![]() |
|
![]() |
|
![]() |
|
![]() |
Most people who consider trade show planning think of it in terms of logistics planning. In other words planning for details like finding an exhibit, producing graphics, shipping the exhibit to the show, ordering services, etc.
But seeing the full potential of a trade show program for your company requires a different type of planning. It requires setting objectives for show participation for your company, and short-range goals for each show you plan to attend. This show plan should be a written document that drives show participation decisions from show selection to exhibit design, to evaluation and measurement tools.
Here are a few things to consider so that your next trade show will be a success:
Remember pre-show publicity - Make those last minute phone calls to your 10 best prospects; invite them to the booth.
Post-show evaluation
- Survey booth workers
- Survey attendees to get their opinion of your staff, your booth, and the products and services offered by your company.
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
For the past months, maybe a year, I've been hearing... Read More
Many mannequin manufacturers sell their mannequins in wholesale. This means... Read More
If you asked me to point to the heart and... Read More
When it comes to effective selling, one simple fact never... Read More
You can have your cake and eat it.What is it... Read More
Want to build a relationship -- sell yourself for a... Read More
One disadvantage of selling by telephone is the lack of... Read More
* Are you sending e-mails to prospects instead of calling... Read More
Usually my essays discuss the issues that the 'sales' method... Read More
I've found that winners say "I choose to." Whiners, on... Read More
Telephone canvassing, or cold calling, is the practice of sitting... Read More
You know that word of mouth can grow your business.... Read More
Web sites exist for essentially two purposes. The first is... Read More
The other day, I received the last issue of a... Read More
One of my first internship jobs as a college student... Read More
ReferralsA substantial part of your business can come from referrals.... Read More
We use only 5% of God's given potential, 95% of... Read More
When a request for proposal (RFP) comes in, you get... Read More
I'm not a baseball fan. Never have been. In fact,... Read More
If you were selling a mansion, and you were selling... Read More
Zig Ziglar use to say in seminars and on tapes... Read More
Article I of a two-part series.No matter what customers say... Read More
Awhile back you had a great idea. An idea that... Read More
Have you ever sat through a movie and got to... Read More
You may not realize this, but when if you are... Read More
I went shopping for clothes today.My plan was to buy... Read More
Long-term sales success has less to do with skills or... Read More
With the dot.com revolution crushing once solid business models on... Read More
Doing business over meals is a ritual that has existed... Read More
Obtaining merchant status will help to increase your sales. Consumers... Read More
I was a lucky kid when I grew up. Lucky,... Read More
Selling--a word that strikes terror in writers and professionals. We... Read More
For many of you the Fear of Selling is a... Read More
How many of you made as much money as you... Read More
The customers you already have could be your biggest lead... Read More
Recently I was out trail running along the South Fork... Read More
Direct sales can be your ticket to a profitable home-based... Read More
"Hello, is (pause) puh-TREE-shuh home?"So started my weekend lesson in... Read More
Some trainers and sales managers teach that there are prospects... Read More
Imagine you just met someone new. The formalities of names,... Read More
Sales information resource Just Sell, calls caring "sales love". Here's... Read More
Hello, do you have a website and sell something on... Read More
Over the years, I have been amazed at... Read More
I've recently been hearing sales companies talk about how they... Read More
As a result of providing marketing consulting, training and coaching... Read More
Have you ever gotten frustrated when you realize that your... Read More
Everyone wants the best possible value in every transaction, but... Read More
Sales is all about negotiating. You are negotiating from the... Read More
What comes to mind when you think of networking --... Read More
If you were selling a mansion, and you were selling... Read More
Sales Sales |