Pinging for Success: Creating Search Patterns

One of my first internship jobs as a college student was working for a defense company who, at the time, developed a highly sophisticated torpedo for hunting down submarines and destroying them. The operation of the torpedo was pretty fascinating. The torpedo was launched from the deck of a ship or dropped from a helicopter into the water.

The torpedo would then turn on and initiate a search mode, where it would make circular patterns while constantly "pinging." Pinging is the sound the sonar device makes when it wants to bounce sound waves off objects underwater. The torpedo had what was called an underwater signature recognizer, a device that compares the echo outlines of each incoming sound wave with a database of other outlines. The goal, find a submarine outline.

Once it detected something that "might" be a submarine, the torpedo would then go after the target. As the torpedo got closer to its potential target, it would continue pinging and comparing each echo (outline) in order to be sure the object was indeed a submarine. The closer the torpedo got, the better the definition of the echo.

The torpedo would break off its "attack mode" if, as it got closer to the acquired target, it realized the silhouette did not match; if the object was a false alarm, it would steer off course. For example, the torpedo was able to discern a submarine from let's say a whale, a school of fish or an underwater rock formation. So, as the torpedo got closer and discovered the object wasn't a submarine, it would break off and terminate its attack mode. It would then begin a new search pattern all over again in another area. Take a lesson from the torpedo's behavior. Right now, many of you are in the search mode looking for your target. You're trying to find something-something that will fulfill you, something to look forward to everyday.

"In order to find success, we need to create search patterns."

But a recent survey confirmed that 53% of people in the workforce are unhappy and over 75% would rather be doing something else. Unfortunately, many are afraid to search for something new or have simply given up "pinging" for their true calling. Don't be a statistic. Continue pinging until you find what it is you truly love to do. Only then, will you be successful and more importantly, happy. Remember, the toughest road to success is the road back to you?the real you!

Victor Gonzalez, top Hispanic motivational speaker and author of "The LOGIC of Success". For more info go to: www.thelogicofsuccess.com or by email [email protected]

In The News:

How to Boost Sales With Seasonal Products  EntrepreneurJust because the leaves turn doesn't mean profits have to fall.
Higher depreciation, govt purchases to boost vehicle sales  LivemintSales of automobiles have been on a decline for the past year, leading to thousands of job losses.Consumption demand in the economy nosedived after the ...
U.S. New Home Sales disappoint, gold prices near daily highs  Kitco NewsEditor's Note: Get caught up in minutes with our speedy summary of today's must-read news stories and expert opinions that moved the precious metals and ...
Festive sales outlook for smartphones and appliances positive: GfK India  Economic TimesGfK India managing director Nikhil Mathur said value growth of smartphones and appliances will be more in the second half of the year due to launch of more ...
Can Eliquis Continue To Add $1 Billion In Annual Sales For Bristol-Myers Squibb?  ForbesBristol-Myers Squibb's (NYSE:BMY) Eliquis is a leading novel oral anticoagulant, which refers to blood thinners that treats, prevents, and reduces the risk of ...
AEW On TNT Ticket Sales Slow Down Amid WWE NXT-To-USA Announcement  ForbesAfter quick sellouts for its first three television tapings, AEW on TNT ticket sales finally slowed down for shows in Pittsburgh and West Virginia.
Best Labor Day sales 2019: mattresses, clothing, tech, home  Business InsiderLabor Day is on Monday, September 2. You can already start taking advantage of many end-of-summer and Labor Day sales through September 2 and beyond.
Oyo plans to lay off sales staff  Economic TimesAbout 60 salespeople in Oyos New Delhi and Gurgaon offices were the first to be fired and got their letters on Monday.
Lowe's credits this new strategy in beating Home Depot on sales growth  CNBCLowe's is vying for a category of customer that Home Depot has traditionally dominated — the professional contractor.
Shapoorji Pallonji Group plans asset sales to cut ₹4,000 crore debt  LivemintShapoorji Pallonji Group, which has diversified into businesses ranging from water purifiers to ports, is seeking to bolster its balance sheet.Shapoorji Pallonji ...
Pallonji Mistry plans assets sales to cut $558 million debt  The Financial ExpressFounded in 1865, the Shapoorji Pallonji group, which has built some of Mumbai's landmarks including the Reserve Bank of India building, is still better placed ...
Digital sales drove Target's growth in Q2 -Business Insider  Business InsiderTarget's faster fulfillment options for digital orders were responsible for most of its growth – and it's now in a position to compete with Amazon.
Best Labor Day Sales: Save Big on Note 10, Apple Watch, More  Tom's GuideFrom the Apple Watch to our favorite Bose earbuds, here are the deals you can't miss.
Walmart and other retailers face a new front on gun sales: Lawsuits  CBS NewsAlthough the recent mass shootings at Walmart stores in Dayton, Ohio, and El Paso, Texas, have renewed calls for retailers to stop selling firearms, some people ...
Hibbett shares sink as late back-to-school shoppers hurt sales  MarketWatchHibbett Sports Inc. stock sank 15.5% after the athletic retailer reported second-quarter sales that missed expectations. Hibbett had a net loss of $8.8...
Chinese buyers pull back from U.S. housing market, hurting home sales  USA TODAYChinese investors are buying fewer U.S. homes because of money controls in China. That's lowering prices and giving U.S. buyers a better chance to buy.
Here's What Kohl's Is Doing to Drive Sales  The Motley FoolKohl's (NYSE:KSS) saw comparable-store sales drop by 2.9% in its second quarter. That's a disappointing drop, but CEO Michelle Gass tried to spin the news in ...
York Region leads in GTA for new single family home sales: BILD  NewmarketToday.caGTA new home sales remain strong in July, according to data released by the Building Industry and Land Development Association.
JioFiber's free set-top box offer could boost non-smart TV sales  MoneycontrolJioFiber will offer free set-top box with its annual plans, allowing users with non-smart TVs to connect to the Internet and stream from apps like Hotstar, Netflix ...
Raptors Effect: NBA Playoff Run Boosts Retail Sales  BloombergCanadian retail sales beat forecasts in June, keeping the economy on track for what's anticipated to have been a strong second quarter of growth.
L.A. County to consider ban on sales of flavored tobacco for e-cigarettes  Los Angeles TimesLos Angeles County could soon become the nation's largest jurisdiction to ban the sales of flavored tobacco — a move aimed at fighting what public health ...
Maruti sees new launches, govt steps putting sales back on track  LivemintNEW DELHI : Maruti Suzuki India Ltd expects vehicle sales to recover in the forthcoming festival season buoyed by new product introductions and expectations ...
These are the 16 best sales happening this weekend  USA TODAYLabor Day home sales are already happening for furniture, mattresses, and more.
Sharp Drop in New Home Sales  GoldPrice.orgUS new home sales missed expectations in July with a sharp 12.8% drop reported by the Commerce Department on Friday. 635000 new homes were sold in ...
Auto sales being impacted due to NBFC issue: Nitin Gadkari  Economic TimesTransport Minister Nitin Gadkari in conversation with ET NOW discussing the road map for the transition to EVs, growth for MSMEs and slowdown in the Auto ...
UK high street sales fall at fastest rate since 2008  The GuardianSentiment 'crumbling' as shop owners grapple with rising costs and Brexit uncertainty.
The Real Reason Sales and Marketing Teams Use AI  EntrepreneurHow artificial intelligence can make your team more human.
Buckle shares jump after earnings and sales beat consensus  MarketWatchShares of clothing and accessory retailer Buckle Inc. jumped 7.6% in Friday premarket trading after it reported second-quarter earnings and sales that beat...
Chhattisgarh auto sales surge, backed by rural growth amid slowdown  Business StandardWhile the automobile sector across the country is reeling from a slowdown, Chhattisgarh has bucked the trend by registering an impressive growth in vehicle ...
Expect sales to improve during festive season: Rajiv Bajaj  MoneycontrolThe automobile industry must look at its own shortcomings before asking for stimulus from the government, said Rajiv Bajaj, managing director of Bajaj Auto.
James City playing it safe with sales tax proceeds  Daily PressJames City Board of Supervisors chairman Jim Icenhour explains how the county is using tax receipts from SB942.
Hong Kong Retail Sales Plunge in August, Shop Association Says  BloombergMost Hong Kong retailers have seen sales drop more than 50% in August, according to the city's Retail Management Association, as the ongoing political ...
Police uncover South Jakarta apartment sales fraud scheme - The Jakarta Post  Jakarta PostThe Jakarta Police uncovered a scam involving the sale of fictional apartments in Ciputat, South Tangerang, Banten, and have arrested three suspects.
Bank of Canada rate cut would 'reinvigorate auto sales,' Scotiabank says  Automotive News CanadaAn anticipated rate cut by the Bank of Canada should “reinvigorate auto sales” in the latter portion of 2019, Scotiabank Economics predicts in its latest Global ...
Meet The Brokers Who Wrangle Luxury Ranch Sales  Wall Street JournalThese brokers face grizzlies and avalanches to sell multi-million dollar Western properties.
Foot Locker shares plummet 17% after earnings and sales miss  MarketWatchFoot Locker Inc. stock plummeted 17% in Friday trading after the athletic retailer reported second-quarter earnings and sales that missed expectations. Net...
Do July’s Vehicle Retail Sale Numbers Indicate an End to Gloomy Days for Automobile Industry?  News18A look at data for the last five months – from March to July this year – shows that retail sales have been positive every alternate month over the previous month ...
The 'Putin limousine' is now on sale — here's what Russia's first luxury car brand is like  Business InsiderRussia opened a showroom on Friday selling its first post-Soviet luxury limousine under the Aurus brand, which Putin used at his 2018 inauguration.
China Vows Sanctions On U.S. Firms For Arms Sales To Taiwan  NPRChina is threatening sanctions on U.S. firms selling arms to Taiwan, after the U.S. government said it supported an $8 billion sale of fighter jets and other ...
Comcast Spotlight Hires Google Exec Melanie Hamilton as VP National Sales  VarietyComcast Spotlight, the ad-sales division of Comcast Cable, has announced Melanie Hamilton as VP, national sales.
As bond e-trading takes off, debt sales business may be ripe for automation  ReutersWith banks' bond trading desks increasingly going electronic, another of the last bastions of old-school banking - the business of helping companies and ...
Restaurant sales improve, but signs of weakness abound  Restaurant Business OnlineInvestment in the industry is up, along with same-store sales, but bankruptcies and store closures are more common. RB's The Bottom Line.
After slow start, Canada's recreational marijuana sales reach new high  Marijuana Business DailySales of adult-use cannabis in Canada reached new highs in June after getting off to a slow start last October, according to new Statistics Canada data.
Vic Mensa Says Lives Are For Sale Because Gun Sales Trump All  TMZVic Mensa says gun control's long overdue in this country, but Donald Trump values guns more than people's lives.
23 fashion and beauty retailers having amazing pre-Labor Day sales this weekend  USA TODAYSave big on back-to-school styles, summer clearance items, and beauty products at all your favorite online retailers.
Russia starts sales of 'Putin limousine', eyes Chinese market  ReutersRussia opened a showroom on Friday selling its first post-Soviet luxury limousine under the Aurus brand, a type of car used by President Vladimir Putin at his ...
Dick's Sporting Goods Cuts Guns But Increases Sales  Morning BrewDick's Sporting Goods skeptics speculated that its hardened stance on firearm sales would hamstring revenue. Instead, it posted its best quarterly earnings since ...
AEM: July 2019 North America Tractor, Combine Sale Numbers Mostly Lower  DTN The Progressive FarmerNorth American sales of combines and four-wheel-drive tractors were mostly lower in July 2019 compared to the previous year while mid-range tractor sales ...
7% drop in sales not a crisis, we shouldn't play with lives of employees by talking about job cut: Rajiv Bajaj  Economic TimesCommenting over the recent reports of job cuts in auto industry, Bajaj said this fear mongering is not required.
US home sales climb as mortgage rates plunge  Fox BusinessLow mortgage rates helped boost existing-home sales in July, including “vast growth” in the West, according to the National Association of Realtors.
Automakers get a dose of some good karma  LivemintTo boost consumer demand, the depreciation on new vehicles for commercial fleet buyers was increased from the existing 15% to 30%.With a demand slump ...
KTM Duke 125, RC 125 help company sales grow by 53 percent in July 2019  RushLaneKTM India has registered a staggering growth of 53% in July 2019. Thanks to the launch of entry level Duke 125 and RC 125 in India.
Texas governor expresses concern about private gun sales  Yahoo NewsRepublican Texas Gov. Greg Abbott on Thursday raised concern about private firearm sales but didn't commit to crack down on them or act on gun control ...
Chicken sandwich wars: Popeyes and Chick-fil-A feud on Twitter in bid to boost sales  CNBCAfter a Twitter spat with Chick-fil-A over chicken sandwiches, Popeyes Louisiana Kitchen walked away with a larger spike in its follower count — but that might ...
PV sales continue downhill ride  The HinduRetail sales of passenger vehicles (PVs) fell by 11% last month to 2.43 lakh units compared with the almost 2.75 lakh units sold in July 2018, according to data ...
Victoria’s Secret Sales Fall 7%  The Wall Street JournalL Brands Inc.'s revenue fell in its latest quarter as sales at the retailer's embattled flagship Victoria's Secret chain declined further.
Report: Google Phone Sales Up Dramatically Thanks to Pixel 3a  ExtremeTechA new analysis from Counterpoint Research claims Google is again one of the fastest-growing smartphone makers on the back of ...
Sales, Profit Fall Again At Nordstrom  The Wall Street JournalSales and profit at Nordstrom Inc. JWN 15.86% slipped again in the company's latest quarter. Nordstrom on Wednesday reported total quarterly revenue of $3.87 ...
Grofers sees sales worth ₹403 crore in discount week  LivemintSoftBank Group-backed online grocer Grofers on Monday said its weeklong sale drove purchases worth ₹403 crore in gross merchandise value (GMV), above a ...
A Week In Victoria, BC, On A $39,866 Salary  Refinery29How a real estate sales associate making $39866 in Victoria, BC, spends her money in a week.
As Sales Rise, Petrol Import In July Touches Highest Level Since 2011  NDTV NewsIndia's crude oil imports declined in July from a year earlier, while petrol imports climbed to their highest since at least April 2011, data from the oil ministry's ...
All the Best Labor Day Mattress Deals  New York MagazineAmong all of the Labor Day sales, mattress deals are always some of the best of the best. Almost all our go-to mattress brands are offering serious savings on ...
Red Matter's Oculus Quest Sales Surpass Rift After Just One Week  UploadVRSales of Red Matter on Oculus Quest have already surpassed the game's lifetime sales on Rift, according to the developer Vertical Robot.
Signs of spark: Amazon, Flipkart bet big on festive sales spike  Economic TimesThe marketplaces could see a surge of over 40% in consumer traffic during the festive season.
Parle Products may lay off up to 10000 employees as sales decline  The News MinuteIndia's largest and most popular biscuit maker Parle Products has said that it may have to lay off up to 10000 employees amid the macro economic situation that ...
Wildlife summit votes down plan to allow sale of huge ivory stockpile  The GuardianAn audacious attempt to allow a huge sale of stockpiled elephant ivory has been defeated at an international wildlife conference. The rancorous debate exposed ...
Procter & Gamble's return to sales growth boosts pay for top executives  WCPOProcter & Gamble Co. doubled up the bonus pool for its top executives this year, as the company ended multi-year streak of lackluster sales growth and P&G's ...
Walmart, CEO Doug McMillon petitioned to stop gun sales after recent shootings  Fox BusinessA petition asking Walmart to stop the sale of guns was sent to the retail giant's CEO Doug McMillon on Tuesday.
5 Top-Rated Products On Sale At Sephora Right Now  HuffPostIncluding favorites from Philosophy, Fenty Beauty and First Aid Beauty.
Target Extends Growth Streak With Strong Sales and Profit  The Wall Street JournalTarget said sales and profit rose in the second quarter, sending shares on track for a record, as the retailer extended its growth streak from investments in its ...
Home sales surpass national average growth in South Florida  Miami HeraldMIAMI Association of Realtors and Multiple Listing *Service* system reported existing-home sales increased by 2.5% from June to now with overall sales 0.6% up ...
As the Fed Frets, Retailers Rake in Sales  The Wall Street JournalBefore Federal Reserve Chairman Jerome Powell puts the finishing touches on a speech he is delivering this week, maybe he should take some time to listen to ...
Sales at contested 200 Amsterdam Avenue will launch soon, including two $40M penthouses  6SqftLast week, construction of the residential floors at 200 Amsterdam Avenue topped out and now we're getting a little peek at what the luxury, ...
Macomb Planning to Tax Marijuana Sales  Tri States Public RadioAdults in Illinois will be able to legally buy and use marijuana for non-medical purposes beginning January 1, 2020. At that same time, communities will be.
News: OYO may lay off around 200 sales professionals  People MattersOYO Hotels and Homes may lay off 150-200 people from its sales teams across the country, as per an ET report. About 60 salespeople in Oyo's New Delhi and ...
Proposals to continue ivory sales nullified at CITES meeting  The South AfricanOn Thursday the proposal for commercial sale of ivory was ruled out at the CITES meeting in Geneva, Switzerland.
Tractor sales in reverse gear for sixth month  ETAuto.comNew Delhi: Like the rest of the automobile industry, clouds of gloom over the tractor industry persisted in the month of July. For the sixth time in the trot, domestic ...
The best Labor Day mattress sales available now  CNETYou can't put a price on a good night's sleep, but mattress sales are nonetheless appreciated.
Bay Area: One-cent sales tax for transit could be on 2020 ballot  Palo Alto Onlineby Bay City News *Service*. 10 comments. See comments. Bay Area voters may be asked to approve a one-cent sales tax in 2020 that would fund a wide array of ...
Stats SA: Wholesale trade sales decreased by 5,4% in June  The South AfricanStats SA published its monthly data and a decline of the wholesale trade sale sector was proved by the numbers.
Consumers defer old gold sales on hopes of further rise in prices  Business StandardAfter a buoyant June quarter, Indian consumers are now staying away from *fresh* sale of old or used gold and jewellery to generate cash in July and August, due ...
BJ's sees sales uptick amid ongoing transformation  Supermarket NewsSales inched up in the fiscal 2019 second quarter at BJ's Wholesale Club, which continues to optimize its stores and product assortment, grocery savings and ...
Retail Sales and Powell Put the Loonie and the Greenback in Focus  Yahoo FinanceThe economic calendar was on the busier side once more through the Asian session this morning. 2nd quarter retail sales figures out of New Zealand and July ...
Even heavy discounts are failing to push commercial vehicle sales  MoneycontrolTruck sales, a leading indicator of economic growth, are the worst-hit across automotive categories.While discounts averaged 10% on retail prices earlier, they ...
Target and Lowe’s sales show US shoppers still spending  Financial TimesBlowout financial results from US retailers Target and Lowe's sent their share prices up sharply on Wednesday and provided evidence that Americans are ...
The Best REI Labor Day Sales for Adventurers  Popular MechanicsSave up to 40% on outdoor gear and apparel—from tents to bikes to canoes and all the little stuff in between—from now through September 2.
Tickets Sales Open for Virginia Women’s Business Conference  Loudoun NowTickets are now available for this year's Virginia Women's Business Conference, to be held on Dec. 6 at the Westfields Marriott in Chantilly. Past audiences have ...
Top 10 motorcycles July 2019 - Hero Splendor No 1, but sales decline 31 percent  RushLaneHero Splendor continued to be on top of the motorcycle sales chart for yet another month. But this time, it has reported a massive decline of 31 percent.
Gap same-store sales disappoint as Old Navy struggles  Yahoo FinanceOld Navy, which offers more affordable clothing and accessories, has been a bright spot for the company in the past. Overall, sales at the company's Gap, Old ...
Tesla Model S, X softer sales in Europe are NOT due to the Audi e-tron and Jaguar I-PACE  TeslaratiIn a note to clients on Wednesday, Bernstein senior technology analyst Toni Sacconaghi concluded that increased competition from vehicles such as the Audi ...
Must Read: Can Reformation Become a Global Hit? Victoria's Secret's Sales Are Still Down  FashionistaThese are the stories making headlines in fashion on Thursday. Can Reformation become a global hit? Sitting on a *fresh* pile of cash after selling a majority ...
New Zealand PM slams book sales of Christchurch shooter's 'manifesto'  DW (English)New Zealand Prime Minister Jacinda Ardern expressed concern after it emerged that the accused Christchurch gunman's "manifesto" is being sold as a book in ...
‘Customers no longer feel as safe’: Petition to ban gun sales at Walmart tops 129,000 signatures, lands on CEO’s desk  MarketWatchWalmart category specialist Thomas Marshall is urging CEO Doug McMillon to take strict measures aimed at curbing gun violence in the wake of recent mass...
Microland appoints Ashish Mahadwar as President of Global Sales and Marketing  MoneycontrolMicroland, an IT and digital transformation company, announced that Ashish Mahadwar has joined the Bangalore- based company as President, Global Sales ...
Back-to-School Sales for 2019: Best Tech Deals We Could Find  WIREDWe combed through this weekend's back-to-school deals for bargains on great tech and dorm room essentials.
Jumia Finds Wrongdoing in Nigeria Sales Force as Loss Widens  BloombergJumia Technologies AG has identified improper transactions at the Africa-focused online retailer's Nigeria business that amounted to as much as 4% of ...
Realme on track to meet 15 million unit sales target this year  MoneycontrolSmartphone maker Realme on August 20 said it is well-positioned to sell 15 million units to meet its target this year. The company is focussed on "massifying" ...
Television sales decline 10-20% despite discounts  MoneycontrolNEW DELHI : Despite discounts, Indians are deferring purchases of new television sets, sending sales of leading brands down by 10-20% from a year ago.
Sale or no sale, online shoppers always get great deals in India  Economic TimesMissed Independence Day sales of Flipkart and Amazon? Don't fret; you'd get good deals on most products, particularly in the fashion and lifestyle segment, ...
Auto industry woes pile up, sales in July the worst in nearly 19 years  LivemintIndia's passenger vehicle industry suffered its worst sales performance in nearly 19 years in July as a slowing economy, higher ownership costs and floods in ...

Looong and Boooring Sales Letters

You have all seen them,the sales letters that never ends.... Read More

How to Acquire More Leads

The most effective prospecting techniques were revealed in the August... Read More

How A Simple Greeting Or Post Card Can Turn Into Cash ? Guaranteed

I've been using a technique that has helped me to... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think... Read More

Finding a Used Mannequin

Many stores on a budget choose to buy a used... Read More

How to Write Effective Selling Proposals

Depending upon how much you enjoy writing, writing sales proposals... Read More

Getting Past the Gate Guard

Over the years, many prospects have hidden behind their well-trained... Read More

EXHIBITORS - Check Your URL

How many of you have a corporate web site? Everybody... Read More

Your Proposal Was Rejected... But Why?

When a request for proposal (RFP) comes in, you get... Read More

Business is Great; I?m Just Not Selling Anything!

Awhile back you had a great idea. An idea that... Read More

Miracles are Your Responsibility!

John Di Lemme on "Miracles are your responsibility"Miracles are your... Read More

Success Reloaded: The Matrix

So the other day I'm watching the movie The Matrix,... Read More

SPIN, Relevant To Both Salesmanship & Advertising!

Neil Rackham turned the world of high-ticket salesmanship on its... Read More

How To Profit From Initial Consultations

"I'd love to work with you, but?"How many times have... Read More

The Answers (1 - 5) Are Here !!! - Challenge Yourself - Evaluate Your Selling Skills

"THE ANSWERS (1 - 5) ARE HERE!!!"Question 1) List the... Read More

Are You REALLY Listening?

Being a good listener requires more than just keeping quiet... Read More

Another Warm Lead

Saturday morning, I sat in my pajamas, sipping strong, black... Read More

Selling -abilities : Part 2

In the last article... Read More

The Relationship Between Colour & Sales

Make no mistake that emotions are the driving force behind... Read More

How to Set Appointments

The Importance of setting appointments is crucial to running a... Read More

Your Profit is in Your Follow-up: A System for Increased Sales Conversion

No matter what you sell--products, services, or causes--one of the... Read More

Why Should I Buy From You?

Virtually every business you contact has this question in their... Read More

The Art Of Cold Calling

I know, don't groan. You have to do them if... Read More

5 Ideas for Writing Effective Sales Letters

Sales letters, sent via e-mail or snail mail, are an... Read More

Your Best Friend - The Phone

We all know that you can't earn your commission until... Read More