Stop Screwing Up Your Sales Letter > NetSparsh - Viral Content you Love & Share

Home
>
Sales
>
Stop Screwing Up Your Sales Letter

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.

I began direct marketing before the internet and learned the basics of mail order marketing. I am glad to say that many webmaster have adopted the teachings of the old time, direct mail copy writers. They learned the hard way what would sell and what would not.

Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there is hell to pay. Copywriters learn fast or they were out of work.

No, much of the writing on the internet is good. The problem is most have not learned about basic layout.

Notice how often you see a good sales message delivered in a very small, gray font. It's hard to read even when your nose is almost touching your computer screen.

Many people don't have perfect vision... plus our population is growing older and seeing well can be a challenge for seniors. Why obscure your sales message?

People will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have to strain to read the copy. One click and they're gone!

Use a font like Arial... large and black, so it jumps off the page.

Your page is too wide! Your lines too long!

If your sales letter fills the most screen your sentences will be way to long to read comfortably.

The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.

Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.

Please, no more small fonts and long, long sentences.

Finally, white only for your background... black type on a white background.

And, please, never...ever put white type on a black background. If you run a split test you will learn it just does not sell!

Short sentences and paragraphs always. Seldom should a paragraph be longer than two or three sentences.

Paragraphs must be indented. Testing mail order letter's proved that indenting helped to draw the eye from the end of one paragraph to the first line of the next?

and increased sales.

All words, including headlines, in upper and lower case. Why, because that is what the eye is accustomed to seeing. It's not nice to confuse eyeballs!

Everything concerning your sales letter must capture and hold your visitor's interest and attention or your brilliant writing will fail.

The details discussed here can increase your sales by 3% to 10% or more... so just stop screwing up your sales letter!

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

WTOP
What the Supreme Court's online-sales-tax decision means for Md., Va.
WTOP
WASHINGTON — Maryland and Virginia leaders are reviewing Thursday's Supreme Court ruling that allows states to require that online retailers collect sales tax even if those companies do not have a physical presence in the state. While new tax charges ...
Supreme Court Widens Reach of Sales Taxes in E-CommerceNew York Times
What's that extra in my online cart? Soon, maybe a sales taxSacramento Bee
Supreme Court rules states can require online retailers to collect sales taxNBCNews.com
CNBC -CNNMoney -Reuters -Supreme Court
all 2,150 news articles »

CNNMoney
Kroger's online sales up 66%. Amazon and Walmart have a real ...
CNNMoney
The online grocery war isn't just a battle between Amazon and Walmart. Kroger's strong digital sales show the supermarket giant is serious about e-commerce ...
Kroger's New Approach to Stocking Shelves Is Boosting EarningsWall Street Journal

all 263 news articles »

Wall Street Journal
Spring Home Sale Season Shows Signs of a Bust
Wall Street Journal
A booming economy is providing little boost to the critical spring homebuying season, which is stuck in neutral due to a lack of inventory, high home prices and rising mortgage rates. Existing home sales have declined compared with a year earlier in ...
US existing home sales fall for second straight monthCNBC
Existing-home sales sink as tight supply smothers marketMarketWatch
US Existing-Home Sales Unexpectedly Fall on Inventory WoesBloomberg
Reuters -USA TODAY -Yahoo Finance
all 248 news articles »

The Olympian
Olympia's sales tax will go up July 1 to fund affordable housing
The Olympian
Shoppers in Olympia will see a higher sales tax rate starting July 1 after voters approved an increase to fund affordable housing. The 0.1 percent increase brings Olympia's sales tax rate to 8.9 percent, the same rate as in Lacey and Tumwater. Olympia ...

ABC News
Supreme Court says states can collect online sales tax, consumers likely to pay more
ABC News
In a case that could likely mean consumers paying more nationwide, the Supreme Court Thursday opened the door for states to collect sales taxes on purchases from online retailers even if that company doesn't have a physical presence in that state.

Quartz
The Steam Summer Sale just launched. Go buy some cheap video games
Quartz
The Steam Summer Sale for 2018 starts today (June 21), which is great news for people who love video games and hate having any extra money. Steam, the video game distribution platform created by Valve Corporation, provides daily discounts on select ...
Steam Summer Sale 2018: It's live, it's here, your wallet oozes fearCNET
Steam's Summer Sale offers discounts on 'Fallout,' 'Sonic' and moreEngadget
Steam Summer Sale Now LiveIGN
GameSpot -Business Insider -The Sun -Steam
all 151 news articles »

Louisiana House rejects sales tax proposal John Bel Edwards favored
NOLA.com
The House GOP leadership assisted with moving that vote forward in order to make a point that the 4.5 percent sales tax rate doesn't have the votes to pass. The Republican leadership wants a 4.4 percent sales tax rate adopted and thinks proving a 4.5 ...

and more »

CNNMoney
Smith & Wesson sales plunge
CNNMoney
American Outdoor Brands, the gun maker that owns the iconic Smith & Wesson line of firearms, reported plunging sales and blamed "social activists" for the decline. The company said Wednesday after the close that quarterly sales dropped 25% compared to ...
Gun sales plunge for Smith & WessonABC15 Arizona
Smith & Wesson owner sees weak gun sales in year aheadFox Business
'Trump slump': gunmaker American Outdoor Brands hit by sharp sales dropThe Guardian
CNN
all 157 news articles »

CNET
Amazon Prime Day 2018 will bring big sales on July 16, according to leak
CNET
Amazon Prime Day is a big day of sales for Amazon Prime members. NurPhoto/Getty. Amazon's day (and a half) of deals may be less than a month away. According to a new leak, Amazon Prime Day starts July 16. The date was shown in a reportedly leaked ...

and more »

TNW
Meet the 'reverse ICO,' where existing companies run a token sale
TNW
In 2017, Initial Coin Offerings (ICOs) netted a collective $5.6 billion, becoming one of the hottest tech trends of the year. Also referred to as token sale, ICO is a method for companies to raise funds by selling their own proprietary cryptocurrencies ...

and more »

Google News

Stop Screwing Up Your Sales Letter

Sales Sales