Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Casual Networking > NetSparsh - Viral Content you Love & Share

Casual Networking

What comes to mind when you think of networking -- cocktail parties? Shaking hands and exchanging business cards at a Chamber of Commerce events? Endless lines of people anxious to make you a customer? Sweaty palms and panic?

Networking is not about how many business cards you can collect -- it's about building a long-term and mutually beneficial RELATIONSHIP with another business person. And it doesn't have to be painful or forced! When you do it the right way -- networking is as natural as starting up a casual conversation. Let me show you how...

THE SCENE: MY CHIROPRACTOR'S OFFICE

So I'm reading a magazine in the waiting room at my chiropractor's office -- I'm exceptionally early for an appointment. Another patient walks in -- a woman named Susan that I've seen there several times before but never spoken to. She sits down and smiles, and we strike up a non-business conversation. We talk a little about chiropractic, traffic (always a popular topic in Atlanta!), and I eventually ask what she does for a living. It turns out that Susan is a personal coach. I tell her that I'm a Professional Organizer and we spend the rest of my waiting time comparing our experiences with clients.

The important point to note here is that our business relationship is starting out as a personal one -- just like any other casual acquaintance. You already know how to do this with people -- you start up informal conversations every day of your life. But the minute you attach the term "network" to your actions, you also attach a boatload of pre-conceptions and EXPECTATIONS. Don't think about where this relationship will lead 5 years down the road -- just be friendly and interested.

MAKING THE CONNECTION

As the receptionist calls my name for my appointment, I ask Susan for some of her business cards. I tell her that many of my clients are in need of longer term help with their goals than I'm able to give -- and would she mind if I referred folks to her when a need arises. It's highly unlikely that Susan will turn me down, unless she is just overwhelmed with clients. She graciously accepts my offer, and makes the same in return. We exchange business cards and part ways.

Notice that I did not say to Susan, "Send me your clients who need to get better organized." Instead, I offered to do something for her. Networking isn't about what you can get, it's about what you have to give. If you don't have a referral for that person, suggest an interesting book or article and offer to call or e-mail with the information. Or offer to hook the person up with another professional you know who might also be a good gateopener. But don't expect anything in return -- the minute you think, "What's in it for me?" you kill the relationship.

KNOW YOUR NETWORK

I got back to my office later that day and called around to a few other friends I knew who either were coaches or had worked with coaches. Susan's name came up several times, and everyone I spoke to sung her praises. This is important to me -- I don't want to ruin my reputation by referring my clients to someone who provides poor customer service. Be sure to check on the people in your network before sending your clients their way. naive networking can be worse than no networking at all!

FOLLOW THROUGH

I sent Susan a quick note that afternoon telling her how nice it was to talk to her. I also included referrals for two clients who had been looking for a good personal coach. It's important that you follow-up quickly when you make a new acquaintance. You will really stand out as a conscientious individual if you do what you say you will do when you say you will do it (isn't it sad that it's not the norm?!) They say that you never have a second chance to make a first impression, but that's not always true. Sometimes, the impression that sticks with a person is the one that comes after your follow-up note or call.

BUILDING THE RELATIONSHIP

It's not required that you refer clients to every networking contact you have. Whether I send any work Susan's way or not, I've laid the foundation for a long and prosperous relationship. I keep in touch with Susan by clipping articles that might interest her, letting her know of business functions that she may want to attend, and getting together for coffee every once in awhile. She thinks fondly of me because I go out of my way for her. And it has paid off handsomely.

In the year and a half that we have known each other, Susan has sent me 4 new clients, hooked me up with at least a dozen great gateopeners, and given me countless suggestions for growing and expanding my business. Each new person with whom you strike up a conversation has the potential of doubling or tripling your network over time. That's what casual networking is all about.

Ramona Creel is a Professional Organizer and the founder of OnlineOrganizing.com -- a web-based one-stop shop offering everything that you need to get organized at home or at work. At OnlineOrganizing.com, you may get a referral to an organizer near you, shop for the latest organizing products, get tons of free tips, and even learn how to become a professional organizer or build your existing organizing business. And if you would like to read more articles about organizing your life or building your business, get a free subscription to the "Get Organized" and "Organized For A Living" newsletters. Please visit http://www.OnlineOrganizing.com or contact Ramona directly at ramona@onlineorganizing.com for more information.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

7 Sales Trends That Will Help You Dominate Your Industry
Forbes
Sales is the lifeblood of a company. You can fail at a lot of little things as a business, but as long as the sales keep rolling in, you can buy yourself time to continue figuring things out and refining processes. This year, though, I've seen more ...


New York Times

Allegations of Drug Sales and Sexual Misconduct Made Against Professors at John Jay College of Criminal Justice
New York Times
The allegations include the use and sale of drugs on campus, the attempt to coerce women into prostitution, and rape. The criminal investigation, which is being conducted by the New York State inspector general and the Manhattan district attorney and ...

and more »

Wall Street Journal

Used-Car Sales Boom as New Cars Get Too Pricey for Many
Wall Street Journal
With nearly 40 million in sales last year, the used-car market is more than double the size of the new-car business. The shift in demand is a troubling sign for auto makers, which will be under pressure to deepen discounts to keep customers from ...


South China Morning Post

Scalpers see lacklustre sales for new iPhone models in China, with some offering less than original price
South China Morning Post
Half an hour after the walk-in sales started at 10am, scalpers would only take 512GB iPhone XS Max phones at HK$300-500 higher than the original price, while some refused to take any more of the models with smaller storage. At about noon at Sin Tat ...
People are complaining that Apple Store sales systems went down on new iPhone release day, and they didn't get their ...Business Insider
First iPhone XS pre-orders arrive as sales begin at Apple Stores around the globe9to5Mac
Apple iPhone XS, Max go on sale to significantly smaller lines (photos)Syracuse.com
AppleInsider -Market Realist -KABC-TV
all 2,522 news articles »

WSB Atlanta

Metro Atlanta home sales down again, prices rise
WSB Atlanta
ATLANTA - A supply-demand mismatch has continued to chill housing sales in metro Atlanta, according to a report from Re/Max of Georgia. The number of home sales last month was down 7.1 percent from the level of a year ago, with the worst plunge coming ...

and more »

Entrepreneur

Transforming the Sales Process From an Art Into a Science, Using Data Analytics
Entrepreneur
But it's time for sales to catch up to our ongoing workplace evolution. Introducing data science into the sales industry on a widespread basis could open organizations up to more efficient and effective customer interactions and a whole new way of ...

and more »

Wall Street Journal

US Existing-Home Sales Stalled in August
Wall Street Journal
U.S. home sales stalled in August, highlighting a growing disconnect between the sluggish housing market and the strong economy that is powering stocks to new highs. Existing home sales fell in August from a year earlier, the sixth straight month of ...
Existing home sales unchanged in AugustCNBC
Existing-home sales hold steady as housing market begins to find some balanceMarketWatch
US existing home sales unchanged in AugustReuters
Kitco News -Yahoo Finance
all 371 news articles »

Chron.com

Toll Brothers builds excitement with its National Sales Event
Chron.com
As Toll Brothers' National Sales Event heats up communities under construction in Houston, plans are on the horizon to open a new community coming soon to The Woodlands. During the National Sales Event, buyers can find a variety of home styles and ...


BBB Tips: Smart approaches to garage sales
Jefferson City News Tribune
Whether you're getting ready to sell a house, move or just want to make more room where you live, a garage sale can be a good way to get rid of unwanted items while realizing some cash. Start by attacking one closet or room at a time. If you decide to ...


Athens home sales surge from a year ago
Alabama NewsCenter
Sales: According to the ValleyMLS.com, Athens/Limestone County residential sales totaled 187 units during August, up 16.9 percent from 160 sales in the same month a year earlier. August sales were also up 17.6 percent compared to 159 sales in July.

Google News

The Power of Thank-You

When was the last time you thanked your customers?This often... Read More

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the... Read More

The Biggest Mistake In Selling!

Some trainers and sales managers teach that there are prospects... Read More

How Many Ways Do You Have To Justify Your Price?

If you were selling a mansion, and you were selling... Read More

How to create your own Unique Selling Proposition

Why would a prospect buy from you rather than from... Read More

How To Seal The Deal In Seven Seconds

Can you close a sale in just seven seconds? If... Read More

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant,... Read More

How To Shorten The Selling Cycle And Reduce Buying Stalls

The main reason for buyer resistance and selling stalls boils... Read More

Peddlers, Hucksters, & Empty Suits

Ever feel like you were "just a salesperson"? I think... Read More

Why Are Customers So Indecisive?

Do you know why your customer won't buy? You've given... Read More

Five Keys to Make Your Cold Calls Sizzle

Do you clam up on the telephone? An advertising rep... Read More

Selling Is Not A Dirty Word

Selling--a word that strikes terror in writers and professionals. We... Read More

Selling with Purpose

Selling With Purpose What is it about selling that makes... Read More

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product... Read More

Money Does Talk!

When buying something, you can buy in one of two... Read More

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to... Read More

Before They buy What You Say - 10 Steps To Selling Yourself

You are the productWe're all in the selling business whether... Read More

Picture Yourself a Winner

In the work place, the amount of good things that... Read More

Selling Abilities - Part 1

Selling "-abilities": Reliability (Part 1 of 4) Most salespeople... Read More

When the Nose of the Camel is in the Tent

My new job was to sell Commercial Service Agreements. It... Read More

Can You Use Hynotic Like Statements To Sell More Products?

As I become more successful with my internet business I... Read More

Cold Calling Pressure Reduction

Who likes cold calling? Most salespeople don't like cold calling,... Read More

Why People Use Long Sales Copy

Have you ever wondered why some people use long sales... Read More

The Doors Of Opportunity

Alexander Graham Bell once said, "When one door closes another... Read More