Your Ad -- Who Cares?

Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?

Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count!

  • Start with a grab 'em headline.

  • Follow with a transitional sub headline.

  • Make the body count.

  • Give them a reason to call -- now. Your prospects don't care about your company. They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress.

    What are your marketing pieces doing for your company?

    Denise O'Berry helps small business owners take action to grow their business. To find out more, visit http://www.deniseoberry.com

    In The News:

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    Why The Supreme Court's Internet Sales Tax Decision Will Hurt e-Commerce Startups  ForbesThe Court's new ruling puts the onus on startups to figure out how to collect taxes from some 15000 different taxing jurisdictions in the U.S..
    European Car Sales Slump in November With No Sign of Rebound  BloombergEuropean carmakers couldn't shake the slump that's shadowed them since September as new car registrations declined for the third month in a row -- adding ...
    Volkswagen on track to break last year's sales record  Moneycontrol.comSales head Christian Dahlheim said on December 14 that "we are confident" 2018 will end with a figure slightly above the previous record from 2017, when the ...
    The last-minute Christmas sales are on! We round up the best bargain gifts for everyone in the family  Telegraph.co.ukBlack Friday and Cyber Monday may be long gone but if you missed out and are still in the market for a pre-Christmas bargain then never fear.
    Apple says an iPhone sales ban in China would force it to settle w/ Qualcomm, cost ‘millions of dollars a day’  9to5MacEarlier this week, it was reported that China had granted Qualcomm an iPhone import and sale ban as part of its legal case against Apple. While the ban has ...
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    Thanks, Amazon: Northern Virginia home sales rocket 90% in November  MarketWatchThe number of contracts signed between Northern Virginia home buyers and sellers surged 90% in November compared to last year, just after Amazon.com Inc.
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    Apple can still get more people to buy its services even if iPhone sales fall: Tech analyst  CNBCApple's subscription services strategy will work because it is not dependent on new unit sales, Macquarie Group analyst Ben Schachter says.
    Sears Goes Under and Sales Go Up  Wall Street JournalAll it took for Sears Holdings Corp. SHLDQ -3.41% to increase sales was to go mostly out of business. The company, which filed for bankruptcy protection in ...
    Pound falls after May's Brexit blow in Brussels - as it happened  The GuardianThe pound is down against the dollar and the euro after Theresa May failed to make progress during her Brexit trip to Brussels.
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    Retail Sales Surge in November as Cheap Gas, Black Friday Records, Fuel Shoppers  TheStreet.comU.S. retail sales grew by a much stronger-than-expected pace last month, the Commerce Department said Friday, with purchases fueled by falling gas prices ...
    Bookstore Sales Increased 7.2% in October  Publishers WeeklyAfter two months of declines, bookstore sales rebounded in October, rising 7.2% over a year ago. According to preliminary estimates from the U.S. Census ...
    Sales Rise at Costco, but Fall Short of Expectations  Wall Street JournalCostco Wholesale sales surged in its latest quarter, as the warehouse chain continued to benefit from a strong economy and shopper interest in everything from ...
    Infosys US Retail sales executive Naresh Ramamurti quits  Economic TimesRamamurti is an Infosys veteran of nearly 15 years in two stints.
    Why are there so many pre-Christmas sales?  BBC NewsShoppers are seeing a boom in pre-Christmas sales as retailers try to lure them back to High Street shops. Squeezed by rising costs and online competition ...
    BC home sales, average prices drop in November: BCREA  Vancouver CourierHome sales across B.C. fell by just over 33 per cent in November compared with one year ago, to 5,179 resale transactions, according to figures released ...
    The Killers' Mr. Brightside hits massive sales landmark  Official Charts CompanyIt's the song that refuses to disappear: after regularly featuring in the singles Top 100 for the last two years, The Killers' Mr. Brightside reaches a landmark one ...
    Ford China sales plummet 55% in November  Seeking AlphaFord (F) sales in China fell 55% Y/Y in October to 52434 vehicles. Sales for Changan Ford Automobiles were down 73% to 22627 vehicles, while Jiangling Mo.
    Adobe Tops Q4 Sales Forecasts, Sees $11.1 Billion in 2019 Revenues  TheStreet.comAdobe posted stronger-than expected fourth quarter sales Thursday said 2019 revenues would top $11 billion as the Photoshop maker continues to challenge ...
    X70 will boost vehicle sales - Nation  The Star OnlinePETALING JAYA: Proton's sport utility vehicle (SUV) launch will help boost vehicle sales to close the year on a high, with the sales figure so far this year already ...
    Sales set up on Facebook lead to Albany muggings, police say  Times Union ALBANY — After the muggings of two men who tried to sell iPhones, city police are encouraging people to use police station lobbies to complete sales they set ...
    Red Velvet's 'RBB' Earns Group's Biggest U.S. Album Sales Week, First No. 1 on World Digital Song Sales  BillboardRed Velvet have a "really bad boy" and a really big hit album on their hands. The K-pop girl group's latest EP, RBB (Really Bad Boy): The 5th Mini Album, debuts ...
    US retail sales increased a slight 0.2% in November; holiday shopping gains offset by lower ... | WSB-TV  WSB AtlantaWASHINGTON (AP) - US retail sales increased a slight 0.2% in November; holiday shopping gains offset by lower gasoline prices.
    Delhi high court bans online medical sales across country  Times of IndiaIndia News: A bench of Chief Justice Rajendra Menon and Justice V K Rao passed the order while acting on a PIL filed by Delhi-based dermatologist Zaheer ...
    Ford government wants public feedback on private, corner store alcohol sales  CBC NewsThe Ontario government is asking for public feedback on the idea of letting private companies and corner stores sell alcohol.
    Best Buy sales data shows iPhone XS and XS Max slumping during the holiday season  9to5MacRecent sales data from Best Buy paints a dreary picture for iPhone XS and XS Max sales for the holiday quarter. The data lines up with multiple recent reports ...
    China's auto sales fall in November for fifth month  Moneycontrol.comSales of SUVs, sedans and minivans in the global industry's biggest market plunged 16 percent from a year ago to just under 2.2 million.
    November retail sales data - What to know in markets Friday  Yahoo FinanceThe Census Bureau will be releasing retail data on Friday.
    Bonmarché shares halve after sales slump  BBC NewsThe clothing firm's shares fell 50% at one point as it warns it could make a full-year loss of £4m.
    North Carolina city prepping for possible marijuana sales  Live 5 News WCSCASHEVILLE, NC (WBTV) - A North Carolina city's alcohol regulators say they're preparing to sell marijuana should it become legal in the state. The Asheville ...
    Passenger vehicle sales decline 3.43 per cent in November; car sales too dip marginally  Economic TimesDomestic car sales were down marginally to 1,79783 units in November as against 1,81435 units in November 2017, according to data released by the Society ...
    EU PlayStation Store Christmas Sale Ends with Some of This Year's Biggest PS4 Games  Push SquareThe third and final round of Sony's European Christmas sale is here, and it's going out with a bang. There have been some great offers over the last couple of ...
    Oppo, Vivo post combined loss of Rs 1,225 crore even as sales rise 20%  Economic TimesKOLKATA: Oppo and Vivo posted a combined loss of Rs 1,225 crore in the first six months of the current financial year even as both companies, owned by ...
    SIDs say Cougs trail far behind Cyclones in bowl ticket sales  247SportsISU has sold over 13500 Alamo tickets, while Cougs are at 4700 and have sold fewer than 2500 tickets over the past week.
    DoubleDragon to create international entities for overseas sales expansion  ABS-CBN NewsMANILA - DoubleDragon Properties Corp on Friday said its board has approved the creation of international subsidiaries for overseas sales expansions.
    Ticket sales for Pritzker inauguration party will benefit group that helps low-income Chicagoans, state fair foundation  Chicago TribuneTicket sales for Democratic Gov.-elect J.B. Pritzker's post-inauguration party in Springfield next month will benefit a group that helps low-income Chicagoans ...
    Delhi High Court Bans Online Sale of Medicines  Inc42 MediaA day after the Madras High Court reserved its verdict after the final hearing, on epharmacy, the Delhi High Court has issued an all-India ban on the online sale ...
    'Don't bogart that joint': Early sales show there's not enough legal pot to go around  The Globe and MailHealth Canada numbers from first couple of weeks indicate supply shortages, analysts say.
    Auto Sales November 2018: Passenger Vehicle Sales Remain Muted  Car and BikePassenger Vehicle (PV) sales have been under pressure in the third quarter of Fiscal Year 2018 and various micro and macro-economic factors have added to it ...
    U.S. confirms China soybean purchase, but no clarity over more sales  Yahoo! Finance NewsCHICAGO/WASHINGTON (Reuters) - U.S. government officials on Thursday hailed China's first meagre purchase of U.S. soybeans since its trade war with the ...
    Exclusive: China Development Bank supervising HNA asset sales -...  ReutersChina Development Bank (CDB) is leading a team to supervise HNA Group's asset disposals as the heavily indebted conglomerate scales back operations to a ...
    Lego seeks to halt Walmart holiday sales of competing figurines  BNNBloomberg.caLego A/S wants to make sure any plastic toy figurine unwrapped in an American home during the holidays isn't what the toymaker calls a copycat of its own ...
    Auto sales in November skid on inventory, liquidity issues  LivemintNew Delhi: Domestic sales of bigger trucks and buses fell in November for the first time this fiscal as a liquidity squeeze at non-banking financial companies ...
    Seeing Orange: Syracuse leading West Virginia in bowl game sales  West Virginia MetroNewsSyracuse fans are proving more eager for the Camping World Bowl than West Virginia, which is on a two-game skid and playing without Will Grier.
    $800,000 Italian Renaissance mansion 'Villa Maria' tops home sales report  Sioux Falls Argus LeaderThe home, known as Villa Maria, sold for $800000 making it one of the most expensive home sold to date this year in Minnehaha County, according to public ...
    TTU approves sale of alcohol at games, slashing concession prices  KCBDLUBBOCK, TX (KCBD) - Texas Tech's Board of Regents have approved the sale of beer and wine in the general seating area at home sporting events.
    Court orders China sales ban on older Apple iPhones in Qualcomm case  Economic TimesSAN FRANCISCO: A Chinese court has ordered a ban on the sale of several older Apple Inc iPhone models in China for violating two patents of chipmaker ...
    Best Buy announces 'Nick of Time' sale for last minute deals on gadgets  CNET en EspanolBest Buy promises deals on iPhones, MacBooks, Samsung TVs and Beats headphones.
    Asheville Alcoholic Beverage Control officials: We're prepping for marijuana sales  Asheville Citizen-TimesAsheville Alcoholic Beverage Control officials Tuesday said the new warehouse they've built has room for marijuana.
    Best Buy is running one last big sale with some of the best deals we’ve seen all year  BGRIf you thought you were out of opportunities to pick up some of the most popular products in the world at some of the best prices of 2018, you'd be sorely ...
    Mercedes-Benz Ranks No.1 In After Sales Service Satisfaction, BMW No.2 : Study  NDTVAuto.comThe world is going digital and carmakers have a big role to play in it. We've discussed it so many times in seminars and even in press conferences where the ...
    Short sales on the TSX: What bearish investors are betting against  The Globe and MailBearish sentiment on Canadian stocks recently fell back but is still elevated. One indication is the trend in the percentage of shares short for the iShares ...
    Film News Roundup: ‘Aquaman’ Sets Pre-Sales Record  VarietyIn today's film news roundup, “Aquaman” sets a pre-sales record, “Bohemian Rhapsody” hits a milestone, and SAG-AFTRA promotes four executives.
    No more flash sales, Xiaomi Redmi Note 6 Pro goes on open sale in India starting Dec 12  India TodayRedmi Note 6 Pro received great response from the consumers during the flash sales. As Xiaomi had announced, the company managed to sell 6lakh Redmi ...
    The 17 markets with the most mega sales in the world  Inman.comNew York City, Los Angeles, Aspen, Colorado, are among the 17 markets with the most mega property sales in the world, according to a new report.
    Virtual Garage Sales for Used Digital Music Are Barred by Court  BloombergQuint(Bloomberg) -- Purchasers of digital music files from services such as Apple Inc.'s iTunes cannot resell them through a virtual marketplace, an appeals court said ...
    Dow Jones Heavyweight Caterpillar Sales Growth Keeps Slowing With Global Economy  Investor's Business DailyCaterpillar stock rallied Thursday, but Dow Jones bellwether for the global economy reported further deceleration in sales growth last month.
    "EV Sales Capital Of The World" Is Shanghai  CleanTechnicaThe International Council on Clean Transportation recently released a report on EV sales around the world.
    Flipkart Honor Days sale: Honor 9N at Rs 8,999, Honor 9 Lite at Rs 9,999, Honor 10 at Rs 24,999 and other top Honor phone deals  India TodayFlipkart is holding a four days' Honor Days sale on its website that starts from today i.e. December 13 and will end on the midnight of December of 16.
    4 Sales Trends That You Need To Know About In 2019  ForbesIt's almost the end of the year, the perfect time to look back at what you've done and achieved, as well as look forward to understand what's to come. The world of ...
    Hexo revenue surges, posts $5.2M in sales during 2 weeks of pot legalization - Article  BNNBloomberg.caGATINEAU, Que. -- Cannabis producer Hexo Corp. (HEXO.TO) sold $5.2 million worth of recreational cannabis during the first two weeks of legalization, driving ...
    T20 rules in Perth after sluggish Test ticket sales  The Sydney Morning HeraldThe Big Bash League is set to trump the Perth Test with fans not voting with their feet for Optus Stadium's first five-day match. While ticket sales for the second ...
    Major chunk of agri sales should go to farmers: Adi Godrej  Moneycontrol.comHe explained that there are a lot of government rules, which only allow marketing under certain conditions.
    Housing sales may rise 16% in 2018; new supply up 32%: Anarock  Moneycontrol.comDuring 2018, housing supply rose by 32 percent to 1.93 lakh units in the seven cities -- Delhi-NCR, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad and Pune ...
    Eskom is said to mull asset sales as billionaire circles  Moneyweb.co.zaEskom is considering the sale of smaller assets as the South African state-owned power utility weighs solutions to a liquidity crisis that contributed to a wave of ...
    Renault Zoe Sales Up 144% In France In November  CleanTechnicaLooking at November best sellers, the Renault Zoe had a strong surge with 1,895 units in November (+144%, and #20 in the mainstream market). It was the ...
    PepsiCo VP sales Harsh Rai quits; succeeded by NourishCo MD Ajit Dheer  Economic TimesNEW DELHI: PepsiCo VP and general manager sales Harsh Rai has quit the company, ending an over-decade-long association with the beverages and foods ...
    Amazon India to host online sales event for SMEs  Economic TimesBENGALURU: The Indian arm of global e-tail major Amazon will host 'Small Business Day' online shopping event on December 16 to promote small and ...
    Titan eyes ₹45 crore sales in 2019 from saree brand Taneira  LivemintAt present, the brand has four stores—two each in Bengaluru and Delhi—including the newly launched store.
    'Baby, It's Cold Outside' Sales Surge Amid Calls to Ban Christmas Classic  Breitbart NewsAmerican consumers responded to attempts to rape-shame "Baby, It's Cold Outside" by driving up sales of the Christmas classic.
    Amazon sackings 'follow sales data leaks'  BBC NewsAmazon has sacked workers it believes had been misusing internal data on high-selling products, the Wall Street Journal (WSJ) reports. Amazon reportedly ...
    Egypt restricts sales of yellow vests to stop protests  BBC NewsSales of the vests are restricted to stop copycat protests on the anniversary of the 2011 uprising.
    Shocking! Apple’s iPhone sales might actually be stronger than expected  BGROver the past few weeks, shares of Apple have been in something of a free fall, plummeting from an all-time high of $231 this past October to about $165 earlier ...
    UK economy slows as car sales fall  BBC NewsGrowth in the UK's economy has slowed as car sales fell and the manufacturing sector stalled, the Office for National Statistics (ONS) has said. The economy ...
    Passenger Vehicle Sales Dip In November, See Fourth Monthly Decline Since July  News18Domestic passenger vehicle sales declined in November, the fourth monthly decline since July, as spike in interest rates and high fuel prices crimped consumer ...
    Slowing sales, structural shifts and rural demand is bringing small cars back into focus  Economic TimesA deep structural shift emerging in consumer demand is sending car makers back to the drawing board.
    Maruti Suzuki Achieves 5 Lakh Sales Milestone For Its CNG Car Portfolio  Car and BikeMaruti Suzuki has reached the five lakh cumulative sales milestone in India for its range of CNG vehicles. The ompany presently offers CNG option in seven of its ...
    Xiaomi Redmi Note 6 Pro to go on sale today at 12 pm via Mi.com, Flipkart; to be now available in open sales  Times NowXiaomi Redmi Note 6 Pro has been an instant success in India and while the biggest highlights of the smartphone include quad cameras, an FHD+ display, ...
    Chronicle Investigation: SF health official played a role in shipyard home sales  San Francisco ChronicleA key San Francisco public health official helped Hunters Point shipyard developer Lennar assure homebuyers that questions about the toxic site's safety were ...
    Cars.com plans to restructure sales operations, cut staff amid investor pressure  Automotive NewsCars.com, one of the auto industry's largest online shopping sites, is restructuring its sales operations and eliminating more than 100 positions amid pressure ...
    Fortis sale: One of India's biggest healthcare deals is on hold, here's what led to it  Economic TimesIn July this year after a long bidding war, Fortis Healthcare was sold to IHH Health for Rs 4000 crore.
    Turkish companies’ arms sales rose 24 percent last year  Hurriyet Daily NewsThe arms sales of Turkish companies rose by 24 percent in 2017, according to a report released on Dec. 10 by the Stockholm International Peace Research ...
    Eskom said to mull asset sales as billionaire Motsepe circles  Fin24Eskom is considering the sale of smaller assets as the state-owned power utility weighs solutions to a liquidity crisis that contributed to a wave of rolling ...
    NI exports to the Republic rise, while GB sales fall  BBC NewsAnnual decline in sales to GB due to decline in food, beverages and tobacco subsector, says Nisra.
    Take 15% Off Toys and Video Games With eBay's One-Day Sale  Comicbook.comWe have entered into the final stretch of the holiday shopping season, and that means that there is precious little time to take advantage of big deals. One of your ...
    K-pop girl group Blackpink Singapore show's tickets on general sale from Dec 20  The Straits TimesSINGAPORE - South Korean idol girl group Blackpink, set to play in Singapore next February, has released ticketing details for the upcoming concert.
    Mahindra Alturas Nov 2018 sales at 216 units - Toyota Fortuner at 1,475  RushLaneNew Mahindra Altruas SUV, the Toyota Fortuner challenger has managed to sell 216 units in first month. Fortuner registered 1475 unit.
    Costco downgraded as members-only retailer faces higher sales hurdles  CNBCTougher sales comparisons and food price deflation at Costco will curb otherwise banner performance in 2019, according to Citigroup, which downgraded the ...
    Tata Motors group global sales dip 7% in November  Moneycontrol.comGlobal wholesales of all passenger vehicles in November were at 66429 units, lower by 7 percent from the year-ago month, Tata Motors said in a statement.
    Second meeting for proposal of Town Common liquor sales  WITNThe city of Greenville is hosting the second of two public meetings tonight to get feedback on the proposal.

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