Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
?The Power Of Consumer Opinion, & How To Profit From It!? > NetSparsh - Viral Content you Love & Share

?The Power Of Consumer Opinion, & How To Profit From It!?

Selling is just a whole lot easier when you know what people really want.

But unless you're psychic, or know how to do the Vulcan mind meld, "getting into their brains" is HUGE!

I can't tell you how many times I've racked my brain trying to make sense of consumer opinion, & up until this point, I have to confess. Ain't got no voodoo.

But here's what I know.

Having the right product is certainly important, but it's not nearly enough. What people really purchase are positive feelings that they associate with ownership, and they rarely express the connection between those feelings & product ownership plainly in consumer opinion polls. You must read between the lines.

People will look at the same identical product in a variety of ways. Is each one really searching for something different?

Actually, there are usually four or five common things that the majority of people in your market are looking for, and statistically speaking, those things are more or less important to them. On the surface, these things seem infinitely varied. But there's always a common theme lurking under the surface. People at the very core of their being, are driven by human nature, instinct, and emotion. Show me a marketing campaign that doesn't stir up these things at some level, and I'll show you one that probably doesn't work.

It's easy to sell people what they want. The tough part is mining & gauging consumer opinion to find out what that really is.

A couple of suggestions,

Method One - Testing

Here's a story from Elmer Wheeler's "Field Word Laboratory".

Elmer was asked by the Barbasol Company to come up with some effective sales talk to be used in selling shaving cream at retail counters. Were men at the Sears Roebuck toiletry counter looking for a clean shave, a quick shave, a cheap shave, a safe shave, a shave that didn't bother their skin, a precise shave to detail their designer mustachios?

Out of 146 sentences tested, it turned out that sales increased an astounding 102% when the clerks approached the customer with "How would you like to save 6 minutes shaving?" Sales increased still further, with "How Would You Like to Cut Your Shaving Time in Half?"

Testing is one way to find out what your customers are after, and how best to dangle it like a carrot in front of their noses. What you're really looking to determine is a hierarchy of wants. The top want should go in the headline. The second one in the opening lines. The third in further into the piece, and so on. Powerful stuff!

Of course testing is a process of elimination, so it's a painstaking process. Here's a tip. Start out with benefits that appeal to one of these three most basic & powerful of all human motives. Self Preservation, the desire for romance, & the desire for money. Can you think of ways to tie a quick shave to these? I'll leave that to your imagination.

The order of the benefits you're presenting is also extremely important. If you've got it wrong, you're loosing too many potentially interested prospects. You need to grab them by the lapel with the most statistically relevant top benefit! And then send them careening down a slippery slope to your order form, with the rest.

Method Two - Just Ask

Have you heard of Socrates, and the Socratic method? Here's a guy who figured out how to answer a question with a question with a question, until the cows came home.

Unfortunately, people no longer have time to hang out under olive trees, and they only accept interrogation from their analyst.


So what you need is a little quid pro quo (One thing for another).

Consumer opinion is gold! What can you offer your prospects, or clients in return for it?

"Two Little Words That Never Go Out Of Style!"

Of all the conversations going on inside people's heads right now, I can tell you with certainty that "How To" is dead front & center. At the time of this writing, 68.8% of the questions received at "Selling to Human Nature", contain this phrase.

So here's my advice on collecting consumer opinion. Trade information about "How To" solve problems with your product or service, for consumer opinion from your customers. If you want to know exactly "how to" do this for maximum response, I strongly recommend you look at the work of Robert Collier.

Chapters 1 & 9 of my new ebook, which studies his technique, show you how to not only elicit the opinions & preferences of your market, but also make sales doing it. He did this time & time again with amazing result!

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters!


In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at


Modest Increase In European Auto Sales Too Much For VW
Car sales in Western Europe rose a modest 2.5% in 2017, boosted by burgeoning demand for SUVs, and despite the shunning of diesels and Britain's pre-Brexit problems. Sales in December dived 5.3% to just over 1 million, but that was mainly due to less ...

and more »


Tiffany's holiday sales jump 8 percent, boosted by growth in China and Europe
Tiffany & Co. on Wednesday reported an 8 percent increase in net revenue during the holiday season, fueled by higher sales of fine jewelry, watches, and a new home and accessories collection. Total same-store sales were up 5 percent during the November ...
Tiffany's Americas holiday same-store sales up 6 percent, raises FY forecastsReuters
Tiffany's Americas holiday same-store sales up 6 pct, raises FY forecastNasdaq

all 9 news articles »


Online Gold Coin Sales Jumped 400% as Bitcoin Plunged
Sonny Singh, BitPay's chief commercial officer, and Bloomberg's Cory Johnson discuss the plunge in Bitcoin. Gold coin sales jumped fivefold on Tuesday at one of Europe's largest online dealers as Bitcoin suffered its biggest selloff since December. The ...

and more »

Fox News

European car sales at highest level in 10 years
ABC News
Car sales in Europe topped the 15-million mark for the first time in a decade in 2017, the fourth straight year of higher registrations, the association of European carmakers said Wednesday. Registrations of new cars were up 3.4 percent from 14.6 ...
Volkswagen sales hit record of 10.74 million in 2017Fox News

all 72 news articles »


LeBron James passes Steph Curry as top jersey seller in China
LeBron James reclaimed his kingdom in China from Stephen Curry -- arguably the most popular current NBA star in China -- in terms of jersey sales, according to the latest NBA China jersey and merchandise sales for the 2017-18 season. Curry, whose ...

Voice of America

Mexican Car Sales Slump Ahead of Election
Voice of America
Car dealerships in Mexico City have kicked off the new year offering "clearance sales" and free insurance as 2017 models collect dust on their lots, a reminder that consumer nerves over high interest rates could slow the economy ahead of elections. The ...

and more »


BitConnect Closes Exchange as States Warn of Unregulated Sales ...
BitConnect said it's closing the company's cryptocurrency exchange and lending operation after receiving two cease-and-desist letters from state authorities for the unauthorized sale of securities and suffering from denial-of-service attacks.
China Escalates Crackdown on Cryptocurrency TradingBloomberg

all 554 news articles »

Kelley's Market Trends: Residential Sales 2017
Flathead Beacon
The number of 2017 residential sales in Flathead County set a record high. In 2016 there were 1,680 home sales and 2017 finished with 1,882 sales. The previous high was in 2006 when there were 1,870 home sales. The median price finished at $275,000 ...

and more »

China Grove considers allowing fireworks sales within city limits
Back to Gallery. China Grove officials are leaning toward authorizing the sale of fireworks inside the city — while still prohibiting their discharge there — a decision that drew mixed reactions from fireworks vendors. “We're all in agreement that ...

and more »


China luxury sales rebound as millennials snap up cosmetics, handbags: report
Domestic sales of Gucci handbags to Chanel cosmetics, sluggish in China for years, rose at the fastest pace in over half a decade last year and are poised to consolidate the gains in 2018, according to consultancy Bain & Co. That could provide a major ...

and more »
Google News

Health Insurance Lead and Health Insurance Leads

Health insurance lead generation systems provide a stead stream of... Read More

Impotent Questions - How Much Are They Costing You?

Last issue we talked about what motivates people to buy... Read More

Never Stop Selling

The question: "When should a growing company slow down its... Read More

The Most Important Word in a Business Letter

What do you think it is? Many experts insist it's... Read More

Reviving Dead Clients

Most consultants I've talked to don't spend any time trying... Read More

Your Clients Buying What Youre Selling

Linda felt like she had reached a plateau in her... Read More

Going Back To Get Ahead

Have you ever run DOWN an escalator that was going... Read More

Selling Against Goliath

Selling Against Goliath?How to Take on the Big Guys and... Read More

How To Take The Right Steps To Increase Your Selling Results

Steps - it is unrealistic for most salespeople to expect... Read More

15 Ways To Get Really Motivated

First, recognize that motivation is an inside job. The word... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

Dead Silence From Your Prospect: The Worst Sound Of All

Could this be the worst moment in your selling cycle?You've... Read More

Sales Training from the Ghostbusters

Picture this scene from the 1984 smash comedy movie from... Read More

A Brief History of the Sales Profession

The formula for defining a "profession" is similar throughout many... Read More

Know What You Are Selling As If You Were Buying It

Recently I wanted a new lawn mower as we have... Read More

Just Ask!

Instilling urgency in a prospective customer can make the difference... Read More

How To Dramatically Improve Sales Closing Ratios

A closing question asks for a final decision. A trial-closing... Read More

Powerful Words

Hi, I'd like to discuss the most powerful words you... Read More

Do Your Customers Buy On Price Alone?

Here are four simple things you can do to take... Read More

The Biggest Mistake In Selling!

Some trainers and sales managers teach that there are prospects... Read More

Do Your Words Betray You?

What do the words that you use say about you?... Read More

Five Keys to Make Your Cold Calls Sizzle

Do you clam up on the telephone? An advertising rep... Read More

101 Ways to Improve Your Direct Mail Response

1. Mail to your customers more often. If you are... Read More

Touchdown! Closing Skills for Successful Selling

It's early January 2004. The Green Bay Packers are just... Read More

It Isnt A Sale Until Youre Paid

Back in the days when I sold for CTV and... Read More