iPhone unit sales any longer. But a new study from research firm Gartner is providing the details. And it's ugly. During the fourth quarter of ...
Apple hopes interest-free iPhones will boost slow Chinese sales  EngadgetAs smartphones get more expensive, and the innovation in new devices gets less grand, there's less reason to upgrade your device every two years.
Sprouts Farmers Market reports double-digit sales growth  Supermarket NewsSprouts Farmers Market reported on Thursday that net sales increased 11 percent for the fourth quarter and 12 percent for fiscal year 2018 from the same time ...
The Best Sales In Home Decor Right Now  ForbesIf you're thinking about shopping for a new living room sofa or a completely new bedroom set, there's no better time to buy than President's Day weekend.
NAND Flash Sales Cratered in Q4 Due to Demand Collapse  ExtremeTechNAND demand dropped sharply in Q4, and it's not clear whether the market has finished correcting for seasonality and investor ...
Home sales continue to get whacked, falling to a 3-year low, and an increase in mortgage delinquencies is looming  Business InsiderThe housing market got more bad news this week, as existing-home sales fell again in January, hitting a three-year low.
Canadian dollar rallies on higher oil prices, retail sales data  The Globe and MailThe Canadian dollar strengthened against its U.S. counterpart on Friday, rebounding from an earlier three-day low as stocks and oil prices rose and domestic ...
State official apologizes as chaos reigns over sales of CBD products  Press HeraldLast month, a state inspector gave Gary Runnells the bad news: She would certify his newly renovated commercial kitchen, but federal laws would not allow him ...
Ticket pre-sales for 'Captain Marvel' are beating several other superhero blockbusters  BGRWe already told you last month that advance ticket sales are setting up Captain Marvel to have a huge open once this latest addition to the Marvel Cinematic ...
Domino's shares skid 9% after same-store sales growth disappoints  CNBCDomino's shares skidded more than 9 percent Thursday after the pizza chain disappointed investors with sales growth that fell short of expectations. The stock is ...
Heckler & Koch Fined $4.2 Million Over Assault Rifle Sales In Mexico  NPRA court in Germany ruled that Heckler & Koch broke the law when it allowed some 4500 G36 assault rifles to reach Mexican states where drug cartel violence ...
The Essential 5-Step Sales Tactic That Will Improve Your Numbers  EntrepreneurYour sales tactic needs room to flourish. Here is the format you can use to organize it.
Slower inflation fuels hope for Philippine car sales rebound  Philippine StarCar sales in the Philippines could see a rebound this year, with inflation seen cooling down and base effects dissipating, a global bank said Friday.
Home Depot and Lowe’s earnings: Same-store sales could be ‘messy’ due to government shutdown, weather  MarketWatchThe home improvement retailers Home Depot Inc. and Lowe's Cos. are scheduled to report fourth-quarter earnings on Tuesday and Wednesday, respectively, ...
Roku keeps streaming higher with big gains in users and sales  The Mercury NewsRoku scores on Wall Street as investors put faith into the streaming TV company's fourth-quarter report that shows gains in active users and time spent watching ...
Electric car sales soar in China before incentive phase-out, overall car sales slump  ElectrekElectric vehicle sales are skyrocketing in China before the country phases out incentives. Meanwhile, overall passenger car sales continue to go in the opposite ...
Grofers narrows loss as net sales double in FY18  VCCircleGurugram-based online grocery startup Grofers India Pvt. Ltd pared its losses but saw its net sales or operating revenue surge for the financial year ended 31 ...
Mattress sales bounce between stores and online shoppers who try them at home  Star TribuneThe number of Americans who shop online for a mattress — one of the most personal and expensive possessions in a home — continues to grow and reshape ...
Shirtless Aquaman Jason Momoa helps Girl Scout cookie sales  CNETWant to sell a lot of cookies? Put Momoa on your Samoas.
Chicago-area home sales cratered in January, Illinois Realtors says  Crain's Chicago BusinessIndustry representatives blamed the fall on collapsing consumer confidence due in part to the partial government shutdown.
26 Things on Sale You’ll Actually Want to Buy: From Hunter to Pendleton  New York MagazineThis Friday sales round-up includes discounted goodies from the likes of Hunter, Nike, Coach, Ralph Lauren, Walmart, North Face, and more.
Berkeley's Efforts Suggest Soda Taxes Do Cut Soda Sales  U.S. News & World ReportFRIDAY, Feb. 22, 2019 (HealthDay News) -- Tax it, and fewer folks will buy it. So it goes with sugar-sweetened drinks, new research suggests. The California city ...
Intuit says sales of TurboTax software are flat in early tax season update  ZDNetIntuit says sales of its TurboTax consumer and business tax preparation software are so far flat compared to early tax filing season year ago. Overall, TurboTax ...
NJ won't see legal weed sales until January at earliest, top lawmaker says  NorthJersey.comNew Jersey will likely not see any legal marijuana sales until January at the earliest, the Senate president said late Thursday. The remarks come as Gov.
Purplebricks shares dive on sales outlook shock  BBC NewsShares in estate agents Purplebricks plunged after it slashed its sales forecast and announced the departure of two senior executives. The company expects ...
Tesla rolls out Model 3 in China ahead of schedule in sales push  ReutersBEIJING/SHANGHAI (Reuters) - Tesla Inc has started delivering Model 3 cars in China slightly ahead of schedule, as it looks to revive its sales that have been hit ...
Senate unanimously passes bill to protect NH businesses from paying sales taxes to other states  WMUR ManchesterNew Hampshire's Senate has unanimously passed a bill to protect businesses from out-of-state jurisdictions attempting to pose a sales tax on these companies.
Your Money: Baby item sales, airfares, Tooth Fairy payouts  WAVE 3If you're shopping this weekend Walmart and Target are both upping their game and discounting items geared toward kids to help parents save money.
Nanaimo Clippers say former CEO overcharged, took liquor sales money  Nanaimo News BulletinNanaimo Clippers ownership is taking the hockey team's former CEO to court, claiming she overbilled for services and took alcohol and money from alcohol ...
Gold Extends Loss After Existing-Home Sales Fall 1.2% In Jan.  Kitco News(Kitco News) - Gold prices extended their losses after a report showed that January sales of previously owned U.S. homes fell by 1.2% in to an annualized pace ...
Scratchcard sales to under-18s should be banned, says minister  The GuardianSport minister Mims Davies wants to restrict all gambling in UK to adults, including lotteries.
Retail sales stand still in February  CBIRetail sales volumes were once again flat in the year to February, confirming a subdued start to 2019, according to the latest quarterly CBI Distributive Trades ...
B.C. authority on substance use recommends retail heroin sales  The Globe and MailBritish Columbia's authority on addictions care is recommending allowing regulated retail heroin sales in the province to stanch overdose deaths caused by ...
Sinemia ventures beyond movie subscriptions with direct ticket sales  EngadgetSinemia isn't counting solely on movie theater subscriptions to draw you in. The *service* has launched an option to buy movie tickets in the US through either i...
Some Shoppers Disappointed by Payless Liquidation Sales  NBC ConnecticutThursday, some shoppers hoping to take advantage of the Payless going-out-of-business sale walked away disappointed.
BioMarin Stock Slips On Quarterly Sales Lag; Analysts Eye Gene Therapy  Investor's Business DailyBioMarin stock slipped Friday after reporting lagging quarterly sales as its newest drug undercut another. Analysts are looking for a gene therapy update.
GameStop announces $2,000 worth of deals in one-day sale this weekend  BGRGameStop's regular Pro Day sales are always a great source of deals for gamers of all kinds, whether you're a dedicated, veteran player or someone who fires ...
Germany resists UK plea to resume arms sales to Saudi Arabia  The GuardianGermany has rejected a plea by the UK foreign secretary, Jeremy Hunt, to resume arms sales to Saudi Arabia, denying that its embargo weakens Europe's ...
New Loblaw pricing strategy restricts quarterly sales but improves profit margins  The Globe and MailA man leaves a Loblaws store in Toronto on May 3, 2018. Loblaw has been working to sharpen its pricing, offerings and digital capabilities as it takes on giants ...
NBFC liquidity normalises: Fresh bond sales jump 30% in January  Moneycontrol.comShadow bankers depend on the bond market to raise short -term capital for on-lending, and they go to banks for long-term finance.
Success of vegan sausage roll gives Greggs surge in sales  The GuardianGreggs has credited the fanfare of publicity around its vegan sausage rolls for a surge in sales that has sent the value of the company to an all-time high.
Will Utah sales tax rate drop to 3 percent? Lawmakers waiting for latest revenue estimates  KSL.comThe much-anticipated tax reform plan that calls for adding sales taxes to services while lowering the state rate could be hit hard by a downturn in anticipated ...
Kingdom Hearts 3, Resident Evil 2 Topped January 2019 Game Sales  IGNNintendo was the only company to see an increase in both hardware and software sales in January 2019.
Telecom customers face 'unacceptable' harm from misleading sales tactics, CRTC says  CBC.caNew rules are needed to prevent telecom companies from using aggressive and misleading sales practices that harm consumers — particularly seniors and ...
Mika's 'Lollipop' Sees Significant Sales & Streaming Gains After 'SNL' Bump  BillboardA Saturday Night Live sketch prominently featuring Mika's 2007 song “Lollipop” is giving the decade-old song from the British pop singer's debut album a second ...
Morrisons car boot sales to start early this year due to popular demand and good weather  Grimsby LiveThe sun is shining on North East Lincolnshire and because of that, the massively popular Morrisons car boot sales will start early this year - much to the delight ...
Alaska ferries freeze autumn ticket sales amid uncertain future  Alaska Public Radio NetworkThe Alaska Marine Highway System has stopped selling tickets past September. That's in response to the governor's proposed budget that would effectively shut ...
Alabama's eighth annual Severe Weather Sales Tax Holiday starts today, ends Sunday  Alabama NewsCenterFrom Friday, Feb. 22, to Sunday, Feb. 24, Alabama is observing its eighth annual Severe Weather Preparedness Sales Tax Holiday. The Alabama Retail ...
Which 5 Electric Vehicles Will Next Cross 100000 Sales In A Year?  CleanTechnicaFebruary 20th, 2019 by Zachary Shahan. Top 20 Electric Cars — Worldwide Sales (2018). 0. 20,000. 40,000. 60,000. 80,000. 100,000. 120,000. 140,000.
Honda Activa maintains lead in sales - Best selling scooters Jan 2019  RushLaneHonda Activa has maintained its position at the top as India's best selling scooter for yet another month. Here is a detailed sales report of scooters.
Legal reform boosts alcopop and beer sales, report finds  YLE NewsAlcopop and beer sales increased last year, owing to new laws that allow grocery and convenience stores to sell the beverages.
‘Zillow 2.0:’ Real estate giant embarks on fundamental shift, projecting home sales operation will become a $20B business  GeekWireRELATED: Zillow Group CEO Spencer Rascoff steps down as co-founder Rich Barton takes over at online real estate giant Zillow Group is doubling down on its ...
China's Passenger Electric Vehicle Sales Jumped To 91000 In January, Suggesting 2 Million Total Sales In 2019 — CleanTechnica Report  CleanTechnicaThe China EV sales count for January 2019 is in, recording 91175 passenger vehicle sales, and around 96000 when adding on commercial vehicles sales.
BC, Ontario foreign buyers' tax fuels Montreal luxury sales surge: Royal LePage  BNNBloomberg.caProvincial policy measures targeting foreign buyers have been fully absorbed in Toronto and Vancouver's luxury housing markets, but have led to heightened ...
Puma edges past rivals in India sales to emerge as top sportswear brand  Times of IndiaNEW DELHI: Puma has edged past arch rival Adidas to emerge as the top sportswear retailer in India. Puma reported sales of Rs 1,157 crore for a period of 12 ...
Oman to Slash Borrowing Plan by as Much as 70% This Year  BloombergOman plans to slash its borrowing requirements for 2019 by as much as 70 percent and rely on asset sales to plug one of the largest budget deficits among oil ...
Emami rises 17% post stake sales by promoters  Moneycontrol.comThe promoters of Emami Group announced a sale of 10 percent stake in Emami, raising approximately Rs 1600 crore.
Suspended cobalt sales, higher costs fuel Katanga's Q4 loss  MINING.comThe company recorded a $52.8 million fourth quarter loss in adjusted EBITDA.
Sales tax expansion leaves everyone a bit miffed  CTPostHARTFORD — Haircuts, laundry, legal services, veterinarian visits and parking are on the list. Even paying an accountant to file your taxes could now be subject ...
Smartphone Sales Ended 2018 on a Down Note  Thurrott.comWith both IDC and Gartner now weighing in, we can definitively state that the smartphone market contracted in 2018, with the shortfall worsening in the fourth ...
Carbon Black Shares Plummet After Earnings and Sales Warning  TheStreet.comShares of cybersecurity software maker Carbon Black Inc. (CBLK) plunged nearly 22% Thursday after the company reported fourth-quarter earnings that beat ...
Apple brings iPhone SE back on sale in its online clearance section from $249  AppleInsiderApple has given potential owners of the iPhone SE yet another chance to purchase the discontinued smartphone through its online store's Clearance section, ...
New claim dogs Oracle: After $11m of sales, I was unfairly axed before next big deal – because I am a 64yo woman  The RegisterOracle, facing US government charges that it discriminated against women by paying them less than male colleagues, has been sued yet again for gender and ...
Aircraft sales continue shallow climb  AOPA PilotFebruary 20, 2019 By Jim Moore. The General Aviation Manufacturers Association reported modest increases across piston, turboprop, and business jet aircraft ...
Huge early bird ticket sales for Sumfest  Jamaica ObserverKINGSTON, Jamaica — Although the line-up for Reggae Sumfest 2019 is yet to be announced, worldwide interest in this year's renewal is already being ...
Maruti Suzuki's compact SUV Vitara Brezza crosses 4 lakh sales milestone  Moneycontrol.comThe country's largest carmaker Maruti Suzuki India on February 19 said its compact SUV Vitara Brezza has crossed the 4 lakh units' sales milestone in less than ...
Kraft Heinz Options Investors Foiled by Poorly Timed Put Sales  Yahoo News(Bloomberg) -- Kraft Heinz Co. shareholders aren't the only ones feeling the sting of the stock's record single-day drop. Whoever sold March $50 put options in ...
Page turns for paper companies as sales improve, demand picks up  Business StandardImproved market conditions have improved sales and profitability of paper mills in the December quarter with expectations of a sharp increase in demand ahead ...
Auction sales rates look reasonably steady although vendors will need to be especially realistic on price in Auckland  Interest.co.nzAuction sales rates for residential properties appear to be continuing to hold steady as the market continues to gather steam as it starts to head ...
Where are the top 5 towns for home sales in Monroe County?  Rochester Democrat and ChronicleHere are the top five towns when it comes to sales increases in Monroe County in 2018.
GST Council defers decision on tax on real estate; extends deadline for sales returns  Economic TimesNew Delhi: The GST Council deferred a decision on rationalisation of tax rates for real estate and lotteries till February 24 when it will continue the discussion, ...
China's car sales in January fell 16 percent, marking seven months of decline  CNBCChina's automobile sales in January fell 15.8 percent from a year earlier, the country's top auto industry association said on Monday, marking the seventh ...
Maruti's compact SUV Vitara Brezza crosses 4 lakh sales milestone  Economic TimesThe country's largest carmaker Maruti Suzuki India Tuesday said its compact SUV Vitara Brezza has crossed the 4 lakh units' sales milestone in less than three ...
Apple's iPhone still holds commanding lead in smartphone sales in Japan  AppleInsiderWhile Apple's shipments in the Japanese smartphone market dipped 10.5 percent year-over-year in the December quarter, the iPhone still enjoys overwhelming ...
Liquidation sales offer big discounts at Payless, Gymboree  Wink NewsIf you missed the Presidents Day weekend sales, there's still time to save. Two very popular stores, Payless ShoeSource and Gymboree, are closing down which ...
Kingspan sales hit by Brexit uncertainty  Construction EnquirerBuilding materials giant Kingspan said the “politically hamstrung” UK is causing a blip in its global sales growth as Brexit uncertainty continues. Worldwide sales ...
JR East to end sales aboard Yamabiko bullet trains  The Japan TimesEast Japan Railway Co. says starting March 15 it will no longer sell food and other goods aboard Yamabiko bullet trains on the Tohoku Shinkansen Line. Such.
Lamont; tolls best long term solution, Sales Tax alternative is higher rate  WTNH.comGovernor Ned Lamont is ramping up the throttle on the need for highway tolls for all cars and trucks. He also says that if the Sales Tax is not extended to dozens ...
Despite the slaughter in Yemen, Britain is still chasing arms sales  The GuardianDefence contractors in Abu Dhabi for the Middle East's biggest arms fair are supported to the hilt by UK ministers, says campaigner Andrew Smith.
5 Best President's Day Sales on Laptops  ForbesPresident's Day is upon us. And that can only mean one thing for shoppers: the opportunity to score some great deals on a variety of products. For tech shoppers ...
Walmart takes online ad sales in house, dealing huge blow to WPP unit  AdAge.comWalmart is taking website ad sales and related analytics work handled by WPP's Triad in house, affecting hundreds of jobs and eliminating the bulk of work for a ...
ComicsPRO: Nancy Spears is heading up DC’s sales and more  Comics BeatUnless you don't believe in paying attention to what's going on round the comics world, you'll have noted that DC Comics has been undergoing a lot of changes ...
Automotive Holdings Group parks investor payouts as new car sales hit the skids  The West AustralianAutomotive Holdings Group has scrapped its dividend and suspended its payout policy as it battles the uncertainty shrouding the new car market. Announcing ...
Short sales on the TSX: What bearish investors are betting against  The Globe and MailDespite the sharp rally in TSX stocks since Christmas, short sellers' bets as of mid-February remain elevated. This should be a concern for market participants, ...
Reliance Jio offer: Samsung Galaxy M10, Galaxy M20 exclusive sale starts today at 12pm  Business TodayThe Samsung Galaxy M10 and Galaxy M20 sale will be live today on Samsung.com, Jio.com and MyJio app between 12 pm to 1 pm.
Don't Waste Your Money Payless Shoes closing sale: Any good deals?  WCPOPayless ShoeSource is closing all stores, but will you really find big markdowns?
United Finds Way to Make Up for Weak Transatlantic Economy Sales  SkiftUnited Airlines is struggling to fill transatlantic economy class seats at reasonable fares, but is making up the difference by capitalizing on a robust United ...
Boots sale - mum reveals incredible 90% off savings in latest reductions  Mirror OnlineBoots' 90% off sale has finally started - here are some of the incredible bargains you could find in the 2019 clearance.
Imported vehicles sales down 25% in January  INQUIRER.netThe Association of Vehicle Importers and Distributors (Avid) posted a 25-percent drop in the number of imported vehicles sold in the local market in January to ...
AngelList Spin-Off CoinList Announces First Token Sale of 2019  CoinDeskToken launch platform CoinList is rolling out its first offering of 2019. Announced Thursday, Ocean Protocol, a decentralized data-sharing protocol, is aiming to ...
South African smartphone sales rose by 7.2% in 2018  MyBroadbandGfK South Africa's latest report showed that the smartphone market enjoyed substantial growth in 2018.
Canadian retail sales expected to further dent BoC rate hike odds – Forex News Preview  XMDecember retail sales will be watched out of Canada on Friday at 13:30 GMT for clues on the prospect of rate increases by the Bank of Canada in 2019.
Walmart Posts Strong Holiday Sales Gains in U.S.  The Wall Street JournalWalmart's profit and sales rose over the winter holidays, a sign that the retail giant lured shoppers from rivals and that Americans continued to spend freely amid ...
The "Weak" December Retail Sales Report Is Good News for TJX and Ross Stores  Motley FoolChristmas wasn't kind to department stores, but the two biggest off-price retailers in the U.S. probably had another successful holiday season.
Royal Enfield 650 Twins Cross 1,000 Unit Sales For The First Time  GaadiWaadi.comRoyal Enfield Interceptor 650 and Continental GT 650 have together recorded more than 1000 unit sales for the first time in January 2019.
Team Liquid and Twitch Agree to Multi-Year Sponsorship Sales Deal  The Esports ObserverTwitch suggests the deal will allow brands to more easily enter the esports industry and partner with an established team. Team Liquid. Database-Link- ...

Save Your Breath: How To Sell In Trade Shows Without Pitching

You stand there, in front of your great presentation material,... Read More

Lead Generation Sins - 7 Of Them!

I really just don't get it.How can so many businesses... Read More

Turn Your Wisdom Into a Workshop

The Technical Revolution has done a lot for us --... Read More

Are You Scaring Your Customers Away?

"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More

Count Down To An Advert

There are hundreds of books available to teach you how... Read More

A Look at Mannequin Heads

A mannequin head is a life-size head that includes all... Read More

The Anatomy of a Sales Letter

When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought... Read More

Eighty Percent of Success is Showing Up

The above quote, "Eighty percent of success is showing up."... Read More

A Simple Truth - Authentic Sales Tip

A Simple TruthDo you have the right stuff?Are you consistent... Read More

10 Amazing Product Selling Formulas

1. Sell your products at a wholesale price to retail... Read More

The History of Sales: Dale Carnegie is Still with Us

I've recently been hearing sales companies talk about how they... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself... Read More

Your Voice is Your Instrument

On an introductory call, your voice is your instrument. During... Read More

What Not To Do With Your Leads

Anyone that works in sales knows just how important it... Read More

A Look at Child Mannequins

Not all mannequins are made to look like full-grown adults.... Read More

Persuading Learners to Buy: 7 Groups

There are seven major reasons why adults continue their pursuit... Read More

The Struggle to Decide: The Paths Customers Take to Solve Problems

Usually my essays discuss the issues that the 'sales' method... Read More

How to Generate Leads on the Internet

In the last decade, the Internet has become a major... Read More

Im A Second-Story Man

Can you say who you are and what you do... Read More

9 Ways to Keep Clients Coming Back For More

A lot of effort is put into getting new clients.... Read More

How to Lose the Sale Quickly & Easily

Here are five sure-fire ways to guarantee you will not... Read More

The Secrets Behind Hypnotic Selling

Hypnosis has been a taboo word for far too long.... Read More

How To Get Face To Face Over The Phone

One disadvantage of selling by telephone is the lack of... Read More

Leveraging Yourself Up To Executives When Selling

The fastest way to get a decision made is to... Read More

How To Sell Your Products or Services on Value And Stop Selling On Price Alone

Have you ever met with, or talked to a prospect... Read More