Its Better When They Tell Them

You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down?

Because you don't ask.

Your customers are busy people. They don't think about your business day in and day out like you do.

Testimonials don't have to be written in a formal letter. You'll often get more usable comments when they aren't. Sound bites that pack a punch can go much further in building credibility for your company.

When you hear someone say something nice about your company, write it down. Ask them if you can quote them and use it in your promotional materials. It's better for your business when your current customers tell your future customers about how great you are.

Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com

In The News:

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How retailers make fools of us at the sales rack  Washington PostThe more you know about how sales work, the less you might be inclined to pat yourself on the back.
Oppo, Vivo post combined loss of Rs 1,225 crore even as sales rise 20%  Economic TimesKOLKATA: Oppo and Vivo posted a combined loss of Rs 1,225 crore in the first six months of the current financial year even as both companies, owned by ...
Wix launches a new suite of products for support, sales and marketing  TechCrunchWix is taking a big step beyond website building today with the launch of a suite of products called Ascend. PR Manager Matt Rosenberg explained that just as ...
Fox Reshapes Ad-Sales Unit as Disney Deal Nears (EXCLUSIVE)  VarietySome of 21st Century Fox's best-known ad-sales executives will leave the company when it closes a large sale of its assets to Walt Disney and streamlines itself ...
Amazon sackings 'follow sales data leaks'  BBC NewsAmazon has sacked workers it believes had been misusing internal data on high-selling products, the Wall Street Journal (WSJ) reports. Amazon reportedly ...
Major chunk of agri sales should go to farmers: Adi Godrej  Moneycontrol.comHe explained that there are a lot of government rules, which only allow marketing under certain conditions.
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Tata Motors Group Global Sales Down By 7% In November  News18Tata Motors has reported 7 percent decline in group global wholesales, including Jaguar Land Rover (JLR), at 1,04,964 units in November 2018. Tata Motors' ...
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Medical marijuana farming and sales proposed in Georgia  MyAJCGeorgia lawmakers are recommending that the state government pass laws next year to allow hemp farming and cannabis oil distribution. The proposals from ...
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PA brewers oppose sales tax on craft beer  Sunbury Daily ItemCraft beer isn't cheap and it's about to get more expensive.
Xiaomi Redmi Note 6 Pro to go on sale today at 12 pm via Mi.com, Flipkart; to be now available in open sales  Times NowXiaomi Redmi Note 6 Pro has been an instant success in India and while the biggest highlights of the smartphone include quad cameras, an FHD+ display, ...
Titan eyes Rs 45 cr sales in 2019 from saree brand Taneira  LivemintAt present, the brand has four stores – two each in Bengaluru and Delhi, including the newly launched store.
Carpetright losses widen as sales fall  BBC NewsSales are still falling at the retailer which is closing stores as part of a restructuring plan.
The Sales Center in Wenzhou TOD New Town / NAN Architects  ArchDailyCompleted in 2018 in Wenzhou, China. Images by FangFang Tian. TOD International New City sales office is an experimental architecture piece designed by ...
PepsiCo VP sales Harsh Rai quits; succeeded by NourishCo MD Ajit Dheer  Economic TimesNEW DELHI: PepsiCo VP and general manager sales Harsh Rai has quit the company, ending an over-decade-long association with the beverages and foods ...
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Franklin votes to restrict sales of dogs, cats  The TennesseanA divided Board of Mayor and Aldermen voted 5-3 to pass an ordinance regulating pet stores at its meeting Tuesday.
Best Whiskey Brand for Boilo Means Big Sales  WNEP Scranton/Wilkes-BarreSCHUYLKILL COUNTY, Pa. -- The maker of a certain type of whiskey has its biggest sales in the country in Schuylkill County, especially during the holidays.
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Lake Lorraine townhome sells for $665,000, topping home sales list  Sioux Falls Argus LeaderBuilt just this year in the flourishing Lake Lorraine mixed-use development, which includes The Shores at Lake Lorraine townhome development.
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UK economy slows as car sales slide  The GuardianBrexit jitters weigh on manufacturing and automotive sectors, official data shows.
Costco Sales Rocket Higher in November  The Motley FoolCostco continues to gain market share rapidly, especially in its home market.
Target launches major video game sale in time for Christmas  WKYC.comThis sale on Target.com is straightforward and jam packed with savings.
Four men arrested over vintage car sales where elderly people were targeted  thejournal.ieGardaí said the operation “relates to offences of deception involving the purchase and sale of vintage and classic cars”.
Russia knocks UK into third place of worldwide arms sales  Sky NewsBy Sanya Burgess, news reporter. The UK is the largest arms producer in Europe and third-biggest in the world, according to a new report on global arms sales.
Shop the best fashion sales of the week: Nordstrom, Shopbop, Loft and more  Yahoo LifestyleThe best fashion deals on the web that get you the biggest bang for your buck.
PlayStation Store Holiday Sale is Live – Game Rant  Game RantAs 2018 starts to wrap up, Sony Interactive Entertainment decides to reward fans with some savings by making the PlayStation Store's annual Holiday Sale live ...
Tata Motors global sales down 7% at 1,04,964 units in November  ETAuto.comNew Delhi: Tata Motors on Monday reported a 7 per cent decline in its global sales at 1,04,964 units (including Jaguar Land Rover) for November 2018.
North Texas home sales see biggest slide in seven years  Dallas NewsNorth Texas home sales fell by 8 percent in November.It was the biggest year-over-year sales decline in more than seven years.Real estate agents...
Online property sales booming in China, Property News & Top Stories  The Straits TimesSHANGHAI • From a three-storey villa in Chongqing to a rundown factory in Jiangsu province, you can search, find and buy it without leaving your living room in ...
Walmart's Latest Acquisition Could Add $300 Million to Its Annual Sales  The Motley FoolThe retail giant adds custom art and wall decor to its home goods portfolio.
Egypt restricts yellow vests sales to avoid copycat protests  The Associated PressCAIRO (AP) — Egyptian authorities have quietly introduced restrictions on the sale of yellow reflective vests, fearing opponents might attempt to copy French ...
Boosting arms sales shouldn't be the only goal for the US Air Force's international affairs office  DefenseNews.comTransfers of U.S.-origin military equipment to our foreign partners is a proven means of achieving our nation's objectives.
Green Monday is the next best day for deals after Black Friday and Cyber Monday — here are the best sales happening now  Business InsiderWe rounded up the best Green Monday deals including clothing, shoes, tech, home goods, and more — so you don't have to do the searching.
Oregon Christmas tree farmers join effort to boost live tree sales  OregonLive.comBetween 75 and 80 percent of Americans who have a Christmas tree now have an artificial one. To combat the trend, Christmas tree farmers -- including those in ...
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PV sales decline by 3.43% in November 2018; CV & two wheeler on growth trajectory  ETAuto.comExports also declined 23.69 per at 48,652 units last month. New Delhi: Passenger vehicle sales decline by 3.43 per cent at 266,000 units in November 2018 ...
Michelle Obama extends tour, adds Ohio stop as sales for 'Becoming' top 3 million  10TVHer tour now includes a stop in Cleveland, Ohio at the Keybank State Theatre.
Maruti Suzuki drives past 5 lakh cumulative sales mark for CNG models  Moneycontrol.comThe company currently offers compressed natural gas (CNG) option in seven of its models, including Alto 800, Alto K10, WagonR and Celerio. Currently ...
B&H Holiday Apple Sale: $279 iPads; 2018 MacBook Airs $1059; 13" MacBook Pros from $1129; 15" MacBook Pros $2099  AppleInsiderB&H Photo has launched aggressive holiday discounts on Apple's latest hardware with free expedited delivery in time for Christmas. Find 2018 MacBook Airs on ...
Plug-In Electric Car Sales In The Netherlands Tripled In November  InsideEVsThe numbers are in and it seems that November was the best month for plug-in car sales in the Netherlands since December 2016 (when as in December 2015, ...
View: Tomorrow’s election results will recalibrate BJP’s sales pitch for 2019  Economic TimesWill this have any bearing on tomorrows poll results, leading up to the general elections next year?
Ndegwa family puts empire on new path with asset sales  Business DailyThe Philip Ndegwa family has intensified the reorganisation of its multi-billion shilling business empire with the sale of struggling assets and the bringing on ...
Is a festive season sales bump a myth for cars?  LivemintThe data, accessed by Mint, has allowed a comparison over a timeline because vehicle registration figures, previously held back by the government, have now ...
Apple continues iPhone XR sales push with App Store editorial feature  9to5MacApple is continuing to promote upgrades to the iPhone XR today with an item in the Today view of the App Store. The editorial describes key features of the ...
Thurston County home sales cool in November  The OlympianThe Thurston County housing market cooled in November — just as it did in October — as some buyers stayed on the sidelines because of seasonal factors or ...
85 Online Sales to Shop If You're in Need of Last-Minute Gifts  FashionistaIf you've visited Netflix within the last month and seen all the rom-coms centered around Christmas, then you know the holidays are here — cue the spiked ...
Mercedes ranked highest in sales satisfaction  The Financial ExpressLuxury car buyers in India are “deeply involved in the pre-purchase shopping process,” according to the JD Power 2018 India Sales Satisfaction Index (Luxury) ...
Skoda Octavia Is The Segment Best-Seller In India With 11% Sales Growth  GaadiWaadi.comSkoda sold 292 units of the Octavia last month with YoY sales increase of 11 percent compared to the same month last year.
JLR sales fall 8% to 48,160 units in November  Economic TimesTata Motors-owned Jaguar Land Rover (JLR) Friday reported 8 per cent fall in retail sales at 48,160 units in November as compared with the same month last ...
Nomura analyst predicts no physical changes to 2019 iPhones, sales drop expected  9to5MacThese are dark days for Apple, at least in terms of its stock price. Multiple reports are indicating the iPhone XS and XR series phones aren't selling as well as ...
Costco downgraded as members-only retailer faces higher sales hurdles  CNBCTougher sales comparisons and food price deflation at Costco will curb otherwise banner performance in 2019, according to Citigroup, which downgraded the ...
Ford India Returns With 'Midnight Surprise' Sales Campaign  NDTVAuto.comFord India has announced that it will be bringing back its 'Midnight Surprise' sales campaign this month. During this special mega sales campaign, Ford ...
US auto sales set to top analyst estimates for year  CNBCHoliday season deals propped up U.S. auto sales in November, limiting the scale of annual falls at some carmakers and putting overall figures on course to top ...
String of sales in Cottesloe inspires confidence in Perth property market in 2019  Domain NewsA spate of off-market, cash and quick sales in the affluent beachside suburb of Cottesloe has renewed confidence in a Perth property market recovery in 2019.
December is usually the slowest month for home sales, but that might not be the case this year  CNBCRates are now about a full percentage point higher than they were a year ago, hovering now just below 5 percent. They are expected to move higher in 2019, ...
Tata Nano sales grow for third straight month  Moneycontrol.comAs per SIAM data volumes of Tata Nano closed at 77 last month, better than the 54 clocked in October and 31 clocked in September.
Sales of kombucha kits spike after successful 'Shark Tank' pitch  Madison.comSince pitching to a group of investors on the hit ABC-TV show “Shark Tank” last month and getting two bites, Madison entrepreneur Kate Field has seen a huge ...
SCOTUS Hears Helsinn v. Teva: Does On-Sale Bar Capture Secret Sales  IPWatchdog.comOn December 5, 2018, the U.S. Supreme Court held oral arguments in Helsinn Healthcare S.A. v. Teva Pharmaceutical USA. This case asks whether the sale of ...
Why Record Holiday Sales May Actually Signal Trouble For Retailers  ForbesRetailers enticed consumers to open their wallets on Black Friday and Cyber Monday with discounts and promotions, but that strategy may come back to bite ...
Pending home sales fall 2.6% in October as more buyers are priced out  CNBCExpectations for a stronger housing market in October fell short. Pending homes sales, a measure of signed contracts to buy existing homes, fell 2.6 percent ...
What Sales Teams Should Do to Prepare for the Next Recession  HBR.org DailyThe current economic expansion is long by historical standards, and thus the risk of recession rises with each passing month. Recessions catch many ...
UK Sales Charts: Just Cause 4's Retail Sales Slowest in Series So Far  Push SquareJust Cause 4's retail sales got off to the slowest start in the series thus far, even failing to improve upon its 2006 predecessor. That's according to the latest UK ...
Russia Rises To Second In Global Arms Sales, With U.S. Still At No. 1  RadioFreeEurope/RadioLibertyThe United States remains the global leader in arms sales, while Russia has surpassed Britain to take the No. 2 spot as it attempts to modernize its military, ...
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Xiaomi Fimi X8 SE -Is it a threat to Mavic Air sales?  DroneDJThe Xiaomi Fimi X8 SE ($499) is an excellent looking foldable drone and it should compete directly with the DJI Mavic Air, Parrot Anafi , and Hubsan Zino.
Greater Noida: 24-year-old sales boy beaten and robbed in shared cab  Times of India24-year-old Ajay, a salesman at Greater Noida's Grand Venice mall got beaten and robbed during his cab ride back home on December 9. The shocking ...
Tata Motors rises 2% on strong growth in JLR November US sales  Moneycontrol.comJaguar sales in the United States stood at 3197 units, higher by 4.4 percent compared to 3061 units in same period last year.
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Tata Motors Sales Drop By 4% In November 2018  Car and BikeIndian auto giant Tata Motors had a disappointing month of November with sales dropping of 4 per cent. The company which has been witnessing strong growth ...
This Woman Sells Moose Poop Artwork And Her Sales Pitch Will Have You Laughing  BuzzFeedMary Winchenbach, owner of TirdyWorks, presented her sales pitch for her moose tirds company at the Common Ground Fair in Unity, Maine. She really wanted ...
Ashok Leyland, M&M, Hero MotoCorp shares skid as November sales fail to impress investors  Business TodayAuto stocks got a bear hug on Monday after their monthly sales data for November failed to impress investors. Ashok Leyland was the top laggard, falling over 4 ...
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