Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Is Cold Calling Dead? > NetSparsh - Viral Content you Love & Share

Is Cold Calling Dead?

Is cold calling dead? And if laws are being passed to put it to rest once and for all, how do we generate business from now on?

Opinions on the subject vary greatly depending on the background of the individual. For example, most of the old-timers are vigilant in preaching their belief that the only possible way to succeed in the world of selling is to make no less than fifty calls each and every day. On the other hand, younger salespeople tend to become frustrated with this rather quickly and begin looking for more innovative ways to generate business.

I was just reminded of how ingrained this cold calling belief is. I spoke with a friend who left a sales position with a major merchant processing bank only a few weeks after starting. The reason? He was required to make a minimum of 400 cold calls each and every week and to document his activity with business cards. He is highly experienced and knows how to generate business without knocking on 400 doors per week and decided to discuss the strategies that have worked for him in the past with his managers. Their response? This is how we've done it for forty years and we're not about to change.?

That response, in my opinion, is the reason we're seeing record business bankruptcies today. The world and our economy have changed and are breaking into bold, unchartered territory. But the management of most business organizations insists on doing things the old way, even though the old way produces less and less results as time goes on.

The concept of "Permission Marketing"? is slowly but surely gaining popularity as the old idea of "Interruption Marketing" becomes less efficient and more wasteful. There are several reasons why cold calling in particular has become less effective as we move further into the Information Age. It destroys your status as a business equal. It forces you to spend time with unqualified prospects while the qualified ones are buying from your competition. It annoys people and is increasingly considered to be rude and disrespectful. Moreover, it may now be illegal (and in several states it's been illegal for quite some time). But, most importantly, it destroys sales peoples attitudes.

Where is the good news in all of this? Well, the great news is that if you begin using new, innovative, "Information Age" methods for prospecting, you'll be miles ahead of your competitors who are wasting their time annoying people with cold calls. In this age of the Internet and vast communication networks, why on earth would anyone knock on doors or make cold phone calls to look for business?

Think of the power at your fingertips: there are literally dozens of ways to use the Web and e-mail to let the idea of Permission Marketing do its magic. Allow customers to raise their hands and let you know they're interested. Begin finding, implementing and reaping the benefits of this bold, new Information Age we are in. Your competitors will be the ones standing in bankruptcy court and explaining their "do-not-call" violations to the government while you are happily taking orders.

Frank Rumbauskas is the author of Cold Calling Is A Waste Of Time: Sales Success In The Information Age. He is the founder of FJR Advisors, LLC, which publishes training materials that educate salespeople on how to generate business without cold calling. For more information, please visit http://www.nevercoldcall.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

CNBC

Tesla Model 3 sales: Car experts say consumers may want to wait
CNBC
Tesla announced this week that, for the first time, any car buyer can put in a purchase order for a Model 3, but auto-market experts say there are reasons for ...
Tesla sales, rebates ending, oil studies, and dirty tricks: The Week in ReverseGreen Car Reports
Tesla Hits 200000 Sales: Countdown Starts for Lower Tax Credits, Then NoneExtremeTech
US Plug-In Electric Car Sales Rise In June 2018InsideEVs
Tesla
all 103 news articles »

USA TODAY

What to expect from Amazon Prime Day sales
Quartz
As in pervious years, there will be a few good deals mixed into the fray, and for the first time, Whole Foods will be participating in the sales. Here's how to approach Prime Day 2018, based on earlier years and what Amazon has announced so far: ...
Stores that will match Amazon's Prime Day prices -- and those that won'tUSA TODAY
Why Prime Day is important to Amazon - CNN MoneyCNNMoney
Target throws shade at Amazon Prime Day, starts its own one-day ...PhillyVoice.com
Which-50 (blog) -Target Corporate
all 98 news articles »

CNBC

Swimwear sales 'on fire' with year-round bikinis thanks to Instagram
CNBC
Retailers like Aerie and Abercrombie & Fitch are seeing a dramatic surge in swimwear sales, thanks to the year-round summers and string bikini posts on ...

and more »

Wall Street Journal

Global Economy Week Ahead: Powell Testimony, US Retail Sales, Japan CPI
Wall Street Journal
The week ahead features data on U.S. retail sales, industrial production and housing starts, while Federal Reserve Chairman Jerome Powell will testify on Capitol Hill. In Japan, June consumer-price figures will be released. MONDAY: The U.S. Commerce ...

and more »

The Business of Fashion

Amazon & Nordstrom: A Tale of Two Sales
The Business of Fashion
Hello BoF Professionals, welcome to our latest members-only briefing: The Week Ahead. Think of it as your 'cheat sheet' to what everyone will be talking about on Monday. THE CHEAT SHEET. Amazon & Nordstrom: A Tale of Two Sales. Amazon website ...


Sales?
Business.com
Hi - I am launching a new toy line for the Early childhood education market target market ages 2-8. Should I be reaching out to sales reps,online stores, and distributors to this market with the focus on getting into retail and online stores or should ...


TheStreet.com

As Prime Day Approaches, Retailers Arm Themselves With Sales and Specials
TheStreet.com
Amazon.com Inc. (AMZN) has forced other retailers to scramble to find fresh ways to compete with the online retailer's annual sales event, Prime Day, set for Monday and Tuesday, July 16 and 17, and they are doing it by offering a raft of sales and ...
Is Prime Day Worth the Hype?Slate Magazine
All the other stores having sales for Amazon Prime DayUSA TODAY
Target Launches Rival Sales Event to Coincide With Amazon's Prime DayInc.com
Minneapolis Star Tribune -Yahoo Finance -CNET
all 301 news articles »

Los Angeles Times

Top sales: June's priciest home sales featured a supermodel, Hollywood royalty
Los Angeles Times
In June, a supermodel made the latest big splash in Malibu, an estate from Hollywood's Golden Age closed in Toluca Lake, and the son of a former Walt Disney chief set a record in Little Holmby. Here's a closer look at the priciest home sales to record ...


Bloomberg

Apple Loses Key Sales Executives as India Strategy Stumbles ...
Bloomberg
Apple Inc. has lost a trio of pivotal executives in India in recent weeks as it struggles to boost iPhone sales in the world's fastest-growing major smartphone ...
Apple loses trio of key executives in India as 2018 iPhone sales total ...9to5Mac
Three senior sales executives quit Apple India - The Economic TimesEconomic Times

all 3 news articles »

L-3 hires former senior Lockheed official O'Bryan to head sales
Reuters
LONDON, July 15 (Reuters) - L-3 Communications Holdings said on Sunday it had hired former senior Lockheed Martin executive Steve O'Bryan as its global chief of business development, the latest in a series of strategic appointments aimed at expanding ...

and more »
Google News

Dont Be Macho Selling Ice to Eskimos

This issue's topic was suggested by a sales rep for... Read More

Why Are Customers So Indecisive?

Do you know why your customer won't buy? You've given... Read More

Open Your Introduction With A Firecracker Moment

The number one requirement, whether you are a business owner... Read More

Finding a Used Mannequin

Many stores on a budget choose to buy a used... Read More

Cold Calling Reluctance

Most salespeople I know consider cold calling a dreadful, but... Read More

A Stupid Question, but it has to be asked

This is a stupid question but it has to be... Read More

Value-added Selling?

"Value-added." That word is used so much it has become... Read More

Recommending Products Vs. Selling Them

Some of the best sales people I have ever met,... Read More

The Struggle to Decide: The Paths Customers Take to Solve Problems

Usually my essays discuss the issues that the 'sales' method... Read More

Focus on a Trade - Not a Discount

Smart buyers will always ask for a better price. Unfortunately,... Read More

What Do Mobile Auto Detailers Clean When it Rains?

A mobile auto detailer and their profits are tied to... Read More

How To Make The Most Out of a Business Networking Event

You're not alone. Most people are uncomfortable walking into a... Read More

Letting Them Use Plastic

Obtaining merchant status will help to increase your sales. Consumers... Read More

At-ti-tude, n

At-ti-tude, n.One of Webster's dictionaries describes the word attitude as:a... Read More

Store Owners - Five Ideas to Increase Sales

1. Animate your window display.How often do you change your... Read More

A Look at Mannequin Heads

A mannequin head is a life-size head that includes all... Read More

Never Stop Selling

The question: "When should a growing company slow down its... Read More

How to Sell High Tech Solutions

Many companies are looking to improve upon the speed, security,... Read More

Writing Effective Sales Messages

A sales letter is a document designed to generate sales.... Read More

Before You Sell Do The Math

This is an important and potentially profitable piece of advice.... Read More

10 Mistakes That Reduce Profitability

In my professional experience as a sales and marketing coach/consultant,... Read More

Needs Based Selling

I am sure you are familiar with the phrase, "I... Read More

An Introduction to Mannequins

Just about every clothing store uses mannequins. There are many... Read More

Ten Tips for Choosing the Right Direct Sales Company

Direct sales can be your ticket to a profitable home-based... Read More

How To Set Goals and Achieve Them

We use only 5% of God's given potential, 95% of... Read More