Throw Out Your Selling Language - Unlock Your Natural Voice

I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."

There was dead silence on the phone.

I could sense her struggling to react to my spontaneous overture at making personal, genuine contact. She was so locked into her presentation or script that she had no idea how to respond to me.

The idea of just conversing with me in her most natural way was a completely foreign concept.

(She eventually took a deep breath and we transitioned into a very pleasant conversation about the possibility of us being a "fit".)

What has happened to us?

Can't we just strike up a conversation with people we don't know and build a relationship that way?

It's ironic that most of us take it for granted that spontaneous, natural communication is the right way to relate to our friends, spouses, relatives, and others in our personal lives -- but, when it comes to selling, our language becomes, almost robotic.

Why the breakdown?

Because when we make a sales call, we want something. The people we're talking with sense this immediately. They put up their guard. Our hidden agenda and their reaction immediately destroy the trust-building process of communication.

We go into our personal relationships wanting to simply know the other person. But we go into sales situations with agendas and assumptions.

And because we've been conditioned that a sale can happen only if we control the process, we never even consider the possibility that there can be total flexibility in how we communicate and build trust.

Quick self-assessment: When you pick up the phone to make a sales call, what are you hoping will be the outcome?

Let me guess:

* Get information

* Find the decision maker

* Schedule an appointment

* Make a sale

In other words, you want something even before the person you call says "Hello."

It's time to throw out your "selling" language and unlock your natural language.

Here's how:

Be willing to challenge everything you have learned about selling up to this point. If you aren't open to questioning conventional sales thinking, you'll never have a chance to experience selling in a completely different way.

* Replace your goal-oriented agendas with trust-building agendas.

* Learn to enjoy the processing of building a new relationship.

* Build a dialogue.

* Avoid centering the conversation on you and your offerings.

* Enter the conversation without assumptions.

* Trade overconfidence for humility.

Any signs of overconfidence when you first make contact with a potential client will only set off "sales alarms." Humility (not weakness) starts the trust-building process.

Visualize the person you are speaking with as a potential friend rather than a potential client. This will help you to converse rather than "sell."

When you tap into your natural language abilities, it triggers the person you're speaking with to tap into their own natural language as well.

Like you, they will abandon their "business language" and begin communicating with you in their most natural way.

Natural language is the crucial secret to transforming the outdated, ineffective "buyer-seller" role into a trust-based relationship based on open, natural communication.

---------------------------------------------------------------

With a Masters Degree in Instructional Design and over a decade of experience creating breakthrough sales strategies for global companies such as UPS and QUALCOMM, Ari Galper discovered the missing link that people who sell have been seeking for years.

His profound discovery of shifting one's mindset to a place of complete integrity, based on new words and phrases grounded in sincerity, has earned him distinction as the world's leading authority on how to build trust in the world of selling.

Leading companies such as Gateway, Clear Channel Communications, Brother International and Fidelity National Mortgage have called on Ari to keep them on the leading edge of sales performance. Visit http://www.unlockthegame.com to get his free sales training lessons.

In The News:

Costco Sales Continue to Rise  The Wall Street Journal
Priciest home sales in Coram  Long Island Business News
Slater Selected For Entercom Digital Sales Slot  Radio & Television Business Report
Germany passes Norway for EV sales lead  Automotive News Europe

Is Cold Calling Dead?

Is cold calling dead? And if laws are being passed... Read More

Selling the Dr. Seuss Way

"I am Sam. Sam I am. Do you like green... Read More

Sell More: How to Get Motivated Buyers To Call You First

How many sales opportunities have you lost to competitors who... Read More

Why Executives Wont Take Your Call

Do you hang up on telemarketers? 9 times out of... Read More

Selling Services

Selling a service isn't the same as selling a product.... Read More

How Improve Conversion Rates

Do you know your conversion rates? Conversion rate is the... Read More

Overcoming the Fear of Selling

For many of you the Fear of Selling is a... Read More

Can Barter Help Increase Cash Sales and Visability for Your Small Business?

Barter is becoming an increasingly popular method of commerce. The... Read More

Make Your Trade Show Booth Popular

So, you are taking your products and heading to a... Read More

Nothing Happens Until Someone Sells Somthing

You can always tell a good salesperson, they are always... Read More

Stop Telemarketers, Do Not Call List or Not

American consumers have spoken and have done so loudly registering... Read More

Top 10 Ways to Sell your Product or Service While you Sleep - Part 2

Part one of this article is available at ... Read More

Its Better When They Tell Them

You know that word of mouth can grow your business.... Read More

Build & Protect Your Confidence

I can remember the first time that I had to... Read More

7 Pitfalls of Using Email to Sell

* Are you sending e-mails to prospects instead of calling... Read More

Prepare to Sell!

Sales is a critical part of any business, including non-profits.... Read More

Youve Got a Great Business, but Nobody Cares!

I would like to share a disturbing little secret with... Read More

Increasing Short and Long Term Profits

"I was at your site for all of two minutes... Read More

Store Owners - Five Ideas to Increase Sales

1. Animate your window display.How often do you change your... Read More

Revenue Growth Through Alliances

Any company in today's global economy must eventually face the... Read More

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the... Read More

When the Nose of the Camel is in the Tent

My new job was to sell Commercial Service Agreements. It... Read More

Creating Your Perfect Pitch!

Why should you describe your business to others in 5... Read More

Just Ask!

Instilling urgency in a prospective customer can make the difference... Read More

Sales People have an advantage as entrepreneurs

Zig Ziglar use to say in seminars and on tapes... Read More