How to Write Effective Selling Proposals

Depending upon how much you enjoy writing, writing sales proposals can be a joy, purgatory, or something in between. However, if you sell a complex product or one that involves the delivery of professional services, learning how to write effective selling proposals can be critical to your success.

Some proposals are written in response to an RFP (Request for Proposal) or RFI (Request for Information). Organizations that go to the trouble of writing RFP's want to receive highly structured proposals, as this makes it easier for them to compare responses from various bidders.

Some proposals are "Boilerplate Bombs". These proposals tend to be long, boring, and tedious to read. Often these proposals are written under the assumption that "bounce factor" (how high objects on a desk bounce when the proposal is dropped on the desk) is what makes a proposal effective.

The proposal category that is the focus of this article is effective selling proposals. These proposals are lean, highly focused, customer-specific documents that are written to sell anyone that reads them. How can a written document accomplish this feat? Through text that invokes emotion and provides compelling reasons that support a buying decision.

Before we go any further, let's review the single most common flaw in proposal generation -- lack of proper opportunity qualification. Companies waste incredible amounts of time and resources preparing proposals for poorly qualified opportunities. These proposals have little chance of producing sales.

When you are armed with the necessary opportunity qualification information and you have made a conscious decision that the opportunity warrants the investment of time and resources required to generate a quality proposal, you are ready to write an effective selling proposal. To aid you in this undertaking, here are brief descriptions of nine suggested proposal sections:

1. Opening

This is usually a single paragraph where you thank the people that provided the opportunity qualification information and set the stage for the proposal. The last sentence of the paragraph should list the primary value the prospect will receive by making the proposed investment.

2. Background

Your prospects know a lot about their own companies. They don't need you to provide them with a chronological history or a bunch of unnecessary facts. The bulk of this section should focus on selected facts concerning the specific business functions or departments that your solution will impact.

3. Current Situation

This is where you really start selling. In this section you lay out the prospect's business problems and the impact of the problems...in painful detail. Your goal should be to invoke your prospect's negative emotions (fear, frustration, pain, etc.).

4. Desired Results

Your goal for this section should be to invoke your prospect's positive emotions (relief, joy, satisfaction, etc.) by helping your prospect visualize the "desired state" for their business.

5. Business Impact

This is where you justify the acquisition. What impact will your solution have on your prospect's business? How will their operations and financial results change for the better?

6. Decision Criteria

If you don't have a comprehensive list of the criteria that your prospect will use to make their decision, you probably shouldn't be writing a proposal. List all of their decision criteria here.

7. Decision Process, Time Frame, and Budget

The purpose of including this information in the proposal is to make sure you and your prospect share the same expectations.

8. Next Steps

There should be specific next steps (and related time frames) that are expected to take place after you submit your proposal. List them here to make sure you and your prospect are "on the same page".

9. Closing

Close with a final paragraph that summarizes why your product or service is the best solution for your prospect, plus a positive statement of expectation.

Do you see the power of this type of proposal? Do you see the benefit of eliminating volumes of boilerplate that do not address your prospect's specific and immediate needs and concerns? Do you see how an effective selling proposal can influence the thinking of decision makers and influencers, even if you have had limited (or no) personal contact with them?

If you construct your proposals in this manner, you will maximize your return on proposal writing time and resource investments.

Copyright 2004, 2005 -- Alan Rigg

Sales performance expert Alan Rigg is the author of How to Beat the 80/20 Rule in Selling: Why Most Salespeople Don't Perform and What to Do About It. To learn more about his book and sign up for more FREE sales and sales management tips, visit http://www.8020performance.com.

In The News:

Existing Home Sales Rise More Than Expected, Return to 2016-2017 Levels  MishTalkExisting home were better than expected in August. NAR Chief Economist Lawrence Yun credits falling interest rates.
Next blames warm weather for slow sales as shares plummet  The GuardianNext said the recent warm weather had resulted in disappointing sales of its new autumn clothing ranges as the latest official data showed falling high street ...
Auto sales could rise 30% next year: Sandip Sabharwal  Economic TimesThe issue with the govt is that it seem to be unsure of what to do, says Sandip Sabharwal.
3 Ways Artificial Intelligence Is Uprooting Sales  ForbesArtificial intelligence and human sales reps are not mutually exclusive entities. If sales reps adapt and exploit the ever-increasing capabilities of AI, they seek to ...
4 Proven Sales Techniques for Introverts  EntrepreneurHate making the hard sell to strangers? Learn these techniques to make sales without going too far outside your comfort zone.
Amazon Great Indian Festival, Flipkart Big Billion Days sales are illegal, says Indian traders group  India TodayThe Confederation of All India Traders (CAIT) is demanding a ban on all the festive season sales on Amazon and Flipkart, on the account of them violating the ...
UK retail sales drop unexpectedly in August  Financial TimesUK retail sales fell in August as online shopping contracted, reversing the boost from major sales promotions in July and raising concerns about the resilience of ...
Mortgage rates increase, just as home-sales activity regains momentum  MarketWatchMortgage rates rose on a weekly basis for the second week in a row, potentially threatening to put a damper on home sales just as the real-estate market's ...
Buick Name Is Erased From Buicks as Sales Slip for Century-Old Marque  The New York TimesSince 2010, Buick dealers' lots have been filled with a mélange of G.M.-owned vehicles borrowed from Opel, Holden, Daewoo and others, with a Buick badge ...
Ducati Multistrada Sales Cross 100,000 Units Worldwide  NDTVAuto.comThe Ducati Multistrada adventure touring motorcycle from Ducati has reached the 100000 sales milestone, sixteen years after the first Multistrada model was ...
Navigating new sales tax rules in the era of online shopping  Marketplace APMLast year, the U.S. Supreme Court re-wrote the rules of sales tax collection. Now, a group of senators want to intervene.
Carmakers shower offers to drive up sales  Deccan HeraldIt's raining discounts as car companies get ready to offload excess stock and cash in on the festive season amid the sluggish economy slowing down sales and ...
Maine on track for near-record home sales year  Lewiston Sun JournalMaine homes have sold at a near-record pace this year through the month of August. Statistics released Thursday by the Maine Association of Realtors show ...
The Keurig of cocktails is expanding sales to California  EngadgetWhat if whipping up a Moscow Mule or an Old Fashioned was as easy as popping a coffee pod into a Keurig machine? Cocktail bartenders and other libations ...
New York City Rent Prices Spike In August As Sales Market Continues To Struggle  ForbesNew York City rents are rose toward the end of the summer, and the chances of getting a concession, such as a free month's rent or a waived broker fee, ...
India bans e-cigarette sales and warns of ‘epidemic’ use among youth  The VergeIndia has banned e-cigarettes as US health inspectors investigate a series of deaths linked to vaping. Reuters reports that an executive order prohibits selling, ...
Automakers see no revival in sales without cut in GST  Deccan HeraldThe sales slump in automobile industry is unlikely to improve in September and October as the hopes of a rate cut in the next GST Council meeting fade.
Weak Comparable Sales Mar Darden Restaurants' Quarter  Motley FoolDarden Restaurants (NYSE:DRI) launched its new fiscal period with results that fell behind the pace needed to meet its own financial performance goals for the ...
Nokia 7.2 arrives in India, sales begin September 23 - GSMArena.com news  GSMArena.comThe Nokia 7.2 unveiled earlier this month at IFA 2019 has made its way to India. The smartphone's priced at INR18,599 ($260/€235) for the 4GB/64GB variant ...
How to build a strong sales team with a tight startup budget  YourStoryOne of the many reasons startups fail is due to the poor quality of their sales teams. Most tech entrepreneurs have an engineering background, and thus lack the ...
Amazon Great Indian Festival and Flipkart Big Billion Days sales violate FDI norms, says CAIT  91mobiles“Amazon and Flipkart defend their sale policies and claim that their festival sales would empower the sellers on their respective platforms”. Amazon Great Indian ...
Demand for anti-infectives aside, pharma sales are under pressure  LivemintDomestic revenues rose 9.4% last month, primarily driven by the malaria and anti-infective segments.Sales of anti-infective drugs grew 11.3% in value terms, ...
Unsafe sex: Argentina crisis deflates condom sales as costs rise  ReutersIn South America's capital of romance, Argentine lovers are cutting back on one important cost: contraception.
German industry faces an image crisis amid falling sales  Automotive News EuropeIt's a bad time to be having a public relations crisis, but that is what is happening in the country that invented the internal combustion engine.
Chicago-area median home prices rise, though sales continue year-long slide, according to Illinois Realtors data  Crain's Chicago BusinessHome prices grew last month in the Chicago area, but the yearlong streak of declines in sales continued, according to data released this morning. The median ...
Tech Breakthrough Could Help Slumping Electric Car Sales  OilPrice.comElectric vehicles have seen a shocking slump in sales, but a new tech breakthrough could breathe new life into the industry.
Exclusive: Deutsche Bank has discussed adding assets to bad bank if sales go well - sources  ReutersSome senior Deutsche Bank AG officials have discussed the possibility of putting additional problematic assets worth billions of euros into a unit it created earlier ...
Amit Shah panel sets the ball rolling on sale of debt-laden Air India  Business StandardA group of ministers, led by Home Minister Amit Shah, on Thursday set the ball rolling on disinvestment of state-owned Air India. This is the second attempt of the ...
Nielsen predicts legal cannabis sales in the U.S. to reach $41 billion by 2025  Chicago TribuneCannabis was featured in Nielsen Company's Total Consumer Report 2019, with the data and information company predicting the sales of cannabis consumer ...
Handmaid's sales: Margaret Atwood's The Testaments is immediate hit  The GuardianNovelist's return to the dystopia of Gilead sold more than 100000 copies in hardback in its first week on sale in the UK.
Ric Ocasek’s Death Brings Turbo Boost to the Cars’ Sales, Streams and Airplay  VarietyIn the two days following Ric Ocasek's death, Cars sales and streams skyrocketed, and "Just What I Needed" was radio's most played song.
Slowdown aside, Indians excited for Amazon, Flipkart Diwali sales  QuartzSpooked by slowing economic growth, Indians have been saving every penny in the last couple of months. But looks like this conservative mindset will be ...
Colt will stop making AR-15s for civilian sale, says there's already plenty on market  NBC NewsColt will suspend production of AR-15 rifles for civilian sales, saying there's an "adequate supply" of the high-powered weapons already in the market, the famed ...
Mortgage rates boosted US home sales in August  Long Island Business NewsU.S. home sales rose 1.3% in August to the highest level in 17 months, as mortgage rates near historic lows have spurred a rush of home-buying.
Amazon, Flipkart woo sellers to ensure deep discounts in festive sales  Business StandardAmazon India and Flipkart are rolling out the red carpet for sellers on their marketplace platforms to ensure attractive discounts during the upcoming festive sales ...
Royal Enfield Bullet 350 sales grow 36 percent post launch of X variant  RushLaneRoyal Enfield Bullet 350 sales grow post the launch of cheaper X variant. RE Bullet 350 X is priced from Rs 1.12 lakhs, making it cheapest RE.
Juul Sales Stopped In China Just Days After Launch  ForbesTopline: As Juul pushes for international expansion while facing crackdowns in the U.S., its products were removed from two Chinese e-commerce sites just ...
Season sale alert: Appliance-makers plan steep discounts, flash deals; but some may vanish in seconds  Moneycontrol.comOffline buyers will be eligible for free gifts as also special discounts for using credit cards.
Marvel Dominates August Sales with Variants, New Titles & One-Shots  CBR - Comic Book ResourcesMarvel Comics has a lock on its position as the industry's top publisher thanks to a combination of factors.
No impact on sales due to slowdown: Amazon India  Moneycontrol.comExuding confidence about its India operations, Amazon said that there has been no impact of slowdown on its sales. Amazon India on September 16 announced ...
Sidney Crosby leads all NHL players in eBay merchandise sales  Pittsburgh Post-GazetteCrosby merchandise is also 76% more popular on eBay than Alexander Ovechkin's.
Real estate professionals expect home prices, sales and rents to drop  South China Morning PostThe ongoing political unrest continues to be the main catalyst cited as driving market pessimism,” said Sean Ellison, senior economist for Asia-Pacific at the ...
Reporter's Take | Festive sale: Flash deals, deep discounts for appliances  Moneycontrol.comIn this episode of Reporter's Take, Shraddha Sharma talks to Moneycontrol's M Saraswathy to find out the sales on offer in this festive season.
Amid a sharp auto slowdown, small towns drive up sales of used cars  LivemintSales of used cars are estimated to rise to as many as 4.4 million units this fiscal from 4 million in the previous fiscal.Car resellers expect the surge in sales of ...
Morgan Credits sells 2.3% stake in Yes Bank; to use sale proceeds to prepay NCDs  MoneycontrolThe company will use the stake sale proceeds solely to prepay a substantial portion of its outstanding NCDs.
European Car Sales Plunge, Deepening Industry Woes  BloombergEuropean car sales fell sharply in August, deepening the woes of an industry battling sluggish demand in key markets and the challenge of rolling out electric ...
Almost 80% of retail sales paid for by card  MoneySavingExpertShoppers paid for almost £300 billion of purchases on their credit and debit cards last year, according to data from the British Retail Consortium, while just £78 ...
Amazon sale to offer up to 40% discounts on OnePlus, Samsung, Xiaomi phones  LivemintAmazon's Great Indian Festival Sale 2019 will start from September 29.There will be a flat 75% off on home appliances and TVs besides heavy discounts on ...
Steelcase Q2 profit, sales rise  MarketWatchSteelcase Inc.'s SCS second-quarter net income rose by more than 20% as revenue increased. Net income was $60.5 million, up 23% from the comparable ...
The New Brewer | Sales & Marketing Issue  Brewers AssociationFor September/October 2019, we present our annual Sales & Marketing issue. Our lead article offers ways for brewers to add value beyond just brewing beer.
Dyson vacuum sale: the Dyson V8 Absolute gets a $120 price cut  TechRadarThe Dyson vacuum sale includes the Dyson V8 Absolute cord-free vacuum on sale for $329.99.
Black Friday 2019: Deals, Ads, Date, Predictions, Sales We Want  Laptop MagLet's face it, Black Friday 2019 and Cyber Monday 2019 will be here before you know it. In fact, we're just two holidays away from the biggest shopping event of ...
Despite sharp slowdown, small towns drive up sales of used cars  MoneycontrolIndia's used car market is booming at a time when the domestic automotive industry is battling one of its worst sales slump. The demand in used cars is being ...
Prices stuck in neutral, closed sales down and 3 more takeaways from August home sale report for Greater Hartf  Hartford CourantThere were signs, in the August report from the Greater Hartford Association of Realtors, that the market may be looking at an uptick in sales.
Liz Truss should resign over illegal Saudi arms sales, say MPs  The GuardianThe international trade secretary, Liz Truss, is facing calls to resign after admitting the government breached a court order banning the sale of weapons to Saudi ...
Cars In Demand: Maruti WagonR Still The Most Sought-after Compact Hatchback  CarDekhoMaruti's dominance in the segment evident by its market share despite falling numbers.
Ban Amazon and Flipkart's festival sales, traders body urges govt  LivemintTraders body CAIT has written to the govt seeking a 'blanket ban' on festive season sales conducted by e-commerce giant Flipkart, its rival Amazon and others.
Maruti Suzuki blames increase in ownership cost for declining car sales  Business StandardThis view comes in the backdrop of Finance Minister Nirmala Sitharaman's comment that a change in the ownership pattern of cars from owned vehicles to cab ...
Stock sales brought Chicago investor $560 million — and unwanted scrutiny  Chicago TribuneShareholder lawsuits allege that Chicago investor Reeve Waud and several other Acadia Healthcare officials misled investors about financial problems at the ...
Red Friday flag sales break donation record with more than $550K going to charity  WDAF FOX4 Kansas CityThe half-million-dollar donation marks the highest Red Friday flag sales contribution since the club began selling them before the start of the 2014 season.
Did You Hear? CBRE Has New Hotel Sales Chief  CoStar GroupA Daily Look at the Movers and Shakers in Commercial Real Estate.
Transfer Talk: Barca to offload Rakitic, Vidal, Umtiti in January fire sale  ESPNIvan Rakitic, Samuel Umtiti and Arturo Vidal will all reportedly be available at cut-price rates in January. Transfer Talk has the latest.
Jeans, pyjamas boost Premier Investments as Smiggle sales growth slows  The Australian Financial ReviewSolomon Lew's Premier Investments delivered its eighth consecutive year of underlying profit growth as solid sales growth in jeans and pyjamas offset subdued ...
Holiday Sales: Early Projections Set Bullish Tone  Market RealistAs the holiday season gets closer, early projections indicate that better days are ahead for retailers. For instance, Deloitte expects a 4.5%–5% increase in ...
The biggest ecommerce sales events in Asia: From 9/9 to 12/12  EconsultancyMost people are quite familiar with 'Black Friday' and 'Cyber Monday' shopping holidays by now. But how well-versed are you on the 9s, 10s, and 11s, 12s of ...
General Mills: Q1 Sales Disappoint, Earnings Beat  Market RealistGeneral Mills announced mixed fiscal 2020 first-quarter results today. The company's revenue disappointed and fell short of Wall Street estimates.
Jeep Gladiator Recalled, Sales Stopped To Fix Rear Driveshaft Issue  Motor1.comA few weeks ago, we reported that lease prices of the Jeep Gladiator were really low. Unfortunately, the offer is now over and, in fact, you might not be able to ...
Los Angeles Dodgers Valued At $3.2 Billion In Minority Interest Sale  ForbesThe value of the Dodgers has increased by 60% since Guggenheim Baseball Management bought the team in 2012.
Alcohol sales in Finland down this summer | Yle Uutiset  YLE NewsThe Finnish Grocery Trade Association says the comprehensive reform of alcohol laws did not boost sales in Finland.
Volusia RV, boat dealers optimistic about economys impact on sales  Daytona Beach News-JournalVolusia RV and boat dealers optimistic about economy's impact on sales of big ticket items, despite recent slump in RV sales. ORMOND BEACH — After 44 ...
Home sales on crash course in Kolkata  Times of IndiaSales of homes in Kolkata have slumped by 20%-25% in the past three months, sending jitters through the industry with insiders claiming the situation.
CAIT seeks ban on Amazon, Flipkart's festive season sales  MoneycontrolThe Confederation of All India Traders (CAIT) on September 13 asked the government to ban upcoming festive sales on Amazon India and its rival Flipkart.
Michigan bans sales of flavored e-cigarettes  msnNOWMichigan Gov. Gretchen Whitmer (D) on Wednesday banned the sale of flavored e-cigarette products effective immediately in response to rising youth vaping ...
Jeep Inaugurates New Sales and Service Facility in Siliguri  News18With this new facility, FCA now has 85 sales and *service* outlets across India in 72 towns and cities.
Bottled cold brew sales are soaring. But is it a healthy choice?  WRAL.comWhile they look alike, cold brew and iced coffee are different.
Tesla Model 3 dominates global EV sales, chases down fossil fuel competitors  The DrivenGlobal sales of the Tesla Model 3 electric sedan are blowing all other electric vehicle (EV) competitors out of the water, selling almost 3 times more globally than ...
Flipkart rides on Bollywood celebrities to promote Big Billion Days sale  LivemintNew Delhi: E-commerce platform Flipkart has unveiled a star-studded advertising campaign ahead of its annual Big Billion Days Diwali sale. The company has ...
Renault expects to buck sales downtrend with Triber  Autocar IndiaRenault India sees its volumes reviving in this challenging market on the back of the brand-new seven-seat Triber. Click for more details.
Early iPhone 11 sales reports confirm the obvious: It’s the price, stupid  VentureBeatLower prices and aggressive promotions appear to be helping the iPhone 11's sales during what might otherwise have been a tough holiday season.
West Elm and 6 Other Home Decor Sales We’re Excited About The Week of September 16  Architectural DigestThe best home decor sales from West Elm, Anthropologie, Walmart, and more this week.
Walgreens implements Tobacco 21 policy restricting tobacco sales to youth  WEARWalgreen has implemented a new tobacco policy informing their customers they will need to be at least 21 years old to purchase tobacco products in its stores.
09/19/2019 | Company Donating Online Sales To Bahamas | News Ocean City MD  The DispatchWEST OCEAN CITY – A resort fishing brand is working alongside the connections of a Florida-based business to raise funds for hurricane relief efforts in.
Oppo Reno 2 Goes on Sale in India: Price, Specifications, Sale Offers  Gadgets 360Oppo Reno 2 is now available for purchase in India. The smartphone was launched in the country recently with a quad rear camera setup supporting 20X zoom.
EDITORIAL | Gun sales find an easy path online  Star TribuneAs the gun debate grinds on, it's becoming increasingly obvious that the loophole exempting private sales from background checks in many states — including ...
Fanatics hires Nike exec as CFO; business is targeting over $2.5 billion in sales this year  CNBCFanatics has hired Nike's corporate audit and chief risk officer, Michener Chandlee, who's been with the athletic apparel giant for more than a decade, ...
'Borderlands 3' PC Sales Reveal An Important Truth About The Epic Games Store  ForbesWhen you look at the sales of 'Borderlands 3' on the Epic Games Store, it's hard to ignore an important truth.
Russian comics get sales boost after culture minister calls them 'pathetic'  The GuardianVladimir Medinsky's comments have sparked backlash from fans and boosted sales, according to one Russian publisher.
Mi Smart Band 4 goes on sale in India today: where to buy, sale time, price, and other details  India TodayLaunched in India earlier this week the Mi Smart Band 4 is all set to go on sale in India for the first time today. The price of Mi Smart Band 4 in India is Rs 2299.
Another Clearwater Beach property tops 10 most expensive home sales for August  Tampa Bay TimesIt's the second home on Mandalay Point to sell in two months.
Initial jobless claims, existing home sales — What to know in markets Thursday  Yahoo FinanceThursday, investors can expect the weekly initial jobless claims figures, as well as existing home sales for the month of August.
AT&T is not focusing on a sale of DirecTV, sources say  CNBCAT&T is not considering a split with its DirecTV unit at this time, people familiar with the situation tell CNBC.
Cars In Demand: MG Hector Sales Numbers Double Of Mahindra XUV500 In August 2019  CarDekhoThe MG Hector single-handedly drove the segment growth when most cars witnessed a slump.
Hyundai Venue sales helps brand gain UV market share  Autocar IndiaHyundai posted a 7.14 percent gain in the UV market on the back of strong demand for the Venue compact SUV. Click for more.
JLR’s China sales are up, but it’s too early to call recovery at Tata Motors  LivemintIt is too early to hope for a turnaround, amid continued turbulence in the automobile industry, globally.Weak sales and capacity utilization have been translating ...
Six-Month Contract Extension Again Proposed for Yorkville City Administrator; Sales Tax for Potential Cannabis Sales Also Up For Vote  WspyNewsYorkville Mayor John Purcell is proposing to extend Yorkville City Administrator Bart Olson's contract with the city an additional six months and city council will ...
Festive Season Sales: Amazon Expands Furniture Category To Match Flipkart’s Pace  Inc42 MediaAmazon expans its furniture and furnishing category with over 1.6 Lakh products, sourced from smaller businesses for the festive season sale.
Automobile dealers urge SIAM to report monthly sales on actual-registration basis  BusinessLineAutomobile dealers' body FADA has asked its auto industry counterpart SIAM to start reporting monthly sales data on the basis of actual registrations on the ...
Adobe Projects Slower Sales Growth for Marketing Products  BloombergAdobe Inc. gave a revenue forecast for the current period that fell short of Wall Street estimates, signaling slower sales growth for its newer marketing products.
NM winery sees spike in sales after call for boycott  KOBRyan Laughlin September 19, 2019 06:05 PM. ALBUQUERQUE, N.M.- Following a call for a boycott, the owner of a New Mexico winery claims sales are better ...

Connecting with Customers

I just got off the phone with a friend of... Read More

How Sellers Can Take Control

For centuries ? at least since the serpent convinced Eve... Read More

The Prejudging Predicament

There's a direct correlation between sales experience and prejudging. The... Read More

How To Seal The Deal In Seven Seconds

Can you close a sale in just seven seconds? If... Read More

Define Your Best Customer

To be more effective at developing relationships, one should always... Read More

Exporting to Europe: Not the Challenges You Think

If you plan to do sell your product or service... Read More

Pinging for Success: Creating Search Patterns

One of my first internship jobs as a college student... Read More

Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green... Read More

I Don?t Want To Be Sold; I Want To Buy

I went shopping for clothes today.My plan was to buy... Read More

Three Big Ol Tips for Better Sales Letters

Growing up in the South, I used the phrase "big... Read More

The Basic Secrets of A Million Dollar Sales Letter

"Accepting the consequences, good or bad, will free you; take... Read More

How to Sell Your Products Without Competition

Selling your products at shows can be difficult when you... Read More

Gatekeepers

When I ask salespeople to define what a gatekeeper is,... Read More

Create a Magic Connection with Clients, Leads, and Business Associates Part II

Part I of this article explored how strategies of Neuro-Linguistic... Read More

Tapping The Potential Of Your Customers

Business owners of long standing know the cardinal rule "take... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think... Read More

Peak Performance ? What You See Is What You Get!

Would you like an easy way to track the performance... Read More

Cracking The Billable Hours Ceiling

How many of you made as much money as you... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to... Read More

3 Tips For Getting Through The Voicemail Screen

How many times have you heard that you gotta get... Read More

Psychological Tricks in Selling

----------------------------------------------------------Permission is granted for the below article to forward,reprint, distribute,... Read More

Customer Loyalty in the Technology Industry

For technology companies, service after the sale has emerged on... Read More

The Power of Thank-You

When was the last time you thanked your customers?This often... Read More

10 Incredible Ways To Sell Your Products Now

1. Make your reader visualize they have already bought your... Read More