Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Clear Up Blurry Communication > NetSparsh - Viral Content you Love & Share

Clear Up Blurry Communication

One of the top brewing companies in America is a consulting client of mine. However, during a seminar for a brewery management team, we were jolted by a "communication wake-up call." We discovered that even though co-workers speak the same words, they don't attach the same meanings. Here's what happened. I asked people to write a list of simple words, such as often, sometimes, never, and usually. Then I asked them to put a percentage value next to each. For example, if I say, "He is often late for meetings," what does often mean? 10% of the time? 50%? 75%? Etc.

The range of answers was amazing. Often went from 5 to 97%. Sometimes was 20 to 80%. Even never was 0 to 100%, with a fourth of the people saying it was somewhere in-between! We were amazed because we assumed everyone in the room put about the same meaning on those simple, everyday words. After all, this was the management team and they worked closely together. I've lead this exercise with over 200 groups working in offices, factories, hospitals, education, sales situations, even government. Incredibly, the results are wide-ranging, even among well-educated people who communicate regularly with each other.

What does this mean to you? It's helpful to keep this communication phenomenon in mind when you speak with customers, make presentations, compose e-mails, memos, reports, instructions, or ask for assistance. Make your communication clearer by using numbers in place of words, illustrating with specific examples, and asking clarifying questions. Define critical terms and spell out expectations. It's smart to recognize that we may speak the same words but not say the same things.

Doug Smart is the coauthor of "Sell Smarter." He is a sales consultant, professional speaker, and host of the daily motivational radio show, "Smarter by the Minute." For more information, email Copyright 2005 by Doug Smart

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

EBay launches smartphone sales program
EBay Inc. EBAY, -0.83% said Monday that it has launched a program, eBay Instant Selling, to help consumers sell used, unwanted smartphones. Users will get paid instantly with an eBay voucher once the phone is listed. An eBay study showed that 40% of ...

and more »

Washington Post

Rising rates, slowing home sales expected to hurt remodelers
Washington Post
NEW YORK — General contractors and other small businesses in the home remodeling industry can expect revenue to slow in 2019, the result of rising mortgage rates and sluggish home sales. That's the prediction of Harvard University's Joint Center for ...

and more »

Reefer Mania: Day One Sales Across Canada Could Top C$27.9 Million
Seeking Alpha
Strong sales figures for provinces across Canada on day one of legalization. I estimate that first-day sales were worth ~$28 million in ~212,000 sales, including both online and retail store sales. The focus moves from legalization to supply shortages ...

and more »


No more marijuana? Canadian pot 'craze' creates shortages days after sales begin
Days after recreational marijuana became legal in Canada, our neighbors to the north may already be running out. Long lines and swamped websites greeted the first day of marijuana sales Wednesday. SDQC, which manages sales in Quebec, recorded ...
Pot Topics: Canada legalizes cannabis; Colorado pot sales top 1BChicago Sun-Times
Canadians welcome legal pot sales, put up with supply issues on opening
SQDC 'expects serious supply challenges' after cannabis sales boomMontreal Gazette
all 256 news articles »


Brazil IT infrastructure sales bounce back
Following the downward trend of the last few years, IT infrastructure sales in Brazil saw an increase in the second quarter of 2018, according to analyst firm IDC. Local sales of servers, storage and networking generated $393.6 million, 41 percent up ...

Wall Street Journal

Bull Market's Latest Hurdle: Slowing Sales Growth - WSJ
Wall Street Journal
Firms from BlackRock to IBM report disappointing quarterly sales, citing such factors as cautious customers, rising costs and a stronger dollar.

and more »


5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing little to no increase in sales, this could be attributed to a lack of understanding about human ...

and more »

Record Marijuana Sales: Colorado Hits $1 Billion Mark Earlier Than Ever
By Joe Rubino. Marijuana sales in Colorado exceeded $1 billion as of August of this year, with tax revenue from those sales coming in at $200 million, according to a report from the Colorado Department of Revenue and its Marijuana Enforcement Division.

and more »

Charleston-area commercial real estate sales
Charleston Post Courier
Robert Pratt of RE/MAX Pro Realty represented Sandlapper One Associates LLC in its $2.462 million sale of 7587 and 7629 Sandlapper Parkway to 7587 and 7629 Sandlapper Parkway LLC. Eddie Buxton of Palmetto Commercial Properties represented the ...

The Mercury News

'Halloween' scares up $77.5 million in ticket sales
The Mercury News
By LINDSEY BAHR. LOS ANGELES (AP) — Forty years after he first appeared in theaters, Michael Myers is still drawing huge audiences for a good scare. Universal Pictures said Sunday that “Halloween” took in an estimated $77.5 million in ticket sales ...
'Halloween': Why horror films make a killing at the box officeCNN
'It' breaks box office records with monster opening weekendCNNMoney

all 736 news articles »
Google News

The Never Ending Sale

Once you have added a new customer to your book... Read More

Selling To Women - Selling To Men - It Isnt the Same

Selling To Women - Selling To Men - It Isn't... Read More

Health Insurance Lead and Health Insurance Leads

Health insurance lead generation systems provide a stead stream of... Read More

Mortgage Leads, Choosing the Best Option

When it comes to buying mortgage leads, there are many... Read More

Top 10 Ways to Sell your Product or Service While you Sleep - Part 2

Part one of this article is available at ... Read More

Consumer Effort And The Purchase Decision

It is a basic tenet of behavioral psychology that people... Read More

Building an Action Plan

Going into your workday and waiting for things to happen,... Read More

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test

Business owners should be more like doctors.Forget selling and start... Read More

Why Arent They Buying?

You've polished your sales page over and over againuntil it's... Read More

Selling Commodities

"How do you create a perceived value to differentiate yourself... Read More

Value Based Pricing, Not Price Cutting

Special Requirements for Reprint: we ask only that you include... Read More

What is Lead Generation?

Lead Generation is vital to all businesses. All companies try... Read More

Selling Your Way To Success

I wonder when we decided to become a sales person.... Read More

Lock, Stock, and Barrel!

The other night I was watching a classic western from... Read More

How to Build A Steady Stream of Customers--Step One

The success of a small business depends upon a steady... Read More

7 Pitfalls of Using Email to Sell

* Are you sending e-mails to prospects instead of calling... Read More

How To Write A Riveting Sales Letter That Closes Sales

How do you get people's attention and build their interest... Read More

How to Give Your Customers a Choice Between You and the Competition and Have Them Choose You

Instead of giving your customers or potential customers a choice... Read More

The Importance of Good Sales Leads

An important part of your business plan should be to... Read More

The Power of Thank-You

When was the last time you thanked your customers?This often... Read More

To Sell Successfully, You Have to Be Willing to Be Different

We are complex. We confidently assert that we are independent... Read More

The Basic Secrets of A Million Dollar Sales Letter

"Accepting the consequences, good or bad, will free you; take... Read More

5 Tips to Choosing a Direct Sales Business

With hundreds of direct sales companies out there, how do... Read More

UK Sales and Marketing Terminology

Terminology / AcronymsABC figures: This is the independently audited sales... Read More

A Look at Child Mannequins

Not all mannequins are made to look like full-grown adults.... Read More