?The Power Of Consumer Opinion, & How To Profit From It!?

Selling is just a whole lot easier when you know what people really want.

But unless you're psychic, or know how to do the Vulcan mind meld, "getting into their brains" is HUGE!

I can't tell you how many times I've racked my brain trying to make sense of consumer opinion, & up until this point, I have to confess. Ain't got no voodoo.

But here's what I know.

Having the right product is certainly important, but it's not nearly enough. What people really purchase are positive feelings that they associate with ownership, and they rarely express the connection between those feelings & product ownership plainly in consumer opinion polls. You must read between the lines.

People will look at the same identical product in a variety of ways. Is each one really searching for something different?

Actually, there are usually four or five common things that the majority of people in your market are looking for, and statistically speaking, those things are more or less important to them. On the surface, these things seem infinitely varied. But there's always a common theme lurking under the surface. People at the very core of their being, are driven by human nature, instinct, and emotion. Show me a marketing campaign that doesn't stir up these things at some level, and I'll show you one that probably doesn't work.

It's easy to sell people what they want. The tough part is mining & gauging consumer opinion to find out what that really is.

A couple of suggestions,

Method One - Testing

Here's a story from Elmer Wheeler's "Field Word Laboratory".

Elmer was asked by the Barbasol Company to come up with some effective sales talk to be used in selling shaving cream at retail counters. Were men at the Sears Roebuck toiletry counter looking for a clean shave, a quick shave, a cheap shave, a safe shave, a shave that didn't bother their skin, a precise shave to detail their designer mustachios?

Out of 146 sentences tested, it turned out that sales increased an astounding 102% when the clerks approached the customer with "How would you like to save 6 minutes shaving?" Sales increased still further, with "How Would You Like to Cut Your Shaving Time in Half?"

Testing is one way to find out what your customers are after, and how best to dangle it like a carrot in front of their noses. What you're really looking to determine is a hierarchy of wants. The top want should go in the headline. The second one in the opening lines. The third in further into the piece, and so on. Powerful stuff!

Of course testing is a process of elimination, so it's a painstaking process. Here's a tip. Start out with benefits that appeal to one of these three most basic & powerful of all human motives. Self Preservation, the desire for romance, & the desire for money. Can you think of ways to tie a quick shave to these? I'll leave that to your imagination.

The order of the benefits you're presenting is also extremely important. If you've got it wrong, you're loosing too many potentially interested prospects. You need to grab them by the lapel with the most statistically relevant top benefit! And then send them careening down a slippery slope to your order form, with the rest.

Method Two - Just Ask

Have you heard of Socrates, and the Socratic method? Here's a guy who figured out how to answer a question with a question with a question, until the cows came home.

Unfortunately, people no longer have time to hang out under olive trees, and they only accept interrogation from their analyst.

Pity.

So what you need is a little quid pro quo (One thing for another).

Consumer opinion is gold! What can you offer your prospects, or clients in return for it?

"Two Little Words That Never Go Out Of Style!"

Of all the conversations going on inside people's heads right now, I can tell you with certainty that "How To" is dead front & center. At the time of this writing, 68.8% of the questions received at "Selling to Human Nature", contain this phrase.

So here's my advice on collecting consumer opinion. Trade information about "How To" solve problems with your product or service, for consumer opinion from your customers. If you want to know exactly "how to" do this for maximum response, I strongly recommend you look at the work of Robert Collier.

Chapters 1 & 9 of my new ebook, which studies his technique, show you how to not only elicit the opinions & preferences of your market, but also make sales doing it. He did this time & time again with amazing result!

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters!

http://www.Advertising-Online -Strategies.com/ad-strategies.html

In The News:

Large-screen TV sales soar up to 100% as World Cup fever grips fans  MoneycontrolConsumer electronics makers as Sony, Samsung, LG and Panasonic have reported up to 100 pc jump in sales of large-screen TVs (55-inch and above) ...
7 Ways Sales Teams Can Set Better Goals  Harvard Business ReviewMost sales forces use sales goals to focus attention on what's important and give salespeople direction about what to do. Goals energize people and encourage ...
Maruti Suzuki Alto Leads Segment Despite Massive Drop In Monthly Demand In May 2019  CarDekhoThe entry-level hatchback segment saw a major dip in sales in May with a nearly 22 per cent drop in MoM demand.
Toyota Fortuner Retains Top Spot In Premium & Large SUV Segment In May 2019  CarDekhoWhile the entire auto industry is struggling, the large SUV sales have seen a growth of 7.7 per cent in the month of May.
This week in Auto: India watches as China EV sales cool down; car sales slump by 21%  MoneycontrolHere's a list of all the major developments in the auto space.
Father's Day 2019: Best Sales and Deals to Celebrate Your Dad at Walgreens, Home Depot, T-Mobile and Sears  NewsweekJune 16 marks Father's Day—the one day of the year that you can celebrate the old man, or men, if your life. To help you with gifts, Newsweek has scoured the ...
Automobile sales drop 7.5% YoY in May 2019, two-wheeler worst hit: FADA  Business StandardAutomobile retail sales dropped by 7.5 per cent year-on-year (YoY) in May 2019 to 17,71,920 units from 19,14,795 units in May 2018. Earlier this week, the ...
ICC Cricket World Cup effect: Large-screen TV sales soar up to 100 per cent  Zee BusinessICC Cricket World Cup fever has gripped the country even as rains have washed a few contests. Get more India News and Business News on Zee Business.
Real estate index gains the most as sales volume picks up pace  LivemintNew launches under Real Estate (Regulation and Development) Act have seen a sharp rise, leading to higher sales.The once unorganized real estate sector is ...
Tata Harrier, Jeep Compass, Mahindra XUV500 Demand Drops In May 2019. Is This The MG Hector Effect?  CarDekhoAll SUVs except the Tata Hexa registered a drop in month on month sales.
Strong Retail Sales Report Counting Upward Revisions  MishTalkThe May retail sales number missed expectations slightly but the Census Bureau upgraded April from -0.2% to +0.3%.
Cars, trucks worst hit as auto sales race downhill in May  LivemintTumbling auto sales in May reinforce the gloom surrounding auto firms. Data released by the Society for Indian Automobile Manufacturers Ltd on Tuesday ...
Production cuts restrict decline in retail sales of vehicles to 7.5% in May  LivemintNew Delhi: Retail sales of vehicles across categories declined by 7.5% to 1.77 million units in May, impacted by a slowing domestic economy and continuing ...
How BMW is trying to spark plug-in hybrid sales  Automotive NewsBMW is relying heavily on its growing lineup of plug-in hybrids to cut its fleet CO2 emissions in Europe to avoid stiff EU fines.
Soaring temperatures fire up sales of ACs  Times of IndiaIndia Business News: NEW DELHI: AC sales are on fire, charged up by the scorching heat across many parts of the country.
Pharma sales growth hit 19-month low in May as product launches slowed down  Business StandardThe domestic pharmaceuticals market clocked 7 per cent year-on-year (YoY) growth in May, the lowest since October 2017, when it registered a growth of 4.9 ...
U.S. Retail Sales Increased in May  The Wall Street JournalAmerican shoppers ramped up their spending in May, a boost to the economy this spring. Retail sales increased 0.5% last month.
Fresh woes for Tata Motors as Jaguar Land Rover’s sales drop across regions  LivemintJaguar Land Rover Ltd, the UK subsidiary of Tata Motors Ltd, is not out of the woods yet. The 12.2% sales decline in May makes it the twelfth consecutive month ...
Ford Freestyle Sales Down To A Whopping 75 per cent  GaadiWaadi.comCompared to May 2018, sales of Ford Freestyle last month witnessed a drop of whopping 75 per cent, while the car registered an above 30 per cent drop in ...
Facebook: Oculus Quest content sales hit $5 million in 2 weeks  VentureBeatFacebook's VP of AR/VR Andrew Bosworth reportedly said that Quest had seen $5 million in *content* sales in the first two weeks of launch.
Hyundai Venue Almost Neck And Neck With Vitara Brezza In May 2019 Sales  CarDekhoThe Venue's arrival has dealt a serious blow to the Vitara Brezza's monopoly in the segment.
Two-wheeler inventories up as May sales dip 8.6%  Economic TimesMumbai:Inventories of two-wheelers at dealerships have piled up with the addition of 300,000 more units in April and May with most manufacturers avoiding ...
Daily Deals: FF7 Pre-order, Apple Deals and Awesome Father's Day Sales  IGNBy Shawn Saris and IGN Staff Welcome to IGN's Daily Deals, your source for the best deals on the stuff you actually want to buy. If you buy something through ...
Hyundai Creta, Mahindra Scorpio Most Popular Compact SUVs In June 2019  CarDekhoThe slowdown in automobile sales seems to have affected all SUVs in the compact SUV segment. From the segment leader Hyundai Creta to the Renault ...
Tesla Makes Last Hard Push To Break Record Sales This Quarter  OilPrice.comTesla is well on its way to having a record sales quarter, and is currently delivering a thousand cars per day on average this month.
US business inventories rebound; sales fall  CNBCU.S. business inventories rebounded in April as sales fell, but inventory accumulation is still expected to be a drag on economic growth in the second quarter.
This Weekend's Best Sales: H&M, Wayfair, Urban Outfitters & More  E! NEWSWe love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold ...
Colorado has now made more than $1 billion from pot sales  CNNColorado, the pioneering state for pot peddling, has now made more than $1 billion in revenue since it legalized marijuana sales in 2014.
Lake Martin area May home sales up 39% from last year  Alabama NewsCenterSales: Lake Martin area residential sales totaled 86 units during May, up 38.7% from 62 sales in the same month a year earlier. May sales were up 7.5% ...
Auto sales go from bad to worse, fall 21% in May  LivemintSales of passenger vehicles register the steepest decline in nearly 18 years.Top carmakers such as Maruti Suzuki have been forced to close factories ...
KTM Overtakes Harley-Davidson In 2018 Bike Sales  NDTV NewsKTM sold 2,61,000 bikes worldwide in 2018, selling approximately 35,000 more motorcycles than Harley-Davidson did in outright motorcycle sales. So, in ...
Madonna’s Promoter Combats NY Post’s ‘Absolute Lies’ About ‘Sluggish’ Ticket Sales  VarietyAfter a New York Post story about Madonna's supposedly "sluggish ticket sales," Live Nation fought back against the paper's "absolute lies."
French EV Sales Up 34% In May 2019  CleanTechnicaJune 15th, 2019 by Jose Pontes. The French plug-in electric vehicle (PEV) market scored 4,051 registrations in May, up 34% year over year (YoY), with fully ...
Dothan-area May home sales up 9% from last year  Alabama NewsCenterSales: According to the Southeast Alabama Multiple Listing *Service* Inc., Dothan-area residential sales totaled 148 units during May, up 8.8% from 136 sales in ...
Patanjali's global ambitions hobbled by missteps; sales plunge for 2 consecutive years  Business TodayPatanjali's sales plunged 10% to Rs 8100 crore in FY18, and in the last fiscal year, it likely deteriorated further, say analysts.
Tata Motors Group global sales fall 23 per cent to 82,374 units in May 2019  India TodayTata Motors Group's global sales have fallen 23 per cent to 82,374 units in May 2019. The figure includes the units sold by Jaguar Land Rover (JLR) as well.
Raptors Savor LeBron-Style Sales Boom After First NBA Title  BloombergIt's been a banner two days for sports merchandisers, as two first-time champions have delivered massive sales numbers.
Sweltering summer is pushing up AC sales, but will margins improve?  LivemintAnalysts are pegging AC sales growth at 20-25% year-on-year in April and May, based on dealer feedback.This is welcome news for investors in these firms, ...
Baldwin County May home sales up 10% from last  Alabama NewsCenterSales: According to the Baldwin County Association of Realtors/Multiple Listing *Service*, Baldwin County residential sales totaled 732 units during May, up ...
China's Retail Sales Beat Expectations—Here's Why  Market RealistOn June 14, China released several economic data points. While the country's industrial production and fixed asset investment data were below expectations, ...
Tata Motors' JLR sales decline 12.2% in May on weak demand in China  Business TodayJaguar Land Rover (JLR), the UK subsidiary of Tata Motors, on Tuesday reported a decline of 12.2 per cent on year-on-year basis in retail sales in May at 42370 ...
My Perspective on the Murk of Official Retail-Sales Inflation, with Some Surprising Illustrations  WOLF STREETRetail sales, not including sales at restaurants and bars, in May rose 3.1% from a year earlier, according to the Commerce Department this morning. That's not ...
KTM beats Harley Davidson in sales – Now aims to overtake Kawasaki  RushLaneFor the first time, KTM has managed to beat Harley Davidson in sales. KTM is on a record growth today, and a big part has been played by Bajaj.
Routt County real estate sales total $14.5M for June 7 to 13, 2019  Steamboat Pilot & TodaySTEAMBOAT SPRINGS — Routt County real estate transactions totaled $14549900 across 29 sales for the week of June 7 to 13. The sales total is up 19% ...
When are US monthly retail sales figures and how could they affect EUR/USD?  FXStreetFriday's US economic docket highlights the release of monthly retail sales figures for the month of May, scheduled at 12:30 GMT. Following the previou.
Florida Company Sued Over Sales of Skimpy Health Plans  The New York TimesA lawsuit accuses Health Insurance Innovations of defrauding consumers who were misled into buying plans that left them with thousands of dollars in medical ...
Apple iPhone Sales Could Struggle in Light of Broadcom’s Troubles  Barron'sChip maker Broadcom's full-year sales guidance reduction may point to poor iPhone sales, according to Bank of America Merrill Lynch. Apple is Broadcom's ...
Tractor sales plunges for fourth consecutive month in May  ETAuto.comThe industry pins hope on the upcoming union budget New Delhi: Signaling no relief to rural woes, tractor sales continue to decline in double digits in May 2019.
AVA Group eyes Rs 500 crore sales volume from Medimix brand  MoneycontrolDiversified conglomerate AVA Group, which retails the Medimix range of products, has set itself a target of achieving Rs 500 crore sales volume this fiscal.
Summer Sales 2019  Highsnobiety*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit ...
Untangling the Yemen Arms Sales Debate  LawfareThe fight over U.S. involvement in Yemen is shifting to new legal terrain: the president's authority to engage in arms sales.
Mercedes elevates Santosh Iyer as head of sales and marketing  MoneycontrolIyer, who is currently Vice President of Customer *Service* and Corporate Affairs succeeds Michael Jopp who assumes the new responsibility of head of sales and ...
Thomson eyes 300,000 product sales, Rs 500 crore revenue in FY20  MoneycontrolFrench consumer appliance firm Thomson is eyeing sales of 300,000 television units in FY20 and revenue of Rs 500 crore by the end of this fiscal in India.
Chinese auto sales post worst-ever monthly decline as trade war intensifies  Economic TimesBEIJING/SHANGHAI - China reported the worst-ever monthly sales drop in the world's largest vehicle market on Wednesday, exacerbating concerns over the ...
After a poor start, Tesla CEO Elon Musk predicts record output, sales in Q2  LivemintMountain View (US): Tesla CEO Elon Musk is assuring the company's shareholders that the electric car maker is on pace to set manufacturing and sales records ...
Maruti Swift Demand Improves In May 2019; Hyundai Grand i10, Ford Figo Sales Drop  CarDekhoThe mid-size hatchback segment did not see drop in sales in April, but it seems to have lost that momentum in May.
Future Retail’s sales growth up, but rising debt plays spoilsport  LivemintThe company's net debt stood at ₹2301 crore as on 31 March, rising almost ₹1260 crore over a year ago.Overall, Future Retail's revenue increased by nearly ...
China's Car Sales Aren't Just Falling Anymore, They're Crumbling  Market RealistCar sales in China, the world's biggest automotive market, fell year-over-year in 2018 for the first time in more than two decades. Automotive sales have ...
Car sales in India at its lowest in 18 years  Autocar IndiaThe Indian automobile industry has reported a slowdown in sales in May 2019 as well. Click here for more details.
Arkansas store owner halting sales of Confederate flags  New York Daily NewsKerry McCoy, a Little Rock, Ark., owner of a flag store, will no longer sell Confederate flags.
Should Plummeting Car Sales in China Bother Metal Investors?  Market RealistCar sales in China have fallen on a year-over-year basis for 11 consecutive months. The automotive industry is among the biggest consumers of metals like ...
Huawei Mate X pops up in highly dubious sales listing  Notebookcheck.netThe Huawei Mate X has reportedly appeared as a retail item on a Chinese retail site. This is highly suspicious, however, particularly as the OEM has announced ...
State Department Defends Saudi Arms Sales Before Hostile House Panel  The New York TimesR. Clarke Cooper, a top State Department official, defended the use of an emergency declaration to sell arms to Saudi Arabia against Congress's will.
DMart’s e-tail arm still in the red, but sales are growing  Economic TimesMUMBAI: Avenue Supermarts, the firm that runs DMart retail chain, saw its online sales more than double during FY19 to Rs 144 crore even though it operates in ...
Toyota, Hyundai halt hydrogen car sales in Norway after filling station explosion  The Financial ExpressA hydrogen filling station in Norway has exploded which has brought the safety regarding HCEVs into question. Toyota and Hyundai have halted sales of their ...
Two-Wheeler Sales At Dealerships Offer Hope Amid Auto Gloom  BloombergQuintDemand for two-wheelers at dealerships offered some hope even as wholesale volumes of automakers continued to decline in May amid a consumption ...
Amazon India, Flipkart's smartphone sales up despite FDI policy  QuartzSmartphone shipments through online channels in India were at their highest ever share of 43% in the January-March quarter of 2019. Online shipments grew ...
Early Oculus Quest Data Suggests Solid Sales, But No Blockbuster Numbers  VarietyEarly indicators suggest that Facebook's new Oculus Quest VR headset is seeing solid sales, but it doesn't seem to be a blockbuster. Still, some estimate that ...
Car sales plunge in China ahead of emissions rules  Financial TimesCar manufacturers in China saw their sales fall by nearly a fifth last month as consumers in the world's largest vehicle market remained reluctant to purchase due ...
Auto pain spreads: Stocks bleed after May sales plunge to 18-year low  Economic TimesNEW DELHI: Auto and auto ancillary stocks plunged in Wednesday's trade after industry lobby Siam on Tuesday reported a 21 per cent drop in passenger ...
Hawaii real estate sales  Honolulu Star-AdvertiserDerived from the state conveyance tax data. Information deemed reliable but not guaranteed. Read more. Mahalo for reading the Honolulu Star-Advertiser!
Car sales skid again in May as consumer demand remains sluggish  LivemintTata Motors reported a drop of 26% in its domestic sales in May 2019.Maruti Suzuki India said its overall sales for May declined by 22%
GSK may be reviving incentive pay for sales reps, but it's not returning to its old ways: executive  FiercePharmaWhy did GlaxoSmithKline roll back its strict ethics measures for sales reps? It had thought other companies would follow its lead on nixing incentive-based pay, ...
Survey finds 89% of marketers seeing increased sales using location data  Marketing LandLast year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new follow-up survey ...
Amazon halts sales of new Blink XT2 video camera after mixed early reviews  The VergeAmazon has temporarily stopped sales of the recently launched Blink XT2 smart camera. The XT2 is the first new Blink camera since Amazon acquired the ...
Heatwave brings respite for AC makers as sales surge  LivemintSales were especially strong in parts of south and east India, according to air conditioner makers.If the sales momentum continues, 2019 could turn out to be one ...
EUR, NZD, AUD Crash Lower After U.S. Retail Sales  Investing.comThis has been a great week for the US dollar and the US retail sales report was the icing on the cake. The greenback soared against all of the major currencies ...
Zara owner Inditex profits from expansion with record sales  Financial TimesInditex, the world's largest clothing retailer, posted record first-quarter sales and a rise in profits as it benefited from taking its Zara brand online to Brazil as part of ...
Cars In Demand: Toyota Glanza’s May 2019 Sales May Not Clearly Indicate Its Demand  CarDekhoThe Baleno and Elite i20 continue to be the most popular cars in this segment, but it remains to be seen how the Glanza affects Baleno's popularity in the future.
Royal Enfield pins hopes on new bikes to push sales  LivemintNEW DELHI: New 650cc bikes and a renewed thrust on ramping up its sales and distribution network in India will spearhead the turnaround plan of Eicher ...
Oculus sold $5 million worth of Quest content in first 2 weeks on sale  TechCrunchFacebook's Oculus Quest standalone VR headset hasn't been out long, but VP of AR/VR Andrew Bosworth says the company is already selling a substantial ...
Democrats to Scrutinize Ex-Lobbyist’s Role in Trump’s Arms Sales to Gulf Nations  The New York TimesWASHINGTON — Congressional Democrats are examining whether a former arms-industry lobbyist serving as a midlevel State Department official played a role ...
Airbus readies A321XLR jetliner launch, sees A330neo sales  ReutersAirbus sought on Friday to heighten anticipation surrounding a new longer-range version of its A321neo and hinted at new orders for its larger A330neo plane ...
Madonna fans dub Madame X 'album of the decade' after ticket sales claims  Metro.co.ukMadonna fans have declared her new record Madame X the 'album of the decade' as the singer celebrates hitting number one in 58 countries. Not too shabby.
AVA Group targets Rs 500 crore sales turnover in FY20  Economic TimesThe company, celebrating its 50th anniversary, has lined up a string of new products for the future.
Legislature Sets Sales Tax Holiday Weekend | Bostonomix  WBURThis year's sales tax holiday will fall on the weekend of Saturday, Aug. 17 and Sunday, Aug. 18.
Revealed: The most and least expensive house sales in April  Coventry TelegraphThe most expensive house sold in Coventry in April changed hands for over half a million pounds, according to figures. A property on Howes Lane in Finham ...
Old Navy $1 flip flop sale is back Saturday with a golden flip flop contest  USA TODAYOld Navy's annual $1 flip flop sale returns June 15, the day after National Flip Flop Day, and days before summer officially begins.
Ford's Plan To Boost Mustang Sales Will Make Buyers Happy  CarBuzzFirst of all, the Ford Mustang continues to be a strong seller for the Blue Oval and unlike traditional cars in its lineup, such as the Focus and Fusion, there are no ...
Top Cocoa Growers Halt Sales Amid Drive to Agree Minimum Price  BloombergThe world's two biggest cocoa producers halted sales for the harvest that will begin in October 2020, pending an agreement with buyers on a minimum price.
Carmakers Hold Steady on Fuel-Cell EV Sales Despite Norway Blast  Greentech Media NewsAutomakers are still selling fuel-cell electric vehicles (FCEVs) in Norway despite a blast that wrecked a hydrogen filling station on Monday.
Flat beer sales push brewers to tap their creativity  CBC.caA closer look at the day's most notable stories with The National's Jonathon Gatehouse: brewers are getting more adventurous with their products and marketing; ...
Second generation Apple AirPods had weaker than expected sales in Q1  Phone ArenaWhile Apple continues to dominate what is called the true wireless hearables market thanks to the AirPods, the second generation version of the device had ...
India car sales analysed: May 2019 - CarWale  CarWaleThe Indian auto industry has been struggling with sales numbers for a while now, read below to learn more -
Isle of Wight Festival boosts welly sales 907 per cent  Isle of Wight County PressWITH the Isle of Wight Festival kicking off today, shoe shops have made booming trade on wellington boots.
Raptors' sales boom trails only LeBron after Toronto's first win  BNNBloomberg.caIt's been a banner two days for sports merchandisers, as two first-time champions have delivered massive sales numbers. One day after the St. Louis Blues won ...
Hudson’s Bay sales slide as chairman pursues take-private bid  Financial TimesHudson's Bay swung into a profit during the first quarter thanks to asset sale gains. However falling sales and margins are likely to bolster its chairman's case to ...
Why auto stocks are racing ahead at a time when sales volumes are in reverse gear  LivemintDespite decelerating sales volumes reported by most auto companies, their shares have been trading higher. Down more than 23% in the last one year, the Nifty ...
Mahindra Electric sales double – New investment to increase production  RushLaneMahindra Electric has revealed that they have seen a huge jump in sales for the FY 2018/19. Sales have grown 2.5 times in just 1 year.
Group 1 launches online sales platform  Automotive NewsAfter experimenting with more than half a dozen digital retail vendors over the past several months, Group 1 Automotive launched AcceleRide, its online ...

Why Cold Calling Is Dead

Our world of selling is closed off from other areas... Read More

Selling Strategy - 5 Ways To Success

Web sites exist for essentially two purposes. The first is... Read More

6 Steps on How to Install Confidence Into Your Clients

What methods can we use to install confidence into your... Read More

The Most Important Word in a Business Letter

What do you think it is? Many experts insist it's... Read More

Tapping The Potential Of Your Customers

Business owners of long standing know the cardinal rule "take... Read More

3 Ways To Sell and Have Fun Doing It

There are many ways to sell and have fun doing... Read More

Selling with Purpose

Selling With Purpose What is it about selling that makes... Read More

The Importance of Good Sales Leads

An important part of your business plan should be to... Read More

Count Down To An Advert

There are hundreds of books available to teach you how... Read More

The Allure of Antique Store Fixtures

They say if you wait long enough, a style you... Read More

Why People Use Long Sales Copy

Have you ever wondered why some people use long sales... Read More

Schedule Telemarketing Time For More Success

Telephone canvassing, or cold calling, is the practice of sitting... Read More

Now Is A Great Time To Sell!

Its official. The news just came out. Yes, we are... Read More

Gic Number For Writing Sales Letters

When I write sales letters for my clients, one rule... Read More

Your Direct Mail Sales Letters Must Differentiate You

For two winters I heated my house with an old... Read More

How to Buy Wholesale Store Fixtures for Your Business

It may sound funny, but honestly, if you're opening up... Read More

How Can Fundraising Consulting Help Us Raise Money?

If you need to hold a fundraiser and don't know... Read More

Just Ask!

Instilling urgency in a prospective customer can make the difference... Read More

Sales Brochures - 9 Steps to Success

Even in this day of websites, many customers want to... Read More

An Introductino to Insurance Lead Generation

It is vital that insurance salespeople have a steady stream... Read More

SPIN, Relevant To Both Salesmanship & Advertising!

Neil Rackham turned the world of high-ticket salesmanship on its... Read More

Casual Networking

What comes to mind when you think of networking --... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being... Read More

The Best Day In The Week

The best day of the week is TODAY, of course.... Read More

Creating Your Perfect Pitch!

Why should you describe your business to others in 5... Read More