Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
5 Ideas for Writing Effective Sales Letters > NetSparsh - Viral Content you Love & Share

5 Ideas for Writing Effective Sales Letters

Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication - IF you write it in a direct and conversational tone.

To get your creative juices flowing, here are five tried and true formulas that can work for either e-mail or printed letters.

1. Tell a story - from either your point of view or a customer's.

Example: '"When I started my own business, I was very nervous about keeping my books. I'm not a numbers person and wanted nothing to do with it! Then I purchased 'EZ-CASH-BOOKS' software. Instantly, all my accounting "dirty work" disappeared. I gained instant peace of mind, and now I can focus on my real job - finding and keeping customers!"

Copy written in a story format has great appeal. By telling a short story that relates to the reader's situation, you create empathy with her. People are also familiar with stories and enjoy hearing them (they appear daily in newspapers, magazines, TV, etc.). If your letter happens to be a long one, you can draw out your story for added suspense, saving the outcome for the end. (However, as we'll mention later, it's safest to send a short letter.)

2. Ask questions.

Example: "Have you ever stared at yourself in the mirror and wanted to cry? If we told you we have a product guaranteed to help you lose weight while you sleep, would you be interested? And what if we told you this product sells for less than $30?"

Basic psychology dictates that when you ask a question, the reader feels compelled to answer it. You're involving them immediately in the issue at hand. Many effective sales letters ask a series of questions that are all likely answered with a "yes" from the reader.

3. Offer something for free.

"Visit our Web site, http://www.ezinequeen.com, today, and sign up for our FREE biweekly tips for e-zine publishers."

Think of three free things you could offer right now. A free e-mail or printed newsletter. A helpful article, report, brochure, or booklet. A complimentary consultation or a discount on a first visit.

4. Point out a fear or problem the reader may have.

"You may feel safe in your own home, but did you know that burglaries are on the rise in your neighborhood? This may be the ideal time to install that home security system you've been thinking about."

This method may seem sly, but the advertising industry has been doing this to us for years. Remember how Listerine convinced all of us we have "halitosis"? (It's the clinical term for bad breath, but it sounds like the plague!) Direct marketers call this "pushing the "touch" button. This method isn't appropriate for all topics, but you'd be surprised at how many situations you can use it in.

5. Mention someone the reader knows.

"Your friend *Jenny Smith* told us you could use a little 'R&R.' That's why we're inviting you to the grand opening of our new 'Bath and Beauty' Web store, featuring home spa products to help you relax."

If you operate a referral program, this is an extremely effective way to reach out and touch your prospects. I wrote a letter using this format for a prominent day spa in New York City, and it generated quite a bit of attention. Why? The reader immediately sees the name of someone she knows - the letter makes an instant, personal connection.

(TIP: Ask your clients for the names of a few people who may be interested in your products/services, offering them an incentive if those people respond. These types of referral programs take some time to generate, but they're worth it!)

One Final Note:

Remember that your number-one goal is to "hook" your reader right away! We're all bombarded with tons of e-mail and snail mail every day, so you have a limited amount of time to grab our attention.

Your best bet is to keep your e-mail sales letters within one or two computer screens, and your snail-mail letters to one or two pages.

(c) 2002 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

Why CRM Solutions Fail And New Sales Strategies For The Future
Forbes
84 percent of sales leaders say they don't believe they have the sales talent they need to succeed in the future. Why is that? Moreover, what can companies and their sales leaders do about it? I had a chance to speak with Byron Matthews, the Chief ...


Forbes

7 Sales Trends That Will Help You Dominate Your Industry
Forbes
Sales is the lifeblood of a company. You can fail at a lot of little things as a business, but as long as the sales keep rolling in, you can buy yourself time to continue figuring things out and refining processes. This year, though, I've seen more ...


Barron's

Walmart Using Blockchain to Track Produce Sales
Barron's
Blockchain technology got an important vote of confidence on Monday as Walmart(WMT) announced it has decided to use the technology to track all of the leafy greens sold in the retailing behemoth's stores. The company sent a letter to suppliers on ...

and more »

Marketing Land

Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile
Marketing Land
In it's 11th annual holiday forecast, digital agency NetElixir projects online revenue will grow by 15 percent over last year to roughly $97 billion. Based on its analysis, Amazon is expected to account for 40 percent of holiday sales and mobile is ...


ARCHITECT Magazine

Freddie Forecasts Dip in 2018 Home Sales
ARCHITECT Magazine
Total home sales (new and existing) are now forecast to decrease 0.9%, and home price growth is expected to moderate to 5.5%. “The spring and summer home buying and selling season ultimately ended up being a letdown, despite a faster growing ...
Healthier housing market not enough to bump up sales volumeNational Mortgage News

all 19 news articles »

Forbes

Will Tesla Need To Raise More Cash Despite Model 3 Sales Accelerating?
Forbes
However, Tesla has explicitly mentioned that it would not need to return to the capital markets this year, indicating that would be cash flow positive in Q3 and Q4 2018 with the ramp of its Model 3 sales. That said, Tesla investors are still likely to ...
Tesla is hand-delivering the Model 3 to speed up salesEngadget
Company Update | TeslaTesla
Tesla brings back free Supercharging to inventory cars and Model 3 to help sell cars in end of quarter rushElectrek
Electrek -Twitter
all 130 news articles »

Forbes

Two Guiding Principles To Prevent Underperforming Management From Choking Sales
Forbes
In a recent Gallup survey, researchers discovered that millions of bad middle managers are choking businesses across the country through inflated salaries and poor production. These bad managers showed traits including: • Lack of understanding or ...


Chinese Smartphone Vendors Are The Key To Strong Mobile Memory Sales
Seeking Alpha
Micron Technology reported FYQ4 and FY2018 revenues that beat consensus, yet issued guidance that included downside revenue and EPS. Smartphone shipments have been nearly flat for the past few years, but vendors are moving to 8 gigabytes of ...

and more »

AppleInsider

Apple iPhone XS Max sales looked strong over the first weekend, says Rosenblatt
MarketWatch
Rosenblatt Securities analyst Jun Zhang wrote Monday that early sales trends for the iPhone XS Max looked strong following the first official weekend that consumers could buy the new Apple Inc. AAPL, +1.44% device. He said that sales trends looked weak ...
iPhone XS Max dramatically outselling iPhone XS, Apple Watch Series 4 sales exceeding all expectationsAppleInsider
Ming-Chi Kuo: iPhone XS Max has 4x sales of XSSeeking Alpha
People are complaining that Apple Store sales systems went down on new iPhone release day, and they didn't get their ...Business Insider
Market Realist -Syracuse.com
all 2,949 news articles »

Bloomberg

China Developers' Funding Source at Risk in Sales Crackdown
Bloomberg
Guangdong's provincial housing authority is considering scrapping so-called pre-sales, according to a document seen by Bloomberg News. The system allows developers to receive the entire sale proceeds upfront before construction has finished, which they ...

and more »
Google News

Handshake Intimidation

In some situations, attempting to intimidate the other person will... Read More

Everyones Favorite Topic - 3 Tips for How To

I believe that everyone understands that no matter what business... Read More

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the... Read More

How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You

Instead of giving your customers or potential customers a choice... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

Packaging Maketh the Person

The multi million pound cosmetics industry is acutely aware of... Read More

The Relationship Between Colour & Sales

Make no mistake that emotions are the driving force behind... Read More

5 Tips to Choosing a Direct Sales Business

With hundreds of direct sales companies out there, how do... Read More

Three Ways to Increase Mortgage Applications

If you are in the mortgage business, the very first... Read More

Lazy Man?s Way To Get Customers

No matter how big or small your business is and... Read More

Complacency and Fear are Sales Busters

Prospecting is the engine that propels anyone in sales. Without... Read More

Never Stop Selling

The question: "When should a growing company slow down its... Read More

Instead of Discounting, Back Some Value Out of Your Proposal

Last minute discounting has become so prevalent that many companies... Read More

Why Arent They Buying?

You've polished your sales page over and over againuntil it's... Read More

Making the Sale When the Customer Wont Buy

Ever had a party online or offline, and had guests... Read More

Do Your Words Betray You?

What do the words that you use say about you?... Read More

Selling - Trade Shows Vs. Regular Sales Calls

Remember those school exercises that started "Compare and contrast....yada yada... Read More

5 Ways to Encourage Impulse Purchases

I just bought six square pieces of spongy fabric for... Read More

If I Wanted To Sell For A Living, I Would Of Majored In It In College

By a show of hands, how many of you grew... Read More

The Force That Drives Buying Decisions

What do people buy? They don't buy your wonderful presentation.... Read More

How to Set Appointments

The Importance of setting appointments is crucial to running a... Read More

Recommending Products Vs. Selling Them

Some of the best sales people I have ever met,... Read More

Write Fundraising Letter Overlines That Donors Cant Resist (Includes Samples & Examples)

The headline that appears over the salutation in a fundraising... Read More

Selling the Difficult: How to Sell What People Dont Understand How to Buy

I'll play a seller, using conventional selling methods, selling something... Read More

How To Profit From Initial Consultations

"I'd love to work with you, but?"How many times have... Read More