Gic Number For Writing Sales Letters

When I write sales letters for my clients, one rule I always start with is The Rule of 7.

I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots.

Why? Because that's generally the number of times required before a name "magically" sticks in the mind of a prospect. The Rule of 7 is often used in radio and television advertising. But this isn't an isolated occurrence-the number seven seems to be a bit magical in other areas, like prospecting and linguistics.

Do you know the average number of times experts say you need to make contact with a prospect before they will be ready to commit?

Seven.

Can you guess how many times linguists say a person must use a word before it becomes a true part of their vocabulary?

That's right-seven.

This "magic" is the reason I try to repeat my client's product name or business name seven times in the sales letters I write for them.

The truth is, we're not really talking about magic, here. It's really about generating recognition for a name or a concept. It's about embedding something in a prospect's subconscious mind. It's about branding. I use The Rule of 7 to write sales letters, but the idea can be applied to other areas of marketing, too.

Every person and every thing has an identity-and branding is about more than just a logo. A brand identity is about who you are, what you offer and the benefits of choosing you over the competition. The name you choose to operate under-whether your personal name, your business name, your product name, or your website address-is a link to all of that information. Repetition, which is what makes The Rule of 7 work, strengthens the recognition and recollection of your brand.

Now, all the "experts" may come back later and say that "seven" isn't the right number after all. It's nine. Or it's five. Or it's eight-point-three. But it doesn't really matter, does it? Seven works well as a general rule. (Besides, it is a lucky number.)

Of course, I know that fulfilling The Rule of 7 is no guarantee a prospect will accept an offer. But I know using the rule increases the chance that a prospect will see my name or the name of one of my websites and think, "Oh, yeah, I remember Seductive Sales Letters" or "I remember Matthew Cobb." Recognition and recollection-that's what The Rule of 7 is all about.

One word of warning, though. Just because seven times is good doesn't mean that seventy times is even better. Repeating the same name over and over again can grow annoying and cause prospects to quit reading. And then, you may not even be able to fulfill The Rule of 1.

About The Author

Matthew Cobb is an independent copywriter/consultant who operates Seductive Sales Letters. Visit SeductiveSalesLetters.com and sign up for the official monthly publication, The Seductive Sales Letter Clinic.

In The News:

Domestic car sales drop 17 percent - The Jakarta Post  Jakarta PostDomestic car sales dropped 17.8 percent year-on-year to 84,029 vehicles in April from 102,258 in the same month last year, according to a statement issued by ...
Dutch Film Works Moves into International Sales (EXCLUSIVE)  VarietyA major new international sales outfit is coming to market. Dutch Film Works (DFW), one of the largest movie distributors in the Benelux region, is moving into film ...
Extended nightlife gives beer sales a push in city  Deccan HeraldLooks like beer lovers have made the best use of extended nightlife in the city. Beer sales have gone up over the past two years, after the government relaxed ...
Auto analysts worry Tesla fires could dampen electric car sales as industry ramps up EV production  CNBCReports of Tesla vehicles spontaneously catching fire could make customers wary of EVs just as the industry ramps up production plans.
New ATD Research: Future of Work, New Managers, and Sales Training  ATDATD's team of research professionals is dedicated to producing authoritative research reports focused on industry trends, benchmarks, and best practices.
Memorial Day Sale: Best Deals at Walmart This Upcoming Memorial Day Weekend  IGNWalmart is one of the biggest retailers on the planet, so it stands to reason it will be offering lots in the way of Memorial Day savings.
Bike sales drive in premium gear  Times of IndiaCHENNAI: Call it the premium drive rub-off. When the DZire beat the Alto as the top selling model in cars, no one expected that trend to spread to other ...
Minecraft Reaches Massive New Sales Milestone  GameSpotMinecraft is one of the most popular and commercially successful games in history. Microsoft has now shared a new sales update for the entire franchise--and it's ...
AT&T defends location data sales in newly public letter  The VergeAT&T defended the sale of user location data in a letter made public today, saying that the practice was technically legal because it did not involve the type of ...
Economy Week Ahead: Eurozone PMI, New- and Existing-Home Sales  Wall Street JournalIn the week ahead, surveys of purchasing managers in the eurozone are released. In the U.S., data on existing- and new-home sales and durable goods orders ...
Our online sales are going strong: Aditya Birla Fashion MD Dikshit  LivemintNEW DELHI: Fashion and lifestyle retailer Aditya Birla Fashion and Retail Ltd on Wednesday reported 9.15% growth in revenue and 79% jump in quarterly net ...
Travis Scott Donates Merch Sales to Planned Parenthood  XXLMAG.COMTravis Scott performed at the 2019 Hangout Music Festival in Gulf Shores, Ala. on Friday (May 17). In wake of the new anti-abortion laws that have many people ...
FilmSharks Scores Intl. Sales-Remake Rights for Fernando Spiner’s ‘Immortal’  VarietyFilmSharks scores intl. sales and remake rights on Fernando Spiner's “Immortal” at Cannes Film Festival Market.
Onward Tech Consolidated March 2019 Net Sales at Rs 65.68 crore, up 5.86% Y-o-Y  MoneycontrolNet Sales at Rs 65.68 crore in March 2019 up 5.86% from Rs. 62.04 crore in March 2018. Quarterly Net Profit at Rs. 3.20 crore in March 2019 up 178.25% from ...
Will he, won't he? Speculation over Japan's sales tax hike  FRANCE 24Tokyo (AFP). After months of speculation that Japan's government could postpone an impending sales tax hike to avoid damaging the economy, it appeared set ...
Tata Motors Q4 preview: Revenue, profit likely to take a hit on decline in sales  MoneycontrolJLR's EBITDA margin would contract 380 bps YoY (+240 bps QoQ) to 9.7 percent, said Motilal Oswal.
Maruti Swift, Hyundai Grand i10 Demand On The Rise; Mid-size Hatchback Sales Go Up In April  CarDekhoIf there's one segment that has not seen a dip in sales in the month of April, it's mid-size hatchback and crossovers. This segment comprises of the Maruti Suzuki ...
4 Instagram Best Practices for Increasing Sales  EntrepreneurUsers are shifting from editorial to visual *content*, which demands a completely new set of best practices for social media marketing.
Bahamas Securities Regulator Proposes Rules for Token Sales  CoinDeskThe Bahamas' securities regulator is pushing for a new framework for token projects, aiming to turn the island nation into the jurisdiction of choice for blockchain ...
Lake Martin waterfront home sales in April up 12.5 percent from last year  Alabama NewsCenterSales: According to the Lake Martin Area Association of Realtors, waterfront-area residential sales totaled 27 units during April, up 12.5 percent from 24 sales in ...
The North Korean restaurant accused by a think tank of using software sales to bypass sanctions  CNNHanoi, Vietnam (CNN) With its bold red paintwork, bright signage and blue Korean unification flag on prominent display, the Koryo restaurant in the northern ...
The best deals from Home Depot's 2019 Memorial Day sale  Business InsiderThe Home Depot is celebrating Memorial Day with more than 5000 deals across categories including appliances, patio, tools and hardware, bath, and smart ...
How Will 'Nike Fit' Affect Shoe Sales and Returns?  eMarketerThis summer, Nike will roll out its latest augmented reality (AR) initiative, Nike Fit. While the feature is another move toward independence and away from ...
Euro 2020: Uefa announces 'fans first' ticket sales plan for pan-Europe competition  BBC SportUefa says 82% of Euro 2020 tickets will go to football fans and the general public - in a "fans first" policy revealed for the pan-Europe tournament. One million ...
Arming dictators, equipping pariahs: Alarming picture of Israel's arms sales  HaaretzExtensive Amnesty report cites Israeli sales to eight countries who violate human rights, including South Sudan, Myanmar, Mexico and the UAE □ Amnesty calls ...
Cullman County April home sales up sharply from last year  Alabama NewsCenterSales: According to the Cullman Association of Realtors Multiple Listing *Service*, Cullman County residential sales totaled 101 units during April, up 38.4 percent ...
Retail Sales Declined in April  The Wall Street JournalSpending at U.S. retailers declined in April, signaling hesitation among consumers as the second quarter began.
Remarkable stat about Chris Sale's record over recent stretch  Yahoo SportsChris Sale is still considered to be one of the better pitchers in baseball, but his record over the course of the 14 starts is surprisingly bad.
Low & Bonar top boss to leave as trade war dents sales  ReutersLow & Bonar said on Monday Chief Executive Officer Philip de Klerk would leave the company in July, as it warned that the ongoing U.S.-China trade war had ...
Best of the mid-season interiors sales | Home  The TimesCan marketing types answer me this, please: is there any shame in having a good old-fashioned sale? Is it now regarded as brand-endangering to offload last ...
Best gaming deals: Memorial Day sale, Nintendo Switch vouchers and more  PolygonGameStop's Memorial Day sale kicks off with deals on PS4 and Xbox One games, the Epic Games Store offers an "Epic Mega Sale", and a Nintendo Switch ...
German Brands Recover Ground In German Electric Car Market — April EV Sales Report  CleanTechnicaMay 18th, 2019 by Jose Pontes. Germany Plug-In Vehicle Sales (April 2019). Others. 1,103. Renault Zoe. 939. BMW i3. 762. Mitsubishi Outlander PHEV. 663.
Median home sales prices in Cobb expected to climb this summer  MDJOnline.comThe economics of supply and demand is causing significant shifts in the sales prices of homes in Cobb County.
7 Bulletproof Strategies to Increase Sales and Make More Money  EntrepreneurUse these sales strategies to fuel exponential growth for your business.
91 Online Sales to Shop Before Next Week's Massive Memorial Day Discounts  FashionistaSince Memorial Day is around the corner, it's officially time to start scheduling your sunny beachside weekends and stocking up on swimwear. It also means that ...
Birla Cable Standalone March 2019 Net Sales at Rs 100.36 crore, down 12.17% Y-o-Y  MoneycontrolNet Sales at Rs 100.36 crore in March 2019 down 12.17% from Rs. 114.26 crore in March 2018. Quarterly Net Profit at Rs. 5.09 crore in March 2019 down ...
The Best Memorial Day Sales for Home, Tech, Style, and More  EsquireShop the best sales on everything—including home, mattresses, appliances, tech, and men's style—for Memorial Day Weekend 2019.
AI translation boosted eBay sales more than 10 percent  The VergeAI is supposedly very important for economic growth, but surprisingly there's not a lot of empirical evidence to back up that claim. A new paper studying eBay's ...
REI Anniversary Sale: 26 Best Summer Outdoor Deals for 2019  WIREDREI is holding its Anniversary Sale from now through Memorial Day. It's the best time of the year to pick up all the wetsuits, mountain bikes, and coolers that you'll ...
U.S. organic sales pass $50 billion mark for first time  Star TribuneU.S. organic sales continue to outpace the broader market, surpassing $50 billion for the first time last year, as pesticide-free, non-GMO products take a bigger ...
Sugary drink sales plummeted in Philadelphia after soda tax  CNNImplementing a sales tax may help get Americans to stop drinking sugary drinks, if a new study about Philadelphia soda consumption is any indication.
April 2019 Auto Sales: All segments production, sales skid to negative  ETAuto.comFor the first time in recent years that the production and domestic sales of new vehicles in all the segments were in negative.
IBM NZ's sales and profits fall in 2018  Reseller NewsIBM says the results reflect the cyclical nature of its business.
Alan Cross: What’s new in the world of concert ticket sales? I’m glad you asked  Global NewsOver the last couple of years, I've become something of a student of the event ticket industry, largely because buying tickets remains such a frustrating and ...
JK Tyre sales cross Rs 14,000 crore in FY 19  ETAuto.comJK Tyre has a global presence in over 105 countries across six continents. New Delhi: JK Tyre and lndustries said its sales during 2018-19 grew by 24 per cent ...
Auto sales plunge 16% across segments in April  The HinduThe new financial year kicked off on a disappointing note for the Indian automobile industry with sales declining across all four segments. The demand was ...
Walmart Extends Streak of Sales Growth  The Wall Street JournalWalmart's sales rose in the first quarter, adding to over four years of sales increases as the retail behemoth grabs market share from struggling competitors and ...
Routt County real estate sales total $16.6M for May 10 to 16, 2019  Steamboat Pilot & TodaySTEAMBOAT SPRINGS — Routt County real estate transactions totaled $16652337.20 across 27 sales for the week of May 10 to 16. The sales total is up 33% ...
Zambia : The new Sales Tax would enable Government collect enough resource-Mwanakatwe  Lusaka TimesTHE new Sales Tax would enable Government collect enough resources to better its provision of public services, Finance Minister Margaret Mwanakatwe has ...
Slow auto sales hurt motor insurance business  ETAuto.comWith car and SUV sales seeing their sharpest fall in nearly eight years, it is all set to be a bad year for motor insurance too.
Piramal Realty FY'19 sales booking jumps nearly 4-fold to Rs 3,400 cr  MoneycontrolPiramal Realty sold nearly 1000 apartments in the last fiscal, with South Mumbai accounting for more than half of the total sales.
Opinion: Alberta needs a provincial sales tax more than ever  The Globe and MailLast week, Premier Jason Kenney decided what Alberta really needs is a big corporate tax cut. His United Conservative Party government plans to slash the rate ...
4 Mistakes Companies Make When Hiring Sales Leaders  Harvard Business ReviewAny company that relies heavily on salespeople naturally wants a highly-qualified person to lead the sales force. Judging by the modest tenure of sales leaders ...
Poloniex Shuts Crypto Sales of 9 Tokens Fearing Regulatory Squeeze  CCNBy CCN: Poloniex worries so much about incoming doom by U.S. securities regulators' that it plans to delist nine tokens at the end of the month. The altcoin ...
Fashion Sales and Marketing Intern  Pedestrian TVThe Company is looking for an intern to join our Sales and Marketing team this is a great opportunity to learn all aspect of the wholesale Fashion/ Lifestyle ...
Slow Sales In China Highlight Tesla's Demand Problem  ForbesYes, I realize Tesla is known for channel-stuffing at the end of its fiscal quarters, but at this point I don't see any road to achievement of even the low-end of Tesla ...
Contemporary Art Evening Sales Bring $981 Million, Led by Koons and KAWS  The New York TimesCall it KAWSMANIA. The former graffiti tagger Brian Donnelly, who in 2021 will be the subject of a survey show at the Brooklyn Museum, was definitely the artist ...
US Retail Sales Preview:  FXStreetThe US Census Bureau will issue its Advance Monthly Sales for Retail and Foods Services for April at 8:30 am EDT. 12:30 pm GMT on Wednesday May 15th.
Costco's rising used-car sales grab attention  Automotive NewsAfter a modest gain this year, the Costco Auto Program is predicting its pre-owned vehicle sales will double in 2020.
Alderman introduces new debt plan in response to Sterlington sales tax  Knoe.comIn two weeks, Sterlington's board of Alderman will vote on the plan to raise the sales tax. If approved, it would be the highest sales tax in the country. Alderman ...
U.K. Brexit Drama Hurts European Car Sales for Eighth Month  BloombergEuropean car sales declined for an eighth straight month in April amid weak demand in the U.K., where consumers are putting off big-ticket purchases due to ...
Two wheeler sales Apr 2019 – Hero, Honda, TVS, Bajaj, Yamaha, Royal Enfield, Suzuki  RushLaneOne of the best performing segment of the Indian auto industry, the two wheeler segment, is going through a bad phase. With sales of passenger car segment ...
These 20 S&P 500 companies have posted the biggest sales surprises this earnings season  MarketWatchThe earnings game on Wall Street is stacked in favor of generating positive headlines for companies as they “beat” earnings estimates. Investors have learned to ...
JK Tyre & Ind Consolidated March 2019 Net Sales at Rs 2,705.89 crore, up 18.47% Y-o-Y  MoneycontrolNet Sales at Rs 2,705.89 crore in March 2019 up 18.47% from Rs. 2,283.97 crore in March 2018. Quarterly Net Profit at Rs. 33.58 crore in March 2019 down ...
Cars and shampoo tell a tale of India's slowing consumption  Economic Timesby Anirban Nag and Dhwani Pandya India's consumers are being tested after helping drive the fastest-growing major economy. More cautious spending on ...
Amazon’s Memorial Day Sales Have Already Started — and This Popular Vacuum Is 50 Percent Off  PEOPLE.comMemorial Day is right around the corner, and a few retailers are already releasing some early bird deals. If you know you're going away for the long weekend (or ...
Why are car sales declining in India?  Hindustan TimesWe still don't know much about consumption habits of Indian millennials. The answer to the puzzle of declining car sales might just emanate from there.
WeWork parent loses $264 million in quarter, sales to corporate customers rise  Economic TimesNEW YORK: The We Company, parent of flexible workspace operator WeWork, said on Wednesday losses narrowed slightly in the first quarter from a year ...
The New York Day Sales: Highlights from a Week of Modern and Contemporary Auctions -  ARTnewsNew records were set for Mickalene Thomas, Amy Sherald, Ed Clark, Rashid Johnson, Kevin Beasley, and many more.
Why falling auto sales don’t augur well for economy  LivemintSales of automobiles across segments in India have fallen by 16% in April to touch the lowest mark in eight years. Mint assesses the reasons for the slump in ...
Deere Says Trouble on the Farm Will Drag on Profits, Sales  The Wall Street JournalDeere & Co. lowered its profit and sales forecasts to reflect slackening demand for its tractors and planters, as trade disputes and bad weather weigh on U.S. ...
Pinterest's Annual Sales Forecast Falls Short; Shares Tumble  BloombergPinterest Inc. gave an annual sales forecast that fell short of estimates, shaking the confidence of investors who had pushed the company's stock up more than ...
Xiaomi Redmi 7 goes on open sale in India  Gadgets NowXiaomi Redmi 7 is now available via open sale in India. The smartphone was launched in April this year along with Redmi Y3 and could be purchased via flash ...
The Nintendo Switch Just Topped The PS4's Lifetime Sales In Japan  ForbesThe console wars are in full-swing even as this console generation reaches its twilight years, with the promise of a new Xbox and PlayStation 5 on the horizon.
Auto sales sputter in April amid liquidity squeeze, poll worries  LivemintNew Delhi: Retail sales of motor vehicles fell 8% to 1.64 million units in April from a year earlier as uncertainty over the outcome of general elections and a ...
$2,600 worth of deals await GameStop shoppers in this weekend’s one-day sale  BGRIt's that time of year again, an opportunity to descend upon your nearest GameStop store if you're in the mood for some new games, accessories or even a ...
Honda 2W Market Share Dropped By 6% In April, Sales Down By 31%  GaadiWaadi.comHonda 2W April sales went down by 31 per cent and the market share dropped by 6 per cent as it was the worst hit brand among mainstream manufacturers.
Stronger home sales boost builder confidence in May  CNBCThe nation's homebuilders are reporting a rebound in sales, and that is making them more optimistic about the housing market.
Beverly Hills could become first city in nation to prohibit sale of all tobacco products  CNBCLOS ANGELES — The Beverly Hills City Council will consider a first-in-the-nation ban on all tobacco sales next Tuesday. The ordinance would apply to ...
Sugary drink sales in Philadelphia fall 38% after city adopted soda tax, study finds  CNBCSales of sugary drinks dropped 38% in Philadelphia after the city implemented a soda tax, partially offset by people buying more sweet beverages in ...
Jaguar Land Rover Sales Decline By 13 Per Cent In April 2019  NDTV NewsUK-based auto giant Jaguar Land Rover (JLR) has posted a decline of 13.3 per cent in sales for April 2019. The Tata Motors-owned automaker sold 39185 units ...
Fresh charge is needed to boost EV sales  Independent.ieCO2 emissions fell by less than 2pc last year, according to the latest figures released this week by the Sustainable Energy Authority of Ireland. Given that a ...
Sales volume of EVs important than subsidy for localisation of parts: Maruti MD Kenichi Ayukawa  MoneycontrolSales volume of electric vehicles is more important than subsidy for localisation of parts and the automobile industry must find ways on how to generate demand ...
Epic Mega Sale loses two pre-order titles on day one  EngadgetYesterday, Epic launched a "mega sale," offering games at up to 75 percent off and additional $10 credits for purchases over $14.99. It looked like Epic was pre.
Alibaba Defies China Slowdown; Sales, Earnings Top Estimates  BloombergAlibaba Group Holding Ltd. posted sales and earnings that topped estimates as the Chinese e-commerce giant overhauled shopping recommendations to defy ...
UK medical research lands £1bn from cancer drug sale  Financial TimesMedical research in the UK is to receive a £1bn windfall. LifeArc, a charity that focuses on moving discoveries from the laboratory to patients, has sold most of its ...
Citi trade sales head, hedge fund COO both join J.P. Morgan  eFinancialCareersThe global head of trade sales at Citi has left the bank and is said to have taken a similar role at J.P. Morgan. Stuart Roberts began with J.P. Morgan in New York ...
Ubisoft Reveals ‘The Division 2’ Did Not Meet Sales Expectations On PS4 And Xbox One  ForbesThe Division 2 seemed to have a solid launch, but Ubisoft is now saying that the game didn't meet sales expectations on console. Why?
What slowing car sales reveal about Indian economy?  ETAuto.comMore cautious spending on everything from shampoo to cars and travel threaten to weaken what's been the backbone of the economy.
Praj Industries Standalone March 2019 Net Sales at Rs 308.33 crore, up 42.04% Y-o-Y  MoneycontrolNet Sales at Rs 308.33 crore in March 2019 up 42.04% from Rs. 217.08 crore in March 2018. Quarterly Net Profit at Rs. 32.04 crore in March 2019 up 39.61% ...
Gold Prices Holding Steady Near $1300 As U.S. Retail Sales Disappoint  Kitco News(Kitco News) - The gold market is holding near the important psychological $1300 level as fewer consumers opened their wallets last month.
Walmart earnings beat as investments fuel sales growth, retailer in 'good position' to hit 2019 goals  CNBCWalmart on Thursday reported fiscal first-quarter earnings that topped analysts' expectations despite a recent string of investments weighing on margins.
Tata Motors' Passenger Car Sales Fall By 23% In April 2019 Globally  NDTV NewsThe Tata Motors Group global wholesales in April 2019, including Jaguar Land Rover, were at 79,923 units. This number is lower by nearly 22 per cent when ...
Arcadia Group restructuring details revealed amid sales slump  Retail GazetteThe financial state of Arcadia Group has been laid bare in documents sent landlords, reigniting speculation that a CVA could be launched imminently.
Ranieri slams Roma transfer policy: Too many star sales  Tribal FootballDeparting Roma coach Claudio Ranieri has criticised the board for their transfer decisions.Ranieri accused the club of selling their spine.“Roma had a fantast.
MG Hector sales target 3k a month – Higher than Tata Harrier  RushLaneMG Hector sales target is at 3000 units a month for 2019. If achieved, it will be best selling car in segment, as rivals register sales in 1500 region.
How much? Tompkins, Tioga county real estate sales, transactions  Ithaca JournalReal estate transactions for Feb. 17-23. TOMPKINS COUNTY. Caroline. Dustin Hunt sold 323 Level Green Rd. to Alex Reynolds for $40,000 on February 22.
Wipro to scale up sales team to win deals and influence growth  Economic TimesWipro plans to bulk up sales team to end years-long under-performance and to strengthen verticals.
OnePlus 7 Pro first sale: Not all variants would be made available today, here's the schedule  LivemintOnly the OnePlus 7 Pro in its 6GB/128GB and 8GB/256GB variants in the Mirror Grey trim is available for sale today.OnePlus 7 Pro's Nebula Blue trim in ...
Real Madrid eye 200m euro return from sales and a 300m euro budget  MARCA.comIn a summer transfer window where Real Madrid are expected to be more active than their previous seasons, Los Blancos will seek to gain 200 million...

Do You Know When You Are Being Sold To?

Britney Spears has recently caused controversy with suggestions that the... Read More

Going the Extra Mile and Getting Referrals

Successful salespeople have the ability to turn the customers they... Read More

Wholesale Secrets Revealed: The Holy Grail Of Wholesale!

Like the legendary search for the Holy Grail, the cup... Read More

How to create your own Unique Selling Proposition

Why would a prospect buy from you rather than from... Read More

10 Tips To Overcome Your Fear Of Selling

Ahh. Selling. Sometimes, this is a word that is dreaded... Read More

17 Tips for Bringing Your Event to Life

Your job as an event planner doesn't stop with the... Read More

What is Lead Generation?

Lead Generation is vital to all businesses. All companies try... Read More

Sales Brochures - 9 Steps to Success

Even in this day of websites, many customers want to... Read More

Your Direct Mail Sales Letters Must Differentiate You

For two winters I heated my house with an old... Read More

I Don?t Want To Be Sold; I Want To Buy

I went shopping for clothes today.My plan was to buy... Read More

Sorry, But Im Not Buying From You!

Former General Electric CEO and legendary manager, Jack Welch, nailed... Read More

Overcoming the Fear of Selling

For many of you the Fear of Selling is a... Read More

Freebies

Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are... Read More

Mindset Over Materials: The Secret Weapon of Sustainable Sales Success

Long-term sales success has less to do with skills or... Read More

Handling Objections

HANDLING OBJECTIONSSales presentation is not always going to be plain... Read More

Use Pain To Get Commitments

Whenever I speak with new salesreps and entrepreneurs, I hear... Read More

Listen! How to Sell More by Listening More!

In my opinion, one of the biggest skills of being... Read More

Five Keys to Make Your Cold Calls Sizzle

Do you clam up on the telephone? An advertising rep... Read More

Grow Your Business By Increasing the Value of Each Sale - 29 Ideas to Spur Your Brain

There are 3 ways to grow any business:- Get more... Read More

The Never Ending Sale

Once you have added a new customer to your book... Read More

The Most Important Word in a Business Letter

What do you think it is? Many experts insist it's... Read More

Turn Your Wisdom Into a Workshop

The Technical Revolution has done a lot for us --... Read More

Three Ways to Increase Mortgage Applications

If you are in the mortgage business, the very first... Read More

Make Your Trade Show Booth Popular

So, you are taking your products and heading to a... Read More

To Buy or Not to Buy? Motivating Your Customers to Take Action!

All customers have a choice to make. Sometimes that choice... Read More