Selling Strategy - 5 Ways To Success

Web sites exist for essentially two purposes. The first is to provide information. The second is to sell. If your purpose for being online is to sell products or services, but you don't have tons of sales experience to fall back on, this article is for you!

Selling is not some mysterious process that happens in smoke filled rooms or some gift you are born with. At it's core, selling is really finding out what people want and providing a way for them to get it. And you must take the buyer through a certain logical order before they will buy.

Like almost any other skill, selling can be learned. Today we look at the five basic steps of a sale. After you finish reading today's article take a close look at your website, selling letters, ad copy and more to see if they take the buyer through these five steps. If not, take steps to make your copy stronger and measure the results.

After going through this 'fine-tuning' process a few times you will have a web site that consistently makes sales and creates a reliable income for you. Now, the five steps of the sale.

There are five distinct steps you must go through with a prospect in order to get them to say yes. Write these on an index card and use them as a checklist each time you make a presentation.

1) Attention - Without your prospect's full attention, you can't proceed. Make sure that your prospect pays attention to your selling message, not your graphics or hot color combos. Spinning ducks are cute, powerful words sell products.

2) Involvement - Once you have their attention, get them involved. Have them do something. Ask them to sign up for your newsletter or take an online survey right from your home page. If they are interested enough to take this step, you're headed in the right direction.

3) Conviction - They have to be convinced in order to buy. Make sure your words include the FACTS they need to make a logical decision. Prospects buy on emotional impulse but if they can't defend their purchase with logic you'll lose the sale.

4) Desire - This is where the art of selling lives. THEY MUST WANT IT. Include strong emotional 'hooks' for people to relate to. Tell them exactly what's in it for them. Remember that people are usually motivated by the promise of gain (making more money) or the fear of loss (act now before the price goes up).

The simple fact is that people will buy on an emotional impulse. They may defend their purchase with logic - especially to their spouse ;) but they buy things because they WANT to.

A great example of this is the Golden Gate Bridge. I'm totally convinced the Golden Gate Bridge is a great bridge, but I don't want to buy it. ;) Dry stats won't do the job, emotion will.

5) Close - If you've done your job in the four preceding points, closing is a matter of arranging the details. But it is in this step that many sales are lost. Here's the key to closing the sale. TELL them exactly what to do next and keep them laser focused on doing that one thing. Do NOT include links to other products or programs on your order page. Keep their focus on whipping out that credit card and buying now. Make it simple and easy to do.

Now that you know the five steps of a sale, examine your website and selling material to see how you stack up. No matter what you sell, the prospect must complete the steps before they will buy. The fact that they visit your site at all indicates interest. Gently guide them through the other four steps and success will be yours!

Erny Setyawati is author of Bali Global Market Ezine that give solution of home business promotion and strategy, visit her webiste a:

In The News:


Forbes

Black Friday, Cyber Monday And Travel Tuesday: The Best Travel Sales And Deals
Forbes
A word of advice: Most sales are only available for a short timeframe and for travel during a specific window. Be sure to check the fine print for other restrictions like minimum stays, black-out dates, upfront payments and nonrefundable rates. (And ...

and more »

NBCNews.com

Florida sues Walgreens, CVS over opioid sales
NBCNews.com
FORT LAUDERDALE, Fla. — Florida is suing the nation's two largest drugstore chains, Walgreens and CVS, alleging they added to the state and national opioid crisis by overselling painkillers and not taking precautions to stop illegal sales. Attorney ...
Next attorney general could come from Trump's inner circle: Sources - ABC News - ABC News - Go.comABC News
Prescription Opioid Data | Drug Overdose | CDC Injury CenterCDC
Florida Opioid Summary | National Institute on Drug Abuse (NIDA)National Institute on Drug Abuse
Florida Attorney General
all 23 news articles »

USA TODAY

Black Friday 2018: Lowe's sales are on appliances, smart home, and more
USA TODAY
Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and opinions are independent from USA Today's newsroom ...

and more »

Forbes

Best Buy 'Cyber Monday' 2018 Sales: What We Know So Far
Forbes
As Black Friday 2018 approaches, doubts emerge: Will there be a better deal on Cyber Monday? Since this sales holiday is growing even faster than Black Friday, that's a valid question. So do you wait? When it comes to Best Buy BBY -1.99% ...
Black Friday 2018 deals: Early sales on Amazon Echo, Apple iPad, laptops, and smart TVsYahoo News

all 38 news articles »

The Boston Globe

Florida sues CVS, Walgreens over opioid sales
The Boston Globe
FORT LAUDERDALE, Fla. — The state of Florida is suing the nation's two largest drugstore chains, Walgreens and CVS, alleging they added to the state and national opioid crisis by overselling painkillers and not taking precautions to stop illegal sales.
Next attorney general could come from Trump's inner circle: Sources - ABC News - ABC News - Go.comABC News
Prescription Opioid Data | Drug Overdose | CDC Injury CenterCDC
Florida Opioid Summary | National Institute on Drug Abuse (NIDA)National Institute on Drug Abuse
Florida Attorney General
all 164 news articles »

Wall Street Journal

GE Seeks Power Sales in Iraq, But Report Spotlights Corruption Concerns
Wall Street Journal
General Electric Co. learned from a consultant's report this past summer of corruption allegations against key business partners in Iraq, where the company is trying to shore up its position in one of the most important foreign markets for its ...

and more »

CleanTechnica

Tesla Model 3 vs. Ford Mustang US Sales
CleanTechnica
The region of Southwest Florida where I live is probably a pretty good one for the Mustang. I see quite a few of them around town. However, it does seem as though I'm already seeing more Model 3s than Mustangs, which is a little shocking when you ...

and more »

Worcester Telegram

Local retailers bracing for Black Friday sales
Worcester Telegram
For Maggie M. Hubbard, general manager of the JCPenney store at the Mall at Whitney Field in Leominster, it's all hands on deck for Black Friday holiday shopping. And this year, with Christmas Eve falling on a Monday, it could also get a little crazy ...
10 Best Black Friday Tech Sales at Walmart and Best BuyInverse
The Best Black Friday and Cyber Monday Deals of 2018ELLE.com

all 171 news articles »

Entrepreneur

Ditch the Sales Script and Do This Instead
Entrepreneur
Using a sales script is a conventional way for a business to scale a branded sales approach. It may allow a business to execute a sale with those who don't notice or don't care that it's using a script. Ultimately, however, sales scripts will time and ...

and more »

HuffPost

Democrats Are Planning To Target The Arms Sales Trump Loves
HuffPost
WASHINGTON ― Top Democrats are discussing how to use their upcoming control of the House of Representatives to more tightly regulate U.S. weapons sales abroad ― a move that would shore up the party's antiwar credentials and make it harder for ...

and more »
Google News

Buying Wholesale Mannequins

Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More

Building Relationships

A conversation: The Salesperson: "I don't cold call-I want to... Read More

Focus on a Trade - Not a Discount

Smart buyers will always ask for a better price. Unfortunately,... Read More

Stuff We Make Up About Our Prospects

? Go through the "no's" to get to "yes." ?... Read More

The Email Blow-Off

This week's article is my response to a question by... Read More

Writing Effective Sales Messages

A sales letter is a document designed to generate sales.... Read More

Sell YOU With Your Small Talk (Yes You Can)

Want to build a relationship -- sell yourself for a... Read More

Why You Buy, Part Three

Still more discoveries from the recent studies in behavioral economics:Over-Valuing... Read More

Web Promotion: 10 Amazing Web Promotion Ways To Jump Start Your Sales

Hello, do you have a website and sell something on... Read More

Wholesale Secrets Revealed: The Holy Grail Of Wholesale!

Like the legendary search for the Holy Grail, the cup... Read More

Planning to Realize Your Goals

Recently, I wrote about about creating specific, compelling goals that... Read More

Throw Out Your Selling Language - Unlock Your Natural Voice

I was sitting at my desk last week when my... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

Is Sales Profession an Oxymoron?

If you are in Sales, you have probably heard these... Read More

Impotent Questions - How Much Are They Costing You?

Last issue we talked about what motivates people to buy... Read More

Obtaining Self-Confidence

A reader recently asked me the following: "I enjoyed the... Read More

5 Tips to Choosing a Direct Sales Business

With hundreds of direct sales companies out there, how do... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

Reviving Dead Clients

Most consultants I've talked to don't spend any time trying... Read More

Im A Second-Story Man

Can you say who you are and what you do... Read More

12 Handy Tips for Generating Leads through Cold-Calling

Cold calling can be a great way to generate quality... Read More

Diverting the Flow of Customers to Your Business

I was a lucky kid when I grew up. Lucky,... Read More

Unique Selling Propositions

If you have competitors, then you should have at least... Read More

How To Seal The Deal In Seven Seconds

Can you close a sale in just seven seconds? If... Read More

Selling the Difficult: How to Sell What People Dont Understand How to Buy

I'll play a seller, using conventional selling methods, selling something... Read More