Why Write a Sales Letter for Each Product?

Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site-to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time. They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features), and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:[email protected]

In The News:

13 Strategies For Connecting With New Sales Prospects (And Why They Work)  ForbesDealing with new customers can be a nerve-wracking ordeal for some salespeople. At the best of times, human interpersonal interaction can be awkward and ...
Europe Car Sales Extend Downward Spiral With Worst Drop of 2019  BloombergEuropean car registrations fell sharply in June, resuming a downward spiral that adds to the industry's litany of woes. After a profit warning last week from ...
NYC Apartment Building Sales Plummet With New Rent Law Scaring Off Investors  BloombergThings looked promising for the sellers of a collection of Harlem apartment buildings, listed in April for $260 million. Almost immediately, 150 would-be buyers ...
US retail sales beat expectations in June  CNBCU.S. retail sales increased more than expected in June, pointing to strong consumer spending, which could help to blunt some of the hit on the economy from ...
Prime Day becomes a battleground for critics but Amazon scores big sales regardless  Seattle TimesIt was the biggest Prime Day ever – because it always is, and this time it went on for two days. It was also the noisiest, as Amazon's critics and competitors tried to ...
Apollo Hospitals seeks investor, asset sales to cut debt  Economic TimesThe aim is to reduce the Apollo shares pledged by the family as collateral to lenders.
Retail auto sales continue in slow lane in Jun, decline 5.4%  LivemintNEW DELHI: Retail sales of automobiles across India declined 5.4% year-on-year in June to 1.64 million units, according to data released by the Federation of ...
Hong Kong ‘turbulence’ knocks sales at watchmaker Swatch  Financial TimesPolitical upheaval in Hong Kong has hit sales at Swiss watch maker Swatch in the first half of the year as the fallout from a controversial extradition bill continues ...
Retail Sales Post a Solid Month Led by Autos and Amazon  MishTalkRetail sales posted another strong month in June, led by autos, up 0.7% and nonstore retailers up 1.7%. The odds the US is currently in recession took a hit ...
Automakers stare at a rough drive as car sales fast run out of fuel  Moneycontrol.comLoan taps are drying up, rains are playing hide and seek, and a technological disruption is looming. Not exactly the best of times for automobile companies.
Nielsen revises FMCG forecast as sales growth stays in the slow lane  LivemintNielsen has lowered its 2019 growth forecast for FMCG to 9-10% from its previous outlook of 11-12%.In the first half of the year, growth in FMCG sales was 12%, ...
IBM Sales Slump Expected to Continue: What to Watch  The Wall Street JournalInternational Business Machines Corp. IBM -0.32% is expected to report second-quarter earnings after the market closes Wednesday. The results follow several ...
Gold eases as robust US retail sales trim rate cut hopes  CNBCGold prices fell on Tuesday after better-than-expected U.S. retail sales data lowered expectations of an interest rate cut by the U.S. Federal Reserve and boosted ...
Summer heat sends sale of ACs, refrigerators soaring  Economic TimesKOLKATA: Overall consumption growth in rural areas might have been in the red, but soaring mercury and easy finance seem to have set the sale of white ...
Tata car sales break up June 2019 - Tiago, Nexon on top, Harrier 4th  RushLaneTata's star performers - Tiago, Nexon and Harrier have registered decline in sales for June 2019. Company sales are down by 27%.
Textron Stock Falls Sharply as Weak Sales Overshadow Profit Gains  Barron'sTextron beat Wall Street earnings estimates and raised full-year earnings guidance. So why is the stock down 5%? Sales were much weaker than expected.
Disney Content Sales President Janice Marinelli to Depart  VarietyJanice Marinelli, president of global sales and marketing at Walt Disney's direct-to-consumer and international segment, will depart.
Hillsborough BOCC moves forward with implementing where transportation sales tax will go  ABC Action NewsHillsborough County leaders have decided to move forward with restoring how the transportation sales tax approved by voters will be spent.
The LG G8 can now tap to pay at magstripe sales terminals across the US  Circuit BreakerFour years after Samsung introduced a tap-to-pay mobile wallet that works practically anywhere your credit card does — even older magnetic-stripe card ...
EBay stock rises as company considers sale of StubHub - Los Angeles Times  Los Angeles TimesEBay Inc. profit topped analysts' estimates in the face of slowing sales growth, showing the company can extract more from its millions of loyal buyers and sellers ...
Trump blames Obama as he reluctantly bans F-35 sales to Turkey  CNNPresident Donald Trump says Turkey will be banned from purchasing American F-35 fighter jets after it acquired a Russian air defense system, but made no ...
European sales fall 8% in June on fewer working days  Automotive News EuropeEuropean new-car sales fell 8 percent in June, with big declines for Nissan, Volvo and Fiat Chrysler.
Amazon Prime Day and Flipkart Big Shopping Days: Best Offers on Mobile Phones  Gadgets 360Flipkart Big Billion Days and Amazon Prime Day sales are currently live and you can grab some decent offers on mobile phones. We have handpicked the best ...
France now has the answer to 'big sales, no profits' puzzle of digital giants like Google, Amazon  Economic TimesFrance has enacted legislation to tax digital giants like Amazon and Facebook on their revenue, not profits. India — which levies a 6% tax on the ad spends of ...
Housing sales in Turkey fall 21.7%25 in H1 as purchases by foreigners jump 68.8%25  Daily SabahThe number of real estate properties sold in Turkey fell 21.7% year-on-year in the first half of 2019, with more than 500,000 properties sold in the first six months, ...
BMW Group's Global Sales Grow Marginally By 0.7% In June 2019  NDTVAuto.comThough sales of cars have taken a hit globally, the BMW Group sales continued their positive trend in June. The Group saw a marginal rise of 0.7 per cent in ...
Best anti-Prime Day deals at Walmart: Sales on Xbox, Switch, Chromebooks, iPad, Google Home and TVs  CNETYou've raided Amazon's best deals, but don't forget Walmart. It's offering big savings on Xbox and Switch bundles, Google smart home products, Chromebooks, ...
Iranian Foreign Minister Trolls U.S. on Twitter, Mocks Weapon Sales Hypocrisy  NewsweekIranian Foreign Minister Javad Zarif has demanded that the U.S. stop selling weapons to Iran's rivals in the Middle East, accusing Washington of hypocrisy and ...
Carmakers resort to output cuts, shutdowns as sales slip further  The Financial ExpressAs they brace for a possible deceleration due to yet another round of price increases post the new safety and emission norms, auto sector executives are ...
U.S. home sales to foreigners sink on strong dollar and Trump's trade wars  Los Angeles TimesForeign purchases of U.S. residential real estate fell 36% to the lowest annual rate since 2013, as slowing overseas economies, the strong dollar and the White ...
Why hard seltzer sales continue to surge in America  Yahoo FinanceAnd you thought it was rosé all day. Think again. More like low cal, low sugar White Claw FTW. Demand for hard seltzer is accelerating — at the expense of often ...
Group Nine Media is installing new sales leadership  Business InsiderCRO Todd Anderman is being replaced by a triumvirate of executives with digital advertising and agency backgrounds.
Gold Prices Turn Lower on U.S.-Iran Talks, Strong Retail Sales Data  Investing.comInvesting.com - Gold prices fell on Wednesday in Asia on hints that the U.S. and Iran may be willing to hold talks. Retail sales gained 0.4% in June, outpacing ...
War risk costs drag on UAE marine fuel sales, benefit Singapore: trade sources  ReutersShippers trying to minimize time in the Middle East after oil tanker attacks pushed up insurance costs are scaling back purchases of marine fuels from the United ...
Naperville votes to 'protect the brand,' banning recreational pot sales  Chicago Daily HeraldNaperville is among the first places in the suburbs to ban recreational sales of marijuana, saying selling the drug would hurt the city's family-friendly brand.
Libertyville leaning against marijuana sales for recreational use  Chicago Daily HeraldLibertyville officials are leaning against allowing the sale of recreational marijuana in town, but public input is being sought before an official decision is made.
Adani Port likely to raise $650 million via bond sales  Economic TimesMUMBAI: Billionaire Gautam Adani-controlled Adani Port Special Economic Zone (APSEZ) is raising up to $650 million in another overseas bond sale, following ...
Costco Stock Is Too Hot to Handle, Despite June Sales Beat  The Motley FoolThe top warehouse club operator continues to post strong sales growth, but Costco stock is too expensive at its current valuation of 35 times earnings.
Outlook for Second-Quarter Growth Firms as Americans Shop, Factories Perk Up  The Wall Street JournalAmerican shoppers increased their spending in June and factories picked up production, adding to evidence the U.S. economy is wrapping up a solid second ...
China's Changan posts heavy loss on weak sales at Ford, Mazda ventures  Automotive NewsChangan's red ink comes amid continued weak sales at its joint ventures with Ford Motor Co. and Mazda Motor Corp.
Top 10 two wheelers June 2019 sales - Hero Splendor beats Honda Activa  RushLaneHero Splendor has become the best selling two wheeler in India for June 2019, replacing Honda Activa scooter. Here are top 10 scooters of India.
Gold Prices Drop Following Solid U.S. June Retail Sales Data  Kitco News(Kitco News) - Gold prices are under pressure but continue to hold above $1400 an ounce as it competes with rising “risk on sentiment in the market place” as ...
Amazon Prime Day 2019: The best deals and sales from Day 2  TODAYAmazon Prime Day is on July 15th and 16th, 2019. Shop the best deals from the annual Amazon Prime Day sale including Roombas, Instant Pots and more.
Best non-Prime Day deals at Best Buy: Sales on MacBooks, iPads, 2-in-1 laptops and more  CNETPrime Day sales are in full bloom and have certainly attracted the attention of Amazon's retail rivals. If you're not an Amazon Prime member (or you're protesting ...
Walmart Prime Day Deals: The Best Smartwatch Sales  ForbesFrom Apple Watch to Garmin, the best smartwatch deals at Walmart during Prime Day.
Sales improve 16% in the first quarter: Tata Steel  Economic TimesProduction in the first quarter went up 20 per cent to 4.37 million tonne (mt), the company said.
Johnson & Johnson Bumps Up Sales Target  The Wall Street JournalJohnson & Johnson JNJ -1.64% raised its forecast of 2019 sales as it reported quarterly results, but costly product litigation continues to weigh on the ...
Tesla Cuts Model 3 Prices In New Sales Push | OilPrice.com  OilPrice.comTesla is cutting the starting price of its Model 3 to US$38990, but it's dropping standard-range variants of the premium Models S and X, lifting their starting prices.
Target Deal Day 2019: Technology, kitchen appliance sales and more  TODAYNot a fan of Amazon's Prime Day options? Try these deals on kitchen appliances, tech sales and offers on DNA kits from Target instead.
Barcelona must earn £270m in player sales to balance books before sealing Neymar transfer with Coutinho,  The SunBARCELONA need to raise £270million in player sales so they can cough up the cash to sign Neymar, according to reports. The Catalan giants could fall guilty ...
Domino's stock sinks on disappointing sales, fanning doubts about expansion strategy  CNBCDomino's stock fell Tuesday after the pizza chain reported weaker same-store sales growth as it expands its store base and grapples with the threat of third-party ...
The Airbus Brand Boosted Sales Of The A220  Simple FlyingIn the first year of sales, Airbus has taken the A220 to new heights. Achieving half as many sales in 12 months as Bombardier did in a decade seems absurd, but ...
Burberry sales exceed expectations as Riccardo Tisci designs shine  Financial TimesA well-received collection by new chief designer Riccardo Tisci and brisk business in China propelled Burberry to better than expected sales growth in the first ...
This Amazon Prime Day, it rained sales on Maggi Fusian - ET BrandEquity  ETBrandEquity.comMAGGI Fusian – the range of Asian flavour inspired noodles, have garnered overwhelming consumer response on Amazon Prime Days, witnessing an ...
Here’s what the $10M-$20M NYC investment sales market looked like last week  The Real DealThe Real Deal takes a look at New York City's recent investment sales.
Retailer, venue with most 2018 liquor sales for each Michigan county  MLive.comMichigan businesses spent $1.45 billion in wholesale liquor purchases in 2018, up 6% from the previous year, according to state data. Retailers as well as bars, ...
Q1 results preview: Poor sales likely to dent earnings of auto companies  Business StandardEarnings of automobile companies in the April-June quarter (Q1) of 2019-20 (FY20) are likely to be severely hit by poor sales volumes in the three months.
Networks sales in North America, Asia drive Ericsson growth in Q2  RCR Wireless News5G launches in the US and Korea translated to an increase in network sales, but managed services continued to take a hit ahead of AI, ML and automation.
Prattville approves Sunday retail alcohol sales  Montgomery AdvertiserPRATTVILLE — Sunday off premise alcohol sales are a go in all of Prattville. The law that allows Sunday sales from retail stores with valid state issued liquor ...
VW Group sales rebound in China as dealers unload vehicles with big discounts  Automotive News EuropeVolkswagen Group's China sales rebounded strongly last month, advancing 15 percent to 354800. VW attributed the gain to changes in China's emissions rules, ...
Tier markets contribute one-third of total sales in India: Martin Schwenk, Mercedes-Benz  Exchange4MediaMartin Schwenk, MD & CEO, Mercedes-Benz India, talks about the current scenario in the auto sector, performance of the luxury car market and their plans to ...
Eintracht Frankfurt make 110 million euros from summer striker sales  MARCA.comAfter Luka Jovic joined Real Madrid, Eintracht Frankfurt have cashed in on another one of their strikers.Sebastian Haller completed a 50 million...
Renault expects boost from new models after first-half sales slump  Automotive News EuropeRenault's first-half vehicle sales fell 7 percent amid a global auto slowdown, but the automaker said an upcoming product offensive will begin to help soften the ...
Strong U.S. retail sales boost economic outlook  ReutersU.S. retail sales increased more than expected in June, pointing to strong consumer spending, which could help to blunt some of the drag on the economy from ...
Prime Day is over—but you can still find massive savings at these stores  USA TODAYPrime Day 2019 might be over, but you can still get huge savings at Nordstrom, Anthropologie, and so many other big retailers right now.
Opioid Distribution And Sales Data Release Sheds Light On Opioid Prescribing : Shots - Health News  NPRAs addiction has soared, drugmakers, distributors and pharmacies profited off opioids. Newly released data details who made the pills, where they were sold, ...
Nu Skin stock falls after outlook cut on China sales  MarketWatchNu Skin Enterprises Inc. shares fell in the extended session Tuesday after the beauty and wellness products maker cut its outlook. Nu Skin shares fell 14%...
Dallas and Rockwall counties had the biggest June home sales declines  Dallas NewsLast month's decline in annual home sales in Dallas-Fort Worth reversed an increase in May property purchases.The year-over-year decline was much...
CV makers halt or cut production sharply amid slowing sales  CNBCTV18Weak rural spending, a delayed and weak monsoon and the impact of increased axle load rules have caused a painful downturn on the makers of commercial ...
Used Tata Harrier SUV Put on Sale on OLX At a Price Cut  News18The used Tata Harrier has 3000 km on the odometer and was manufactured in April 2019.
Setting Better Sales Goals with Analytics  Harvard Business ReviewSales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation ...
100-day plan of Modi 2.0: Strategic sales, simplifying GST slabs, credit to MSMEs  Economic TimesNew Delhi: The Union government's 167 'transformative ideas for implementation in the first 100 days of the Modi governments second stint - that is by October ...
Two wheeler sales of different Indian states for June 2019 compared  RushLaneHere is a state-wise sales data of two wheelers for the month of June 2019. Uttar Pradesh sold most, followed by Tamil Nadu, Maharashtra, Bihar.
J&J boosts outlook as strong overseas sales lift results  Financial TimesJohnson & Johnson has beaten profit and revenue expectations and raised its full-year forecasts, as strong international sales offset pressure on drug prices in ...
Newegg's Fantastech extended sale: 6 incredible deals for PC enthusiasts  PCWorldStill got a few dollars left after Prime Day? Newegg's Fantastech extended sale has some awesome deals for PC enthusiasts.
Move over Amazon, 'Black Friday in July' sales are heating up  NBC NewsTarget, Walmart, Macy's and over 250 other retailers are rolling out their own sales to rival Amazon Prime Day. Here's how to find the best steals and deals.
ASIC moves to ban telephones sales of life insurance  The Australian Financial ReviewThe corporate watchdog has proposed a total ban on direct telephone sales of life and consumer credit insurance, in a move that preempts a Hayne ...
June quarter auto sales the worst in almost two decades  LivemintNEW DELHI: India's automobile industry continued to languish, with passenger vehicle (PV) sales falling the most in nearly two decades in the June quarter, ...
10 of the Craziest Sales Liverpool Have Completed in Recent Years  90min​Liverpool have enjoyed significant success on the pitch since Jurgen Klopp took charge at Anfield, claiming their sixth Champions League/European Cup ...
UK sales of new leasehold houses dwindle following scandal  Financial TimesThe number of new houses sold as leasehold in England and Wales has fallen sharply over the past two years, following a scandal which left many buyers in ...
These Walmart deals will make you forget about Prime Day: Xbox, Nintendo and many more  CNETToday is the second and last day of Prime Day sales at Amazon. But the Summer Savings sale at Walmart is a great alternative if you're not a Prime member, ...
Bob Ziegelbauer's veto on Manitowoc County's proposed sales tax question stands  Herald Times ReporterMANITOWOC - The Manitowoc County executive's veto on the resolution to ask Wisconsin Attorney General Josh Kaul's opinion on the proposed county sales ...
Snack sales grow with legal marijuana: study  Boston HeraldLegal marijuana sales could be driving up sales of candy and snacks, a new study finds — and eateries near recreational pot shops say that might explain their ...
Home sales increase overall in Central Texas, but fall in Austin  KEYE TV CBS AustinHome sales in the Austin-Round Rock metropolitan statistical area increased overall in the first half of 2019, but declined within the Austin city limits. According ...
Dates, qualified items announced for Ohio's annual sales tax holiday  WXIXOhio shoppers can take advantage of the state's tax-free holiday, which begins on the first Friday of every August, thanks to Senate Bill 226.
Following Stock Trades And Mattress Sales, Real Estate Investing Goes Digital  ForbesAs Americans' confidence in online financial services grows, crowdfunded commercial real estate investing is finding its stride.
Canadian Housing Market Gets ‘Boring’ With Sales Little Changed  BloombergCanadian home sales and prices were little changed in June, suggesting a pause in the recent rebound.
Dollar rises on upbeat retail sales data, euro falls  CNBCThe dollar rose against a basket of currencies on Tuesday as surprisingly strong growth in U.S. retail sales in June soothed jitters about the American economy ...
Pre-sales in Metro Vancouver's housing market dropped by 47% this year to date  Daily HiveThe depressed nature of the Lower Mainland's housing market throughout the first half of 2019 is prompting developers to hold back on their projects.
Stats SA: Retail trade sales for May 2019 shows overall growth in spending  The South AfricanRetail sales are an essential metric of economic growth in South Africa and could have a material impact on the interest rate decision, according to Stats SA.
Post-Prime Day Sales Continue. Here Are the Best of Them  FatherlyAmazon Prime Day is over. But there's still time to score some deals. Many products across all categories are still marked down for the event. These are the best ...
Maruti Dzire Sales Down By 39%, Honda Amaze By 41% In June 2019  GaadiWaadi.comMaruti Suzuki Dzire continued to lead the segment ahead of Honda Amaze but endured YoY sales drop of 39 per cent.
PSA first-half sales fall 13% on China, South America setbacks  Automotive News EuropePARIS -- PSA Group's vehicle sales fell 13 percent in the first half as lower deliveries in China, South America and the Middle East weighed on its overseas ...
These retailers are having major sales to compete with Amazon Prime Day  USA TODAYThought Prime Day deals were the only way to save money? Think again. You can actually get huge savings at some of your favorite retailers right now.
Toyota Kirloskar sales dip 19% in June  LivemintNew Delhi: Toyota Kirloskar Motor (TKM) Monday reported a 19% decline in total vehicle sales to 11,365 units in June this year. The company had sold 14,102 ...
USD/CAD Canadian Dollar Lower After US Retail Sales Puts Multiple Fed Rate Cuts in Question  MarketPulseThe Canadian dollar was trading lower against the greenback on Tuesday after a surprise jump in retail sales data could give some breathing room to the Fed.
Proposed sales tax in Shasta County to improve public safety  KRCRTV.COMA proposed sales tax is in the works for Shasta County, aimed at boosting funds for public safety. On Tuesday, Shasta County Supervisors agreed to have staff ...

Top 10 Ways to Sell your Product or Service While you Sleep - Part 1

Have you wasted valuable time and money on promotion that... Read More

The Best Day In The Week

The best day of the week is TODAY, of course.... Read More

My Competitor Has a Better Product

The topic of this issue's article is a response to... Read More

The Damaging Admission - A Persuasive Technique

We would all like to think that our product or... Read More

Don?t Waste My Time!

Many participants in my programs ask how to deal with... Read More

Do Your Customers Buy On Price Alone?

Here are four simple things you can do to take... Read More

The Top 10 Myths About the Sales Profession

Myth 1: Sales People are all Shady!In the Broadway play... Read More

Finding a Used Mannequin

Many stores on a budget choose to buy a used... Read More

Selling Strategy - 5 Ways To Success

Web sites exist for essentially two purposes. The first is... Read More

5 Ways to Encourage Impulse Purchases

I just bought six square pieces of spongy fabric for... Read More

Talking To A Prospect As If To A Friend

While working with a new coaching client, I asked to... Read More

The Trusted Advisor Relationship: What Is It, and What Should It Be?

For the past months, maybe a year, I've been hearing... Read More

SPIN, Relevant To Both Salesmanship & Advertising!

Neil Rackham turned the world of high-ticket salesmanship on its... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to... Read More

The Truth Behind Linear Selling: Why It Can Make Prospects Run The Other Way

Sean works for a major telecom company.During one of our... Read More

Why Executives Wont Take Your Call

Do you hang up on telemarketers? 9 times out of... Read More

First, Fast, And Foremost . . .

First - being before all others. Fast - moving or... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just... Read More

An Introduction to B2B Lead Generation

It is important that organizations find other companies to do... Read More

Can You Use Hynotic Like Statements To Sell More Products?

As I become more successful with my internet business I... Read More

Hurrican Selling Styles

As I prepare this issue of this Newsletter, at 37,000... Read More

Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing

According to the Direct Marketing Association, in 2003 U.S. direct... Read More

Just Ask!

Instilling urgency in a prospective customer can make the difference... Read More

Dont Be Macho Selling Ice to Eskimos

This issue's topic was suggested by a sales rep for... Read More

Selling For Keeps

When you are in sales and you come across a... Read More