101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are now mailing 4
times a year, increase the frequency of your mailings to 6 or 8
times. If you increase your mailings by 25%, you should
increase your sales by at least the same percentage.

2. Use a P.S. on every direct mail letter. This is second in
importance only to the headline.

3. Don't forget to thank your customer for their order. Enclose a
message with orders... and include another merchandise offer
with the "thank you" message.

4. Vary your mailing format. Use self-mailers, lettergrams,
computer letters, envelope formats, catalogs. Change your
format so that prospects don't get in the habit of recognizing
your mailing piece.

5. Ride on the coattails of current events, e.g. energy crisis,
elections, cold winters, etc. When inflation increases, have an
"inflation-cutting" special, etc.

6. Look for other products you can successfully sell to your
customers. Information on how to make and save money is the
best prospect.

7. Include more offers in your mailing package than you already
are. Study the mailings of firms who
packs a volume of material into their envelopes. See if you can
adapt the idea to your own mailings.

8. Think about using simulated handwriting for emphasis in your
letters. Occasionally test a handwritten letter, particularly
if you are soliciting funds for charity.

9. Try an unusual format you've never used before.

10. Test selective distribution to your list. Maybe only a portion
of your list should receive more mailings. Other mailings
should go to the entire list.

11. Stimulate off-season business by asking for it. If you normally
have a summer slump, have a special "summer sale" mailing in the
summer. You can boost your sales any time of the year you need a
boost through effective direct mail.

12. Word your offer differently. Put a unique twist into it by
offering a baker's dozen instead of a regular dozen. Or sell
110 instead of 100.

13. You can even add a smell to your envelopes. Check with your
envelope manufacturer about the special inks that can be used to
make your envelope "smell" the way your product does.

14. Change the size of your mailing package frequently to create
interest and appeal.

15. Test credit terms. You'll find that accepting Master
Charge/Visa will result in larger orders than cash terms.

16. Let people "peek" into your envelope with multiple windows on
the face and back.

17. Test buck slip routing for addressing, and use it to reach
multiple prospects.

18. Try using illustrated letterheads and test them against
conventional letterheads.

19. Put a simulated check into your mailing to emphasize a discount.

20. Consider using stamps, coupons, early order bonuses, Etc.

21. Pack order starters - a special offer that will get a person
started on his order - into your catalog.

22. If you can sample your product, including one in your mailing.

23. Make more sophisticated use of your own list and the lists you
rent by looking for those segments of people who... and forget
the rest of them.

24. Test simulated telegrams, mailgrams, and other imitation formats
similar to the mailgram.

25. Test a tiny letter with a tiny pencil accompanying it. Test a
jumbo letter in your envelope, maybe even mail it in a jumbo
envelope.

26. What is your "wastebasket readability factor" - and what can you
do to get people to read your mailing piece when it is sitting
on somebody else's desk... or has it already landed in their
waste basket?

27. Put a wraparound on your catalog. It gives you two covers
instead of one.

28. Test your catalog approaches and mailing dates.

29. Use teaser copy on your outer envelope and test it vs. a blind
envelope.

30. Acknowledge orders promptly and include additional sales
literature with your acknowledgment.

31. Periodically send a statement to your customer that shows he's
been missed... even if he doesn't owe you any money.

32. Follow up inquiries promptly and persistently. Make it easy to
buy from you by giving the inquirer a return envelope to send
his order back in.

33. Tie in a timely topic (current events, special problems, etc.)

34. Get to know your printers... not printer, printers. Every
direct marketer needs different types of printers with different
capabilities to come up with different printed pieces.

35. Test multiple premiums with your offer and give your prospects a
choice of the one(s) he prefers.

36. Remail your mailing to your better customers three or four weeks
later. You'll do 60-75% as well on the second mailing.

37. Remember the 5 basic rules... test, test, test, test, and test.

38. Don't be afraid to run without a test if your gamble is small.

39. Use a bounce-back package enclosure to get an extra order.

40. State your guarantee in the strongest possible terms... and
state it often.

41. Spotlight your sales points in your headlines.

42. Start your message on your envelope and lead your reader inside.

43. Feature last-minute merchandise on the back of your envelope or
on a separate flier enclosed in your package.

44. Offset delays in mail delivery by extending cutoff dates.

45. Cultivate customers with special savings, bonuses or premiums.

46. Use lightweight paper to save postage and to allow more sales
material in the envelope.

47. Use a "Publisher's Letter" to give the prospect an extra reason
for buying.

48. Put distinctive differences in your catalog to add interest.

49. Stimulate action by featuring a time limit at the top of your
letter.

50. Show how merchandise solves problems and enhances the stature of
the user among his/her contemporaries.

51. Use full-view envelopes to display attractive literature.

52. If buying your product spells numerous benefits, spell them out
by number for maximum impact.

53. Increase customer goodwill and purchases with advance notice of
sales.

54. Use stock photos for much less than the cost of making original
shots.

55. Cultivate customers with special catalog offers directed
exclusively to customers.

56. Use unusual techniques to get your customer into your envelope.

57. Use action stimulators to get your customer to open your
envelope.

58. Dramatize big news by using a big format to present your message.

59. Can you use the inside of your merchandise carton as part of
your media mix?

60. Increase the impact of your advertising with clip art, at
minimum expense.

61. Express appreciation to your customers for their past business.
And enclose some extra sell material with your thank you message.

62. Offer premiums that are unusual.

63. Include smart-selling stuffers in envelopes, packages, etc.

64. Update your catalog with supplements or newsletters.

65. Use a second letter in the package to increase the impact.

66. Use a second letter in the package to make a second offer.

67. Notify the customer if there is going to be a delay in
fulfillment, and include additional merchandise offers with this
notification.

68. Test post card deck mailings as an inexpensive method to get
leads/customers.

69. Put an unusual message on the outside of your envelope.

70. Put an alternative offer in the reply envelope to create bonus
sales.

71. Try a massive display of stamps on the outside of your envelope
to emphasize a fact.

72. Try a pre-holiday mailing to invite a former customer back.

73. Try a customized response vehicle to get your customers to
respond.

74. Offer to provide specific benefits to the customers.

75. Offer potential benefits to both customers and prospects.

76. Use customer gift lists as future mailing lists for your
prospecting.

77. Call your business reply order form by some other name, such as
trial order card.

78. A double coupon in your package could double your response.

79. A reply envelope plus loose stamp might be more effective than a
B.R.E.

80. If a postcard can tell your story... test it.

81. If a postcard is too small, step up to a self-mailer.

82. Follow-up your prospect's inquiries promptly with hard sell
material.

83. Make the space on the inside of your mailing envelope work for
you by using it to sell your product.

84. Prove to your prospect that your free gifts are really free.

85. State your guarantee boldly, in strong words... and repeat it
often.

86. Test allowing another mailer in your envelope and vice versa.

87. Test simulated gram formats.

88. Develop a distinctive personality for your business.

89. Make major anniversaries a plus factor in your promotions.

90. Have your reply envelope emphasize your prompt shipping service.

91. Present outstanding testimonials in a big way for big impact.

92. Never stop selling the advantages of direct marketing to your
customer.

93. Consider using special formats to make ordering easier.

94. Test different length trial periods.

95. Promote seasonal products in off-season times... and offer
alternatives.

96. Ask customers their opinion of a proposed new product.

97. Test the plastic record message in your mail formats.

98. Use the negative to accentuate the positive.

99. Use simulated handwriting in your message.

100. Use match-up and comparison tables to increase selection ease and
accuracy.

101. Always offer an "extra" or "bonus" to encourage a quick response.

Copyright 2004 by DeAnna Spencer

This article may be redstributed freely on the Internet as long as the resource box remains intact.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I offer
one free solo ad. Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
ezine it was used in. Once I confirm the location of the article,
then we can make arrangements for the solo ad.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Note to publisher/webmaster: Feel free to remove the part about the solo
ad when you get ready to publish the article.

In The News:

Large-screen TV sales soar up to 100% as World Cup fever grips fans  MoneycontrolConsumer electronics makers as Sony, Samsung, LG and Panasonic have reported up to 100 pc jump in sales of large-screen TVs (55-inch and above) ...
7 Ways Sales Teams Can Set Better Goals  Harvard Business ReviewMost sales forces use sales goals to focus attention on what's important and give salespeople direction about what to do. Goals energize people and encourage ...
Maruti Suzuki Alto Leads Segment Despite Massive Drop In Monthly Demand In May 2019  CarDekhoThe entry-level hatchback segment saw a major dip in sales in May with a nearly 22 per cent drop in MoM demand.
Toyota Fortuner Retains Top Spot In Premium & Large SUV Segment In May 2019  CarDekhoWhile the entire auto industry is struggling, the large SUV sales have seen a growth of 7.7 per cent in the month of May.
This week in Auto: India watches as China EV sales cool down; car sales slump by 21%  MoneycontrolHere's a list of all the major developments in the auto space.
Father's Day 2019: Best Sales and Deals to Celebrate Your Dad at Walgreens, Home Depot, T-Mobile and Sears  NewsweekJune 16 marks Father's Day—the one day of the year that you can celebrate the old man, or men, if your life. To help you with gifts, Newsweek has scoured the ...
Automobile sales drop 7.5% YoY in May 2019, two-wheeler worst hit: FADA  Business StandardAutomobile retail sales dropped by 7.5 per cent year-on-year (YoY) in May 2019 to 17,71,920 units from 19,14,795 units in May 2018. Earlier this week, the ...
Real estate index gains the most as sales volume picks up pace  LivemintNew launches under Real Estate (Regulation and Development) Act have seen a sharp rise, leading to higher sales.The once unorganized real estate sector is ...
Tata Harrier, Jeep Compass, Mahindra XUV500 Demand Drops In May 2019. Is This The MG Hector Effect?  CarDekhoAll SUVs except the Tata Hexa registered a drop in month on month sales.
Strong Retail Sales Report Counting Upward Revisions  MishTalkThe May retail sales number missed expectations slightly but the Census Bureau upgraded April from -0.2% to +0.3%.
Cars, trucks worst hit as auto sales race downhill in May  LivemintTumbling auto sales in May reinforce the gloom surrounding auto firms. Data released by the Society for Indian Automobile Manufacturers Ltd on Tuesday ...
Maruti Ciaz sales surpass Hyundai Verna and Honda City in May 2019  RushLaneAmong the C Segment sedans, Maruti Ciaz, Hyundai Verna and Honda City scored at the top 3 position in terms of sales in May 2019, controlling more than 80 ...
Production cuts restrict decline in retail sales of vehicles to 7.5% in May  LivemintNew Delhi: Retail sales of vehicles across categories declined by 7.5% to 1.77 million units in May, impacted by a slowing domestic economy and continuing ...
How BMW is trying to spark plug-in hybrid sales  Automotive NewsBMW is relying heavily on its growing lineup of plug-in hybrids to cut its fleet CO2 emissions in Europe to avoid stiff EU fines.
Soaring temperatures fire up sales of ACs  Times of IndiaIndia Business News: NEW DELHI: AC sales are on fire, charged up by the scorching heat across many parts of the country.
Pharma sales growth hit 19-month low in May as product launches slowed down  Business StandardThe domestic pharmaceuticals market clocked 7 per cent year-on-year (YoY) growth in May, the lowest since October 2017, when it registered a growth of 4.9 ...
U.S. Retail Sales Increased in May  The Wall Street JournalAmerican shoppers ramped up their spending in May, a boost to the economy this spring. Retail sales increased 0.5% last month.
Fresh woes for Tata Motors as Jaguar Land Rover’s sales drop across regions  LivemintJaguar Land Rover Ltd, the UK subsidiary of Tata Motors Ltd, is not out of the woods yet. The 12.2% sales decline in May makes it the twelfth consecutive month ...
Ford Freestyle Sales Down To A Whopping 75 per cent  GaadiWaadi.comCompared to May 2018, sales of Ford Freestyle last month witnessed a drop of whopping 75 per cent, while the car registered an above 30 per cent drop in ...
Facebook: Oculus Quest content sales hit $5 million in 2 weeks  VentureBeatFacebook's VP of AR/VR Andrew Bosworth reportedly said that Quest had seen $5 million in *content* sales in the first two weeks of launch.
Hyundai Venue Almost Neck And Neck With Vitara Brezza In May 2019 Sales  CarDekhoThe Venue's arrival has dealt a serious blow to the Vitara Brezza's monopoly in the segment.
Two-wheeler inventories up as May sales dip 8.6%  Economic TimesMumbai:Inventories of two-wheelers at dealerships have piled up with the addition of 300,000 more units in April and May with most manufacturers avoiding ...
Daily Deals: FF7 Pre-order, Apple Deals and Awesome Father's Day Sales  IGNBy Shawn Saris and IGN Staff Welcome to IGN's Daily Deals, your source for the best deals on the stuff you actually want to buy. If you buy something through ...
Tesla Makes Last Hard Push To Break Record Sales This Quarter  OilPrice.comTesla is well on its way to having a record sales quarter, and is currently delivering a thousand cars per day on average this month.
China's excavator sales falling in May - Xinhua | English.news.cn  XinhuaBEIJING, June 16 (Xinhua) -- Sales for China's major excavator producers declined in May, the first drop in 34 months, industry data showed. The country's 25 ...
This Weekend's Best Sales: H&M, Wayfair, Urban Outfitters & More  E! NEWSWe love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold ...
French EV Sales Up 34% In May 2019  CleanTechnicaJune 15th, 2019 by Jose Pontes. The French plug-in electric vehicle (PEV) market scored 4,051 registrations in May, up 34% year over year (YoY), with fully ...
Colorado has now made more than $1 billion from pot sales  CNNColorado, the pioneering state for pot peddling, has now made more than $1 billion in revenue since it legalized marijuana sales in 2014.
Lake Martin area May home sales up 39% from last year  Alabama NewsCenterSales: Lake Martin area residential sales totaled 86 units during May, up 38.7% from 62 sales in the same month a year earlier. May sales were up 7.5% ...
Auto sales go from bad to worse, fall 21% in May  LivemintSales of passenger vehicles register the steepest decline in nearly 18 years.Top carmakers such as Maruti Suzuki have been forced to close factories ...
Madonna’s Promoter Combats NY Post’s ‘Absolute Lies’ About ‘Sluggish’ Ticket Sales  VarietyAfter a New York Post story about Madonna's supposedly "sluggish ticket sales," Live Nation fought back against the paper's "absolute lies."
Dothan-area May home sales up 9% from last year  Alabama NewsCenterSales: According to the Southeast Alabama Multiple Listing *Service* Inc., Dothan-area residential sales totaled 148 units during May, up 8.8% from 136 sales in ...
Patanjali's global ambitions hobbled by missteps; sales plunge for 2 consecutive years  Business TodayPatanjali's sales plunged 10% to Rs 8100 crore in FY18, and in the last fiscal year, it likely deteriorated further, say analysts.
Tata Motors Group global sales fall 23 per cent to 82,374 units in May 2019  India TodayTata Motors Group's global sales have fallen 23 per cent to 82,374 units in May 2019. The figure includes the units sold by Jaguar Land Rover (JLR) as well.
Raptors Savor LeBron-Style Sales Boom After First NBA Title  BloombergIt's been a banner two days for sports merchandisers, as two first-time champions have delivered massive sales numbers.
Sweltering summer is pushing up AC sales, but will margins improve?  LivemintAnalysts are pegging AC sales growth at 20-25% year-on-year in April and May, based on dealer feedback.This is welcome news for investors in these firms, ...
China's Retail Sales Beat Expectations—Here's Why  Market RealistOn June 14, China released several economic data points. While the country's industrial production and fixed asset investment data were below expectations, ...
Tata Motors' JLR sales decline 12.2% in May on weak demand in China  Business TodayJaguar Land Rover (JLR), the UK subsidiary of Tata Motors, on Tuesday reported a decline of 12.2 per cent on year-on-year basis in retail sales in May at 42370 ...
My Perspective on the Murk of Official Retail-Sales Inflation, with Some Surprising Illustrations  WOLF STREETRetail sales, not including sales at restaurants and bars, in May rose 3.1% from a year earlier, according to the Commerce Department this morning. That's not ...
KTM beats Harley Davidson in sales – Now aims to overtake Kawasaki  RushLaneFor the first time, KTM has managed to beat Harley Davidson in sales. KTM is on a record growth today, and a big part has been played by Bajaj.
Routt County real estate sales total $14.5M for June 7 to 13, 2019  Steamboat Pilot & TodaySTEAMBOAT SPRINGS — Routt County real estate transactions totaled $14549900 across 29 sales for the week of June 7 to 13. The sales total is up 19% ...
When are US monthly retail sales figures and how could they affect EUR/USD?  FXStreetFriday's US economic docket highlights the release of monthly retail sales figures for the month of May, scheduled at 12:30 GMT. Following the previou.
Florida Company Sued Over Sales of Skimpy Health Plans  The New York TimesA lawsuit accuses Health Insurance Innovations of defrauding consumers who were misled into buying plans that left them with thousands of dollars in medical ...
Apple iPhone Sales Could Struggle in Light of Broadcom’s Troubles  Barron'sChip maker Broadcom's full-year sales guidance reduction may point to poor iPhone sales, according to Bank of America Merrill Lynch. Apple is Broadcom's ...
Tractor sales plunges for fourth consecutive month in May  ETAuto.comThe industry pins hope on the upcoming union budget New Delhi: Signaling no relief to rural woes, tractor sales continue to decline in double digits in May 2019.
AVA Group eyes Rs 500 crore sales volume from Medimix brand  MoneycontrolThe Kerala-based company would also expand its product portfolio by adding hair oils, shampoo and body wash in the next two years.
Summer Sales 2019  Highsnobiety*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit ...
Untangling the Yemen Arms Sales Debate  LawfareThe fight over U.S. involvement in Yemen is shifting to new legal terrain: the president's authority to engage in arms sales.
Mercedes elevates Santosh Iyer as head of sales and marketing  MoneycontrolIyer, who is currently Vice President of Customer *Service* and Corporate Affairs succeeds Michael Jopp who assumes the new responsibility of head of sales and ...
Thomson eyes 300,000 product sales, Rs 500 crore revenue in FY20  MoneycontrolFrench consumer appliance firm Thomson is eyeing sales of 300,000 television units in FY20 and revenue of Rs 500 crore by the end of this fiscal in India.
Chinese auto sales post worst-ever monthly decline as trade war intensifies  Economic TimesBEIJING/SHANGHAI - China reported the worst-ever monthly sales drop in the world's largest vehicle market on Wednesday, exacerbating concerns over the ...
After a poor start, Tesla CEO Elon Musk predicts record output, sales in Q2  LivemintMountain View (US): Tesla CEO Elon Musk is assuring the company's shareholders that the electric car maker is on pace to set manufacturing and sales records ...
Maruti Swift Demand Improves In May 2019; Hyundai Grand i10, Ford Figo Sales Drop  CarDekhoThe mid-size hatchback segment did not see drop in sales in April, but it seems to have lost that momentum in May.
Future Retail’s sales growth up, but rising debt plays spoilsport  LivemintThe company's net debt stood at ₹2301 crore as on 31 March, rising almost ₹1260 crore over a year ago.Overall, Future Retail's revenue increased by nearly ...
China's Car Sales Aren't Just Falling Anymore, They're Crumbling  Market RealistCar sales in China, the world's biggest automotive market, fell year-over-year in 2018 for the first time in more than two decades. Automotive sales have ...
Car sales in India at its lowest in 18 years  Autocar IndiaThe Indian automobile industry has reported a slowdown in sales in May 2019 as well. Click here for more details.
Arkansas store owner halting sales of Confederate flags  New York Daily NewsKerry McCoy, a Little Rock, Ark., owner of a flag store, will no longer sell Confederate flags.
Should Plummeting Car Sales in China Bother Metal Investors?  Market RealistCar sales in China have fallen on a year-over-year basis for 11 consecutive months. The automotive industry is among the biggest consumers of metals like ...
Huawei Mate X pops up in highly dubious sales listing  Notebookcheck.netThe Huawei Mate X has reportedly appeared as a retail item on a Chinese retail site. This is highly suspicious, however, particularly as the OEM has announced ...
State Department Defends Saudi Arms Sales Before Hostile House Panel  The New York TimesR. Clarke Cooper, a top State Department official, defended the use of an emergency declaration to sell arms to Saudi Arabia against Congress's will.
DMart’s e-tail arm still in the red, but sales are growing  Economic TimesMUMBAI: Avenue Supermarts, the firm that runs DMart retail chain, saw its online sales more than double during FY19 to Rs 144 crore even though it operates in ...
Toyota, Hyundai halt hydrogen car sales in Norway after filling station explosion  The Financial ExpressA hydrogen filling station in Norway has exploded which has brought the safety regarding HCEVs into question. Toyota and Hyundai have halted sales of their ...
Two-Wheeler Sales At Dealerships Offer Hope Amid Auto Gloom  BloombergQuintDemand for two-wheelers at dealerships offered some hope even as wholesale volumes of automakers continued to decline in May amid a consumption ...
Amazon India, Flipkart's smartphone sales up despite FDI policy  QuartzSmartphone shipments through online channels in India were at their highest ever share of 43% in the January-March quarter of 2019. Online shipments grew ...
Early Oculus Quest Data Suggests Solid Sales, But No Blockbuster Numbers  VarietyEarly indicators suggest that Facebook's new Oculus Quest VR headset is seeing solid sales, but it doesn't seem to be a blockbuster. Still, some estimate that ...
Car sales plunge in China ahead of emissions rules  Financial TimesCar manufacturers in China saw their sales fall by nearly a fifth last month as consumers in the world's largest vehicle market remained reluctant to purchase due ...
Auto pain spreads: Stocks bleed after May sales plunge to 18-year low  Economic TimesNEW DELHI: Auto and auto ancillary stocks plunged in Wednesday's trade after industry lobby Siam on Tuesday reported a 21 per cent drop in passenger ...
Hawaii real estate sales  Honolulu Star-AdvertiserDerived from the state conveyance tax data. Information deemed reliable but not guaranteed. Read more. Mahalo for reading the Honolulu Star-Advertiser!
Car sales skid again in May as consumer demand remains sluggish  LivemintTata Motors reported a drop of 26% in its domestic sales in May 2019.Maruti Suzuki India said its overall sales for May declined by 22%
GSK may be reviving incentive pay for sales reps, but it's not returning to its old ways: executive  FiercePharmaWhy did GlaxoSmithKline roll back its strict ethics measures for sales reps? It had thought other companies would follow its lead on nixing incentive-based pay, ...
Survey finds 89% of marketers seeing increased sales using location data  Marketing LandLast year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new follow-up survey ...
Amazon halts sales of new Blink XT2 video camera after mixed early reviews  The VergeAmazon has temporarily stopped sales of the recently launched Blink XT2 smart camera. The XT2 is the first new Blink camera since Amazon acquired the ...
Heatwave brings respite for AC makers as sales surge  LivemintSales were especially strong in parts of south and east India, according to air conditioner makers.If the sales momentum continues, 2019 could turn out to be one ...
EUR, NZD, AUD Crash Lower After U.S. Retail Sales  Investing.comThis has been a great week for the US dollar and the US retail sales report was the icing on the cake. The greenback soared against all of the major currencies ...
Zara owner Inditex profits from expansion with record sales  Financial TimesInditex, the world's largest clothing retailer, posted record first-quarter sales and a rise in profits as it benefited from taking its Zara brand online to Brazil as part of ...
Cars In Demand: Toyota Glanza’s May 2019 Sales May Not Clearly Indicate Its Demand  CarDekhoThe Baleno and Elite i20 continue to be the most popular cars in this segment, but it remains to be seen how the Glanza affects Baleno's popularity in the future.
Royal Enfield pins hopes on new bikes to push sales  LivemintNEW DELHI: New 650cc bikes and a renewed thrust on ramping up its sales and distribution network in India will spearhead the turnaround plan of Eicher ...
Oculus sold $5 million worth of Quest content in first 2 weeks on sale  TechCrunchFacebook's Oculus Quest standalone VR headset hasn't been out long, but VP of AR/VR Andrew Bosworth says the company is already selling a substantial ...
Airbus readies A321XLR jetliner launch, sees A330neo sales  ReutersAirbus sought on Friday to heighten anticipation surrounding a new longer-range version of its A321neo and hinted at new orders for its larger A330neo plane ...
Madonna fans dub Madame X 'album of the decade' after ticket sales claims  Metro.co.ukMadonna fans have declared her new record Madame X the 'album of the decade' as the singer celebrates hitting number one in 58 countries. Not too shabby.
AVA Group targets Rs 500 crore sales turnover in FY20  Economic TimesThe company, celebrating its 50th anniversary, has lined up a string of new products for the future.
Legislature Sets Sales Tax Holiday Weekend | Bostonomix  WBURThis year's sales tax holiday will fall on the weekend of Saturday, Aug. 17 and Sunday, Aug. 18.
Revealed: The most and least expensive house sales in April  Coventry TelegraphThe most expensive house sold in Coventry in April changed hands for over half a million pounds, according to figures. A property on Howes Lane in Finham ...
Ford's Plan To Boost Mustang Sales Will Make Buyers Happy  CarBuzzFirst of all, the Ford Mustang continues to be a strong seller for the Blue Oval and unlike traditional cars in its lineup, such as the Focus and Fusion, there are no ...
Top Cocoa Growers Halt Sales Amid Drive to Agree Minimum Price  BloombergThe world's two biggest cocoa producers halted sales for the harvest that will begin in October 2020, pending an agreement with buyers on a minimum price.
Carmakers Hold Steady on Fuel-Cell EV Sales Despite Norway Blast  Greentech Media NewsAutomakers are still selling fuel-cell electric vehicles (FCEVs) in Norway despite a blast that wrecked a hydrogen filling station on Monday.
Flat beer sales push brewers to tap their creativity  CBC.caA closer look at the day's most notable stories with The National's Jonathon Gatehouse: brewers are getting more adventurous with their products and marketing; ...
Second generation Apple AirPods had weaker than expected sales in Q1  Phone ArenaWhile Apple continues to dominate what is called the true wireless hearables market thanks to the AirPods, the second generation version of the device had ...
India car sales analysed: May 2019 - CarWale  CarWaleThe Indian auto industry has been struggling with sales numbers for a while now, read below to learn more -
Tighter control on vape sales  Daily ExpressThe government has no plans to ban the sale of electronic cigarettes (e-cigarettes) and vaping, instead will increase control to curb health risk that may arise ...
Isle of Wight Festival boosts welly sales 907 per cent  Isle of Wight County PressWITH the Isle of Wight Festival kicking off today, shoe shops have made booming trade on wellington boots.
Raptors' sales boom trails only LeBron after Toronto's first win  BNNBloomberg.caIt's been a banner two days for sports merchandisers, as two first-time champions have delivered massive sales numbers. One day after the St. Louis Blues won ...
Hudson’s Bay sales slide as chairman pursues take-private bid  Financial TimesHudson's Bay swung into a profit during the first quarter thanks to asset sale gains. However falling sales and margins are likely to bolster its chairman's case to ...
Why auto stocks are racing ahead at a time when sales volumes are in reverse gear  LivemintDespite decelerating sales volumes reported by most auto companies, their shares have been trading higher. Down more than 23% in the last one year, the Nifty ...
Mahindra Electric sales double – New investment to increase production  RushLaneMahindra Electric has revealed that they have seen a huge jump in sales for the FY 2018/19. Sales have grown 2.5 times in just 1 year.
Group 1 launches online sales platform  Automotive NewsAfter experimenting with more than half a dozen digital retail vendors over the past several months, Group 1 Automotive launched AcceleRide, its online ...
Auto retail sales down 7.7% in May  ETAuto.comPassenger vehicle reported a dip of 1.46 per cent at 270,048 units in May 2019 as against 274,037 units in the same month last year. New Delhi: Indian ...
Irvine, Tustin home sales tumble 16% in O.C. worst slump since 2012  OCRegisterHomebuying in Irvine and Tustin fell 16% in what was Orange County slowest nine months of sales since 2012. For nine consecutive months through April, ...
Dubai Summer Surprises 2019: Beat the heat with activities and big sales  Gulf NewsVisitors and resident will be able to enjoy host of entertainment and special sales.
Bosses hope new Nelson e-hub is Smart move for sales  Lancashire TelegraphA NEW e-commerce operation has been launched by an East Lancashire sports supplements venture.

The Benefits of Buying Used Store Fixtures

The difference between antique or vintage store fixtures and used... Read More

10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your... Read More

Packaging Maketh the Person

The multi million pound cosmetics industry is acutely aware of... Read More

Clear Up Blurry Communication

One of the top brewing companies in America is a... Read More

Can Walmart Make You Rich?

Have you ever shopped at Walmart and thought... I need... Read More

Things You Need to Know Before Joining a Direct Sales Company

A lot of people are very intrigued by the idea... Read More

A Simple Truth - Authentic Sales Tip

A Simple TruthDo you have the right stuff?Are you consistent... Read More

5+5 = Your Dream

JOHN DI LEMME ON "5 + 5 = Your Dream"... Read More

Selling More CDs at Gigs, Case Study: The Rogues

A few weekends back, the Brobdingnagian Bards performed at the... Read More

Stuff We Make Up About Our Prospects

? Go through the "no's" to get to "yes." ?... Read More

The Relationship Between Colour & Sales

Make no mistake that emotions are the driving force behind... Read More

Talking To A Prospect As If To A Friend

While working with a new coaching client, I asked to... Read More

Recommending Products Vs. Selling Them

Some of the best sales people I have ever met,... Read More

The Top 10 Ways to Add Extra Value

Everyone wants the best possible value in every transaction, but... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to... Read More

Selling Services

Selling a service isn't the same as selling a product.... Read More

How to Build Sales With Extended Benefits

An area that can become profitable for many businesses in... Read More

Business Lessons Learned At The Mall

Normally in this column I dispense highly-intelligent small business advice... Read More

Money Does Talk!

When buying something, you can buy in one of two... Read More

Whats So Special About You? Defining Your USP

Your prospect is in the market for a widget, just... Read More

Revenue Growth Through Alliances

Any company in today's global economy must eventually face the... Read More

What Are Car Boot Sales?

If you live in England then you will already be... Read More

Book Yourself Solid

THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN... Read More

Generating Sales Leads

Any company that relies on selling a product or service... Read More

Selling Your Business ? Step by Step Process

So it's finally come time to sell the business. After... Read More