How to Really Benefit from Associations (Part 1 of 3-Part Series)

Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American Society of Association Executives. Join an Association. Choose from over 130,000 associations in the United States alone that represent practically any industry at national, international, regional, state and local levels.

How can you reap benefits from association contacts? OhioHelp.net, an Ohio-based company that helps businesses worldwide with their marketing, public relations and freelance writing services, shared tips based on their own client projects and Association affiliations in a 3-part series:

  • Part I: "How to Develop Industry Contacts"

  • Part II: "Tips For Improved Networking in Associations"

  • Part III: "Researching Associations in Your Industries"

Part I:

HOW TO DEVELOP INDUSTRY CONTACTS

1. Keep lists of industry associations that your company and clients are affiliated with handy.

2. Bookmark the association websites and place their contact information in separate computer and print folders.

3. Contact all associations where appropriate and let them know that as a member and affiliate with your client who is a member, you'd like them to add your personal mailing info & email address to their member lists so that you get their member guides, newsletters, press releases & other announcements, etc.

4. Stay in touch monthly or bi-monthly with association contacts you meet either in person or via the phone, fax or email. Attend events when possible and volunteer on committees. When you can't attend, ask for minutes of the meetings or follow up in the next newsletter. Follow up & congratulate speakers & other (workshop) presenters; asked to be placed on their mailing lists, etc. Note that many groups still have difficulties with electronic communications, so reach out with the phone. Note: If emailing, keep your emails in the "Sent" folder until you hear back. If you don't hear back, your email most probably never reached the recipient, so call to touch base.

5. Log communications in a notebook or separate online file and follow up.

6. Keep hard copy folders for each organization to hold the membership guide, latest newsletter, URL & other contact info. What works well is to use 3-ring plastic page inserts where you can insert a bunch of papers, a brochure & other goodies into one packet, then just insert the entire pack into a 3-ring binder. Or file the plastic packets in a file cabinet for quick retrieval.

7. Take advantage of online aids. For example, keep up with the latest info to discuss with group members by joining an ebook club: http://presssuccess.com/wholesale. And share your own company / industry tips, news & other automation enhancements (like electronic downloads of your own ebooks & reports) with http://presssuccess.com/AutoPilot.

SPECIAL OFFER

For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot. And download ebooks with loads of information to help with your business from the "Freebies" section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore

***

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: [email protected]

About The Author

Diana Barnum is the president of http://movingaheadcommunications.com and CEO of http://ohiohelp.net. For more help with marketing, public relations and writing, email [email protected] or call: (614) 529-9459.

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These 3 Retailers Are Growing Digital Sales Much Faster Than Amazon  The Motley FoolThese brick-and-mortar stores may have cracked the code for competing with the online juggernaut.
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Silverstone trashes 'pure fiction' report of ticket sales offer to F1  F1i.comSilverstone rubbished a story published by the Mail on Sunday claiming that it would hand over tickets sales to F1 to secure the future of the British GP.
De Beers has highest final sales in at least three years  Business DayDe Beers recorded $540m of rough diamond revenue in its 10th and final sales event of 2018, the highest in three years, pushing total revenue past the previous ...
Welspun group targets Rs 1,000 crore sales from new flooring line  Moneycontrol.comWelspun Flooring, an integrated and independent flooring vertical of the USD 2.3 billion Welspun Group, is looking to tap the potential of the renovation segment ...
Calls for Royal Mail to rethink design of religious stamps as sales slump  The TelegraphThe Royal Mail is facing calls to modernise the design of its religious Christmas stamps as they are being overtaken by secular ones for first time.

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