Stop Screwing Up Your Sales Letter > NetSparsh - Viral Content you Love & Share

Home
>
Sales
>
Stop Screwing Up Your Sales Letter

Stop Screwing Up Your Sales Letter

"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.

I began direct marketing before the internet and learned the basics of mail order marketing. I am glad to say that many webmaster have adopted the teachings of the old time, direct mail copy writers. They learned the hard way what would sell and what would not.

Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there is hell to pay. Copywriters learn fast or they were out of work.

No, much of the writing on the internet is good. The problem is most have not learned about basic layout.

Notice how often you see a good sales message delivered in a very small, gray font. It's hard to read even when your nose is almost touching your computer screen.

Many people don't have perfect vision... plus our population is growing older and seeing well can be a challenge for seniors. Why obscure your sales message?

People will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have to strain to read the copy. One click and they're gone!

Use a font like Arial... large and black, so it jumps off the page.

Your page is too wide! Your lines too long!

If your sales letter fills the most screen your sentences will be way to long to read comfortably.

The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.

Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.

Please, no more small fonts and long, long sentences.

Finally, white only for your background... black type on a white background.

And, please, never...ever put white type on a black background. If you run a split test you will learn it just does not sell!

Short sentences and paragraphs always. Seldom should a paragraph be longer than two or three sentences.

Paragraphs must be indented. Testing mail order letter's proved that indenting helped to draw the eye from the end of one paragraph to the first line of the next?

and increased sales.

All words, including headlines, in upper and lower case. Why, because that is what the eye is accustomed to seeing. It's not nice to confuse eyeballs!

Everything concerning your sales letter must capture and hold your visitor's interest and attention or your brilliant writing will fail.

The details discussed here can increase your sales by 3% to 10% or more... so just stop screwing up your sales letter!

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

CNBC
Philip Morris unveils new smokeless cigarettes in a bid to rev up sales
CNBC
The company is also introducing a less expensive line of expensive tobacco insert for the devices, called HEETS, in Japan as it tries to fend off competition and boost sales in key markets. iQOS, a device that heats tobacco instead of burning it, is a ...
Philip Morris aims to revive Japan sales with cheaper heat-not-burn tobaccoReuters

all 215 news articles »

Forbes
A High-Trust Sales Organization Starts From The Top
Forbes
Sales leaders who intentionally build trust can earn an overwhelming list of benefits: consistent profitable sales growth, improved customer satisfaction, protection from competitive threat, innovation and risk-taking, productivity, employee engagement ...

Travis Perkins sales up 3.9%, sees year in line
MarketWatch
Travis Perkins PLC (TPK.LN) said Tuesday that third-quarter sales grew 3.9% and that it anticipates a full-year performance in line with market expectations. The U.K. supplier of building products said like-for-like sales growth was 4.1%. The company's ...

and more »

Charlotte Observer
Red Ventures ends sales training program, with dozens of young workers impacted
Charlotte Observer
The fast-growing Internet marketing firm just south of the state line started the two-year Sales Associate Program in January as a way to reduce turnover in its sales department, as well as groom recent college graduates for careers in sales ...

CNN
Wells Fargo 'misled' investors about toxic sales culture, NY Attorney General says
CNN
The bank has admitted that unrealistic sales goals led employees to open up to 3.5 million fake bank and credit card accounts without customers' knowledge. Wells Fargo workers faced relentless pressure to meet their sales targets, and were rewarded ...
Wells Fargo fined $65M for sales practices that cost investors millionsFox Business
A.G. Underwood Announces $65 Million Settlement With Wells Fargo For Misleading Investors Regarding Cross-Sell ...New York State Attorney General - NY.gov

all 81 news articles »

Logitech confirms FY19 outlook after Q2 sales rise
Reuters
ZURICH, Oct 23 (Reuters) - Computer accessory maker Logitech International SA confirmed its sales and earnings outlook for fiscal year 2019 after double-digit growth in gaming and video collaboration devices boosted sales growth in the second quarter ...

and more »

Rising rates, slowing home sales expected to hurt remodelers
Minneapolis Star Tribune
NEW YORK — General contractors and other small businesses in the home remodeling industry can expect revenue to slow in 2019, the result of rising mortgage rates and sluggish home sales. That's the prediction of Harvard University's Joint Center for ...

and more »

Glens Falls Post-Star
Two arrested for alleged crack cocaine sales, possession
Glens Falls Post-Star
QUEENSBURY — Two people were arrested Friday in connection with the sale and possession of crack cocaine in Queensbury, according to the Warren County Sheriff's Office. Georgio A. White, 30, of Albany, was charged with felony counts of criminal sale ...

Investopedia
Days Sales Of Inventory - DSI
Investopedia
The days sales of inventory (DSI) is a financial ratio that indicates the average time (in days) that a company takes to turn its inventory (including goods that are a work in progress) into sales. It is also called as days inventory outstanding (DIO ...

Barron's
Microsoft Stock Should Rise Due to Strong PC Sales, Cloud Demand
Barron's
The analyst cited recent solid PC shipment data from research firms as evidence of “strong commercial PC demand,” which will benefit Microsoft Windows 10 operating system software sales. Zelnick reaffirmed his $125 price forecast for Microsoft stock.

and more »

Google News

Stop Screwing Up Your Sales Letter

Sales Sales