Nine Keys to Make your Sales Copy Convincing

Would you pay $12,500 to discover the keys to great sales copy? Maybe not, but Brian Keith Voiles did. And he put it to use for Fortune 500 Companies. You may not have that kind of promotion money, so here are the nine keys for FREE. Be sure you cover all of them in the right order.

1. Attention

Write a headline that grabs your reader by the collar. Fear or curiosity are good places to start. For example, "Avoid a beginner's mistakes in ad copy, and yield 30 times your sales in just 4 months."

2. Interest

List the five or so top benefits of your product or service. Acknowledge your target market's problem while you show them the solution. Show them that you've been where they are and you can help them.

3. Credibility

Mention your clients or buyers as referrals. Let your prospective buyers know others have benefited from you and your products.

4. Prove

Include testimonials with full names, cities, and today either a web site or email address. These people are your greatest sales force, because new visitors or readers don't quite trust you, and will listen to the opinion of well-known opinion makers and satisfied customers.

5. Believable

Give your full contact information on your Web site or in your product. Make it easy to buy with no hassles. Let your visitors know why they should trust you.

6. Scarcity

Have limited offers, special time sensitive sales, and discounts on a few products each month to show a limited quantity at this special price.

7. Action

Ask for the sale. On my Web site, I use words like "Ready to buy now? Click here to order." More sophisticated sites use lines with links in them that change color. While this is streamlined, maybe your "newbies" aren't that Internet savvy.

8. Warn

Let your audience know the pain and suffering they will experience if they don't use you or your product. Without Web site makeover coaching, your site may be attractive, but will it do what you want-create lifelong various streams of income? Without bookcoaching, your idea may die and you won't be able to do what every author wants-to share your unique wisdom and benefit thousands of others.

9. Now

Tell your audience why they should buy right now. Will they save money? Time? Avoid unpleasant things? Make their life so much better?

Using these nine keys for convincing sales copy has catapulted my business success, and can do the same for you-even if it is free.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:[email protected]

In The News:


Sell More: How to Get Motivated Buyers To Call You First

How many sales opportunities have you lost to competitors who... Read More

Where to Find Mannequins for Sale

Any time a clothing store opens or expands, they must... Read More

How to Sell: Selling Tips of Master Moms

"If you don't think well of yourself, no one... Read More

Top 10 Ways to Maximize Your Approachability

After reading and researching thousands of books, articles and other... Read More

Smooth Sailing (Selling) In The Second Half of The Year

You can make a difference in the second half! You... Read More

Tips for Increasing Your Profits with Gift Certificates

Offering gift certificates is an excellent way of increasing sales... Read More

Selling More CDs at Gigs, Case Study: The Rogues

A few weekends back, the Brobdingnagian Bards performed at the... Read More

Qualifying Your Prospect

How do you respond when an absolute stranger calls, at... Read More

Why There Will Always Be High Paying Sales Jobs

With the dot.com revolution crushing once solid business models on... Read More

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test

Business owners should be more like doctors.Forget selling and start... Read More

2 ½ Steps to Sales Success

You have just walked out of the office of a... Read More

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising... Read More

Prepare to Sell!

Sales is a critical part of any business, including non-profits.... Read More

Ten Tips for Choosing the Right Direct Sales Company

Direct sales can be your ticket to a profitable home-based... Read More

How to Really Benefit from Associations (Part 1 of 3-Part Series)

Looking for new leads, new contacts, new business opportunities? Do... Read More

Losing the Big-One: Salvaging Lost Accounts

After careful consideration, we have chosen our vendor, and it's... Read More

How to create your own Unique Selling Proposition

Why would a prospect buy from you rather than from... Read More

Looong and Boooring Sales Letters

You have all seen them,the sales letters that never ends.... Read More

How to Build A Steady Stream of Customers--Step One

The success of a small business depends upon a steady... Read More

Cold Calling Reluctance

Most salespeople I know consider cold calling a dreadful, but... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

Can You Use Hynotic Like Statements To Sell More Products?

As I become more successful with my internet business I... Read More

How Can Fundraising Consulting Help Us Raise Money?

If you need to hold a fundraiser and don't know... Read More

Dont Be Macho Selling Ice to Eskimos

This issue's topic was suggested by a sales rep for... Read More

The Secrets Behind Hypnotic Selling

Hypnosis has been a taboo word for far too long.... Read More